Ford is adding a new flavor to the 2027 Bronco menu, and it has a very specific vibe in mind: loud, confident, and built to pull younger drivers into the dirt scene. The 2027 Bronco RTR is a factory-backed collaboration with Vaughn Gittin Jr. and RTR Vehicles, and the whole “Ready to Rock” mantra fits the truck’s personality perfectly. It is basically Ford admitting that plenty of people want the attitude and capability of a Bronco Raptor, but not the price tag or the full send image that comes with it.

Instead of chasing big horsepower numbers, the Bronco RTR leans into response and durability. Power comes from the 2.3-liter turbo four-cylinder, but the headline is the off-road-focused anti-lag tech meant to keep boost ready when you are back on the throttle in the loose stuff. Ford also borrows the Bronco Raptor’s high-output 1000-watt cooling fan to help manage temps when the fun goes long and the trail gets slow. It is a smart combo for the crowd that wants to learn off-roading without feeling like they need a trophy truck budget to do it.

The hardware list is where the RTR starts sounding like a real bargain play. Every Bronco RTR comes with 33-inch tires, a wider stance, a raised suspension, and tougher steering bits pulled from higher-end setups. If you step up to the available Sasquatch package, that is where things get serious: 35-inch Goodyear Wrangler Territory MT tires, an electronic locking front differential, and Fox internal-bypass dampers as part of Ford’s HOSS 3.0 suspension package that used to feel more “special trim only” than “gateway Bronco.”

And yes, it looks the part. The Bronco RTR gets a unique grille with integrated lighting elements, squared-off fenders, and 17-inch RTR Evo 6 wheels that are beadlock-capable for those who actually air down and commit. The loudest touch is the Hyper Lime accents and graphics package, which will either be your favorite part or the first thing you delete, and Ford says you can spec it without the lime bits and decals if you prefer a cleaner look. There’s also a new paint color in the mix called Avalanche Gray, which plays nicely with both the wild and toned-down configurations.

Pricing is not locked in yet, but the early expectation is a starting figure under $52,000, positioning it below a Badlands with Sasquatch and far away from Bronco Raptor money, which has been hovering around the low $80,000s to start. Ordering is slated to open in October 2026, with first deliveries targeted for January 2027, so this one is clearly aimed at next season’s off-road plans, not next weekend’s. If Ford sticks the landing on pricing, the Bronco RTR could be one of those trims that finally makes “Raptor energy” feel attainable, especially for new off-roaders who want real capability and real style without going straight to the deep end.