Battenfeld: Michelle Wu turns to TikTok to control political narrative
Michelle Wu’s office is quietly producing a series of slick social media videos featuring her happily engaging with Boston residents – the latest effort to control the narrative of her rising political career.
The slickly produced Instagram and TikTok reels show the smiling mayor crisscrossing the city and looking directly into the handheld camera to interview business owners and young people who of course tell her how pleased they are at her leadership.
It’s an extension of her “safe spaces” places that includes softball WGBH interviews with admiring hosts.
We’re still waiting for the videos of drug users at Mass and Cass, Downtown Crossing at night, residents fleeing the city because of skyrocketing taxes or store owners who have been shoplifted.
There are also no Instagram reels of Wu getting stiff-armed by the state Senate and forced to raise property taxes by 13%.
City officials say the videos, which feature choreographed music and of course no tough questions or detractors, are not produced by outside vendors that would cost extra money.
“Videos posted on Mayor Wu’s social media platforms are created in house by staff in the Mayor’s Office, not contractors,” a city spokesperson said in response to a Herald question.
In one video, Wu visits the Dorchester Food Coop and asks probing questions like, “How do you keep prices here so low for everyone?” and “What’s the one thing you love most about the Dorchester Food Coop?”
In another video, a tour of holiday parties, a smiling and waving Wu asks “What’s your holiday wish this holiday season?” No mention of Christmas, of course.
“Thank you for all you do,” one admiring resident tells Wu.
Wu visits the Chinatown night market in another video and visits teens and students at the Boston Robot Block Party.
“This year’s Boston Robot Block Party was pretty metal!” the caption in the video reads in the millennial Wu’s attempt to relate to young people.
“Who’s your favorite robot?” Wu asks the youngsters.
Wu also visits with the music group “The Goldenaires” in another video.
“Thank you mayor, thank you for all you do,” one resident says.
The uptick in video production comes as Wu has dramatically increased her national political exposure and opposition to President Donald Trump’s policies.
She is preparing to ring in her second term with a weeklong series of activities to “create space for Boston families to celebrate in community.”
The programming includes Wu’s official inauguration on Jan. 5 with plenty of pomp and circumstance at Boston’s historic Symphony Hall. The drab concrete of City Hall would not be good enough for Wu to be sworn in to her second term, which she won unopposed after driving out her only opponent, Josh Kraft, from the race..
The inauguration activities also feature a “Make Way for Storytime” week at Boston Public Library branches, a “Morning of Hope” interfaith service to “reflect, pray and celebrate Boston as a safe, inclusive and welcoming city for all,” a “Rooted in Boston” celebration of neighborhood businesses hosted by the City’s Economic Opportunity and Inclusion Cabinet, a floral design program for seniors and a “Teen Takeover” evening.
In case you can’t tell, the theme of “inclusion” is a constant in Wu’s administration and her inauguration.
