BYD is now among South Korea’s Top 10 brands.

The South Korean new car market edges down -1.1% year-on-year in November to 145,936 units. Local carmakers pull the market down at -5.8% to 116,588 whereas foreigners jump +23.4% to 29,348. Year-to-date figures are up 2.8% to 1,531,044 including 1,252,508 locals (+0.2%) and 278,536 foreigners (+16.2%). Hyundai (-5.1%) retains the brands pole position with 33.9% share above sister brand Kia (-0.6%) at 32.8%. Genesis (+4.7%) is back above 10,000 monthly sales for the first time since last June, distancing Tesla (+110.9%), BMW (-2.1%) and Mercedes (+20.7%). Renault Korea (-51%) collapses year-on-year while Volvo (+10.6%) is solid at #9. Newcomer BYD breaks into the Top 10 for the first time at #10 with 0.8% share.

Looking at domestic models, the Kia Sorento (-3.7%) manages a 13th win in the past 15 months and is way above the competition this month. The Kia Sportage (+62.2%) takes the second spot ahead of the Hyundai Grandeur (+28.8%). The Hyundai Sonata (-11.4%) follows, distancing the Hyundai Avante (+0.1%) and Tucson (-3.6%). The Hyundai Palisade (+124.5%) continues to benefit from its new generation at #8 overall.

Foreign models Top 50 will be uploaded to this article when made available to us.

Previous month: South Korea October 2025: Tesla (+244.4%), BYD (#12) can’t help market down -12.9%

One year ago: South Korea October 2024: Renault Grand Koleos breaks into Top 5

Full November 2025 Top 31 All brands and Top 60 All domestic models below.

South Korea November 2025 – brands:

PosBrandNov-25%/24Oct2025%/24PosFY241Hyundai49,54333.9%– 5.1%1541,57335.4%+ 3.6%112Kia47,92532.8%– 0.6%2503,37732.9%+ 0.3%223Genesis11,4657.9%+ 4.7%3108,7157.1%– 12.3%334Tesla7,6325.2%+ 110.9%655,5943.6%+ 95.1%685BMW6,5264.5%– 2.1%470,5414.6%+ 4.9%446Mercedes6,1394.2%+ 20.7%560,2603.9%+ 1.2%557Renault Korea3,5752.4%– 51.0%747,5003.1%+ 45.1%778KG Mobility3,1212.1%– 5.7%837,6002.5%– 15.5%869Volvo1,4591.0%+ 10.6%913,3880.9%– 1.6%111010BYD1,1640.8%new124,9550.3%new163011Lexus1,0390.7%– 24.2%1013,8940.9%+ 8.1%91112GM Korea9590.7%– 47.3%1113,7430.9%– 40.3%10913Mini9180.6%+ 49.0%157,1800.5%+ 4.2%151614Toyota8640.6%+ 7.9%138,7510.6%+ 1.6%141215Porsche8000.5%+ 3.6%169,7390.6%+ 29.6%131416Audi7050.5%– 22.9%1410,2520.7%+ 22.3%121317Volkswagen4520.3%– 58.0%204,5000.3%– 41.8%181518Land Rover4090.3%– 1.7%184,7330.3%+ 19.6%171719Polestar3710.3%+ 642.0%172,8840.2%+ 500.8%202320Jeep2160.1%+ 28.6%211,8390.1%– 22.9%211921Honda1550.1%+ 187.0%221,7260.1%– 19.5%222022Ford1330.1%– 63.9%193,9880.3%+ 14.5%191823Peugeot780.1%+ 20.0%238670.1%+ 1.8%242224Cadillac780.1%+ 59.2%246920.0%+ 10.4%252425Lincoln580.0%– 44.8%261,0740.1%– 48.4%232126Maserati390.0%+ 254.5%282600.0%+ 13.0%292827Bentley350.0%– 25.5%253270.0%– 3.8%272628Lamborghini310.0%– 49.2%273910.0%– 9.7%262529Ferrari270.0%#DIV/0!303220.0%#DIV/0!283130GMC130.0%– 45.8%292210.0%– 27.3%302731Rolls-Royce70.0%– 53.3%311580.0%– 4.2%3129 –Total local manufacturers116,58879.9%– 5.8% –1,252,50881.8%+ 0.2% – – –Total foreign manufacturers29,34820.1%+ 23.4% –278,53618.2%+ 16.2% – – –Total market145,936100.0%– 1.1% –1,531,044100.0%+ 2.8% – –

South Korea November 2025 – domestic models:

PosModelNov-25/24Oct2025/24PosFY241Kia Sorento10,047– 3.7%190,526+ 5.6%112Kia Sportage6,868+ 62.2%766,611+ 1.2%443Hyundai Grandeur6,499+ 28.8%360,177– 6.6%554Hyundai Sonata5,897– 11.4%547,973– 5.3%1185Hyundai Avante5,459+ 0.1%272,558+ 43.9%296Hyundai Tucson5,384– 3.6%948,978+ 0.7%10107Kia Carnival5,305– 29.4%672,289– 4.3%328Hyundai Palisade5,124+ 124.5%1055,291+ 193.7%6229Kia Seltos4,640– 5.1%1251,044– 9.5%9710Kia Ray4,216– 11.3%1144,123– 1.4%121111Hyundai Porter4,109– 12.2%851,835– 18.0%8612Hyundai Santa Fe3,947– 47.9%454,378– 23.3%7313Kia K53,827+ 44.7%1333,536+ 5.7%161814Genesis GV703,770+ 19.5%1931,733– 0.4%181715Genesis G803,721+ 6.7%1537,828– 10.6%131216Genesis GV803,203– 4.7%1729,906– 18.8%191617Kia Bongo2,814– 8.7%1833,528– 11.9%171518Hyundai Kona2,743+ 34.9%1429,409+ 13.8%202019Kia K82,569– 40.8%2125,997– 14.4%211920Hyundai Staria2,500– 38.9%2034,914– 7.6%151421Renault Korea Grand Koleos2,403– 63.5%1637,398+ 135.0%142122Hyundai Casper2,292– 38.8%2516,001– 60.1%241323Hyundai Bus/Truck2,113+ 43.0%2219,335n/a23n/a24Kia Morning1,512+ 3.1%2314,884+ 12.5%252425Hyundai Venue1,468+ 271.6%3910,088+ 138.5%293926Kia Niro1,379+ 18.6%2812,286– 10.9%272527KGM Torres1,127+ 75.0%318,229– 35.3%312728Kia PV5962new243,609new43 –29Chevrolet Trax Crossover819– 41.4%3011,159– 35.6%282330Kia Bus/Special789+ 541.5%432,788n/a45 –31Hyundai Ioniq 5690– 44.9%2914,109+ 3.7%262632Kia EV3684– 70.1%2621,075+ 70.1%222833KGM Actyon677– 2.3%336,588+ 42.0%373734Kia EV5667new272,089new48 –35Renault Korea QM6601+ 71.7%444,480– 39.0%423436Kia Tasman592new378,132new32 –37Renault Korea Arkana560+ 81.2%424,787– 43.6%403238Genesis G90557– 18.4%416,712– 8.4%363339Hyundai Nexo511+ 360.4%365,325+ 97.0%384140Hyundai Ioniq 9484new348,094new33 –41KGM Tivoli424– 20.0%404,718– 25.8%413542Kia EV6392– 49.1%329,285+ 4.3%303143KGM Musso Sports340new463,564new44 –44Kia EV4338new358,029new34 –45Hyundai Ioniq 6244– 66.8%455,068+ 6.1%393846KGM Musso EV219new387,111new35 –47Kia EV9186+ 29.2%501,530– 19.6%524548KGM Musso Khan180new472,374new46 –49Genesis G70148– 28.2%511,716– 21.8%504250Kia K9138+ 39.4%551,411– 28.3%544451Chevrolet Trailblazer133– 56.0%492,349– 40.5%474052KGM Rexton New Arena97– 13.4%521,237– 31.8%554653Hyundai ST179– 54.3%481,539+ 63.9%514954Genesis GV6066+ 13.8%53769+ 40.8%575155KGM Torres EVX33– 90.1%541,806– 70.0%493656KGM Korando24– 65.2%57437– 56.7%594757Chevrolet Colorado7– 75.0%5996– 72.3%635258Renault Korea SM66– 84.6%58359– 46.7%605059Renault Korea Scenic E-Tech5new56125new62 –

Source: KAIDA