Kia EV4. Photo Paddy McGrath

As the end of the year approaches, the Irish new car market falls into oblivion as usual. October sales endure their first YoY fall since May at -9.3% to 2,191. The year-to-date tally is still in positive however at +3.4% to 123,857. Skoda (+41.1%) surges ahead to score its 2nd win in the past 3 months with a dominant 12.4% share. Kia (+8.2%) is up three spots on last month to #2 while Volkswagen (-20.2%) sinks to #3. Leader year-to-date, Toyota implodes -39.5% to #4 and 8.2% share vs. 13.6% so far this year. Dacia (+66.7%) and BYD (+58.8%) are the only two additional gainers in the Top 10, with the latter breaking its ranking and share records at #7 and 4.9%.

The Hyundai Tucson (+68.9%) returns to the pole position it holds year-to-date with 3.5% share. The event of the month is the landing of the new Kia EV4 directly in 2nd place for its first month of sales. Granted, this is a weak month that is bound to be volatile but this is still a great achievement. The Skoda Octavia (-8.1%) is up two ranks on September to #3 while the new BYD Sealion 7 is up to a record 4th place. The Skoda Enyaq (+2250%) is euphoric at #7 vs. #53 year-to-date while the new VW Tayron breaks into the Top 10 for the second time at #8, outselling its little brother the Tiguan (#15). Two new models reach their best ranking in the world: the Opel Frontera up 155 spots to #11 and the Renault 4 landing at #21.

Previous month: Ireland September 2025: Toyota Corolla Cross edges past Tesla Model 3

One year ago: Ireland October 2024: Toyota Yaris Cross delivers first victory

Full October 2025 Top 36 All brands and Top 189 All models below.

Ireland October 2025 – brands:

PosBrandOct-25%/24Sep2025%/24PosFY241Skoda27112.4%+ 41.1%312,1859.8%+ 0.5%332Kia1989.0%+ 8.2%59,7387.9%+ 7.1%553Volkswagen1948.9%– 20.2%114,36511.6%+ 6.6%224Toyota1798.2%– 39.5%216,80413.6%– 3.2%115Hyundai1526.9%– 3.2%611,7519.5%+ 3.0%446BMW1336.1%– 34.8%85,1084.1%+ 13.2%687BYD1084.9%+ 58.8%102,6212.1%+ 81.0%14198Ford954.3%– 6.9%74,2143.4%– 2.9%1099Audi944.3%– 10.5%94,9174.0%– 8.7%7610Dacia904.1%+ 66.7%114,2423.4%+ 7.6%91111Citroen753.4%+ 92.3%201,2481.0%+ 9.9%242212Renault693.1%+ 72.5%174,2073.4%+ 18.2%111213Tesla642.9%+ 68.4%42,4782.0%+ 0.6%151414Opel562.6%+ 115.4%252,2461.8%– 8.4%171615Peugeot542.5%– 30.8%134,3363.5%+ 0.0%81016Suzuki512.3%+ 34.2%142,3571.9%+ 15.4%161717Seat472.1%+ 34.3%222,2331.8%– 22.6%181518Mercedes381.7%+ 5.6%122,7892.3%– 7.1%131319MG331.5%– 8.3%181,4931.2%+ 38.8%212320Mini301.4%– 37.5%197110.6%+ 28.6%262721Volvo221.0%– 29.0%151,9641.6%+ 10.0%201822Nissan200.9%– 83.5%214,0383.3%– 20.7%12723Porsche200.9%– 9.1%264330.3%+ 10.7%282824Cupra190.9%– 59.6%162,1311.7%+ 56.8%192025Lexus150.7%– 55.9%231,2641.0%+ 26.8%232426Polestar110.5%– 79.2%291590.1%– 40.7%322927SsangYong110.5%+ 175.0%32590.0%+ 20.4%363428Leapmotor100.5%new –160.0%new38 –29Land Rover80.4%– 50.0%248520.7%– 10.3%252530Mazda50.2%– 89.6%281,3231.1%– 2.3%222131Xpeng50.2%new301430.1%new33 –32Honda40.2%– 42.9%274150.3%+ 69.4%293033Jeep40.2%– 33.3%342000.2%+ 63.9%313234Alfa Romeo30.1%+ 200.0%31750.1%+ 66.7%353635Fiat20.1%– 77.8%335420.4%– 4.9%272636Alpine10.0%n/a35250.0%+ 733.3%3742

Ireland October 2025 – models:

PosModelOct-25%/24Sep2025%/24PosFY241Hyundai Tucson763.5%+ 68.9%84,6373.7%– 12.1%112Kia EV4733.3%new –730.1%new186 –3Skoda Octavia683.1%– 8.1%53,6573.0%– 16.6%224BYD Sealion 7512.3%new135060.4%new75 –5Skoda Kodiaq502.3%+ 16.3%142,7462.2%+ 9.8%796Toyota Corolla482.2%+ 33.3%72,8172.3%– 0.6%677Skoda Enyaq472.1%+ 2250.0%557340.6%+ 37.2%53658VW Tayron452.1%new341,0150.8%new31 –9Toyota Yaris Cross432.0%– 52.2%353,4352.8%+ 2.1%4510Kia Sportage371.7%– 47.9%93,4462.8%– 10.5%3311Opel Frontera371.7%new166410.0%new206 –12Tesla Model Y371.7%+ 15.6%31,0480.8%– 10.1%292613Dacia Bigster361.6%new424330.3%new84 –14Ford Explorer341.6%+ 88.9%444300.3%+ 465.8%8516715VW Tiguan341.6%– 55.8%112,6332.1%– 7.6%8616Toyota Corolla Cross321.5%– 20.0%12,2291.8%+ 14.1%111417Skoda Elroq311.4%new337340.6%new52 –18Skoda Karoq311.4%+ 14.8%231,4991.2%+ 7.2%202319BYD Seal U301.4%– 16.7%171,2521.0%+ 2881.0%2618220Dacia Duster291.3%+ 45.0%211,5481.2%+ 14.9%192421Renault 4281.3%new –280.0%new225 –22BMW 3-Series271.2%+ 80.0%823410.3%– 42.0%1025823Tesla Model 3271.2%+ 350.0%21,4301.2%+ 10.3%221824Citroen Berlingo261.2%+ 0.0%672490.2%– 3.9%12211125Hyundai Kona261.2%+ 4.0%152,5932.1%+ 1.9%9826BMW 5-Series251.1%– 37.5%389210.7%+ 5.5%373727Kia Sorento251.1%+ 13.6%161,0280.8%+ 24.9%304128Suzuki Swift251.1%+ 25.0%517350.6%+ 33.2%516129Toyota Yaris251.1%– 10.7%522,0251.6%– 15.3%141030VW ID.4251.1%– 51.9%62,0361.6%+ 35.1%132131Peugeot 5008241.1%+ 300.0%391,1150.9%+ 32.4%284032VW Golf241.1%– 38.5%362,4332.0%+ 5.2%101133Citroen C3231.0%+ 2200.0%1351190.1%– 4.8%16314534Seat Ibiza231.0%+ 155.6%895910.5%– 4.7%655535Ford Kuga221.0%+ 4.8%129320.8%– 25.3%352736Skoda Superb221.0%– 4.3%459280.7%– 2.1%363537Audi Q3211.0%– 25.0%278820.7%– 28.4%412938Kia EV3211.0%+ 250.0%181,2671.0%+ 21016.7%2522139Suzuki Vitara211.0%+ 950.0%286590.5%+ 3.0%595140Seat Arona200.9%+ 233.3%817780.6%– 20.9%493441Dacia Sandero190.9%– 42.4%291,6711.3%– 18.3%171342Hyundai Inster170.8%new269870.8%new32 –43Peugeot 3008170.8%– 54.1%321,6751.4%+ 25.5%162544Renault 5170.8%new693290.3%new105 –45BMW IX1160.7%+ 45.5%1413850.3%+ 5.5%949246Ford Tourneo160.7%+ 433.3%534040.3%+ 778.3%9117847VW T-Roc160.7%– 20.0%42,0071.6%+ 5.0%151548Audi A5150.7%+ 650.0%567100.6%+ 177.3%5511349Audi A3140.6%– 33.3%598950.7%+ 5.5%393950BMW X1140.6%– 44.0%647530.6%+ 54.6%506851Mini Cooper140.6%n/a504230.3%+ 277.7%8714952Toyota C-HR140.6%– 26.3%102,1101.7%– 4.0%121253VW Polo140.6%+ 40.0%201,4771.2%– 7.5%212054BMW X5130.6%– 56.7%488950.7%+ 67.0%405955MG4130.6%+ 85.7%614970.4%– 16.3%765756Hyundai i20120.5%– 68.4%651,1190.9%– 24.2%272257Kia EV6120.5%– 42.9%319860.8%+ 31.8%334758Kia Niro120.5%– 40.0%498690.7%– 25.4%423059Mini Countryman120.5%+ 20.0%461830.1%+ 40.8%13514460Citroen C4110.5%+ 450.0%942820.2%+ 27.0%11312161Kia Stonic110.5%– 26.7%307930.6%– 2.2%464462Skoda Fabia110.5%+ 22.2%838200.7%– 0.5%454263Ssangyong Torres110.5%+ 1000.0%179420.0%+ 366.7%20324164BMW X3100.5%– 23.1%196560.5%+ 48.4%607765Ford Focus100.5%– 56.5%439110.7%– 25.6%382866Lexus LBX100.5%– 44.4%874290.3%+ 37.1%869867Porsche Cayenne100.5%+ 400.0%961730.1%– 18.0%13912668Toyota RAV4100.5%– 83.6%543,2012.6%– 9.1%5469VW ID.7100.5%+ 25.0%373860.3%+ 35.0%9310470BMW i490.4%+ 0.0%1242430.2%+ 13.0%12512371Citroen Multispace90.4%n/a1251340.1%n/a156 –72Mercedes C Class90.4%n/a772750.2%+ 164.4%11615273Skoda Kamiq90.4%– 10.0%706680.5%– 35.5%573274Audi A680.4%– 20.0%797300.6%+ 2.0%544875BYD Atto 380.4%– 27.3%1562660.2%– 36.1%1178476BYD Dolphin Surf80.4%new74370.0%new212 –77BYD Seal80.4%– 55.6%864330.3%– 37.5%834978Ford Puma80.4%– 75.8%221,3361.1%– 18.1%241979MGS580.4%new120680.1%new188 –80Opel Combo80.4%+ 700.0%106950.1%+ 1483.3%17124881Opel Grandland X80.4%+ 166.7%1215370.4%+ 86.5%7010582Peugeot 200880.4%– 11.1%627870.6%– 21.3%483383Volvo EX4080.4%new472540.2%new120 –84Volvo XC6080.4%+ 33.3%416640.5%+ 5.4%585285VW ID.380.4%– 33.3%246310.5%+ 13.7%616086Cupra Born70.3%– 53.3%723410.3%+ 20.1%10310687Hyundai Ioniq 570.3%+ 250.0%755730.5%+ 21.7%667388Nissan Ariya70.3%+ 0.0%952800.2%+ 11.6%11511589Nissan Qashqai70.3%– 84.1%631,6121.3%– 19.4%181690Polestar 470.3%– 36.4%128900.1%+ 260.0%17619691Audi Q760.3%– 14.3%1082340.2%+ 112.7%12815192BMW IX260.3%+ 50.0%1171150.1%+ 666.7%16421193Cupra Terramar60.3%new993820.3%new95 –94Dacia Spring60.3%new1001400.1%new15225695Leapmotor C1060.3%new –100.0%new256 –96Renault Scenic60.3%+ 500.0%922430.2%+ 273.8%12617497Renault Symbioz60.3%+ 0.0%1227900.6%+ 1115.4%4717598VW T-Cross60.3%– 33.3%1388460.7%– 3.6%433899Audi A150.2%+ 25.0%1042120.2%+ 8.7%132128100Audi Q450.2%– 50.0%402800.2%– 39.1%11474101Audi Q550.2%– 28.6%843870.3%– 9.8%9279102BMW 1-Series50.2%– 61.5%852440.2%+ 27.7%124124103Citroen C5 Aircross50.2%+ 150.0%983140.3%+ 24.1%109110104Mercedes GLC50.2%+ 150.0%574480.4%+ 15.2%8088105Peugeot Rifter50.2%– 68.8%127930.1%– 32.1%173142106Renault Austral50.2%+ 150.0%1033170.3%– 41.6%10864107Suzuki SX4 S-Cross50.2%– 28.6%718270.7%+ 69.1%4470108Toyota bZ4X50.2%– 66.7%734800.4%+ 27.7%7787109Xpeng G650.2%new1391430.1%new151 –110Audi Q240.2%– 20.0%1402450.2%+ 3.4%123116111Audi Q6 e-tron40.2%+ 100.0%1071490.1%+ 727.8%147214112Hyundai Bayon40.2%+ 300.0%1013450.3%– 18.1%10181113Hyundai i1040.2%– 85.7%905200.4%+ 2.2%7467114Hyundai Santa Fe40.2%– 69.2%1265710.5%+ 117.1%67112115Jeep Avenger40.2%+ 33.3%2041590.1%+ 127.1%144170116Kia Picanto40.2%+ 0.0%1054380.4%– 7.6%8272117Leapmotor T0340.2%new –60.0%new267 –118Lexus NX40.2%– 55.6%764540.4%+ 38.0%7894119Mercedes CLE Coupe40.2%+ 300.0%1631720.1%+ 10.3%140135120Mercedes EQB40.2%+ 300.0%152560.0%– 48.1%194147121MG HS40.2%n/a1142660.2%+ 660.0%118199122MG ZS40.2%– 71.4%583720.3%+ 77.1%98125123MG340.2%– 42.9%1371780.1%+ 100.0%137161124Nissan Juke40.2%– 63.6%911,4001.1%– 29.0%2317125Porsche Macan40.2%– 66.7%1021280.1%+ 509.5%159208126Volvo XC9040.2%– 33.3%1164060.3%– 2.6%9083127Audi A6 e-tron30.1%new93280.0%new223 –128Audi Q830.1%+ 50.0%1481110.1%+ 68.2%167173129BMW 2-Series30.1%– 89.3%972550.2%– 3.4%119107130BYD Dolphin30.1%+ 0.0%1181270.1%– 57.2%160101131Cupra Tavascan30.1%new603740.3%new97240132Honda Jazz30.1%+ 0.0%1121260.1%+ 50.0%161165133Kia EV930.1%– 50.0%1492270.2%– 21.5%129103134Mercedes EQA30.1%+ 200.0%174490.0%– 18.3%200171135Mini Convertible30.1%n/a –220.0%– 60.0%234180136Opel Astra30.1%– 75.0%1533240.3%– 16.5%10689137Polestar 230.1%– 92.1%155600.0%– 73.6%193114138Porsche Panamera30.1%– 25.0%177740.1%+ 19.4%183177139Porsche Taycan30.1%– 25.0%212310.0%– 58.7%219162140Renault Clio30.1%– 62.5%1155630.5%– 8.8%6954141Renault Megane30.1%n/a1302260.2%– 18.7%130108142Seat Ateca30.1%– 57.1%1105280.4%+ 0.6%7163143VW ID.Buzz30.1%+ 50.0%133640.1%– 23.8%191153144VW T730.1%+ 200.0%147920.1%+ 142.1%174195145VW Taigo30.1%– 25.0%1825230.4%+ 61.9%7396146Alfa Romeo Junior20.1%new168370.0%new211 –147BMW iX20.1%n/a185310.0%– 26.2%217206148Cupra Formentor20.1%– 91.3%806220.5%+ 1.5%6256149Fiat 60020.1%+ 0.0%187880.1%+ 72.5%177186150Land Rover Defender20.1%– 33.3%1131570.1%+ 4.0%145138151Mazda CX-3020.1%– 33.3%1622400.2%+ 4.3%127120152Mercedes A Class20.1%n/a1511670.1%+ 695.2%142207153Mercedes CLA20.1%– 80.0%882930.2%– 17.2%11290154Mercedes E Class20.1%– 33.3%255260.4%+ 0.2%7266155Mercedes GLA20.1%– 71.4%683820.3%– 12.4%9678156Mercedes GLB20.1%– 33.3% –1700.1%– 6.6%141129156Mercedes GLE20.1%– 33.3%1441800.1%– 23.7%136117157Nissan X-Trail20.1%+ 0.0%1654450.4%– 2.6%8175158Range Rover Evoque20.1%+ 100.0%129750.1%– 1.3%181168159Range Rover Sport20.1%– 75.0%783530.3%– 17.7%10082160Skoda Scala20.1%– 50.0%1784060.3%– 17.0%8971161VW Caddy20.1%+ 100.0% –80.0%– 90.1%261163162Alfa Romeo Stelvio10.0%n/a –200.0%+ 100.0%238239163Alpine A29010.0%new196140.0%new245 –164Audi e-Tron GT10.0%n/a19890.0%– 65.4%258209165BMW 4-Series10.0%– 66.7%169640.1%– 7.2%189169166BMW X210.0%+ 0.0% –280.0%– 48.1%224183167BMW XM10.0%– 50.0%142550.0%+ 223.5%196228168Citroen Ami10.0%– 66.7% –220.0%+ 340.0%233251169Cupra Leon10.0%– 87.5%1113620.3%+ 1.1%9991170Ford Capri10.0%new1561070.1%new168 –171Honda HR-V10.0%– 50.0%1361430.1%+ 694.4%150229172Hyundai i3010.0%– 66.7%1882170.2%– 1.8%131122173Hyundai Ioniq 910.0%new158630.1%new192 –174Lexus RX10.0%– 50.0%1601350.1%– 9.4%155141175Mazda CX-6010.0%– 94.4%2051300.1%– 28.2%156130176Mazda CX-8010.0%– 80.0%1721130.1%+ 653.3%165234177Mazda MX-510.0%+ 0.0%206390.0%+ 5.4%209201178Mercedes G Class10.0%/na –130.0%+ 1200.0%248279179Mini Clubman10.0%– 75.0%164430.0%– 51.1%202160180Polestar 310.0%– 75.0% –90.0%– 43.8%259212181Range Rover 10.0%– 75.0%1931540.1%– 8.3%146139182Range Rover Velar10.0%n/a167270.0%– 3.6%228187183Renault Rafale10.0%+ 0.0%145950.1%+ 75.9%172184184Seat Leon10.0%– 90.9%1233060.2%+ 32.5%110119185Toyota Aygo X10.0%– 66.7%2153230.3%– 23.8%10780186Toyota Proace10.0%n/a194180.0%+ 1700.0%241278187Volvo C40/EC4010.0%– 50.0%131740.1%– 25.3%184155188Volvo EX3010.0%– 88.9%1803360.3%+ 1.5%10495189VW ID.510.0%– 85.7%661470.1%+ 32.4%149150

Source: SIMI