The Kia Seltos is only outsold by the Toyota RAV4 in Puerto Rico.

58,284 new light vehicles found a buyer in Puerto Rico over the First Half of 2025, a -4.5% year-on-year drop. Toyota (-1.8%) manages to improve its market share from 25.3% to 26.1% to easily stay in the lead of the manufacturers charts. Hyundai (-4.6%) is unchanged at 16.5% while Kia improves slightly to 12.6%. In contrast Ford Motor (-22.1%), Mitsubishi (-13.2%) and Nissan (-15.9%) are all hit hard. Stellantis (-5.4%) fares better unlike in the rest of the US. Mercedes (+92.8%), Mini (+86.9%), BMW (+40.8%), Lexus (+37.7%), Porsche (+29.5%) and Mazda (+23.4%) all surge ahead below.

The Toyota RAV4 (+18.7%) remains the favourite of Puerto Rican buyers, even tightening its grip on the market as its share grows from 7.4% to 9.2%. The Kia Seltos (+9.7%) leaps up two spots on last year to land in a beautiful 2nd place with 5.4% of the market. It overtakes the Toyota Corolla (-9.7%) and Corolla Cross (-11.7%) both struggling. The Hyundai Venue (+5.8%) stays at #5 but the Kia Soul (+58.4%) at #6 (+9) and Hyundai Elantra (+21.6%) at #7 (+2) both climb up the charts. The Toyota Tacoma (+30.3%) also impresses at #10. The Ford F-Series (-19.2%) is the only US model in the Top 15 at #9.

Previous post: Puerto Rico (USA) Full Year 2024: Toyota monopolises podium, RAV4 repeats at #1

Full H1 2025 Top 30 All manufacturers and Top 50 models below.

Puerto Rico (USA) H1 2025 – brands:

PosBrandH1 2025%/24H1 2024%PosFY241Toyota15,18726.1%– 1.8%15,46425.3%112Hyundai9,60616.5%– 4.6%10,06716.5%223Kia7,34112.6%– 2.1%7,50112.3%334Ford Motor4,8608.3%– 22.1%6,23810.2%445Mitsubishi4,3007.4%– 13.2%4,9558.1%556Nissan3,9386.8%– 15.9%4,6807.7%667Stellantis3,5826.1%– 5.4%3,7866.2%778Honda2,2803.9%– 0.7%2,2963.8%889BMW1,2072.1%+ 40.8%8571.4%10910Mercedes9391.6%+ 92.8%4870.8%141411Lexus9171.6%+ 37.7%6661.1%111112General Motors8691.5%– 2.7%8931.5%91013Mazda7591.3%+ 23.4%6151.0%131314Volkswagen5040.9%– 19.1%6231.0%121215Acura3320.6%+ 19.0%2790.5%171516Mini2860.5%+ 86.9%1530.3%212017Porsche2720.5%+ 29.5%2100.3%181818Audi2560.4%– 9.5%2830.5%151619Volvo2000.3%– 28.8%2810.5%161720Infiniti1680.3%– 13.0%1930.3%191921Subaru1570.3%+ 26.6%1240.2%232322Land Rover1500.3%– 16.2%1790.3%202123Genesis1420.2%+ 2.9%1380.2%222224Lamborghini110.0%– 8.3%120.0%252525Ferrari90.0%+ 28.6%70.0%272626Bentley70.0%– 22.2%90.0%262827Alfa Romeo20.0%– 90.0%200.0%242428Fiat20.0%– 60.0%50.0%292929Maserati10.0%– 80.0%50.0%2827

Puerto Rico (USA) H1 2025 – models:

PosModelH1 2025%/24H1 2024%PosFY241Toyota RAV45,3659.2%+ 18.7%4,5207.4%112Kia Seltos3,1625.4%+ 9.7%2,8824.7%443Toyota Corolla2,9995.1%– 9.7%3,3215.4%224Toyota Corolla Cross2,6174.5%– 11.7%2,9654.9%335Hyundai Venue2,5814.4%+ 5.8%2,4404.0%556Kia Soul2,0043.4%+ 58.4%1,2652.1%15137Hyundai Elantra1,9613.4%+ 21.6%1,6132.6%988Hyundai Kona1,8853.2%– 10.1%2,0973.4%799Ford F-Series1,8563.2%– 19.2%2,2963.8%6610Toyota Tacoma1,8223.1%+ 30.3%1,3982.3%131011Mitsubishi Outlander  1,6732.9%+ 8.6%1,5412.5%101212Hyundai Tucson1,6422.8%– 17.9%1,9993.3%8713Nissan Kicks1,3212.3%– 9.4%1,4582.4%121114Mitsubishi Outlander Sport1,0441.8%– 18.2%1,2772.1%141515Mitsubishi Mirage1,0231.8%– 32.3%1,5122.5%111416Nissan Rogue1,0171.7%– 18.0%1,2402.0%161617Ram Pickup (est)9491.6%– 5.4%1,0031.6%191718Honda CR-V9401.6%+ 0.4%9361.5%212019Nissan Versa7961.4%– 27.4%1,0971.8%181820Hyundai Santa Cruz7501.3%+ 5.5%7111.2%252421Ford Maverick7441.3%– 3.0%7671.3%232522Kia Sportage7371.3%– 21.3%9361.5%201923Ford Transit (est)6561.1%– 22.1%8421.4%222224Kia K46241.1%new00.0% – –25Jeep Wrangler6191.1%– 14.6%7251.2%242326Ford Bronco Sport5791.0%– 2.7%5951.0%312927Ford Ranger5581.0%+ 123.2%2500.4%463128Mitsubishi Eclipse Cross5200.9%– 16.8%6251.0%292729BMW X54840.8%+ 173.4%1770.3%554030Hyundai Santa Fe4470.8%– 32.1%6581.1%272831Lexus NX4290.7%+ 47.4%2910.5%413632Jeep Gladiator (est)4050.7%– 5.4%4280.7%373033Honda HR-V3980.7%– 19.1%4920.8%353234Mazda CX-53840.7%+ 49.4%2570.4%454135Jeep Grand Cherokee3710.6%– 33.9%5610.9%332136Toyota Grand Highlander3570.6%– 32.5%5290.9%343937Toyota Corolla Hatchback3410.6%– 48.0%6561.1%28n/a38Toyota 4Runner3360.6%– 12.0%3820.6%384639Kia Sorento3190.5%+ 59.5%2000.3%504540Toyota Highlander2970.5%– 48.4%5760.9%323341Mercedes GLC2950.5%+ 235.2%880.1%69n/a42Mercedes GLE2810.5%+ 360.7%610.1%75n/a43Kia Carnival2650.5%– 1.1%2680.4%423844Nissan Pathfinder2470.4%+ 33.5%1850.3%53n/a45BMW X3/X42390.4%+ 46.6%1630.3%58n/a46Jeep Compass2280.4%– 50.6%4620.8%363547Honda Civic2170.4%– 8.1%2360.4%474448Ford Explorer2160.4%– 16.3%2580.4%444749VW Tiguan2140.4%– 4.5%2240.4%484350Hyundai Palisade2080.4%– 38.5%3380.6%3937

Source: GUIA