Polestar sales are up 1950% year-on-year in June.

New car sales in Iceland soar 25.9% year-on-year in June to 2,014 units, leading to a H1 volume up 23.4% to 7,838. Kia (+21.5%) trails the market sightly but easily remains the most popular carmaker in the country with 19.4% share. Toyota (+10.1%) is up one spot on last month to #2 but it’s Tesla (+135.9%) that delivers the best performance near the top, up four ranks on May to #3 with 9.1% share. Dacia (-1.1%) and most strikingly Hyundai (-51.3%) both struggle to round out the Top 5. Below, Polestar (+1950%), BYD (+1100%), Skoda (+236%) and KGM (+140%) all post surreal gains to close out the Top 10, Polestar scoring its first Top 10 finish since November 2023.

Model-wise, the Tesla Model Y reclaims the top spot for the 2nd time this year after last March, toppling the Kia Sportage. The Sportage remains #1 YTD for just two sales above the Model Y. The Dacia Duster is back to the #3 spot it also holds year-to-date, distancing the Kia Stonic up 24 ranks on May to #4 and the Toyota RAV4 up one to #5. The Polestar 2 shoots up to 6th place ahead of the KGM Korando, Suzuki Swift and Kia Ceed. The Hyundai Tucson closes out the Top 10. After two fantastic launch months, the Dacia Bigster is down to #30 in June but ranks #11 over H1.

Previous month: Iceland May 2025: Dacia Bigster surges to #2

One year ago: Iceland June 2024: Kia up to 20.1% share, Hyundai up 405.8%

Full June 2025 Top 44 All brands and Top 30 models below.

Iceland June 2025 – brands:

PosBrandJun-25%/24May2025%/24PosFY241Kia39019.4%+ 21.5%11,48919.0%+ 52.2%122Toyota23911.9%+ 10.1%397112.4%+ 22.1%213Tesla1849.1%+ 135.9%76578.4%+ 193.3%354Dacia1798.9%– 1.1%26378.1%– 11.3%445Hyundai1286.4%– 51.3%46047.7%– 33.3%536Suzuki874.3%+ 3.6%54045.2%+ 27.0%697Skoda844.2%+ 236.0%64005.1%+ 38.4%768BYD844.2%+ 1100.0%131892.4%+ 845.0%9219KG Mobility/Ssangyong844.2%+ 140.0%91762.2%+ 72.5%111810Polestar824.1%+ 1950.0%311121.4%+ 330.8%152411Mitsubishi562.8%– 5.1%111071.4%+ 55.1%182512Land Rover472.3%+ 4.4%82593.3%+ 2.4%8813Ford351.7%+ 1066.7%21951.2%+ 26.7%211514Renault331.6%+ 17.9%22851.1%+ 6.3%231715Volkswagen301.5%+ 233.3%181091.4%– 24.8%161316Xpeng291.4%+ 866.7%161331.7%+ 4333.3%143017Mercedes271.3%+ 17.4%141892.4%+ 17.4%101118Audi251.2%+ 212.5%251001.3%+ 156.4%201919Honda241.2%+ 14.3%29640.8%+ 10.3%251420Volvo190.9%– 48.6%151592.0%– 10.7%13721Peugeot 190.9%+ 533.3%20851.1%+ 117.9%222322Nissan160.8%– 56.8%171722.2%+ 41.0%121223Lexus130.6%+ 550.0%23730.9%+ 180.8%242624BMW120.6%+ 0.0%121011.3%+ 48.5%191625Jeep120.6%+ 0.0%24570.7%+ 0.0%262026Weinsberg90.4%n/a19290.4%– 14.7%293427Opel90.4%+ 200.0%35230.3%+ 21.1%323328MG80.4%+ 166.7%34240.3%+ 26.3%312829Benimar70.3%+ 16.7%27310.4%+ 24.0%283230Mazda60.3%– 79.3%101071.4%– 54.5%171031Subaru50.2%+ 0.0%38270.3%– 62.5%302232Porsche40.2%n/a30370.5%+ 76.2%272733Smart40.2%– 71.4%32160.2%– 51.5%342934Mini40.2%n/a36120.2%+ 100.0%374435Etrusco40.2%+ 33.3% –60.1%– 40.0%413636Capron30.1%n/a28110.1%– 64.5%383137McLouis20.1%n/a26130.2%n/a36 –38Citroen20.1%+ 0.0%3780.1%– 38.5%403539LMC20.1%n/a –20.0%n/a45 –40Maxus20.1%n/a –20.0%+ 0.0%485141Xgo20.1%n/a –20.0%n/a495242Randger10.0%– 50.0%4050.1%+ 150.0%424843Ineos10.0%– 66.7% –30.0%– 72.7%444044Yucon10.0%n/a –10.0%n/a51 –

Iceland June 2025 – models:

PosModelJun-25%May2025%PosFY241Tesla Model Y1517.5%175226.7%222Kia Sportage1216.0%15246.7%143Dacia Duster1206.0%43985.1%314Kia Stonic1075.3%281692.2%12145Toyota RAV4934.6%63184.1%456Polestar 2723.6%n/a851.1%26517KGM Korando683.4%121171.5%19448Suzuki Swift683.4%n/a1481.9%15219Kia Ceed532.6%52463.1%51210Hyundai Tucson522.6%82262.9%6811Toyota Land Cruiser472.3%201301.7%17312Kia Sorento432.1%72192.8%7913Dacia Jogger422.1%n/a570.7%33n/a14BYD Dolphin402.0%n/a650.8%32n/a15Skoda Kodiaq391.9%131802.3%101516Kia EV3371.8%151842.3%9n/a17Land Rover Defender371.8%101682.1%131718Mitsubishi Outlander331.6%21680.9%28n/a19Tesla Model 3331.6%141341.7%162020Hyundai Santa Fe301.5%n/a380.5%45n/a21Skoda Kamiq271.3%251111.4%20n/a22Xpeng G6271.3%261101.4%21n/a23Ford Mustang Mach-E231.1%n/a300.4%55n/a24Hyundai i30231.1%n/a480.6%384825Mitsubishi Eclipse Cross211.0%n/a360.5%474026BYD Seal U201.0%27680.9%295227Toyota Yaris  201.0%111461.9%141028Honda e:NY1190.9%n/a220.3%672429Kia Picanto190.9%22831.1%271930Dacia Bigster170.8%21792.3%11 –31Hyundai Kona170.8%n/a510.7%354332Suzuki Vitara170.8%32152.7%81833Toyota C-HR170.8%n/a650.8%3130

Source: Manufacturers