The Toyota Raize is the 2nd best-selling regular car in Japan in May.

The Japanese new vehicle market is up 3.7% year-on-year in May to 324,064 units and up 11.3% year-to-date to 1,952,994. Toyota (+4.4%) follows the overall growth rate to 30.7% share, distancing Suzuki (-0.1%) and Honda (-14.9%) both shy. Daihatsu (+64%) recovers from year-ago volumes hampered by production disruption. Mitsubishi (+26.7%) and Isuzu (+12.6%) also impress in the remainder of the Top 10, with Lexus (+4.1%), Mazda (+3.7%) and Subaru (+2.9%) around the market. Mercedes (+5.3%) confirms it is the favourite foreign carmaker in the country at #11 overall, above BMW (-6.2%), Volkswagen (+17.2%), Audi (+10.8%) and Mini (+92%).

Looking at the regular car ranking, the Toyota Yaris/Cross (-13.2%) easily remains in the lead despite a harsh year-on-year fall, but the hero of the month is the Toyota Raize (+216.8%) up 8 spots on April to land at #2 for the first time since December 2020. The Toyota Roomy (+64.4%) is also in outstanding shape at #3 overall. The Toyota Sienta (-15.9%) struggles below just as the Honda Freed (+57.1%) rounds out the Top 5 in splendid fashion. The Toyota Corolla/Cross (-46.1%) completely implodes to #6. The Toyota Voxy (+22.3%) and Noah (+25.4%) also shine below. As for kei cars, the Honda N-BOX (-7%) and Suzuki Spacia (-19.7%) keep the top spots ahead of the Daihatsu Tanto (+42.8%) and Suzuki Hustler (+19.3%). The Daihatsu Move is back up 622.7% to #6.

Previous month: Japan April 2025: Toyota places 11 models in Top 12 regular cars charts

One year ago: Japan May 2024: Honda (+37.9%), Suzuki (+20.5%) highlight recovering market

Full May 2025 Top 50 All brands, Top 50 regular cars and Top 32 All kei cars below.

Japan May 2025 – brands:

PosBrandMay-25%/24Apr2025%/24PosFY241Toyota99,49730.7%+ 4.4%1604,91931.0%+ 15.7%112Suzuki55,51317.1%– 0.1%2315,12416.1%– 0.4%223Honda41,30312.7%– 14.9%3270,44013.9%– 4.3%334Daihatsu38,01811.7%+ 64.0%4211,86610.9%+ 150.1%455Nissan27,7568.6%– 12.2%5185,4499.5%– 11.5%546Mazda9,9063.1%+ 3.7%669,8653.6%+ 18.2%667Mitsubishi8,5592.6%+ 26.7%749,8832.6%– 0.6%778Subaru7,5792.3%+ 2.9%947,0992.4%+ 16.5%889Lexus7,0722.2%+ 4.1%836,4291.9%– 4.3%9910Isuzu4,9161.5%+ 12.6%1030,5741.6%+ 24.5%101011Mercedes4,0891.3%+ 5.3%1120,2861.0%– 1.2%111112BMW2,6190.8%– 6.2%1314,1520.7%+ 15.5%141313Volkswagen2,4620.8%+ 17.2%1514,3230.7%+ 32.7%131514Hino2,4570.8%– 23.6%1216,0290.8%– 4.0%121215Mitsubishi Fuso2,4460.8%– 0.1%1412,2410.6%– 11.5%151416Audi2,0880.6%+ 10.8%169,1160.5%– 6.7%161617Mini1,5320.5%+ 92.0%177,7240.4%+ 30.0%171718UD Trucks8340.3%+ 39.9%195,1930.3%+ 41.3%181919Volvo8240.3%– 3.6%204,5780.2%– 12.9%201820Porsche6010.2%– 1.0%184,6400.2%+ 23.7%192121Jeep5950.2%– 33.5%213,5220.2%– 6.6%222022BYD4240.1%+ 319.8%261,1950.1%+ 27.8%262723Land Rover4010.1%– 23.8%223,6310.2%+ 3.4%212224Peugeot3820.1%– 10.1%232,5130.1%+ 10.4%232325Fiat3040.1%– 11.1%241,4310.1%– 14.7%242526Citroen2020.1%– 15.5%251,1780.1%– 6.6%272627Renault1580.0%– 57.6%281,2850.1%– 50.9%252428Ferrari980.0%– 13.3%275500.0%– 5.7%282929Hyundai940.0%+ 308.7%293080.0%– 2.8%333330Lamborghini800.0%+ 63.3%313400.0%+ 19.7%303231Alfa Romeo630.0%– 18.2%323360.0%– 25.5%313132Abarth540.0%– 57.1%304450.0%– 29.7%292833Maserati520.0%– 48.0%333170.0%– 38.3%323034Scania500.0%+ 31.6%342280.0%+ 26.0%343835Alpina500.0%+ 78.6%381500.0%– 20.2%414136Rolls-Royce450.0%+ 66.7%391710.0%+ 8.9%394237Cadillac350.0%– 7.9%452000.0%+ 7.5%354038Bentley330.0%– 31.3%361750.0%– 14.6%383639Aston Martin300.0%– 42.3%351690.0%– 9.1%403740Chevrolet300.0%– 18.9%411500.0%– 43.4%423441McLaren200.0%+ 0.0%421190.0%+ 35.2%434442Ford180.0%– 21.7%40850.0%+ 1.2%454543DS170.0%– 52.8%371820.0%– 10.8%363944Lotus150.0%– 6.3%431170.0%– 4.9%444345Dodge140.0%+ 180.0%46520.0%+ 18.2%464646Morgan30.0%+ 50.0%4960.0%– 14.3%484847Buick10.0%+ 0.0% –30.0%– 25.0%525248Unimog10.0%+ 0.0% –30.0%+ 0.0%545449RUF10.0%n/a –20.0%n/a555850Jaguar00.0%– 100.0%441780.0%– 35.7%3735 –Others 7230.2%+ 55.2% –3,2920.2%+ 58.1% –  –

Japan May 2025 – regular cars:

PosModelMay-25/24Apr2025/24PosFY241Toyota Yaris/Cross11,756– 13.2%174,999+ 7.9%122Toyota Raize8,867+ 216.8%1037,053+ 213.1%6203Toyota Roomy8,034+ 64.4%1135,419+ 218.0%10124Toyota Sienta7,415– 15.9%348,497+ 3.9%335Honda Freed6,723+ 57.1%442,058+ 35.6%456Toyota Corolla/Cross6,613– 46.1%263,999– 10.4%217Toyota Voxy5,737+ 22.3%832,200+ 13.6%13108Toyota Noah5,667+ 25.4%733,935+ 18.3%11119Nissan Note5,478– 25.6%1436,359– 18.5%8410Toyota Alphard5,324– 8.4%937,835+ 25.9%5811Toyota Aqua5,205+ 4.8%536,021+ 60.4%91412Nissan Serena4,770– 13.4%1332,714– 3.0%12713Honda StepWGN4,641– 4.2%2123,405– 20.8%181714Toyota Prius4,621+ 225.0%637,047+ 6.1%7615Suzuki Solio4,084+ 5.2%1824,195– 0.2%161816Toyota Crown4,077– 5.9%1923,484– 12.2%171517Toyota Harrier3,736– 29.4%1226,942– 9.2%151318Honda Vezel3,460– 39.5%1626,975– 27.7%14919Toyota Land Cruiser W3,310+ 37.0%2019,307+ 79.4%201920Suzuki Jimny Wagon3,141+ 62.6%1515,915+ 35.8%212821Honda Fit2,500– 43.6%1721,279– 22.5%191622Subaru Impreza2,153– 2.5%2213,500+ 13.3%232523Toyota Vellfire2,065– 20.6%2313,018– 8.3%242324Suzuki Swift2,064– 15.7%2411,854– 25.9%252225Toyota RAV41,908– 28.8%2711,027– 16.2%272626Suzuki Fronx1,899new358,889new36n/a27Subaru Forester1,869+ 23.5%3411,520+ 44.6%262928Mitsubishi Delica D51,848+ 54.0%3210,831+ 44.7%283329Mazda21,689– 36.3%3310,620+ 20.8%303130Lexus NX350H1,653+ 68.8%2910,267+ 77.9%323531Lexus LBX1,579– 8.3%269,434+ 7.9%343232Honda Civic1,540+ 46.2%259,869+ 45.5%333633Honda WR-V1,492– 51.3%3114,249+ 90.3%222734Nissan X-Trail1,380– 9.3%449,196– 44.3%352435Daihatsu Rocky1,122+ 288.2%386,606+ 312.4%384236Mazda CX-51,083– 0.1%3610,738+ 50.0%293437Honda ZR-V1,056– 66.8%3010,269– 45.6%312138Subaru Levorg1,008– 33.1%376,689– 44.0%373039Mazda3925+ 11.7%405,805+ 14.7%404140Suzuki Xbee843– 3.5%454,492– 21.3%n/a3941Mazda MX-5 (Roadster)827+ 208.6%28n/an/an/a4342Toyota Hiace W764– 1.4%43n/an/an/a4943Daihatsu Thor722+ 115.5%n/an/an/an/an/a44Nissan Kicks711– 25.1%n/an/an/an/a3745Mazda CX-60704+ 47.6%50n/an/an/a5046Subaru Legacy680+ 14.7%395,452n/an/an/a47Mazda CX-30676– 19.8%425,995+ 6.3%393848Mazda CX-3647+ 30.2%46n/an/an/a4749Toyota 86628+ 89.2%47n/an/an/a4450Mitsubishi Outlander594+ 73.2%n/an/an/an/a45

Japan May 2025 – kei cars:

PosModelMay-25/24Apr2025/24PosFY241Honda N-BOX13,565– 7.0%187,277+ 4.1%112Suzuki Spacia12,179– 19.7%272,578+ 0.9%223Daihatsu Tanto8,814+ 42.8%354,130+ 241.9%334Suzuki Hustler7,173+ 19.3%438,894– 5.9%445Suzuki WagonR5,597– 7.3%631,151– 12.3%656Daihatsu Move5,413+ 622.7%538,099+ 597.5%5117Nissan Roox4,870+ 34.6%1230,836– 1.3%768Suzuki Alto4,580– 18.3%725,377– 18.2%879Mitsubishi Delica Mini/eK4,559+ 39.8%1022,892– 17.1%12810Daihatsu Mira4,413+ 12.2%824,677+ 68.6%91011Suzuki Jimny4,120+ 29.6%923,025+ 35.9%111212Daihatsu Taft3,754+ 163.1%1124,143+ 337.0%101313Nissan Dayz2,779– 35.7%1319,153– 19.0%13914Honda N-WGN2,176– 11.1%1411,798– 13.7%141415Suzuki Every Wagon1,355– 8.4%158,484+ 21.8%151616Honda N-ONE1,124– 17.6%166,251– 16.4%181717Mazda Flair Wagon1,025– 2.5%176,547– 5.3%171818Nissan Sakura858– 43.4%197,636– 27.8%161519Toyota Pixis775+ 202.7%183,633+ 71.9%192120Mazda Flair Crossover382+ 55.9%202,914– 8.5%201921Nissan Clipper Rio349– 36.2%212,791+ 3.9%212022Subaru Chiffon346– 25.9%232,261+ 174.7%222323Mazda Carol307– 6.4%241,509– 12.3%242224Daihatsu Copen261+ 71.7%221,697+ 461.9%232525Mazda Flair  245– 1.6%251,149– 23.2%252426Subaru Pleo169+ 116.7%261,104+ 106.7%262727Toyota Copen GR Sport108+ 129.8%28411+ 152.1%292928Mazda Scrum Wagon86– 16.5%29525+ 6.3%282829Mitsubishi eK Cross EV82– 46.4%27811– 26.3%272630Mitsubishi Town Box35– 16.7%30262+ 29.1%303031Toyota C+POD3– 92.7% –4– 97.4%313132Subaru Stella1n/a –1n/a32 –

Source: JADA, JMVA, JAIA