The Dacia Bigster sports a 5.5% market share in Iceland in May.

The Icelandic new car market edges up 5.5% year-on-year in May to 2,119 sales, leading to a year-to-date tally up 22.5% to 5,824. This is by far the biggest month of the year so far. Kia (+15.3%) remains the overwhelming force with a splendid 20% share for the month and 18.9% so far this year. Dacia (+53.8%) scores the biggest gain in the Top 6 and advances to second place overall with 13.4% share vs. #5 and 7.9% year-to-date. Toyota (+4.5%) completes the podium but is relatively weak. Counter-performances on the other hand by Hyundai (-23.9%), Skoda (-23.5%) and Suzuki (-4.2%). In contrast with its results in the most part of Europe, Tesla (+108.3%) surges ahead albeit with tiny volumes at 3.5% share. Mitsubishi (+740%), BYD (+457.1%) and BMW (+127.8%) all post surreal gains below. Newcomer Xpeng is down three spots on April to #16 with 1.3% share. 

Over in the models charts, the Kia Sportage manages its third win of the year and snaps the YTD pole position in the process. The surprise of the month in the 2nd place of the new Dacia Bigster for its second month in market. After hitting its first Top 10 in the world last month, it now scores its first podium in the world. The Suzuki Vitara is up 11 spots on April to #3, distancing the Dacia Duster and Kia Ceed. Note only 14 sales separate the #1 from the #5 this month. The Land Rover Defender stays inside the Top 10 at #10.

Previous month: Iceland April 2025: Kia Sportage distant leader, Dacia Bigster in Top 10

One year ago: Iceland May 2024: Kia #1 brand, Dacia Duster confirms domination

Full May 2025 Top 41 All brands and Top 30 models below.

Iceland May 2025 – brands:

PosBrandMay-25%/24Apr2025%/24PosFY241Kia42320.0%+ 15.3%11,09918.9%+ 67.3%122Dacia28313.4%+ 53.8%34587.9%– 14.7%543Toyota27713.1%+ 4.5%273212.6%+ 26.6%214Hyundai22610.7%– 23.9%44768.2%– 25.9%335Suzuki1386.5%– 4.2%93175.4%+ 35.5%696Skoda1044.9%– 23.5%53165.4%+ 19.7%767Tesla753.5%+ 108.3%64738.1%+ 224.0%458Land Rover693.3%+ 0.0%72123.6%+ 1.9%889KG Mobility/Ssangyong673.2%+ 28.8%25921.6%+ 37.3%151810Mazda432.0%– 62.6%261011.7%– 51.0%141011Mitsubishi422.0%+ 740.0%24510.9%+ 410.0%232512BMW411.9%+ 127.8%20891.5%+ 58.9%161613BYD391.8%+ 457.1%121051.8%+ 707.7%122114Mercedes331.6%+ 3.1%81622.8%+ 17.4%91115Volvo291.4%– 21.6%101402.4%– 0.7%11716Xpeng281.3%new131041.8%new133017Nissan271.3%+ 50.0%111562.7%+ 83.5%101218Volkswagen271.3%+ 92.9%14791.4%– 41.9%171319Weinsberg200.9%n/a –200.3%– 41.2%313420Peugeot 180.8%+ 28.6%16661.1%+ 83.3%192321Ford180.8%– 60.0%17601.0%– 16.7%201522Renault180.8%+ 80.0%23520.9%+ 0.0%221723Lexus160.8%+ 300.0%21601.0%+ 150.0%212624Jeep160.8%+ 60.0%31450.8%+ 0.0%242025Audi150.7%+ 150.0%15751.3%+ 141.9%181926McLouis100.5%n/a –110.2%n/a36 –27Benimar90.4%+ 125.0%19240.4%+ 26.3%283228Capron80.4%– 42.9% –80.1%– 74.2%393129Honda70.3%– 53.3%22400.7%+ 8.1%251430Porsche60.3%+ 0.0%27330.6%+ 57.1%262731Polestar50.2%+ 0.0%29300.5%+ 36.4%272432Smart50.2%+ 25.0%34120.2%– 36.8%352933Fiat50.2%n/a –80.1%+ 300.0%384634MG40.2%+ 300.0%28160.3%+ 0.0%322835Opel40.2%– 63.6%33140.2%– 12.5%333336Mini30.1%+ 50.0%3280.1%+ 33.3%374437Citroen30.1%+ 50.0%3560.1%– 45.5%403538Subaru10.0%– 95.5%30220.4%– 67.2%292239FAW Hongqi10.0%n/a18210.4%+ 950.0%304540Randger10.0%new3640.1%new414841Alfa Romeo10.0%n/a –10.0%– 50.0%4749

Iceland May 2025 – models:

PosModelMay-25%Apr2025%PosFY241Kia Sportage1225.8%14036.9%142Dacia Bigster1175.5%101622.8%9 –3Suzuki Vitara1135.3%141983.4%5184Dacia Duster1115.2%22794.8%315Kia Ceed1085.1%121933.3%6126Toyota RAV4954.5%112253.9%457Kia Sorento874.1%81763.0%798Hyundai Tucson874.1%41743.0%889Hyundai i20773.6%161192.0%14610Land Rover Defender552.6%91312.2%121711Toyota Yaris  452.1%71262.2%131012KG Mobility/Ssangyong Korando401.9%n/a400.7%314413Skoda Kodiaq391.8%51412.4%111514Tesla Model 3391.8%n/a1011.7%152015Kia EV3381.8%151472.5%10n/a16Hyundai i10381.8%13861.5%17717Tesla Model Y361.7%33716.4%2218Toyota Corolla361.7%n/a721.2%232519Mazda CX-30291.4%n/a400.7%324120Toyota Land Cruiser271.3%20831.4%20321Mitsubishi Outlander271.3%n/a350.6%35n/a22Kia Picanto261.2%17641.1%241923Skoda Octavia251.2%n/a420.7%301124Suzuki Jimny241.1%n/a240.4%50n/a25Skoda Kamiq231.1%6841.4%18n/a26Xpeng G6221.0%n/a831.4%20n/a27BYD Seal U211.0%n/a480.8%285228Kia Stonic200.9%n/a621.1%251429KG Mobility Rexton200.9%n/a340.6%37n/a30Toyota bZ4X180.8%18731.3%22n/a

Source: Manufacturers