The Customer Isn’t Always the Consumer: The Hidden Economy of Buying for Someone Else
A huge number of purchases are made by someone who will never actually use the product themselves. A parent buys a toy for a child....
How Can Businesses Improve Their Visibility in AI Search Results?
For a growing number of Malaysian customers, that’s where research now begins. They type a full question, read a summary, and shortlist a few brands...
Big Brand, New Audience: Lessons From the NFL’s Creator-Led Deal With CayoTV, Part of Nicole Junkermann’s Gameday by NJF Holdings
Every founder eventually asks how to put a well-known product in front of people who have not met it yet. The National Football League recently...
Barclays to cut 5,000 jobs as it rolls out AI to reduce costs
Barclays is cutting about 5,000 jobs this year as the rollout of artificial intelligence and other technology allows the FTSE 100 bank to reduce costs....
NatWest Youth Offer to reach 10,000 young people, first in Manchester
NatWest Group plans to help more than 10,000 young people into employment, training or entrepreneurship over the next two years through a new place-based scheme,...
Commercial or Domestic Bouncy Castle: Which to Buy for Hire
They can also carry the PIPA or ADIPS inspection paperwork that insurers and venues expect. A domestic bouncy castle costs less upfront, but is that...