The Proton Saga holds 15.2% of the Malaysian market in January.

67,540 new light vehicles hit Malaysian roads in January, a sturdy 24.3% year-on-year improvement. We have some movement in the brands charts, with Perodua (+12.4%) trailing the market to 38.7% share vs. 41.7% over the Full Year 2025. Proton (+103.9%) is the performer of the month, doubling its sales year-on-year to reach a stunning 29.2% share vs. 14% in December and 17.6% over the FY2025. Toyota (-20%) is relegated to a distant third place above Honda (-15.1%) also freefalling. Chery (+79.5%) excels at #5, with BYD (+80.8%) the only additional Top 10 member to beat the market. Jetour is up five spots on last month to a record 11th place.

We have a big event in the models charts: the Proton Saga shoots up 130.6% to lead the way with a stunning 15.2% share, partly thanks to a facelift launched last December. This is the first time since we started following Malaysia monthly in August 2024 that the Saga is #1, and most probably the first time in many years. Although it is down to #2, the traditional leader, the Peridua Bezza (+65.1%) also has a fantastic month at 12.5% share vs. 9.6% in December. The Perodua Axia (-7.3%) and Myvi (+8%) follow, both disappointing. Another Proton makes itself noticed: the new e.MAS 5 is up 53 ranks on last month to a record 5th position with 4.5% share, by far the best-selling BEV in the country. The new Perodua Traz (aka Toyota Yaris Cross) also breaks into the Top 10 for the first time at #8, with the Proton X50 (+72%) and S70 (+41.6%) also justifying the brand’s surge.

Previous post: Malaysia 2025: Record market for 4th straight time, Perodua Bezza signs 3rd win in a row

One year ago: Malaysia January 2025: Perodua Axia snaps first place, Proton eMas 7 launches

Full January 2026 Top 51 All brands and Top 210 All models below.

Malaysia January 2026 – brands:

PosBrandJan-26%/25Dec1Perodua 26,12838.7%+ 12.4%12Proton19,75029.2%+ 103.9%33Toyota6,5359.7%– 20.0%24Honda3,0944.6%– 15.1%45Chery1,6392.4%+ 79.5%66Mitsubishi1,1791.7%– 4.3%97BYD9131.4%+ 80.8%58Jaecoo8701.3%+ 13.7%89Mazda8401.2%+ 12.0%1010Mercedes6631.0%– 11.7%1411Jetour5850.9%new1612BMW5420.8%– 9.2%1113Zeekr 4890.7%+ 384.2%1214iCar4510.7%new2015Lexus4060.6%+ 18.0%1716Ford3400.5%– 27.8%1917Haval3360.5%– 2.3%1518Nissan3210.5%– 43.8%1819MG3080.5%+ 42.6%2420Isuzu2610.4%– 47.9%1321GAC2090.3%+ 178.7%2522Tesla1760.3%+ 1253.8%723Porsche1750.3%– 38.6%2124Leapmotor1710.3%+ 470.0%3225Suzuki1290.2%+ 11.2%2826Volkswagen1280.2%+ 18.5%2327Mini1000.1%– 17.4%2228Xpeng970.1%+ 19.8%2629Peugeot830.1%+ 1.2%3730Volvo830.1%– 8.8%2931Kia780.1%+ 6.8%4432Subaru670.1%– 39.6%3033Land Rover660.1%– 35.3%3434Hyundai580.1%+ 9.4%3335Denza550.1%new2736Ora510.1%+ 18.6%3137DFSK400.1%n/a3638TANK380.1%+ 123.5%3539Neta240.0%+ 200.0%4340Audi130.0%– 23.5%3841Lamborghini120.0%– 45.5%4043Ferrari90.0%– 50.0%4143Rolls Royce70.0%– 30.0%4544Maserati50.0%+ 150.0%5045Bentley30.0%– 57.1%4346Lotus30.0%+ 0.0%3947Weststar Maxus30.0%– 78.6%4748Daihatsu20.0%+ 0.0%5149JAC20.0%n/a4950Jeep20.0%– 60.0%4851Alfa Romeo10.0%n/a52

Malaysia January 2026 – models:

PosModelJan-26%/25Dec1Proton Saga10,28515.2%+ 130.6%32Perodua Bezza8,43112.5%+ 65.1%13Perodua Axia6,5819.7%– 7.3%44Perodua Myvi4,8197.1%+ 8.0%25Proton e.MAS 53,0684.5%new586Perodua Alza3,0124.5%– 6.3%147Proton X502,4113.6%+ 72.0%128Perodua Traz1,9012.8%new409Proton S701,6042.4%+ 41.6%1610Toyota Hilux1,3382.0%+ 3.4%711Honda City1,2311.8%+ 3.0%812Toyota Alphard1,1641.7%– 16.7%1713Toyota Vios1,1341.7%– 29.3%614Perodua Ativa1,0121.5%– 59.9%515Proton Persona9391.4%– 22.9%2516Toyota Corolla Cross8831.3%– 33.9%1117Honda HR-V8381.2%– 13.0%1018Mitsubishi Xpander8101.2%– 15.9%2419Jaecoo J77791.2%+ 1.8%1820Proton X706721.0%+ 18.3%4121Chery Tiggo 7 Pro5540.8%+ 178.4%2922Honda Civic5390.8%– 16.0%1523Jetour Dashing5310.8%new3624Chery Tiggo 8 Pro5000.7%+ 151.3%3325Toyota Veloz4880.7%+ 23.2%3126iCar 034510.7%new4727Zeekr 7X4260.6%new2828Toyota Yaris3930.6%+ 0.5%1929BYD Atto 33890.6%+ 274.0%3230Perodua Aruz3720.6%– 55.7%931Mitsubishi Triton3690.5%+ 40.3%3932Chery Omoda C93520.5%+ 1203.7%3533Ford Ranger3370.5%– 27.7%4434Haval H63360.5%– 2.3%3035Proton Iriz3230.5%+ 12.2%5136Toyota Harrier3120.5%– 2.8%4237Mazda CX-52950.4%+ 0.7%5738Isuzu D-Max2610.4%– 47.9%2639Toyota Vellfire2540.4%– 5.6%4340Honda WR-V2460.4%– 13.4%2741Proton X902400.4%+ 21.8%5042Honda CR-V2330.3%– 56.4%1343Chery Omoda 52330.3%– 52.3%4544Lexus RX2220.3%+ 23.3%4945Mazda32190.3%+ 154.7%3446Proton e.MAS 72080.3%– 50.6%2047BYD Sealion 71960.3%+ 29.8%2348BYD Seal 61950.3%new3749Nissan Serena1650.2%– 21.4%4850Mazda CX-301490.2%– 44.6%5251BMW 3 Series1490.2%+ 115.9%5452Mercedes C-Class1470.2%+ 12.2%6553Toyota Hiace1420.2%+ 787.5%5954Mercedes GLC1170.2%+ 37.6%6155MG 51160.2%– 11.5%7256GAC GS31100.2%+ 46.7%6057Toyota Voxy1060.2%+ 39.5%7158BMW 5 Series1040.2%+ 30.0%6659Toyota Fortuner1020.2%+ 12.1%4660Leapmotor B101000.1%new –61Toyota Land Cruiser980.1%– 30.5%7762Suzuki Jimny980.1%+ 12.6%7063GAC Emkoo950.1%new10864Mazda CX-8940.1%+ 40.3%9065Tesla Model 3910.1%+ 2933.3%2266Jaecoo J8910.1%new7867Mercedes A-Class900.1%– 45.1%6468Mercedes E-Class850.1%– 20.6%8269VW Tiguan850.1%+ 19.7%6370Lexus NX850.1%+ 25.0%7371MG 4850.1%+ 107.3%12072Tesla Model Y850.1%+ 750.0%2173Mercedes EQS800.1%+ 788.9%10474MG S5 EV780.1%new11775Xpeng G6720.1%– 11.1%6976BMW X1720.1%+ 0.0%5377Porsche Cayenne710.1%– 53.0%8178Leapmotor C10710.1%+ 136.7%8679Mercedes CLA650.1%– 21.7%9680Kia Carnival610.1%+ 69.4%16581Zeekr 009590.1%– 27.2%6282BYD Atto 2560.1%new3883Denza D9550.1%new5584Nissan Almera540.1%– 32.5%8085Jetour VT9540.1%new6786BYD M6530.1%– 61.0%5687Nissan Kicks500.1%– 76.9%9588Mini Countryman470.1%– 17.5%7589Land Rover Defender450.1%– 29.7%10590Mazda CX-60450.1%new7691Toyota GR86440.1%+ 29.4%8392Peugeot 2008430.1%+ 1333.3%15493DFSK Box400.1%new9394Nissan Navara380.1%– 2.6%9795BMW X5380.1%+ 245.5%8796Lexus IS350.1%+ 12.9%12397Volvo XC90350.1%+ 40.0%9898BMW X4340.1%+ 47.8%8599BMW X3330.0%+ 43.5%91100Mazda MX-5330.0%+ 106.3%121101Suzuki Swift310.0%+ 6.9%109102Subaru XV300.0%– 38.8%110103Volvo XC60300.0%+ 20.0%101104Ora 07300.0%+ 50.0%99105Subaru Forester290.0%– 45.3%119106Peugeot 408290.0%– 12.1%116107Mini 3 Door290.0%n/a92108Porsche Macan270.0%– 38.6%89109Porsche Taycan270.0%– 6.9%94110VW Golf270.0%– 3.6%102111Porsche 911260.0%– 18.8%111112Toyota Camry260.0%+ 766.7%74113Hyundai Staria250.0%– 39.0%112114Xpeng X9250.0%new79115BYD Seal240.0%– 74.7%84116Lexus LX240.0%+ 0.0%122117MG HS230.0%– 28.1%138118Mercedes G-Class230.0%+ 43.8%114119Mercedes GLE220.0%– 42.1%106120Mercedes GLA210.0%– 63.2%118121Ora Good Cat210.0%– 8.7%107122TANK 500210.0%new124123Toyota Corolla190.0%– 26.9%68124BMW 2 Series190.0%– 17.4%128125Lexus RZ190.0%new131126Kia Sportage170.0%– 45.2%185127TANK 300170.0%+ 0.0%115128Hyundai Santa Fe170.0%+ 54.5%137129Porsche 718160.0%– 36.0%149130Hyundai Tucson160.0%n/a156131Mini 5 Door150.0%– 40.0%142132Nissan X-Trail140.0%– 46.2%125133Toyota Supra140.0%– 41.7%130134BMW 4 Series Coupe130.0%+ 8.3%146135Range Rover130.0%+ 30.0%158136Toyota Crown130.0%+ 30.0%133137BMW 7 Series120.0%– 45.5%145138Neta V120.0%+ 71.4%172139Neta X120.0%+ 1100.0%168140BMW iX2110.0%– 69.4%132141VW Arteon110.0%+ 22.2%126142Volvo C40110.0%+ 450.0%140143Lamborghini Urus100.0%– 37.5%155144Lexus LBX90.0%– 72.7%88145BMW X790.0%– 47.1%150146BMW i490.0%+ 28.6%100147BMW 1 Series90.0%+ 50.0%151148BMW i580.0%– 92.2%153149Mercedes S-Class80.0%– 42.9%127150Porsche Panamera80.0%+ 100.0%174151Audi Q780.0%n/a167152BMW i770.0%– 81.6%147153Range Rover Sport70.0%– 30.0%166154BMW Z470.0%+ 75.0%170155Lexus LM70.0%n/a157156Honda Odyssey60.0%– 72.7%164157Mini Aceman60.0%– 57.1%103158Subaru BRZ60.0%– 14.3%162159Peugeot Landtrek60.0%+ 200.0%193160MG Cyberster60.0%new134161Peugeot 300850.0%– 86.8%204162Maserati Levante50.0%+ 150.0%198163Mazda BT-5050.0%n/a –164VW Touareg50.0%n/a163165Zeekr X40.0%– 80.0%143166BMW iX40.0%– 66.7%139167Rolls Royce Spectre40.0%+ 33.3%177168Volvo XC4030.0%– 85.0%136169Volvo EX3030.0%– 83.3%161170Mercedes EQA30.0%– 57.1%173171Ferrari F830.0%– 40.0%180172Bentley Continental30.0%+ 0.0%171173Ferrari Roma30.0%+ 0.0%181174BMW 8 Series30.0%+ 50.0%197175GAC M830.0%new160176Maxus G1020.0%– 71.4%213177Jeep Wrangler20.0%– 60.0%186178Rolls Royce Cullinan20.0%– 60.0%190179Audi Q820.0%– 50.0%129180Ford Everest20.0%– 50.0%169181Toyota C-HR20.0%– 50.0%206182Lotus Eletre20.0%– 33.3%152183Toyota GranAce20.0%– 33.3%216184Audi RS320.0%+ 0.0% –185Daihatsu Taft20.0%+ 0.0%205186Lexus LC20.0%+ 0.0%199187Lexus RC20.0%+ 0.0%210188Mini Clubman20.0%+ 0.0%187189Subaru WRX20.0%+ 0.0%189190JAC T920.0%new188191Lamborghini Aventador20.0%n/a –192Toyota Estima10.0%– 91.7%211193Range Rover Velar10.0%– 90.9%194194BMW iX310.0%– 80.0%207195Mercedes AMG-GT10.0%– 80.0%192196GAC Aion Y Plus10.0%– 75.0%175197Audi RS610.0%– 66.7%223198Ferrari 29610.0%– 66.7%208199Ferrari 48810.0%– 66.7%209200Lexus ES10.0%– 66.7%159201Ferrari SF9010.0%+ 0.0% –202Ford Mustang10.0%+ 0.0%195203Maxus MIFA 910.0%+ 0.0%202204Mini Convertible10.0%+ 0.0%191205Rolls Royce Ghost10.0%+ 0.0%219206Alfa Romeo Giulia10.0%n/a222207Honda e:N110.0%new113208Lotus Emeya10.0%n/a148209Mercedes GLS10.0%n/a –210Volvo EX9010.0%new179

Source: Manufacturers