Lincoln Aviator sales are up 50.1% in February.

According to estimates by GlobalData, the U.S. new light vehicle market is down a painful -3.8% year-on-year in February to 1.18 million units. Retail sales are off 5.6% while fleet sales are up 4.5%. The reason behind this fall is multiple and include inclement weather, the end of federal tax credits for BEVs and affordability. Forecasts for the full year volume are now 16.1 to 16.2 million units vs. 16.3 million units over the Full Year 2025. The SAAR stands at 15.7 million, up from 14.9 million in January but down from 16.1 million in February 2025. BEV market share is around 5.6% for the month, which is in line with the average of 6% since October 2025 when tax incentives ended, to be compared with a rate of 8 to 12% before that date. The average retail transaction price is up 2.7% year-on-year to $46,303 units, while average incentives are up to $3,293. However EV incentives are down -13.8% to $10,356.

Among OEMs still reporting monthly, Hyundai-Kia (+5%), Toyota Motor (+3.2%) and American Honda (+1.1%) defy the negative market with YoY upticks but Ford Motor drops -5.5%. Brand-wise, the best performers are Acura (+17.3%) and Lincoln (+12.2%) with both Hyundai (+5.9%) and Kia (+4.3%) setting February records. Toyota (+3.3%), Genesis (+3.3%) and Lexus (+2.5%) are also up but Mazda (-0.1%) endures a 7th consecutive month of YoY decline, albeit by a tiny margin. As for models, the Ford Explorer (+33.4%), Toyota Tacoma (+33.2%), Subaru Forester (+24.9%), Toyota Corolla (+20%) and Camry (+19.3%) all post great gains among the best-sellers, while the Toyota RAV4 (-57.2%) suffers from its generation changeover and the Ford F-Series drops -16.2%.

Previous month: USA January 2026: Lexus (+14.8%), Kia (+13.1%) highlight shy market

One year ago: USA February 2025: Volvo (+40.1%), Genesis (+20.4%) excel in declining market

Full February 2026 data for OEMs, brands and models with available monthly figures below.

USA February 2026 – selected OEMs:

OEMFeb-26/252026/25Toyota Motor Corporation180,950+ 3.2%357,803+ 5.6%Ford Motor Co149,196– 5.5%283,794– 5.3%Hyundai-Kia137,412+ 5.0%262,708+ 6.3%American Honda108,162+ 1.1%206,756+ 1.5%Subaru45,113– 8.2%87,270– 8.6%Mazda33,497– 0.1%62,455– 7.1%Volvo Cars6,470– 41.7%11,636– 39.5%

USA February 2026 – selected brands:

BrandFeb-26/252026/25Toyota154,976+ 3.3%305,862+ 5.1%Ford141,618– 6.3%269,114– 6.1%Honda97,226– 0.5%186,801+ 0.6%Kia66,005+ 4.3%130,507+ 8.5%Hyundai65,677+ 5.9%121,301+ 4.1%Subaru45,113– 8.2%87,270– 8.6%Mazda33,497– 0.1%62,455– 7.1%Lexus25,974+ 2.5%51,941+ 8.3%Acura10,936+ 17.3%19,955+ 10.8%Lincoln7,578+ 12.2%14,680+ 11.0%Volvo6,470– 41.7%11,636– 39.5%Genesis5,730+ 3.3%10,900+ 4.8%

USA February 2026 – selected models:

ModelFeb-26/252026/25Ford F-Series49,682– 16.2%97,663– 17.2%Honda CR-V31,625+ 3.8%58,644+ 1.6%Toyota Camry25,811+ 19.3%47,575+ 17.0%Toyota Tacoma22,799+ 33.2%44,265+ 23.4%Ford Explorer20,100+ 33.4%37,755+ 32.1%Toyota Corolla19,944+ 20.0%39,364+ 15.9%Honda Civic18,225+ 0.3%34,788+ 1.3%Subaru Forester17,919+ 24.9%33,740+ 23.6%Hyundai Tucson17,277+ 5.9%31,705+ 1.2%Toyota RAV416,098– 57.2%38,176– 48.3%Kia Sportage13,901+ 6.3%27,885+ 14.1%Mazda CX-513,701+ 26.0%23,574+ 9.1%Kia Telluride13,198+ 37.5%22,622+ 23.1%Ford Transit13,153– 5.2%21,312– 1.1%Ford Bronco12,553+ 27.6%23,367+ 23.7%Kia K4/Forte11,864+ 1.7%23,506+ 0.9%Subaru Crosstrek11,480– 10.4%22,776– 10.5%Hyundai Santa Fe11,344+ 18.6%20,355+ 14.0%Ford Bronco Sport11,273+ 12.4%21,914+ 12.9%Toyota Tundra11,234+ 4.2%21,667+ 2.5%Toyota Grand Highlander11,106+ 21.0%20,712+ 40.3%Honda Accord  10,966+ 23.1%23,705+ 27.6%Honda Pilot10,460+ 2.5%20,067+ 5.3%Ford Maverick10,387+ 1.1%20,272+ 6.7%Toyota 4Runner10,151+ 683.9%20,864+ 1334.0%Mazda CX-5010,094+ 38.7%20,509+ 50.6%Hyundai Elantra10,089– 0.7%19,180+ 0.8%Hyundai Palisade10,025+ 28.4%18,629+ 28.5%Lexus RX10,024+ 29.5%18,372+ 28.8%Honda HR-V9,983– 26.0%19,471– 23.0%Toyota Corolla Cross9,842+ 43.2%18,384+ 38.8%Subaru Outback8,787– 24.3%17,070– 23.8%Toyota Sienna8,103+ 0.3%15,448+ 6.3%Kia Sorento6,748– 12.4%12,652– 13.2%Kia K56,053+ 21.3%12,329+ 31.9%Honda Odyssey5,879– 13.2%11,213– 5.1%Kia Carnival5,805+ 30.7%11,684+ 44.2%Ford Ranger5,776+ 29.9%11,447+ 27.9%Hyundai Kona5,646+ 0.3%10,967+ 9.7%Ford Expedition5,551+ 26.5%10,820+ 20.1%Toyota Highlander5,164+ 35.1%9,652+ 48.6%Honda Passport4,746+ 35.7%9,066+ 47.7%Ford Mustang4,313+ 54.5%7,922+ 52.6%Kia Seltos4,209+ 13.5%9,487+ 44.9%Ford Escape4,025– 71.2%7,443– 68.8%Lexus NX4,010– 24.9%8,447– 22.6%Honda Ridgeline3,976+ 22.2%7,601+ 24.2%Hyundai Sonata3,909– 26.7%7,049– 30.1%Lexus TX3,889+ 10.1%7,667+ 40.4%Acura MDX3,670+ 6.0%6,656+ 3.5%Ford E-Series3,303+ 11.3%6,657+ 12.7%Toyota BZ3,241+ 91.8%6,010+ 52.8%Hyundai Ioniq 53,239+ 32.6%5,365+ 14.3%Mazda33,129+ 10.3%5,602– 3.8%Subaru Ascent3,034– 10.3%5,851– 9.9%Mazda CX-902,976– 37.6%5,683– 43.8%Toyota Prius2,903– 35.6%6,796– 27.7%Acura ADX2,830new5,217newLexus GX2,790+ 30.6%6,423+ 20.8%Genesis GV702,628+ 14.8%4,848+ 12.5%Toyota Land Cruiser2,576– 44.9%5,364– 43.9%Lincoln Nautilus2,491+ 0.4%4,479– 8.7%Mazda CX-302,339– 59.0%4,762– 61.5%Volvo XC902,300– 14.2%4,194– 19.3%Acura RDX2,284– 10.8%4,185– 18.8%Toyota Sequoia2,268+ 23.9%4,164+ 29.7%Volvo XC602,200– 46.6%3,984– 44.3%Lincoln Aviator2,037+ 50.1%3,960+ 41.9%Genesis GV801,897+ 3.1%3,842+ 11.6%Hyundai Venue1,897+ 3.7%3,664+ 6.9%Acura Integra1,785+ 30.6%3,147+ 14.0%Kia Niro1,783+ 20.1%4,953+ 84.3%Lincoln Corsair1,740– 9.4%3,359– 6.8%Toyota Crown Signia1,668– 34.3%3,267– 36.0%Lexus RZ1,621+ 233.5%2,614+ 249.0%Hyundai Santa Cruz1,517– 21.7%2,729– 26.7%Ford Mustang Mach-E1,502– 54.6%2,542– 62.8%Lexus IS1,327– 2.8%3,042+ 15.2%Lincoln Navigator1,310+ 31.8%2,882+ 49.9%Subaru Impreza1,258– 48.2%2,414– 50.3%Honda Prologue1,067– 63.6%1,731– 74.1%Volvo XC401,050– 59.0%1,867– 50.4%Toyota Crown1,026+ 67.9%2,099+ 67.9%Kia Soul1,025– 74.4%2,756– 63.5%Subaru WRX1,018– 40.6%2,229– 32.2%Mazda CX-70928– 24.1%1,600– 26.3%Lexus ES903– 68.9%2,626– 49.3%Kia EV9819– 39.8%1,493– 42.4%Genesis G70779+ 7.0%1,455+ 6.2%Subaru Solterra733– 20.8%1,305– 34.0%Toyota GR86730– 13.4%1,441– 11.6%Subaru Legacy607– 63.5%1,370– 58.0%Lexus LX601+ 1.0%1,197+ 23.3%Kia EV6600– 52.9%1,140– 59.5%Lexus UX564– 28.1%1,041– 32.3%Hyundai Ioniq 9505new1,085newVolvo EX90400+ 43.9%472– 32.1%Mazda MX-5 Miata330– 60.9%725– 52.4%Acura TLX320– 26.9%688– 13.1%Volvo EX30300+ 11.5%729+ 11.0%Honda Prelude299new515newToyota Supra287+ 117.4%562+ 132.2%Genesis G80286– 16.6%531– 14.4%Subaru BRZ277+ 13.5%515+ 10.0%Hyundai Ioniq 6229– 77.4%573– 69.6%Volvo V60200– 76.9%314– 74.5%Lexus LC121– 34.6%213– 42.4%Genesis G90106– 13.1%179– 25.7%Lexus RC81– 31.9%161– 39.5%Acura ZDX47– 96.9%62– 97.8%Lexus LS43– 68.6%138– 50.7%Genesis GV6034– 84.8%45– 89.1%Toyota Mirai21+ 31.3%48+ 45.5%Volvo V9020– 90.2%29– 91.3%Toyota Venza3– 97.7%3– 99.5%Toyota Avalon1+ 0.0%1+ 0.0%

Source: Manufacturers