Russia February 2026: Mazda up to record 6th place, Tenet T7 up to #2
The Mazda CX-5 represents 92% of the brand’s volume in February.
New car sales in Russia edge up 2.5% year-on-year in February to 80,027 units. The year-to-date volume after two months is down -3.9% to 160,631. Local behemoth Lada (-22.5%) continues to skid and accounts for 23.8% of its home market vs. 31.5% a year ago in February 2025. Haval (+6.1%) remains the most popular foreign carmaker at #2 with 12.7% share, while local newcomer Tenet may have reached its full potential at 10.8% share vs. 11.1% last month. Tenet is a China-Russia joint venture which assembles rebadged Chery vehicles at the Kaluga plant, previously owned by Volkswagen. Belgee (+134.6%) surges ahead to a record 4th place above Geely (-8.6%). The surprise of the month is Mazda up 1852.8% to reach an all time high 6th place, smashing its previous best of #9 hit last month and in January 2021. Toyota (+102.4%), Solaris (+29%) and Jetour (+15%) also shine below.
Looking at the models charts, the Lada Granta (-23.4%) drops to 9.1% share vs. 12.2% a year ago. It is now followed by the new Tenet T7 (aka Chery Tiggo 7L), up to a record 2nd place only 6 months after its launch. The Haval Jolion (+15%) is knocked down to #3 ahead of the Belgee X50 (+191%), aka Geely Coolray, up to a record #4, also hit in August and September 2025. The Lada Niva Travel (+25.8%) shows excellent health at #5 above the new Tenet T4 (aka Chery Tiggo 4). The Lada Vesta (-62.8%) is in complete freefall at #7 while the Mazda CX-5 (+2769.7%) stuns at a record 8th place.
Previous month: Russia January 2026: Tenet up to 11.1% share, Mazda hits record ranking, Lada Iskra gears up
One year ago: Russia February 2025: Market collapses -24.9%
Full February 2026 Top 10 brands and models below.
Russia February 2026 – brands:
PosBrandFeb-26%/25Jan2026%/24PosFY251Lada 19,04023.8%– 22.5%138,68424.1%– 25.8%112Haval10,15512.7%+ 6.1%220,88113.0%– 2.4%223Tenet8,62610.8%new317,57510.9%new394Belgee4,6945.9%+ 134.6%57,6404.8%+ 100.2%555Geely 4,6645.8%– 8.6%49,3845.8%– 17.1%446Mazda2,7733.5%+ 1852.8%94,8713.0%+ 1341.1%6n/a7Changan2,1112.6%– 52.3%64,4912.8%– 52.8%768Jetour2,0352.5%+ 15.0%84,1482.6%+ 4.1%879Toyota 1,9752.5%+ 102.4%74,0932.5%+ 89.7%91010Solaris1,5041.9%+ 29.0%103,0401.9%+ 23.7%108
Russia February 2026 – models:
PosModel Feb-26%/25Jan2026%/25PosFY251Lada Granta7,2899.1%– 23.4%114,8869.3%– 28.9%112Tenet T74,6415.8%new38,8105.5%new2n/a3Haval Jolion4,3365.4%+ 15.0%28,7025.4%+ 10.0%334Belgee X503,5304.4%+ 191.0%105,1573.2%+ 133.7%745Lada Niva Travel3,4864.4%+ 25.8%66,4884.0%+ 10.5%586Tenet T43,2084.0%new47,3314.6%new4n/a7Lada Vesta3,0353.8%– 62.8%56,0723.8%– 62.5%628Mazda CX-52,5543.2%+ 2769.7%94,4442.8%+ 2006.2%8n/a9Lada Niva Legend2,0312.5%– 3.1%74,4192.8%– 9.3%9710Geely Monjaro1,7952.2%– 6.1%n/a3,1762.0%– 24.8%n/a5
Source: Manufacturers
