The Move (+39.4%) helps Daihatsu up 18.5% in February.

The Japanese new vehicle market is shy in February at -3.5% year-on-year to 394,965 units. The year-to-date tally is now off -2.9% to 762,717. The Top 3 carmakers all fall a little faster than the market. Toyota is off -8.1% to 29.6% share vs. 30.5% so far this year, Suzuki is down 5.7% to 16.1% share vs. 16.3% and Honda edges down -5.2%  to 13.8% share. Daihatsu (+18.5%) on the other hand continues to catch up on depleted year-ago volumes. Mitsubishi (+14.3%), Isuzu (+7.2%) and to a lesser extent Nissan (+0.4%) all defy the negative market with year-on-year upticks. Mercedes (-2.2%) remains by far the most popular foreign brand but with just 0.9% share. BYD is up 110.9% to a still tiny 466 sales (#23).

Looking at regular cars, the Toyota Yaris/Yaris Cross (-26%) continues to lead but crashes year-on-year as does the Toyota Corolla/Corolla Cross (-32%). The Toyota Sienta (-7.3%) maintains itself at #2 while the Toyota Raize (+9.1%) ranks #4. The Honda Freed (-4.5%) is the best-selling non Toyota model at #5, distancing the Toyota Voxy (+27.5%) and Roomy (-4.5%). The Suzuki Jimny Wagon (+133.1%) impresses once again at #13, with the Toyota RAV4 (+71.9%), Mitsubishi Delica D5 (+46.3%) and Suzuki XBee (+94.8%) also standing out. The Toyota bZ4X (+8900%) confirms the facelift was a good idea  and scores a third Top 30 finish in the past four months.

As for kei cars, the Honda N-BOX (-1.7%) stays in the lead and tops the overall vehicle charts by a large margin. In fact both the Suzuki Spacia (-8.1%) and Daihatsu Move (+39.4%) also outsell the Toyota Yaris/Cross for the month, with the Daihatsu Tanto (-9.5%) not far behind. Notice also the Nissan Roox (+35.1%), Mitsubishi Delica Mini/eK (+20.8%) and Nissan Dayz (+16.5%) all posting significant upticks.

Previous month: Japan January 2026: Suzuki Jimny, Nissan Leaf among best performers in negative market

One year ago: Japan February 2025: Market bounces back up 18.7%

Full February 2026 Top 50 All brands, Top 50 regular cars and Top 31 All kei cars below.

Japan February 2026 – brands:

PosBrandFeb-26%/25Jan2026%/25PosFY251Toyota116,75429.6%– 8.1%1232,76130.5%– 5.9%112Suzuki63,69816.1%– 5.7%2124,56116.3%– 3.3%223Honda54,41613.8%– 5.2%3103,82713.6%– 3.6%334Daihatsu49,04512.4%+ 18.5%494,29612.4%+ 14.6%445Nissan41,37510.5%+ 0.4%576,67110.1%– 5.2%556Mazda13,2873.4%– 19.0%624,9443.3%– 15.3%667Mitsubishi11,8193.0%+ 14.3%721,7022.8%+ 5.5%778Subaru8,3232.1%– 20.4%816,1142.1%– 13.7%889Isuzu6,6311.7%+ 7.2%1012,0351.6%+ 4.4%101010Lexus5,4931.4%– 10.9%912,5411.6%+ 0.7%9911Mercedes3,5120.9%– 2.2%116,5430.9%– 7.3%111112Hino3,0510.8%– 8.1%125,6740.7%– 12.0%121313Mitsubishi Fuso2,5330.6%+ 12.0%135,1300.7%+ 26.9%131414BMW2,1620.5%– 22.3%153,5450.5%– 20.2%141215Volkswagen1,9120.5%– 32.6%143,4400.5%– 36.8%151516Audi1,6010.4%+ 11.3%162,6690.3%– 2.8%161617Mini1,3610.3%– 12.1%192,2100.3%– 10.2%171718UD Trucks1,0310.3%+ 7.5%181,9010.2%+ 4.6%181819Porsche9130.2%– 12.5%171,8890.2%+ 3.1%192020Volvo9110.2%– 3.4%201,5870.2%– 1.1%201921Land Rover6200.2%– 26.1%211,0270.1%– 36.6%212222Peugeot5510.1%+ 3.8%228950.1%+ 3.5%222323BYD4660.1%+ 110.9%256460.1%+ 135.8%242524Jeep4590.1%– 37.3%237720.1%– 42.0%232125Renault2700.1%+ 6.7%244630.1%– 3.7%252726Fiat2570.1%– 5.9%263970.1%– 24.1%262427Citroen1860.0%– 6.1%273180.0%– 15.2%272628Alfa Romeo1260.0%+ 129.1%282540.0%+ 108.2%282829Ferrari1240.0%+ 4.2%292340.0%+ 25.8%292930Lamborghini920.0%+ 31.4%341300.0%+ 10.2%313131Hyundai900.0%+ 125.0%301700.0%+ 109.9%303032Alpina510.0%+ 142.9%311070.0%+ 256.7%323833Rolls-Royce440.0%+ 22.2%32950.0%+ 37.7%333534Scania400.0%+ 14.3%37700.0%+ 1.4%353435Maserati360.0%– 28.0%35710.0%– 16.5%343236Bentley340.0%– 8.1%40520.0%+ 8.3%383737Chevrolet280.0%– 20.0%33670.0%+ 24.1%364138Aston Martin270.0%– 10.0%36580.0%+ 3.6%373939Abarth250.0%– 72.8%38450.0%– 76.9%393340Ford200.0%+ 25.0%42340.0%+ 30.8%404341DS180.0%– 48.6%43300.0%– 59.5%424042Cadillac170.0%– 63.8%41310.0%– 60.3%413643McLaren110.0%– 54.2%39300.0%– 42.3%434244Lotus20.0%– 93.8%44100.0%– 84.6%444545Dodge20.0%– 85.7%4560.0%– 64.7%454646Lancia20.0%+ 100.0%4650.0%+ 66.7%464747Chrysler20.0%n/a –20.0%+ 100.0%475248GMC10.0%– 50.0% –10.0%– 66.7%484849Jaguar10.0%– 95.8% –10.0%– 97.9%494450MG10.0%+ 0.0% –10.0%– 50.0%5049 –Others 1,5340.4%+ 171.5% –2,6510.3%+ 185.1% – –

Japan February 2026 – regular cars:

PosModelFeb-26/25Jan2026/25PosFY251Toyota Yaris/Cross11,280– 26.0%122,472– 28.7%112Toyota Sienta9,770– 7.3%219,915– 1.1%233Toyota Corolla/Cross9,699– 32.0%418,917– 33.1%324Toyota Raize8,726+ 9.1%317,965+ 21.5%445Honda Freed8,420– 4.5%815,555– 5.9%566Toyota Voxy8,196+ 27.5%715,386+ 21.1%697Toyota Roomy7,448– 4.5%615,142+ 7.7%758Nissan Serena7,224+ 0.5%1113,487– 2.8%9119Toyota Noah6,889– 4.3%913,328+ 0.1%10810Nissan Note6,841– 15.6%1312,555– 23.4%121011Honda Vezel6,726+ 10.1%1212,754+ 12.1%111312Toyota Alphard6,206– 22.8%514,066– 21.4%8713Suzuki Jimny Wagon5,894+ 133.1%1012,216+ 159.4%132114Toyota Aqua5,596– 26.6%1410,864– 22.4%141215Toyota Harrier5,183– 18.1%169,861– 13.8%161816Honda StepWGN4,824– 13.9%1510,029+ 7.2%151517Suzuki Solio4,498– 17.8%178,954– 20.1%171718Toyota Prius4,319– 44.7%208,422– 47.5%181419Toyota RAV44,111+ 71.9%355,657+ 25.1%232520Honda Fit3,885– 9.1%217,320– 7.3%211921Mitsubishi Delica D53,378+ 46.3%265,451+ 24.0%242922Toyota Crown3,206– 32.4%197,535– 24.4%191623Toyota Land Cruiser W3,048– 15.0%187,433– 13.9%202024Subaru Forester2,754+ 5.5%344,300– 1.3%272325Mazda CX-52,714+ 0.9%245,213+ 3.5%252826Toyota Vellfire2,390– 25.2%225,707– 3.3%222227Nissan X-Trail2,106– 3.0%293,727– 13.3%293428Mazda22,090– 2.9%363,476– 18.8%313029Suzuki Xbee2,073+ 94.8%254,278+ 116.1%283830Toyota bZ4X2,070+ 8900.0%283,721+ 7652.1%30n/a31Subaru Impreza1,945– 34.8%234,522– 18.2%262432Suzuki Swift1,790– 30.4%323,349– 32.5%322633Honda WR-V1,595– 46.2%273,283– 45.5%332734Honda ZR-V1,567– 36.5%432,449– 47.2%393235Daihatsu Rocky1,545+ 6.3%313,118+ 2.5%343736Lexus NX350H1,524– 24.7%382,851– 33.6%373337Lexus LBX1,380– 24.3%332,937– 14.3%353138Honda Civic1,295– 12.7%302,884– 13.8%363639Mazda CX-301,262– 22.1%412,304– 16.9%404040Mazda31,176– 15.1%n/an/an/an/a4141Nissan Leaf1,175+ 271.8%372,551+ 233.5%38n/a42Suzuki Fronx1,137– 25.5%402,181– 25.2%413543Subaru Levorg1,059– 34.0%392,126– 16.6%423944Mazda MX-5 (Roadster)888+ 48.2%441,728+ 43.3%434345Mitsubishi Outlander856+ 67.2%451,679– 3.1%444846Daihatsu Thor719+ 1.6%n/an/an/an/an/a47Toyota Hiace W705+ 178.7%n/an/an/an/a4648Nissan Kicks676– 39.2%501,361– 39.5%n/a4549Honda Odyssey670– 32.3%491,408– 22.3%n/a4750Mazda CX-60639– 71.2%471,437– 39.0%4542

Japan February 2026 – kei cars:

PosModelFeb-26/25Jan2026/25PosFY251Honda N-BOX18,507– 1.7%135,041– 0.5%112Suzuki Spacia14,441– 8.1%228,489– 6.9%223Daihatsu Move11,400+ 39.4%321,933+ 33.5%344Daihatsu Tanto11,221– 9.5%421,484– 11.9%435Nissan Roox9,523+ 35.1%518,851+ 38.0%576Suzuki Hustler7,894– 8.1%615,024– 7.9%657Suzuki WagonR5,585– 20.0%810,543– 16.8%868Mitsubishi Delica Mini/eK5,446+ 20.8%710,818+ 26.0%789Nissan Dayz4,953+ 16.5%128,360– 3.0%111310Daihatsu Mira4,805– 4.5%99,061– 5.6%91011Suzuki Alto4,625– 23.8%108,463– 23.0%10912Daihatsu Taft3,894– 26.5%117,643– 27.6%121213Suzuki Jimny2,601– 45.8%135,413– 41.1%131114Honda N-WGN1,914– 12.0%143,879– 7.4%141415Suzuki Every Wagon1,812+ 4.6%153,486+ 3.5%151516Honda N-ONE1,734+ 44.1%163,124+ 42.6%161617Mazda Flair Wagon1,435– 4.7%172,738– 5.2%171818Nissan Sakura752– 57.3%201,422– 64.9%191719Toyota Pixis733– 1.5%211,352+ 4.8%201920Daihatsu Copen711+ 112.9%191,424+ 93.2%182221Nissan Clipper Rio711+ 5.2%221,185– 10.6%222122Mazda Flair Crossover547– 14.1%231,020– 24.2%232023Subaru Stella520new181,284new212524Mazda Carol323– 4.4%24760+ 18.4%242425Mazda Flair  272+ 30.8%25681+ 30.5%252626Subaru Pleo233– 0.9%27410– 10.5%262727Mitsubishi eK Cross EV205– 18.0%28299– 41.4%282828Subaru Chiffon164– 70.2%26369– 66.0%272329Toyota Copen GR Sport92+ 10.8%29176+ 46.7%293030Mazda Scrum Wagon81– 38.2%30154– 36.1%302931Mitsubishi Town Box35– 30.0%3172– 17.2%3131

Sources: JADA, JMVA, JAIA