The Toyota Hilux holds an outstanding 12.4% share in January.

The Panama new light vehicle market is solid in January at +9.6% to 4,845 units. Toyota (+0.3%) dominates at 22.8% share, distancing Kia (+14.6%) and Hyundai (+2.9%) at 13.9% and 13.8% respectively. Far below are Suzuki (+3.8%) at 5.2% and Geely (+1.9%) at 4.4%. Jetour (+0.7%) is up four spots on December to #6 but the biggest gainers in the Top 10 are Dongfeng (+219.4%), Kaiyi (+210%), Chery (+45%) and Mazda (+17%). Below, notice Jaecoo (+950%), Isuzu (+75.6%), Lexus (+52.9%) and GAC Motor (+46.8%).

Over in the models charts, the Toyota Hilux (+103.7%) more than doubles its sales year-on-year to reach 12.4% share vs. 5.3% over the Full Year 2025. The Toyota Yaris Cross (+11.3%) repeats at #2 ahead of the Kia Soluto (+174.4%) also in outstanding shape. The Hyundai Tucson, Toyota RAV4 (+17%), Kia K3 and Hyundai Venue (-9%) are back inside the Top 10.

Previous post: Panama Full Year 2025: Toyota Hilux signs 5th straight win

Full January 2026 Top 63 All brands and Top 10 models below.

Panama January 2026 – brands:

PosBrandJan-26%/25Dec1Toyota1,10722.8%+ 0.3%12Kia67413.9%+ 14.6%23Hyundai66713.8%+ 2.9%34Suzuki2545.2%+ 38.8%55Geely2154.4%+ 1.9%46Jetour1503.1%+ 0.7%107Kaiyi1242.6%+ 210.0%178Chery1162.4%+ 45.0%119Dongfeng1152.4%+ 219.4%1310Mazda1102.3%+ 17.0%1511Changan1062.2%– 14.5%612Mitsubishi1062.2%– 11.7%713Nissan962.0%– 2.0%914GAC Motors911.9%+ 46.8%2115Ford791.6%– 24.8%1416Isuzu791.6%+ 75.6%817Honda671.4%– 40.7%1918Jaecoo631.3%+ 950.0%1219Forthing611.3%– 33.0%1620Lexus521.1%+ 52.9%2721Soueast501.0%new2522GWM491.0%+ 32.4%2823Chevrolet410.8%+ 36.7%1824BYD310.6%– 8.8%2325BMW300.6%– 18.9%2226Audi230.5%– 8.0%3127Lynk & Co230.5%new4028Omoda220.5%+ 29.4%3329JAC190.4%+ 90.0%3030Volkswagen180.4%– 10.0%2631MG170.4%+ 70.0%2932Porsche170.4%– 22.7%3933Foton150.3%+ 114.3%2034Subaru120.2%– 47.8%3235Mercedes100.2%– 58.3%3836JMC80.2%– 11.1%2437Maxus80.2%– 52.9%3738Volvo80.2%– 46.7%453921270.1%new4240Bestune70.1%– 58.8%4341Renault70.1%n/a4842Acura60.1%– 50.0%3543Land Rover60.1%– 45.5%3444Karry50.1%– 54.5%4645Mini50.1%– 16.7%4746Fiat40.1%+ 33.3%5347JIM40.1%new6048Ram40.1%– 66.7%3649BAIC30.1%n/a5750Farizon30.1%new5151Higer30.1%+ 200.0% –52Infiniti30.1%– 25.0%4953Jeep30.1%– 57.1%4154Wuling30.1%n/a5655ZX Auto30.1%n/a –56DFSK20.0%– 75.0% –57VGV20.0%+ 100.0%6258IM10.0%n/a5959Lincoln10.0%– 66.7% –60Lotus10.0%n/a –61Peugeot10.0%– 83.3%5062Venucia10.0%+ 0.0%5563Xpeng10.0%– 66.7% –

Panama January 2026 – models:

PosModelJan-26%/25Dec1Toyota Hilux59912.4%+ 103.7%12Toyota Yaris Cross2755.7%+ 11.3%23Kia Soluto2475.1%+ 174.4%44Hyundai Grand i102164.5%+ 0.5%35Hyundai Creta1232.5%+ 0.0%106Hyundai Tucson1162.4%n/an/a7Toyota RAV41102.3%+ 17.0%n/a8Kia Seltos972.0%n/a89Kia K3962.0%n/an/a10Hyundai Venue911.9%– 9.0%n/a

Source: Manufacturers