Soueast is already up to #14 in Morocco in January.

After lodging a record annual volume in 2025 (235,372 sales), the Moroccan new light vehicle market starts 2026 all guns blazing with a 36.2% year-on-year improvement in January to 20,421 units. This includes 18,261 Passenger Vehicles (+39%) and 2,160 Light Commercials (+16.2%). In the Passenger Cars brands ranking, Dacia surges 65.9% to 23.3% share, for once gaining more ground that sister brand Renault (+40.9%). The two French-owned carmakers account for a combined 41% share vs. 35.3% in December. Hyundai (-17.5%) is back up 9 spots on last month to #3 but endures a harsh drop. Peugeot (+113.7%) is euphoric at #4, distancing Volkswagen (+18.4%) and Citroen (+20.7%). Skoda (+74.7%) and Kia (+56.7%) shine in the remainder of the Top 10 while further down BYD (+294.7%), Chery (+243.3%), Nissan (+229.4%) and Geely (+224.4%) make themselves noticed. Newcomer Soueast leaps up 12 ranks on December to a world-best #14 with 1.7% share.

Previous post: Morocco Full Year 2025: Record market, Dacia Logan back to #1, Renault Kardian up to #6

One year ago: Morocco January 2025: Market up 24.1%

Full January 2026 Top 49 All brands ranking below.

Morocco January 2026 – brands:

PosBrand (PC only)Jan-26%/24Dec1Dacia4,26023.3%+ 65.9%12Renault3,22917.7%+ 40.9%23Hyundai1,7009.3%– 17.5%124Peugeot1,1416.2%+ 113.7%45Volkswagen9515.2%+ 18.4%36Citroen6703.7%+ 20.7%57Opel6053.3%+ 13.1%68Skoda5382.9%+ 74.7%79Kia5252.9%+ 56.7%1310Toyota4662.6%– 4.7%811BMW3742.0%– 2.3%1012Nissan3592.0%+ 229.4%2413Audi3541.9%+ 4.7%1114Soueast3051.7%new2615BYD3001.6%+ 294.7%1516Seat 2991.6%– 13.1%917Fiat2451.3%+ 2.9%1818Mercedes2231.2%+ 1.8%1419Changan2061.1%+ 7.3%2820MG1630.9%+ 139.7%1621Geely1330.7%+ 224.4%1722GWM1250.7%+ 98.4%2023Deepal1040.6%new3224Chery1030.6%+ 243.3%2125Cupra960.5%+ 41.2%1926Porsche830.5%+ 23.9%3327Lynk & Co810.4%new4628Land Rover750.4%– 25.0%2329Dongfeng560.3%new3630JAC560.3%new4531Ford540.3%+ 217.6%2932Jeep510.3%+ 10.9%3033Volvo500.3%– 30.6%2234DFSK430.2%+ 10.3%2735Jetour350.2%new2536Suzuki320.2%+ 128.6%3837Leapmotor310.2%new4338Mini210.1%– 4.5%3539Alfa Romeo200.1%– 41.2%3140DS180.1%– 5.3%3441Jaecoo180.1%new4442Mahindra150.1%+ 66.7%3943Jaguar130.1%+ 116.7%3744Zeekr120.1%new4045Lexus80.0%– 71.4%4146Honda80.0%– 55.6%4247Omoda30.0%new4748Smart30.0%new4849Alpine10.0%n/a –

Source: AIVAM