The Hyundai Tucson accounts for 25.6% of the Icelandic market in January.

New car sales in Iceland shoot up 133.6% year-on-year in January to 1,385 units. Hyundai (+519.4%) leaps to a record 30% share thanks to 415 sales vs. 6.4% over the Full Year 2025. It is followed by Dacia (+2112.5%) at 12.8% of the market vs. 7.1% over FY2025. Kia (+15.4%) disappoints at #3. MG (+1920%) takes the fourth place above an underperforming Toyota (+27.9%). BYD (+650%), Renault (+361.5%) and Land Rover (+153.6%) also beat the market in the remainder of the Top 10 while Mitsubishi ranks #8 with 3.5% share. Newcomer Leapmotor climbs to #11 with 1.7% share.

Model-wise, the Hyundai Tucson justifies the brand’s leadership with a surreal 25.6% share, distancing the Kia Sportage at 8.5% and the Dacia Duster at 8.4%. The MG ZS (+7.1%) soars to #4 ahead of the new Dacia Bigster at #5. Excellent performances also by the Renault Trafic (#6), Mitsubishi Outlander (#7), BYD Sealion 7 (#8), Mercedes Sprinter (#11) and Range Rover Sport (#12). The Leapmotor C10 breaks into the Top 20 at #20.

Previous post: Iceland Full Year 2025: Tesla Model Y back in charge in market up 42.1%

One year ago: Iceland January 2025: Kia leads, places Sportage at #1 and EV3 at #4

Full January 2026 Top 34 All brands and Top 20 models below.

Iceland January 2026 – brands:

PosBrandJan-26%/251Hyundai41530.0%+ 519.4%2Dacia17712.8%+ 2112.5%3Kia1359.7%+ 15.4%4MG1017.3%+ 1920.0%5Toyota876.3%+ 27.9%6Land Rover715.1%+ 153.6%7Renault604.3%+ 361.5%8Mercedes594.3%+ 55.3%9Mitsubishi483.5%n/a10BYD453.2%+ 650.0%11Leapmotor241.7%new12Volvo201.4%– 9.1%13Xpeng161.2%+ 0.0%14BMW141.0%+ 0.0%15Mazda141.0%+ 40.0%16Smart141.0%+ 366.7%17Audi120.9%+ 71.4%18Nissan100.7%+ 150.0%19Jeep100.7%+ 11.1%20Peugeot 90.6%– 25.0%21Honda80.6%+ 0.0%22Volkswagen60.4%+ 20.0%23KGM/Ssangyong50.4%+ 66.7%24Tesla40.3%– 90.2%25Skoda40.3%– 80.0%26Lexus40.3%– 69.2%27Polestar30.2%– 57.1%28Porsche30.2%– 70.0%29Ford20.1%– 71.4%30Suzuki10.1%– 50.0%31Opel10.1%– 66.7%32Subaru10.1%– 87.5%33Ineos10.1%n/a34Hymer10.1%n/a

Iceland January 2026 – models:

PosModelJan-26%1Hyundai Tucson35525.6%2Kia Sportage1188.5%3Dacia Duster1168.4%4MG ZS987.1%5Dacia Bigster614.4%6Renault Trafic594.3%7Mitsubishi Outlander554.0%8BYD Sealion 7362.6%9Land Rover Defender322.3%10Toyota Yaris  302.2%11Mercedes Sprinter271.9%12Range Rover Sport271.9%13Hyundai Santa Fe261.9%14VW Transporter231.7%15Mercedes GLE211.5%16Renault Kangoo Van211.5%17Ford Transit Custom161.2%18Hyundai i10161.2%19Toyota Yaris Cross161.2%20Leapmotor C10151.1%

Source: Manufacturers