The Opel Frontera ranks #5 in Bulgaria in January.

It’s a disastrous start of the year for new car sales in Bulgaria, down -19.2% year-on-year in January to 3,545 units. Toyota (-30.9%) remains the most popular carmaker in the country at 11.8% share, ahead of Skoda (-31.8%) at 11.4%. Volkswagen (-12.5%) resists better and climbs two spots on December to #3 ahead of Renault (-23%). Kia (+9.7%) defies the negative context with a solid lift to rank #5 ahead of a freefalling Dacia (-63.4%). BMW (+21.3%), Citroen (+12.1%) and Hyundai (+1.3%) also end the month in positive in the remainder of the Top 10.

Over in the models charts, the Toyota Corolla (-25.5%) stays on top above the Skoda Octavia (-38.7%) despite both models enduring steep falls. The Kia Sportage (+15%) leaps up six spots on last month to #3 ahead of the Toyota RAV4 (-13.9%) up 16 to #4. The new Opel Frontera lurks at an outstanding 5th place overall, distancing the Kia Ceed (+150%) and Skoda Kodiaq (-8%). The Hyundai Tucson (+59.5%) also shines year-on-year at #8. Notice also the Renault Symbioz (+585.7%) at #13, the new Dacia Bigster at #15 and the Citroen C3 Aircross at #16.

Previous post: Bulgaria Full Year 2025: Toyota and Corolla on top in record market

Full January 2026 Top 58 All brands and Top 308 All models below.

Bulgaria January 2026 – brands:

PosBrandJan-26%/24Dec1Toyota42011.8%– 30.9%12Skoda40411.4%– 31.8%43Volkswagen2747.7%– 12.5%54Renault2456.9%– 23.0%35Kia2376.7%+ 9.7%76Dacia1995.6%– 63.4%27BMW1714.8%+ 21.3%128Hyundai1564.4%+ 1.3%69Mercedes1534.3%– 13.6%1110Citroen1484.2%+ 12.1%811Opel1243.5%+ 57.0%1312Ford1203.4%– 51.4%1013Peugeot982.8%– 32.4%914Audi782.2%– 20.4%1615Volvo601.7%+ 62.2%1516DFSK571.6%– 5.0%1417Nissan571.6%– 20.8%1918Mazda541.5%– 18.2%2019Suzuki501.4%– 12.3%1720Porsche421.2%+ 2.4%2121KGM/SsangYong381.1%+ 245.5%2722Fiat351.0%+ 45.8%2623Geely341.0%+ 240.0%2324Iveco341.0%+ 36.0%2525Lexus320.9%+ 88.2%3226Dongfeng240.7%+ 300.0%2427Haval240.7%+ 26.3%1828Tesla230.6%+ 15.0%2929Honda200.6%+ 66.7%2230Land Rover170.5%– 52.8%2831Subaru100.3%+ 0.0%3832Jeep80.2%+ 0.0%4333Leapmotor70.2%new3434MG70.2%n/a –35Great Wall60.2%– 60.0%3036MAN60.2%– 40.0%3537Mini60.2%+ 0.0%3738Omoda60.2%new4739Cupra50.1%– 44.4%4240DS50.1%+ 400.0%4541Foton50.1%new3342Isuzu50.1%– 37.5%3143Seat50.1%– 50.0%5744BYD40.1%new4145Ferrari40.1%+ 100.0%4446Lada40.1%+ 33.3% –47Maserati40.1%+ 300.0%5048BAIC30.1%new4049Jaecoo30.1%new4650Lynk & Co30.1%+ 200.0%3651Alfa Romeo20.1%– 71.4%3952Bentley20.1%+ 0.0%5353Lamborghini20.1%n/a –54Aston Martin10.0%+ 0.0%5255Fuso10.0%n/a –56Ineos10.0%– 50.0%5457Mitsubishi10.0%n/a –58SWM10.0%+ 0.0% –

Bulgaria January 2026 – models:

PosMAKEMODELTYPEJan-26%/25DecFY251TOYOTACOROLLAPC1403.9%– 25.5%112SKODAOCTAVIAPC1333.8%– 38.7%323KIASPORTAGEPC1153.2%+ 15.0%964TOYOTARAV4PC872.5%– 13.9%20125OPELFRONTERAPC772.2%new44576KIACEEDPC702.0%+ 150.0%16167SKODAKODIAQPC691.9%– 8.0%18148HYUNDAITUCSONPC671.9%+ 59.5%589SKODAKAMIQPC591.7%– 45.9%8910TOYOTAC-HRPC561.6%– 51.7%41011DACIADUSTERPC541.5%– 74.6%11412CITROENC3PC501.4%– 15.3%501713RENAULTSYMBIOZPC481.4%+ 585.7%325614SKODASCALAPC481.4%– 31.4%232015DACIABIGSTERPC461.3%new61816CITROENC3 AIRCROSSPC441.2%new331917VOLKSWAGENT-ROCPC431.2%+ 7.5%131118DACIAJOGGERPC421.2%– 66.7%7719DACIASANDEROPC421.2%– 76.1%2520RENAULTKANGOOLCV411.2%– 54.9%142321SKODAKAROQPC401.1%– 9.1%151322SKODASUPERBPC391.1%+ 11.4%302723TOYOTAYARISPC381.1%– 17.4%272124VOLVOXC60PC381.1%+ 280.0%1910225TOYOTAYARIS CROSSPC371.0%– 48.6%121526VOLKSWAGENTIGUANPC371.0%+ 68.2%312227MERCEDESG-CLASSPC351.0%– 5.4%547228NISSANQASHQAIPC351.0%– 10.3%432629FORDPUMAPC330.9%+ 0.0%764730VOLKSWAGENTAIGOPC330.9%+ 13.8%284431IVECODAILYLCV320.9%+ 28.0%293532RENAULTCLIOPC320.9%– 20.0%10333BMWX3PC300.8%+ 66.7%1376034DFSKFORTHING T5 EVOPC300.8%– 36.2%404035VOLKSWAGENCADDYLCV300.8%+ 66.7%513336VOLKSWAGENGOLFPC300.8%– 50.0%522437FORDKUGAPC250.7%– 65.8%424138MERCEDESGLCPC240.7%– 14.3%464239PEUGEOT3008PC240.7%– 53.8%363040RENAULTAUSTRALPC240.7%+ 50.0%173641SUZUKISX4 S-CROSSPC240.7%+ 60.0%476842AUDIQ7PC230.6%– 8.0%1105543MERCEDESGLSPC230.6%+ 9.5%1076544VOLKSWAGENPASSATPC230.6%– 8.0%1456245HYUNDAIKONAPC220.6%– 18.5%773246KG MOTORSKORANDOPC220.6%new27931047RENAULTCAPTURPC220.6%– 37.1%212948RENAULTMASTERLCV220.6%– 12.0%262849SUZUKIVITARAPC220.6%– 21.4%413850TESLAMODEL YPC220.6%+ 100.0%585951DONGFENGSHINEPC210.6%new388452FIATPANDAPC200.6%+ 400.0%12214053PORSCHE911PC190.5%+ 171.4%11811854TOYOTAAYGO XPC190.5%+ 11.8%936955FORDTRANSITLCV180.5%+ 28.6%1685456MERCEDESGLEPC180.5%+ 20.0%669657RENAULTTRAFFICLCV180.5%+ 125.0%15516458BMW5-SERIESPC170.5%+ 13.3%1479259MAZDACX-30PC170.5%+ 183.3%13011260RENAULTRAFALEPC170.5%+ 41.7%606461CITROENJUMPERLCV160.5%+ 60.0%614962VOLKSWAGENTAYRONPC160.5%new595863BMWX1PC150.4%+ 275.0%16514864BMWX5PC150.4%+ 50.0%1216765HYUNDAII20PC150.4%+ 0.0%703766NISSANX-TRAILPC150.4%+ 0.0%804567OPELGRANDLANDPC150.4%– 16.7%8611668PORSCHECAYENNEPC150.4%– 28.6%917869AUDIQ8PC140.4%– 17.6%967570HAVALJOLIONPC140.4%+ 55.6%8911971PEUGEOTBOXERLCV140.4%+ 55.6%1357472VOLKSWAGENT-CROSSPC140.4%– 46.2%375073DFSKFENGON 600PC130.4%+ 333.3%5612374LEXUSNXPC130.4%+ 44.4%18115875MAZDACX-60PC130.4%– 13.3%1067976PEUGEOTRIFTERLCV130.4%+ 160.0%9011177AUDIQ5 SPORTBACKPC120.3%+ 140.0%8713178BMWX7PC120.3%+ 71.4%828379DACIALOGANPC120.3%– 53.8%253480FORDTRANSIT COURIERLCV120.3%– 76.9%342581GEELYCITYRAYPC120.3%new6515782HYUNDAII10PC120.3%– 20.0%357183KIASTONICPC120.3%– 7.7%574884MERCEDESCLAPC120.3%new14318585OPELASTRAPC120.3%– 20.0%1167686PEUGEOTPARTNERLCV120.3%+ 500.0%1849187SKODAFABIAPC120.3%– 69.2%554688BMW3-SERIESPC110.3%– 15.4%18812189CITROENC5 AIRCROSSPC110.3%+ 450.0%11218490GEELYSTARRAYPC110.3%+ 450.0%9817091HONDAHR-VPC110.3%n/a6815292KG MOTORSTIVOLIPC110.3%new19633993MAZDA6EPC110.3%new12924994TOYOTABZ4XPC110.3%+ 450.0%25024695TOYOTALAND CRUISER 250PC110.3%– 60.7%1859496DFSKFORTHING U-TOURPC100.3%+ 900.0%9710897HYUNDAIIONIQ 5PC100.3%– 28.6%638098PEUGEOT5008PC100.3%– 44.4%1327799BMW2-SERIESPC90.3%+ 28.6%120129100BMWiXPC90.3%+ 200.0%136144101BMWX6PC90.3%+ 0.0%166132102FIATDUCATOLCV90.3%+ 350.0%113109103KIAPICANTOPC90.3%+ 0.0%148142104KIASORENTOPC90.3%– 72.7%149104105KIAXCEEDPC90.3%– 47.1%12743106LEXUSLBXPC90.3%+ 350.0%141153107LEXUSRXPC90.3%+ 80.0%232149108PEUGEOT2008PC90.3%– 57.1%2431109TOYOTACAMRYPC90.3%– 60.9%9499110VOLVOXC90PC90.3%+ 0.0%109124111BMW4-SERIESPC80.2%+ 100.0%81125112BMWX4PC80.2%– 60.0%7553113GEELYCOOLRAYPC80.2%+ 14.3%11589114HYUNDAISANTA FEPC80.2%– 33.3%126101115VOLKSWAGENTOUAREGPC80.2%+ 100.0%95128116HAVALH6PC70.2%+ 40.0%39120117KIAEV3PC70.2%– 12.5%105127118MAZDA3PC70.2%+ 40.0%142161119NISSANJUKEPC70.2%– 53.3%18390120OPELMOKKAPC70.2%– 65.0%117103121RENAULT5PC70.2%new108122122RENAULTTRAFICPC70.2%– 56.3%4952123AUDIA5PC60.2%– 40.0%162134124BMW7-SERIESPC60.2%+ 100.0%259151125BMWX2PC60.2%+ 20.0%215169126CITROENC4 XPC60.2%– 57.1%103106127CITROENC5 XPC60.2%n/a –228128FORDRANGERLCV60.2%– 25.0%27086129FORDTRANSIT CUSTOMPC60.2%+ 20.0%8898130MANTGELCV60.2%– 33.3%128114131MAZDACX-80PC60.2%– 33.3%13385132PEUGEOT308PC60.2%– 50.0%134113133SUBARUFORESTERPC60.2%+ 100.0%294168134VOLKSWAGENAMAROKLCV60.2%+ 20.0%144139135VOLKSWAGENCRAFTERLCV60.2%+ 50.0%158107136VOLKSWAGENMULTIVANPC60.2%– 14.3%172163137AUDIQ3 SPORTBACKPC50.1%+ 0.0%163138138AUDIQ5PC50.1%– 50.0%16495139CITROENBERLINGOLCV50.1%– 75.0%6461140CITROENC4PC50.1%– 68.8%4881141HYUNDAIBAYONPC50.1%– 58.3%104133142HYUNDAIINSTERPC50.1%+ 66.7%7193143ISUZUD-MAXLCV50.1%– 37.5%73136144JEEPAVENGERPC50.1%+ 150.0%195198145LAND ROVERDEFENDERPC50.1%– 16.7%79176146OPELCOMBOLCV50.1%+ 25.0%10173147PEUGEOT408PC50.1%+ 0.0%289208148VOLKSWAGENID.7PC50.1%+ 25.0% –201149VOLVOEX30PC50.1%+ 0.0%209156150AUDIA3PC40.1%– 66.7%161130151BMWiX2PC40.1%+ 0.0%261204152DSN8PC40.1%#DIV/0! – –153FERRARIPUROSANGPC40.1%new –336154FIATDOBLOLCV40.1%+ 33.3%139162155FORDTRANSIT CONNECTLCV40.1%+ 300.0%227227156FORDTRANSIT CUSTOMLCV40.1%– 66.7%123126157HONDAZR-VPC40.1%+ 300.0%140213158LADANIVA LEGENDPC40.1%#DIV/0! – –159LAND ROVERRANGE ROVERPC40.1%– 66.7%179165160LAND ROVERRANGE ROVER SPORTPC40.1%– 63.6%150188161MASERATIGRECALEPC40.1%n/a282285162MERCEDESC-CLASSPC40.1%+ 0.0%284202163MERCEDESE-CLASSPC40.1%– 71.4%151155164MERCEDESGLE COUPEPC40.1%– 69.2%84115165MERCEDESSPRINTERLCV40.1%– 20.0%237146166MERCEDESVITOLCV40.1%n/a –342167OMODA5PC40.1%new241417168OPELCORSAPC40.1%– 50.0%85100169PEUGEOT208PC40.1%– 77.8%13166170PORSCHEMACANPC40.1%+ 100.0%246167171SUBARUCROSSTREKPC40.1%+ 0.0%204195172SUZUKISWIFTPC40.1%– 66.7%7463173TOYOTAHILUXLCV40.1%+ 0.0%11987174TOYOTAPROACE CITYLCV40.1%– 20.0%45105175VOLKSWAGENPOLOPC40.1%n/a207220176VOLKSWAGENTRANSPORTERLCV40.1%n/a208173177BMW1-SERIESPC30.1%– 25.0% –226178BMWiX1PC30.1%+ 50.0% –236179CITROENJUMPYLCV30.1%– 57.1% –191180DACIASANDEROLCV30.1%+ 50.0%138174181FORDFOCUSPC30.1%– 91.4%7270182FORDMUSTANG MACH EPC30.1%+ 50.0%269207183GREAT WALLWEY 05PC30.1%– 78.6%99150184HONDACR-VPC30.1%– 25.0%124141185HYUNDAII30PC30.1%– 57.1%8382186HYUNDAIIONIQ 9PC30.1%new193260187HYUNDAISTARIAPC30.1%– 50.0%100187188LAND ROVERRANGE ROVER EVOQUEPC30.1%+ 0.0% –266189LEAPMOTORC10PC30.1%new180312190MERCEDESCLEPC30.1%+ 200.0%234225191MERCEDESGLAPC30.1%– 40.0%235178192MERCEDESS-CLASSPC30.1%– 40.0%286189193MERCEDESV-CLASSPC30.1%+ 50.0%153171194MG3PC30.1%n/a –475195MGZSPC30.1%#DIV/0! – –196MINICOOPERPC30.1%+ 50.0%200154197OPELMOVANOLCV30.1%– 57.1%242145198PORSCHEPANAMERAPC30.1%– 57.1%291194199SEATLEONPC30.1%+ 200.0% –256200VOLKSWAGENCADDYPC30.1%– 84.2%17197201VOLVOV60PC30.1%n/a252345202AUDIA6PC20.1%– 33.3%146179203AUDIA6 E-TRONPC20.1%new –399204AUDIQ3PC20.1%n/a174247205BAICX55PC20.1%new257379206BENTLEYCONTINENTAL GTPC20.1%+ 0.0%258258207BMWi4PC20.1%– 50.0%214210208BYDSONG PLUSPC20.1%new218402209CUPRAFORMENTORPC20.1%– 50.0%219186210CUPRATERAMARPC20.1%+ 100.0%220229211DFSKE5PC20.1%+ 100.0%62175212DFSKFORTHINGPC20.1%+ 100.0% –291213DONGFENGBOXPC20.1%new221308214FORDCAPRIPC20.1%+ 100.0%226230215FORDTRANSIT COURIERPC20.1%– 71.4% –135216FOTONTOANOLCV20.1%#DIV/0! – –217FOTONVIEWLCV20.1%#DIV/0! – –218GEELYEX5PC20.1%new –388219GREAT WALLWEY 03PC20.1%n/a191273220HAVALH6 HEVPC20.1%+ 0.0%177219221HONDAJAZZPC20.1%+ 0.0%125216222HYUNDAII30LCV20.1%#DIV/0! – –223IVECODAILYPC20.1%#DIV/0! – –224JAECOOO7PC20.1%new194391225KG MOTORSMUSSO GRANDLCV20.1%n/a78255226KG MOTORSTORRESPC20.1%n/a197329227KIAEV9PC20.1%+ 100.0% –283228KIAPV5LCV20.1%new –464229LAMBORGHINIURUSPC20.1%n/a –274230LEAPMOTORB10PC20.1%new169301231LEAPMOTORT03PC20.1%new –341232LYNK&CO08PC20.1%new182284233MERCEDESSLPC20.1%+ 100.0% –302234MINICOUNTRYMANPC20.1%– 33.3%239181235OMODA9PC20.1%new288477236RENAULT4PC20.1%new247304237SEATARONAPC20.1%– 33.3% –243238SKODAELROQPC20.1%new156190239SKODAENYAQPC20.1%– 33.3%157172240TOYOTAPROACE CITY VERSOPC20.1%– 33.3%205235241VOLKSWAGENID.BUZZPC20.1%+ 100.0% –294242VOLKSWAGENTRANSPORTERPC20.1%n/a159183243VOLVOES90PC20.1%#DIV/0! – –244VOLVOXC40PC20.1%+ 100.0%160137245ALFA ROMEOGIULIAPC10.0%+ 0.0%253280246ALFA ROMEOJUNIORPC10.0%+ 0.0%173252247ASTON MARTINDBXPC10.0%n/a –373248AUDIA8PC10.0%n/a187254249AUDIQ6PC10.0%+ 0.0%256264250AUDIQ6 SPORTBACKPC10.0%new –378251BAICBZ30EPC10.0%new –433252BMWi5PC10.0%– 50.0%260281253BMWi7PC10.0%– 50.0% –349254BMWXMPC10.0%– 66.7%216242255BMWZ4PC10.0%n/a –360256BYDDOLPHIN SURFPC10.0%#DIV/0! – –257BYDSEALION 7PC10.0%new –437258CITROENJUMPERPC10.0%n/a –351259CITROENSPACETOURERPC10.0%n/a –221260CUPRALEONPC10.0%– 50.0% –334261DONGFENGHUGEPC10.0%#DIV/0! – –262DSDS7 CROSSBACKPC10.0%+ 0.0%190237263FIAT600PC10.0%– 90.9%22388264FIATSCUDOPC10.0%#DIV/0! – –265FORDEXPLORERPC10.0%+ 0.0%268211266FORDTRANSIT CONNECTPC10.0%– 50.0%176231267FOTONTUNLANDLCV10.0%new114196268FUSOCANTERLCV10.0%n/a –353269GEELYSTAR WISHPC10.0%new271453270GREAT WALLPOERLCV10.0%+ 0.0%272110271HAVALJOLION HEVPC10.0%– 50.0% –282272HYUNDAIINSTERLCV10.0%new192338273INEOSGRENADIERLCV10.0%+ 0.0% –297274JAECOOO5PC10.0%#DIV/0! – –275JEEPCOMPASSPC10.0%+ 0.0%277239276JEEPGRAND CHEROKEEPC10.0%#DIV/0! –355277JEEPWRANGLERPC10.0%– 50.0%278319278KIAEV4PC10.0%new198340279KIANIROPC10.0%– 85.7%178199280LAND ROVERRANGE ROVER VELARPC10.0%+ 0.0% –300281LEXUSLMPC10.0%#DIV/0! – –282LYNK&CO02PC10.0%new199275283MERCEDESAMG GTPC10.0%n/a –314284MERCEDESCITANPC10.0%+ 0.0% –287285MERCEDESe-SPRINTERLCV10.0%new –367286MERCEDESEQAPC10.0%– 66.7%285271287MERCEDESEQEPC10.0%n/a –395288MERCEDESGLBPC10.0%– 66.7%152166289MERCEDESSPRINTERPC10.0%– 90.9%238160290MGHSPC10.0%n/a –476291MINIACEMANPC10.0%+ 0.0%287214292MITSUBISHIECLIPSE CROSSPC10.0%#DIV/0! – –293OPELZAFIRA LIFEPC10.0%n/a –480294PEUGEOTEXPERTLCV10.0%– 50.0%154205295PORSCHETAYCANPC10.0%n/a –289296RENAULTARKANAPC10.0%– 94.7%9251297RENAULTKANGOOPC10.0%– 66.7%102182298RENAULTMASTERPC10.0%n/a202305299RENAULTMEGANEPC10.0%– 97.3%2239300RENAULTSCENICPC10.0%– 50.0%67197301SSANGYONGTIVOLIPC10.0%– 66.7% –117302SWMG01FPC10.0%new –489303TESLAMODEL 3PC10.0%– 87.5%249200304TOYOTAPROACELCV10.0%n/a251278305TOYOTAPROACE MAXLCV10.0%n/a206269306VOLKSWAGENID.3PC10.0%– 50.0% –251307VOLKSWAGENID.4PC10.0%– 83.3% –206308VOLVOEX90PC10.0%– 83.3%298218

Source: Manufacturers