The new Acura ADX helps the brand’s sales up 39% in January.

According to local consultancy DesRosiers Automotive, the Canadian new light vehicle market is down -2.9% year-on-year to 114,000 units for a robust SAAR of 2.08 million, higher than any month during Q3 and Q4 last year. This is a good performance given the extreme weather over the period and a high comparison base as January 2025 was the strongest January ever, matching the 2018 figure. As usual we only have date for the manufacturers still reporting monthly as a lot of them have decide to only report quarterly.

Hyundai-Kia drops -4.5% whereas Toyota Motor is stable at +0.1% (but was down -12.5% over the year prior in January 2025) and Honda Canada sinks -13.5%. Brand-wise, Toyota edges up 0.3%, Hyundai is up 0.2% but Honda (-17%), Kia (-12.8%) and Subaru (-4.3%) underperform. Lexus (-0.7%) is stable while Acura (+39%), Volvo (+8.7%), Genesis (+8%) and Mazda (+4.9%) excel. As for models with monthly data available, the Hyundai Tucson (+44.8%), Subaru Crosstrek (+31.7%), Mazda CX-5 (+29.8%) shine but the Toyota RAV4 (-44%) is in freefall, awaiting the new generation.

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One year ago: Canada January 2025: Hyundai up 30.3%, Toyota down -12.5%

Full January 2026 data for OEMs, brands and models with available monthly data below.

Canada January 2026 – OEMs reporting monthly:

Hyundai-Kia14,723– 4.5%Toyota Motor Co.14,173+ 0.1%Honda Canada8,063– 13.5%Subaru5,061– 4.3%Mazda4,974+ 4.9%Volvo Cars Canada673+ 8.7%

Canada January 2026 – brands reporting monthly:

BrandJan-26/25Toyota11,974+ 0.3%Hyundai9,215+ 0.2%Honda7,251– 17.0%Subaru5,061– 4.3%Kia5,020– 12.8%Mazda4,974+ 4.9%Lexus2,199– 0.7%Acura812+ 39.0%Volvo673+ 8.7%Genesis488+ 8.0%

Canada January 2026 – models reporting monthly:

ModelJan-26/25Honda CR-V3,608+ 5.6%Hyundai Tucson3,311+ 44.8%Subaru Crosstrek2,648+ 31.7%Mazda CX-52,058+ 29.8%Toyota RAV41,996– 44.0%Toyota Corolla1,986+ 17.7%Kia Sportage1,688+ 52.2%Honda Civic1,622– 27.9%Hyundai Kona1,333– 9.3%Hyundai Palisade1,298+ 133.5%Hyundai Elantra1,290– 17.3%Mazda CX-301,286+ 54.2%Toyota Corolla Cross1,093– 10.0%Subaru Forester1,073– 30.6%Kia Seltos1,066– 0.9%Subaru Outback1,009+ 45.0%Toyota Grand Highlander962+ 72.1%Toyota Tundra947– 12.5%Hyundai Venue858+ 9.2%Toyota Tacoma834– 27.1%Toyota Highlander814+ 73.9%Lexus NX798– 2.4%Lexus RX793+ 26.7%Toyota Sienna793+ 45.0%Honda HR-V772– 41.6%Kia K4718– 27.2%Mazda3678– 11.9%Toyota bZ4X652+ 579.2%Hyundai Santa Fe648– 19.7%Toyota Camry607+ 65.8%Mazda CX-90530+ 3.5%Kia Niro478+ 59.9%Toyota Prius439+ 27.6%Kia Sorento365– 64.1%Honda Pilot353– 36.2%Mazda CX-70349+ 55.1%Kia Carnival343+ 1.8%Toyota Crown Signia305+ 45.9%Genesis GV70300+ 0.7%Toyota 4Runner278+ 5460.0%Honda Passport254+ 35.1%Acura RDX245– 0.4%Acura ADX239newAcura MDX231– 2.9%Honda Odyssey218– 33.5%Volvo XC60207+ 69.7%Volvo XC90202– 12.9%Hyundai Sonata199+ 51.9%Volvo XC40199+ 17.8%Honda Accord181– 39.1%Honda Ridgeline180– 11.3%Kia EV9174– 43.5%Lexus TX163– 29.7%Toyota Land Cruiser146– 68.2%Kia EV4144newSubaru Impreza138– 27.4%Genesis GV80128+ 56.1%Hyundai Ioniq 5122– 91.1%Subaru WRX122– 26.5%Lexus IS119+ 38.4%Lexus UX115– 50.6%Hyundai Ioniq 998newLexus GX78+ 8.3%Acura Integra70+ 34.6%Hyundai Ioniq 655– 43.3%Toyota Sequoia55– 5.2%Mazda CX-5054– 93.2%Lexus LX51– 40.0%Subaru Solterra47– 88.1%Genesis G7039+ 5.4%Kia EV638– 85.8%Toyota 8638– 32.1%Honda Prelude36newLexus RZ36+ 80.0%Honda Prologue27– 84.7%Lexus ES26– 10.3%Toyota Crown24– 22.6%Volvo EX3024– 50.0%Mazda MX-5 Miata19– 5.0%Subaru BRZ19– 69.8%Acura TLX17– 54.1%Volvo S60/V6016– 38.5%Genesis G8014+ 16.7%Volvo S90/V9014+ 366.7%Lexus LC12+ 140.0%Acura ZDX10– 9.1%Lexus RC7+ 0.0%Volvo C406– 50.0%Genesis G905+ 66.7%Subaru Ascent5– 97.7%Toyota Supra5– 87.2%Volvo EX905– 28.6%Kia Telluride4– 98.1%Hyundai Santa Cruz3– 97.7%Genesis GV602– 90.0%Kia Soul2– 98.5%Lexus LS1– 50.0%

Source: Manufacturers, DesRosiers Automotive