The VW Golf holds 6.6% of the Austrian market in January.

New car sales in Austria gain 12.1% year-on-year in January to 22,929 units, a very solid score given January 2025 was already up 16.5% on the year prior. The VAG Group dominates the brands charts. Volkswagen surges +49.7% to 19.3% share, its highest since January 2021 (19.9%). Skoda is up 6.5% to 11.6% vs. 7.8% in December and Audi (-3.4%) is back up 11 spots on last month to 7.4% of the market. Peugeot (+65.3%) is up to #7 vs. #12 over the Full Year 2025. No other Top 10 carmaker beats the market, with Cupra (-12.3%) and Dacia (-9.6%) hit the hardest. Further down, BYD (+34.6%) ranks #11, Tesla (+147.1%) is #13 and Citroen (+67.1%) is #15.

Over in the models charts, the VW Golf (+163.4%0 soars 11 spots on December to sign its first win since March 2025 and its highest share since May 2024 at 6.6%. The VW Polo (+188.9%) is equally dynamic at 3.2% share with the Tesla Model Y (+269.4%) also sporting a stunning YoY lift at #3. The Skoda Fabia (+18.6%) is back inside the Top 20 at #5, with the Audi Q3 (+269.1%) and Seat Leon (+96.7%) also making themselves noticed in the remainder of the Top 10. The Dacia Bigster remains the best-selling recent launch at #11. 

Previous post: Austria 2025: Skoda Octavia back in charge, sales up 12.3%

One year ago: Austria January 2025: Audi Q8, BYD Seal and Cupra Terramar hit record rankings

Full January 2026 Top 53 All brands and Top 20 models below.

Austria January 2026 – brands:

PosBrandJan-26%/25Dec1Volkswagen4,41619.3%+ 49.7%12Skoda2,65911.6%+ 6.5%33Audi1,6927.4%– 3.4%144BMW1,3485.9%– 11.8%45Seat1,3445.9%+ 10.0%226Mercedes9594.2%– 5.8%87Peugeot8533.7%+ 65.3%98Cupra8423.7%– 12.3%189Dacia8413.7%– 9.6%510Toyota6823.0%– 7.3%711BYD6462.8%+ 34.6%2112Ford6252.7%+ 3.8%2013Tesla5612.4%+ 147.1%1014Opel5542.4%+ 26.2%1915Citroen5382.3%+ 67.1%2316Kia5072.2%+ 25.5%1217Renault4862.1%– 23.7%1318Fiat4632.0%+ 219.3%1619Volvo3861.7%+ 28.7%1720Hyundai2941.3%– 57.3%221Mazda2771.2%– 23.1%622Suzuki2451.1%– 32.9%2523MG2341.0%+ 4.9%1524Jaecoo1690.7%new3725Jeep1640.7%+ 62.4%2626Mitsubishi1580.7%+ 187.3%1127Land Rover1340.6%+ 12.6%3128Porsche1090.5%– 28.3%3329Alfa Romeo970.4%+ 11.5%2930Honda970.4%+ 15.5%3031Leapmotor950.4%new2732Omoda950.4%new5133Mini900.4%– 26.2%2834Lexus400.2%+ 150.0%3835Nissan400.2%– 85.0%2436Smart390.2%+ 56.0%3437Polestar370.2%– 30.2%3238KGM/SsangYong270.1%+ 237.5%3939Xpeng250.1%#DIV/0!3540DS170.1%+ 70.0%5041Subaru100.0%– 33.3%3642Lamborghini70.0%+ 250.0%4143NIO50.0%n/a4744ACS50.0%new –45Alpine40.0%– 60.0%4046Aston Martin30.0%n/a5247MAN30.0%n/a4648Ferrari20.0%– 50.0%4449Bentley10.0%– 75.0%4250DFM10.0%new5551Forthing10.0%n/a5452Maserati10.0%n/a –53McLaren10.0%n/a53

Austria January 2026 – models:

PosModelJan-26%/25Dec1VW Golf1,5046.6%+ 163.4%122VW Polo7283.2%+ 188.9%183Tesla Model Y5432.4%+ 269.4%54Skoda Octavia4662.0%– 42.5%35Skoda Fabia4471.9%+ 18.6%n/a6Seat Ibiza4381.9%– 30.4%n/a7BMW X13851.7%+ 2.7%108Skoda Karoq3691.6%– 11.3%n/a9Seat Leon3621.6%+ 96.7%n/a10Audi Q33581.6%+ 269.1%n/a11Dacia Bigster3511.5%new612Skoda Elroq3421.5%+ 302.4%n/a13BYD Seal3191.4%– 16.3%2014VW T-Roc3081.3%+ 52.5%n/a15Audi Q52991.3%+ 475.0%n/a16VW Tiguan2981.3%– 13.4%917Skoda Kodiaq2951.3%+ 100.7%n/a18Toyota Yaris/Cross2911.3%+ 14.6%1619Seat Arona2881.3%+ 161.8%n/a20VW T-Cross2851.2%+ 53.2%n/a

Source: Statistik Austria