The BMW X1 is the best-selling vehicle in Switzerland in January.

It’s a shy start of the year for the Swiss new car market at -5.1% year-on-year in January to 14,207 registrations. 4×4 sales drop -6% to 7,124 and 50.8% share vs. 51.3% a year ago. Petrol sales sink -22.2% to 2,975 and 21.2% share vs. 25.8% last year while diesel is down -28.5% to 873 and 6.2% share vs. 8.3% in January 2025. In contrast HEVs are up 1.4% to 5,557 and 39.6% share vs. 37%, PHEVs soar 26.1% to 1,709 and 12.2% share vs. 9.2% but BEVs disappoint at +0.1% to 2,913 and 20.8% share vs. 19.7% a year ago.

Over in the brands ranking, BMW (-20.2%) snaps the lead despite a harsh year-on-year loss (the carmaker broke its share record a year ago). This is the first time since April 2025 that BMW is the best-selling brand in Switzerland. Volkswagen (-0.3%) is relegated to 2nd place 31 units below. Skoda (-5.4%) and Mercedes (-2.9%) follow with Toyota (+24.1%) excelling at #5. Below Audi (-14.4%), struggling, the rest of the Top 10 all register positive results. Volvo (+23.4%) is the most dynamic ahead of Kia (+9.9%), Dacia (+3.4%) and Renault (+0.4%). Further down, Citroen (+33.3%) stands out at #15 vs. #24 in December.

Model-wise, after the BMW X3 signed its first win a year ago, it’s now the turn of the BMW X1 (+17.7%) to do the same thing, even though it only holds 1.9% share as Switzerland is the most fragmented market in the world. The Skoda Kodiaq (-10.8%) is up 11 spots on December to #2 despite falling hard. The Toyota Yaris (+36.6%) is up 21 to #3, the BMW X3 (-27.2%) up 30 to #4 and the Renault Clio (+229.3%) up 78 to #5. Leader over the Full Year 2025, the VW Tiguan (-20.1%) is down to #6 for the month. Notice also the new Skoda Elroq ranking #10.

Previous post: Switzerland Full Year 2025: First win for the VW Tiguan

One year ago: Switzerland January 2025: BMW breaks share record, X3 signs first ever win

Full January 2026 Top 62 All brands and Top 355 All models below.

Switzerland January 2026 – brands:

PosBrandJan-26%/25Dec1BMW1,3799.8%– 20.2%62Volkswagen1,3489.6%– 0.3%13Skoda1,2689.0%– 5.4%24Mercedes1,0697.6%– 2.9%35Toyota9857.0%+ 24.1%56Audi8956.4%– 14.4%47Volvo6434.6%+ 23.4%88Dacia5493.9%+ 3.4%119Renault5373.8%+ 0.4%1210Kia5003.6%+ 9.9%1511Porsche4032.9%– 13.9%2712Hyundai3952.8%– 39.3%913Peugeot3712.6%– 21.4%1914Ford3452.5%– 28.3%1715Citroen2521.8%+ 33.3%2416Seat2371.7%– 48.8%1817Suzuki2281.6%+ 5.1%1618Opel2251.6%+ 0.0%2619Cupra2211.6%– 6.0%1020MG1931.4%+ 77.1%1321Mini1871.3%– 2.1%2322Land Rover1731.2%+ 3.6%3323Mazda1451.0%– 42.0%2524BYD1441.0%+ 1957.1%3025Nissan1441.0%+ 9.9%1426Honda1381.0%+ 23.2%2827Fiat1361.0%+ 70.0%2028Leapmotor1280.9%+ 204.8%2929Mitsubishi900.6%+ 23.3%2230Tesla830.6%– 65.4%731Smart640.5%+ 8.5%3532Polestar610.4%+ 24.5%3433Jeep600.4%– 10.4%3134Lexus560.4%+ 21.7%3735Alfa Romeo540.4%– 19.4%2136Zeekr420.3%new4037Ferrari390.3%+ 25.8%3938Subaru370.3%– 43.9%3639DS230.2%– 8.0%4540Xpeng210.1%new4441KGM/SsangYong200.1%+ 0.0%4242Lamborghini150.1%– 51.6%5043Alpine140.1%– 22.2%4144Bentley140.1%+ 75.0%4845Maserati140.1%+ 133.3%4346Genesis130.1%– 18.8%4647Aston Martin120.1%– 29.4%5148JAC80.1%+ 700.0%3249Ineos70.0%n/a5350BAIC60.0%new5251BMW Alpina50.0%n/a5852McLaren40.0%+ 0.0%5553Voyah40.0%n/a5654Man30.0%– 25.0%5455Bugatti20.0%n/a –56Lucid20.0%+ 100.0% –57Rolls-Royce20.0%– 71.4%6358Cadillac10.0%– 85.7%4759Dongfeng10.0%n/a5960Lotus10.0%– 80.0%4961Rimac10.0%n/a –62Chrysler10.0%n/a –

Switzerland January 2026 – models:

PosModelJan-26%/25Dec1BMW X12661.9%+ 17.7%102Skoda Kodiaq2561.8%– 10.8%133Toyota Yaris2541.8%+ 36.6%244BMW X32511.8%– 27.2%345Renault Clio2471.8%+ 229.3%836VW Tiguan2181.6%– 20.1%27Mercedes GLC2161.5%– 18.8%68Audi Q32111.5%+ 15.9%79VW Golf2071.5%– 21.9%410Skoda Elroq1991.4%new311Volvo XC601931.4%+ 18.4%1812Skoda Enyaq1891.3%+ 34.0%513Skoda Karoq1831.3%– 24.1%1914Toyota Corolla1831.3%+ 76.0%1515Dacia Sandero1721.2%– 26.5%2716Skoda Fabia1641.2%– 33.6%2217Volvo EX301641.2%+ 53.3%1118Skoda Octavia1631.2%– 28.2%2819Audi A31571.1%– 25.2%3220Audi Q51451.0%+ 208.5%2121BMW 2 Series1451.0%+ 36.8%8122Toyota Yaris Cross1451.0%+ 5.1%3323Dacia Duster1421.0%+ 9.2%4024Dacia Bigster1371.0%new1625Porsche 9111310.9%+ 23.6%13226Peugeot 2081270.9%– 19.6%6827BMW 1 Series1250.9%– 20.4%4328Citroen C31210.9%+ 24.7%7129VW T-Roc1210.9%– 1.6%9430VW Touran1210.9%+ 175.0%6031BMW 3 Series1190.8%– 21.7%6532Suzuki Swift1180.8%+ 61.6%5533Porsche Cayenne1170.8%– 5.6%10134BMW X51160.8%– 14.7%4935VW Tayron1150.8%new1736Seat Leon1130.8%+ 46.8%5337Mercedes A Class1110.8%– 3.5%938Mercedes GLA1100.8%+ 13.4%2539Opel Corsa1040.7%– 9.6%14040Mercedes GLE1030.7%+ 4.0%4541Mercedes V Class1010.7%– 12.2%4442Kia Sportage990.7%+ 2.1%4843Mini Hatch (incl Cabrio, Clubman)950.7%– 13.6%6644Cupra Terramar890.6%– 13.6%3645VW Polo890.6%– 11.0%1446Cupra Formentor880.6%+ 22.2%4747Kia PV5870.6%new36148Porsche Macan870.6%– 42.4%14149Volvo XC40870.6%+ 7.4%7750MG ZS840.6%+ 366.7%5451Audi Q4810.6%– 16.5%2952Toyota RAV4810.6%– 4.7%3553Citroen C3 Aircross780.6%+ 3800.0%12454Ford Puma780.6%– 36.1%12655Fiat Panda770.5%+ 862.5%7356Dacia Jogger760.5%– 27.6%10757Audi A5750.5%– 3.8%4258Hyundai Tucson750.5%– 58.3%5159BMW 5 Series740.5%– 42.2%10660Mercedes CLA740.5%+ 722.2%8461Toyota Aygo730.5%+ 73.8%3762Ford Custom720.5%– 4.0%10063Volvo XC90720.5%– 7.7%6464VW Caddy720.5%– 39.5%8965BMW ix1700.5%– 47.4%5266Hyundai Kona700.5%– 35.8%5767Mini Countryman700.5%+ 37.3%11468Toyota C-HR690.5%+ 81.6%9669Audi A1670.5%– 33.7%7470Peugeot 5008670.5%+ 272.2%14571VW T6670.5%+ 131.0%10972Seat Ibiza650.5%– 66.0%7973Audi A6640.5%– 15.8%5674Kia Stonic640.5%+ 100.0%16375Range Rover Evoque640.5%+ 300.0%20976Toyota bZ4X640.5%+ 56.1%3077BYD Seal U630.4%new11278Ford Kuga630.4%– 42.2%13379Skoda Kamiq630.4%– 26.7%9180Mercedes Vito620.4%+ 51.2%7681Peugeot 3008620.4%– 35.4%14282Tesla Model Y620.4%– 59.5%183Peugeot 2008610.4%– 38.4%15884VW T7600.4%+ 33.3%5885Renault 5590.4%– 46.8%6186Mercedes E Class580.4%– 1.7%5087Kia EV5570.4%new –88Suzuki Vitara570.4%+ 7.5%2689Mazda CX-30550.4%+ 10.0%10890Volvo EX40550.4%+ 223.5%6291Kia Ceed530.4%+ 89.3%18492Smart #5530.4%new13193Range Rover Sport520.4%– 20.0%15994Kia EV3510.4%– 3.8%11395Leapmotor C10510.4%+ 410.0%12596Suzuki SX4 S-Cross500.4%+ 42.9%12997VW Passat500.4%– 39.8%6998Leapmotor B10480.3%new16899Hyundai i10470.3%– 33.8%12100Jeep Avenger460.3%+ 21.1%102101Mercedes C Class460.3%– 34.3%78102Nissan Qashqai460.3%+ 109.1%110103Opel Frontera460.3%new87104MG HS450.3%+ 66.7%31105Volvo ES90450.3%new292106Toyota Urban Cruiser430.3%new23107Mitsubishi Outlander420.3%new136108Mercedes EQA400.3%+ 17.6%82109Fiat 500390.3%+ 25.8%98110Hyundai Inster390.3%+ 680.0%95111Renault Captur390.3%– 38.1%99112Seat Ateca390.3%– 79.1%130113VW ID.Buzz390.3%– 20.4%92114Alfa Romeo Junior380.3%– 29.6%67115BMW IX380.3%+ 52.0%146116Porsche Taycan380.3%+ 26.7%262117Hyundai Ioniq 5370.3%– 57.0%75118VW ID.3370.3%– 51.3%41119Audi Q2360.3%– 16.3%70120BMW 4 Series360.3%– 12.2%178121Honda CR-V360.3%+ 227.3%147122Kia Picanto360.3%– 14.3%127123Ford Focus350.2%– 50.0%183124MG 3350.2%– 7.9%63125Honda Jazz340.2%– 10.5%138126VW Caravelle340.2%n/a59127Ford Connect320.2%+ 23.1%153128Hyundai i20320.2%– 51.5%90129Mazda2320.2%– 47.5%139130Nissan Micra320.2%new157131Renault Rafale310.2%– 52.3%85132Zeekr 7X310.2%new161133BYD Sealion 7300.2%+ 2900.0%152134Honda Civic300.2%+ 87.5%189135Nissan X-Trail300.2%– 34.8%208136Toyota Proace300.2%– 43.4%192137VW T-Cross300.2%– 28.6%80138BMW i4290.2%– 12.1%164139Leapmotor T03290.2%– 9.4%86140Renault Austral290.2%– 38.3%111141Ford Explorer280.2%+ 21.7%162142Polestar 4280.2%– 12.5%122143Renault 4280.2%new88144Renault Symbioz280.2%– 15.2%143145Skoda Superb280.2%– 60.0%137146VW Taigo280.2%+ 7.7%160147Hyundai Santa Fe270.2%– 22.9%116148Mercedes G Class270.2%+ 28.6%148149Mercedes GLB270.2%– 22.9%128150Porsche Panamera270.2%– 10.0%279151VW ID.7270.2%– 22.9%104152Peugeot 308260.2%– 67.9%260153Audi Q6240.2%– 82.2%39154Citroen C5 Aircross240.2%+ 41.2%187155Cupra Tavascan240.2%– 33.3%20156BMW X7230.2%– 11.5%134157Honda HR-V230.2%– 42.5%171158Skoda Scala230.2%– 45.2%144159Dacia Spring220.2%– 64.5%121160Land Rover Defender220.2%– 31.3%166161Mazda3220.2%+ 266.7%202162Mini Aceman220.2%– 26.7%154163Peugeot Rifter220.2%+ 144.4%190164Opel Astra210.1%– 27.6%238165Opel Grandland X210.1%– 16.0%225166Renault Espace210.1%– 16.0%123167Subaru Crosstrek210.1%– 27.6%191168Toyota Land Cruiser210.1%– 71.6%243169Cupra Born200.1%– 16.7%38170Mercedes CLE200.1%– 50.0%117171Opel Mokka200.1%– 9.1%177172Seat Arona200.1%+ 150.0%218173Hyundai i30190.1%– 59.6%103174Nissan Juke190.1%– 13.6%222175Audi Q8180.1%– 47.1%97176BMW X2180.1%– 67.3%200177Lexus NX180.1%+ 100.0%175178Polestar 3180.1%+ 350.0%204179VW ID.4180.1%– 14.3%93180BYD Dolphin170.1%new174181Ferrari Purosangue170.1%+ 240.0%226182MG 4170.1%+ 21.4%118183Renault Kangoo170.1%– 41.4%195184Tesla Model 3170.1%– 74.2%46185BMW i5160.1%– 54.3%193186Citroen C4  160.1%– 68.6%283187Fiat 600160.1%– 52.9%115188Land Rover Discovery Sport160.1%+ 45.5%247189Renault Megane160.1%+ 0.0%150190Renault Scenic160.1%– 67.3%186191Toyota Prius160.1%+ 60.0%199192Xpeng G6160.1%new205193Hyundai Bayon150.1%– 31.8%272194Lexus LBX150.1%– 21.1%231195Lexus RZ150.1%+ 87.5% –196Mercedes S Class150.1%+ 114.3%194197Mitsubishi ASX150.1%– 11.8%203198Polestar 2150.1%+ 15.4%167199BMW XM140.1%– 46.2%249200BYD Seal140.1%+ 366.7%236201Kia Sorento140.1%– 77.8%172202Audi Q7130.1%– 51.9%173203Ford Courier130.1%– 38.1%188204Kia Niro130.1%– 60.6%135205Maserati Grecale130.1%n/a197206Alfa Romeo Stelvio120.1%+ 50.0%120207BMW X6120.1%– 40.0%201208Honda ZR-V120.1%+ 300.0%179209Hyundai Ioniq 9120.1%new253210Hyundai Staria120.1%– 20.0%257211Mazda6120.1%+ 500.0%149212Mitsubishi Colt120.1%– 45.5%156213Volvo EX90120.1%– 61.3%170214Kia EV9110.1%– 54.2%213215Mazda CX-80110.1%– 56.0%250216Alpine A290100.1%+ 0.0%151217Bentley Continental GT100.1%+ 150.0%266218BYD Atto 2100.1%new267219DS 7100.1%– 9.1%244220Hyundai Ioniq 6100.1%– 33.3%303221Mercedes Citan100.1%+ 150.0%345222Subaru Outback100.1%+ 66.7%219223Volvo V60100.1%– 61.5%211224Kia Xceed90.1%+ 0.0%214225Mercedes EQE90.1%– 43.8%206226Mitsubishi Grandis90.1%new176227VW Touareg90.1%– 18.2%196228BMW ix280.1%– 85.5%182229BMW Z480.1%+ 60.0%298230BYD Seal 680.1%new239231DS No880.1%new241232Ferrari 12Cilidri80.1%+ 33.3%269233Ford Mustang Mach-E80.1%– 46.7%215234JAC E30X80.1%new72235KGM Rexton80.1%+ 100.0%258236Lamborghini Urus80.1%– 60.0%287237Mazda CX-6080.1%– 60.0%198238Mercedes GLS80.1%– 42.9%221239Mitsubishi Space Star80.1%– 72.4%256240Nissan Townstar80.1%+ 0.0%227241Range Rover  80.1%– 66.7%242242Smart #380.1%– 75.0%223243Citroen Berlingo70.0%+ 16.7%228244Ferrari Roma70.0%+ 16.7%300245Ford Mustang70.0%+ 16.7%360246Genesis GV6070.0%– 12.5%284247Ineos Grenadier70.0%n/a285248Mercedes AMG GT70.0%– 41.7%237249Mercedes B Class70.0%– 41.7%169250MG S570.0%new207251Opel Combo70.0%– 36.4%259252Range Rover Velar70.0%– 50.0%217253BMW X460.0%– 57.1%297254Jeep Renegade60.0%– 33.3%229255Lexus RX60.0%+ 50.0%293256Peugeot Traveller60.0%– 33.3%261257Renault Trafic60.0%+ 200.0%294258Subaru Forester60.0%– 77.8%181259Zeekr X60.0%new314260BMW 7 Series50.0%+ 400.0%248261Citroen Jumpy50.0%– 61.5%268262DS 450.0%– 50.0%357263KGM / SsangYong Actyon50.0%n/a277264KGM Tivoli50.0%– 16.7%286265Lamborghini Revuelto50.0%+ 25.0%340266Mercedes EQB50.0%– 16.7%251267Opel Zafira50.0%– 37.5%309268Volvo EC4050.0%– 16.7%234269Xpeng G950.0%new264270Zeekr 00150.0%new281271Aston Martin DBX40.0%– 20.0%315272BAIC BJ3040.0%new –273Land Rover Discovery40.0%– 20.0%341274Mitsubishi Eclipse Cross40.0%– 20.0%105275Toyota Supra40.0%+ 100.0%346276Voyah Courage40.0%new328277Alpina B3 Biturbo30.0%– 25.0%330278Alpine A39030.0%new –279Bentley Bentayga30.0%+ 50.0%274280Ferrari 29630.0%– 50.0%252281Ferrari SF9030.0%– 25.0%276282Ford Capri30.0%– 62.5%220283Genesis G8030.0%n/a339284Genesis GV7030.0%– 57.1%246285Honda Prelude30.0%new –286Jeep Compass30.0%– 57.1%155287Jeep Grand Cherokee30.0%– 57.1%212288Kia EV430.0%new254289Kia EV630.0%– 95.7%185290Lucid Gravity30.0%new –291Man TGE30.0%– 25.0%305292Mazda MX-530.0%– 57.1%306293Mercedes EQS30.0%+ 0.0%289294MG IM630.0%new371295Nissan Interstar30.0%new325296Smart #130.0%– 88.9%233297Suzuki Across30.0%+ 50.0%263298Tesla Model S30.0%– 40.0%210299Alfa Romeo Tonale20.0%– 50.0%119300Aston Martin Valhalla20.0%new –301Aston Martin Vanquish20.0%– 60.0% –302Aston Martin Vantage20.0%– 60.0%316303Audi A720.0%+ 100.0% –304Audi e-tron GT20.0%+ 0.0%295305Bugatti Mistral20.0%new –306Fiat Pandina20.0%new320307Ford Bronco20.0%– 60.0%245308Ford Transit20.0%n/a271309Jeep Wrangler20.0%– 66.7%216310KGM Torres20.0%– 71.4%230311Lamborghini Huracan20.0%– 71.4% –312Lexus UX20.0%– 60.0%273313Lucid Air20.0%+ 100.0% –314McLaren 750S20.0%n/a344315Mercedes AMG Pure Speed20.0%n/a –316Mercedes EQV20.0%– 60.0%369317Mercedes Sprinter20.0%– 84.6%232318Mercedes T Class20.0%– 66.7%290319Nissan Ariya20.0%– 92.6%8320Porsche Cayman20.0%– 83.3%310321Toyota Corolla Cross20.0%– 84.6%376322Alfa Romeo Giulia10.0%+ 0.0%265323Alpina B8 Biturbo10.0%n/a –324Alpina XB710.0%n/a –325Alpine A11010.0%– 87.5%282326Aston Martin DB1210.0%+ 0.0%348327Aston Martin Roadster V1210.0%n/a –328BAIC X5510.0%new317329BAIC X710.0%new296330Bentley Flying Spur10.0%– 50.0%332331BYD Atto 310.0%– 66.7%333332BYD Tang10.0%new318333Cadillac Lyriq10.0%– 85.7%240334Chrysler Pacifica10.0%n/a –335Citroen SpaceTourer10.0%– 66.7%319336Dongfeng Mhero10.0%new –337Ferrari 812 Superfast10.0%– 50.0%336338Fiat Doblo10.0%n/a337339Lotus Emira10.0%n/a278340Maserati Granturismo10.0%+ 0.0%288341Mazda CX-510.0%– 98.7% –342Mazda MX-3010.0%+ 0.0% –343McLaren Artura10.0%– 75.0%367344McLaren GTS10.0%n/a –345Mercedes AMG one10.0%n/a –346Mercedes EQC10.0%n/a –347MG Cyberster10.0%– 90.0%255348MG IM510.0%new –349Opel Vivaro10.0%– 93.3% –350Porsche Boxster10.0%– 93.3%373351Rimac Navera10.0%n/a –352Rolls-Royce Ghost10.0%+ 0.0% –353Rolls-Royce Spectre10.0%– 50.0% –354Tesla Model X10.0%– 93.8%280355VW Crafter10.0%n/a313

Source: Auto Suisse