The Toyota Yaris Cross is the most popular vehicle in Hungary in January.

New passenger car sales in Hungary drop a painful -9.2% year-on-year in January to 8,287 units. The brands ranking is completely reshuffled. Toyota (+36.3%) is a distant leader with a record 17.5% share, distancing Skoda (-35.4%) in total freefall and BMW (+35.1%) brilliantly scoring its first ever Hungarian podium finish. Volkswagen (-24.3%) and most strikingly Suzuki (-55.3%) both implode and round out The Top 5. Dacia (+49.7%), Hyundai (+45.8%) and Nissan (+40.8%) also stun but it’s BYD (+97.1%) that delivers the biggest gain near the top, although it is down 6 spots on December to #13. Chinese Chery breaks into the Top 15 at #14 while Omoda and Jaecoo make their way into the Top 25.

The Toyota Yaris Cross (+253.2%) scores its first ever Polish win with an impressive 5.4% share vs. 1.9% over the Full Year 2025. The Nissan Qashqai (+85.5%) follows with a freefalling Skoda Octavia (-42.6%) closing out the podium. The Hyundai Tucson (+148%) surges to #4 while the Toyota Corolla (+20.4%) is up to #6. Leader last year, the Suzuki S-Cross (-51.9%) falls to #5 while the Suzuki Vitara (-49.7%) is down to #7. Excellent performance also by the Toyota C-HR (+44.9%) at #8 and the VW T-Roc at #9 vs. #25 over FY2025. The BMW X5 manages a stunning month at #18.

Previous post: Hungary Full Year 2025: Suzuki S-Cross signs third win in past four years

One year ago: Hungary January 2025: Ford and Tourneo Custom stun in market up 13%

Full January 2026 Top 25 brands and Top 20 models below.

Hungary January 2026 – brands:

PosBrand PC onlyJan-26%/25Dec1Toyota1,45017.5%+ 36.3%22Skoda6598.0%– 35.4%33BMW6127.4%+ 35.1%94Volkswagen5336.4%– 24.3%55Suzuki5226.3%– 55.3%16Nissan5116.2%+ 40.8%67Hyundai4555.5%+ 45.8%108Mercedes4385.3%+ 7.9%149Ford4375.3%– 39.5%1210Kia3954.8%– 39.2%811Audi2503.0%+ 3.7%1812Dacia2172.6%+ 49.7%413BYD2052.5%+ 97.1%714Chery1992.4%n/an/a15Citroen 1882.3%n/an/a16Volvo1331.6%– 34.8%1717Lexus1121.4%n/an/a18Opel971.2%+ 10.2%1119Peugeot941.1%– 33.3%n/a20Renault861.0%– 61.1%1321Omoda851.0%newn/a22Jaecoo720.9%newn/a23MG620.7%n/a1924Tesla580.7%n/a1625Cupra570.7%n/an/a

Hungary January 2026 – models:

PosModelJan-26%/25Dec1Toyota Yaris Cross4455.4%+ 253.2%72Nissan Qashqai3714.5%+ 85.5%83Skoda Octavia3083.7%– 42.6%34Hyundai Tucson3053.7%+ 148.0%125Suzuki S-Cross2753.3%– 51.9%16Toyota Corolla2302.8%+ 20.4%267Suzuki Vitara2272.7%– 49.7%28Toyota C-HR2002.4%+ 44.9%69VW T-Roc2002.4%n/a4210Kia Sportage1792.2%+ 1.7%2711Toyota Corolla Cross1491.8%– 5.1%1312Ford Kuga1301.6%– 2.3%1813Nissan Juke1261.5%n/an/a14Citroen C3 Aircross1241.5%n/an/a15Toyota Yaris1151.4%n/a1916Toyota Aygo X1131.4%n/an/a17Dacia Duster1041.3%– 8.0%418BMW X5990.8%n/an/a19Toyota RAV4981.2%– 58.3%4820Ford Tourneo Custom961.2%– 74.6%24

Source: Dataforce, many thanks to Csaba