Audi holds 4.9% of the Croatian market in January.

The Croatian new car market suffers in January at -11.5% year-on-year to 3,946 units. Skoda (-2.6%) and Volkswagen (-6.2%) both improve their share and are separated by only one sale. Toyota (+13.8%) defies the negative context at #3 like last month, followed by Suzuki (-25%) and Opel (-26.9%) both cratering. Audi (+9.7%) is the only gainer in the remainder of the Top 10, reaching a record 6th place (previous best: #7 in March 2025). Renault (-50.6%), Dacia (-49%), Ford (-30.7%) and Hyundai (-25%) are hit particularly hard below. MG (+120%), Forthing (+106.7%) and Volvo (+24.2%) shine.

Model-wise, the VW T-Cross (-27.8%) is the best-seller like one year ago but sees its sales plunge. The Skoda Octavia (-11.4%) follows the market at #2 while the Suzuki Vitara (-29.8%) is in trouble at #3. In contrast, the VW Tiguan (+37.3%), Skoda Kamiq (+25%) and Suzuki S-Cross (+16.7%) all deliver excellent performances. The MG ZS (+142.9%), Toyota Yaris (+121.7%) and Skoda Karoq (+97.1%) all impress.

Previous post: Croatia Full Year 2025: Skoda Octavia and VW T-Cross lead again, Opel Mokka up to #5 in record market

One year ago: Croatia January 2025: VW T-Cross hits record share

Full January 2026 Top 44 All brands and Top 20 models below.

Croatia January 2026 – brands:

PosBrandJan-26%/25Dec1Skoda51513.1%– 2.6%12Volkswagen51413.0%– 6.2%23Toyota3067.8%+ 13.8%34Suzuki2586.5%– 25.0%55Opel2095.3%– 26.9%66Audi1934.9%+ 9.7%107Kia1934.9%– 16.1%128Hyundai1894.8%– 25.0%89BMW1704.3%– 10.1%1810Dacia1574.0%– 49.0%711Ford1223.1%– 30.7%412Renault1183.0%– 50.6%913Mazda982.5%– 10.1%1614Mercedes942.4%+ 3.3%1315Peugeot892.3%– 23.3%1416Volvo822.1%+ 24.2%2317Citroen681.7%– 32.7%1118MG661.7%+ 120.0%2519BYD641.6%new1920Cupra551.4%– 8.3%2121Omoda541.4%new2022Nissan391.0%– 33.9%2223Geely320.8%– 30.4%2424Seat310.8%+ 14.8%2625Forthing310.8%+ 106.7%2926Porsche310.8%– 34.0%3027Jaecoo270.7%+ 2600.0%1528Tesla190.5%+ 171.4%1729Mini190.5%+ 58.3%3730Mitsubishi150.4%+ 1400.0%3331Lexus140.4%– 30.0%2732Honda120.3%+ 33.3%3433SsangYong90.2%– 10.0%2834Land Rover90.2%– 72.7%3235Subaru80.2%+ 100.0%3536DS70.2%+ 133.3%4137Alfa Romeo70.2%+ 16.7%4438Jeep60.2%– 71.4%3639Fiat50.1%+ 25.0%3140Lynk & Co40.1%– 60.0%3841Leapmotor20.1%new3942Bentley20.1%– 33.3%4543Aston Martin 20.1%n/a –44Morgan10.0%n/a –

Croatia January 2026 – models:

PosModelJan-26%/24Dec1VW T-Cross1904.8%– 27.8%12Skoda Octavia1634.1%– 11.4%43Suzuki Vitara1323.3%– 29.8%64Suzuki SX4 S-Cross1122.8%+ 16.7%115VW Tiguan922.3%+ 37.3%86Skoda Kamiq902.3%+ 25.0%147Hyundai Tucson832.1%– 26.5%78Skoda Kodiaq812.1%– 37.2%29Opel Corsa772.0%– 59.0%910Kia Stonic691.7%– 4.2%n/a11Skoda Karoq671.7%+ 97.1%n/a12Dacia Duster631.6%– 45.2%n/a13Kia Sportage621.6%– 12.7%n/a14VW T-Roc611.5%+ 5.2%n/a15Ford Kuga591.5%– 45.9%n/a16Dacia Sandero571.4%– 54.8%517Toyota Yaris Cross551.4%+ 22.2%1618MG ZS511.3%+ 142.9%n/a19Opel Frontera511.3%newn/a20Toyota Yaris511.3%+ 121.7%n/a

Source: Promocija Plus