Peugeot sales are up 27.5% in a devastated market.

Horrible start of the year for the Belgian new car market at -18.7% to 32,997 units. This is on top of January 2025 volumes being already down -13% on the year prior. One of the explanations of this poor result is the new EURO norm implemented on January 1, 2026 and that pulled sales forward to December. On note is the 36.7% share of BEVs.

In the brands ranking, Volkswagen (-12.7%) lodges its first monthly win since last September wth a solid 9.6% share. BMW (-47.8%) implodes on a particularly strong year-ago result when it broke its share record at 14.8%. Mercedes (-16.5%) returns to the third place it held over the Full Year 2025, ahead Peugeot (+27.5%) delivering a splendid score. Below, BYD (+92.7%), Fiat (+68.3%), Skoda (+46.9%) and Opel (+38.9%) also defy the negative context with double-digit YoY gains.

Previous post: Belgium Full Year 2025: BMW X1 and Dacia Sandero top struggling market (-7.5%)

One year ago: Belgium January 2026: BMW breaks share record again in weak market (-13%)

Full January 2026 Top 71 All brands ranking below.

Belgium January 2026 – brands:

PosBrandJan-26%/24Dec1Volkswagen3,1709.6%– 12.7%22BMW3,1339.5%– 47.8%13Mercedes3,0799.3%– 16.5%64Peugeot2,3637.2%+ 27.5%95Audi2,2156.7%– 9.2%46Renault1,9085.8%– 14.2%57Skoda1,8705.7%+ 46.9%88Toyota1,6114.9%– 28.1%149Kia1,3974.2%– 20.6%1310Volvo1,3894.2%– 6.7%1111Dacia1,3184.0%– 47.8%1212Citroen1,0463.2%– 11.4%1713Opel1,0103.1%+ 38.9%2014Ford 9002.7%– 32.6%1615Hyundai7002.1%– 47.8%316Tesla6932.1%– 31.3%1017Mini5261.6%+ 15.6%1818BYD4761.4%+ 92.7%2219Nissan4561.4%– 53.2%2120Fiat3401.0%+ 68.3%2421Suzuki3381.0%– 25.4%1922Mazda3141.0%+ 23.6%2323MG3070.9%+ 11.2%724Cupra2530.8%– 29.9%2825Seat2510.8%– 23.9%3126Porsche2460.7%– 33.7%2527Polestar2120.6%– 29.3%2728Jeep1540.5%+ 16.7%3029Xpeng1350.4%+ 57.0%3330Leapmotor1270.4%+ 144.2%2631Honda1200.4%– 16.7%3232Land Rover1090.3%– 71.3%1533Alfa Romeo1070.3%– 38.5%3534Lexus1060.3%– 29.3%3735KG Mobility900.3%+ 7.1%3436DS890.3%– 1.1%3837Omoda820.2%+ 1950.0%3638Jaecoo780.2%new3939Alpine470.1%+ 161.1%4340Zeekr280.1%new4141Lynk & Co270.1%+ 92.9%2942Maserati250.1%+ 92.3%4943Lancia220.1%+ 10.0%4544Smart210.1%– 70.8%4045Bentley140.0%+ 0.0%5746Lamborghini130.0%+ 44.4%5447Subaru130.0%– 13.3%4448Lotus100.0%– 54.5%4749Ferrari90.0%– 52.6%4250Aston Martin60.0%– 62.5%5251Allied Vehicles50.0%+ 0.0%5152Alpina40.0%+ 300.0%6053EVO40.0%new –54Mitsubishi40.0%n/a5855Rolls-Royce40.0%+ 100.0%6656AMF30.0%+ 50.0%6157Dongfeng20.0%– 80.0%6458DR 20.0%new –59NIO20.0%+ 100.0%4860Sportequipe20.0%new –61Tripod20.0%– 80.0%5662B-Style & Flex-I-Trans10.0%– 83.3%6263BAIC10.0%– 92.3%5964DFSK10.0%– 66.7%5065Fisker10.0%n/a6566Forthing10.0%– 83.3%5367Genesis10.0%new –68Ineos10.0%n/a –69Man10.0%n/a –70SWM10.0%– 50.0% –71Tiger10.0%new –

Source: FEBIAC