The Kia K4 SW ranks inside the Top 10 for its first month of sales.

New car sales in Sweden are down a daunting -18.3% year-on-year to 16,041 units. The decrease is due, among other things, to the large increase in ethanol cars in January last year, ahead of changed tax rules that came into effect on February 1, 2025. This resulted in a record high share of ethanol cars of 8.5%, which will fall back to 0.5% this year. It also resulted in a surprise third place of Subaru in the brands ranking. The share of plug-in cars is at 64.2% vs. 51.6% a year ago, with BEVs up 18.6% to 41.8% share vs. 28.8% a year ago while PHEVs drop -18.8% to 3,582 but keep their share stable at 22.3% vs. 22.7% last year.

Local behemoth Volvo (-25.9%) drops faster than the market to a weak 14.3% share to be compared with 19.3% in December and 17.9% over the Full Year 2025. Volkswagen (-35.2%) fares even worse to 11.5% vs. 15.9% last month. Toyota (+0.9%) is stable, a good performance in the current context and reaches 10% share vs. 8.1% over FY 2024. However the next two carmakers do much better: Kia is up 12.6% and Mercedes up 46.5%. Tesla (+26.4%), Skoda (+10.8%) and BMW (+0.2%) are also up in the remainder of the Top 10. Below, Seat (+120.8%), Citroen (+112.9%), Fiat (+98.1%) and Renault (+59.9%) are among the best performers.

The Volvo EX/XC40 (+115.1%) surges to the pole position for the second time in the past 3 months with 5.1% share, albeit below the 5.8% it commanded in December. Leader over the Full Year 2025, the Volvo XC60 (-54.8%) collapses year-on-year but still manages a strong 2nd place. The Tesla Model Y (+68%) bounces back up to #3, distancing the VW ID.7 (-42.7%) and Polestar 4 (+123.3%) faring in totally opposed ways. The Toyota bZ4X (+260.5%) is up 27 spots to break into the Top 10 for the first time at #8. The Kia K4 SW does the same for its very first appearance in the charts at #9, probably all demo sales as the model hasn’t officially launched just yet. Notice also the Renault 5 (#19), BMW iX1 (#22), VW Tayron (#24) and Mercedes A Class (#29).

Previous post: Sweden Full Year 2025: Volvo XC60 grabs 2nd win, Tesla Model Y off -68.2%

One year ago: Sweden January 2025: Subaru Outback surprise leader, Forester and Crosstrek in Top 10

Full January 2026 Top 51 All brands and Top XXX All models below.

Sweden January 2026 – brands:

PosBrandJan-26%/25Dec2025%FY251Volvo2,29114.3%– 25.9%148,96117.9%12Volkswagen1,84411.5%– 35.2%238,67714.2%23Toyota   1,61110.0%+ 0.9%322,1898.1%34Kia  1,3908.7%+ 12.6%419,9227.3%45Mercedes  1,1627.2%+ 46.5%517,3726.4%56BMW  1,0026.2%+ 0.2%715,0015.5%77Audi  9796.1%– 3.1%914,8875.5%88Skoda  9265.8%+ 10.8%616,6646.1%69Tesla5123.2%+ 26.4%107,2522.7%1110Peugeot  4652.9%– 25.1%139,0593.3%911Polestar4502.8%– 4.9%87,6012.8%1012Cupra4142.6%– 17.0%117,0342.6%1213Renault3392.1%+ 59.9%124,1741.5%1314Ford  2501.6%– 6.7%194,0771.5%1415Hyundai  2301.4%+ 6.5%153,4611.3%1516Nissan  2141.3%+ 4.9%203,1241.1%1617Dacia1891.2%– 2.1%142,9961.1%1818Mazda  1821.1%+ 21.3%182,0790.8%2319Subaru  1741.1%– 93.3%223,0591.1%1720Lexus1671.0%– 10.2%252,4790.9%2121Seat1591.0%+ 120.8%211,6950.6%2422Opel  1410.9%+ 15.6%242,2470.8%2223Citroen  1320.8%+ 112.9%281,3580.5%2824Mini  1180.7%+ 6.3%231,5440.6%2625Fiat  1070.7%+ 98.1%262,7061.0%2026Suzuki  870.5%+ 97.7%301,1560.4%3027Lynk & Co750.5%+ 97.4%161,5160.6%2728Porsche740.5%– 69.0%172,9001.1%1929Zeekr620.4%+ 26.5%271,2740.5%2930Honda  480.3%+ 4.3%328980.3%3231MG460.3%– 43.9%381,5910.6%2532Land Rover430.3%– 10.4%365570.2%3433Xpeng400.2%– 23.1%299510.3%3134BYD350.2%– 58.8%358120.3%3335Geely200.1%+ 566.7%47660.0%4236Mitsubishi150.1%– 28.6%373630.1%3537Jeep110.1%– 26.7%46950.0%4038Ferrari70.0%+ 40.0%33990.0%3939Alfa Romeo50.0%+ 25.0%431030.0%3840Smart50.0%+ 66.7%42690.0%4141DFSK40.0%n/a40350.0%5042Chevrolet  30.0%– 57.1%501160.0%3743Cadillac20.0%n/a –60.0%6544DS20.0%– 33.3%41550.0%4445Lamborghini20.0%– 33.3%49470.0%4546Bentley10.0%n/a45130.0%5547Iveco10.0%+ 0.0%54180.0%5448JAC10.0%n/a5270.0%6449Lotus10.0%– 75.0%44460.0%4650Morgan10.0%n/a55110.0%5851SsangYong10.0%n/a51430.0%47

Sweden January 2026 – models:

PosModelJan-26%/25Dec1Volvo EX/XC408265.1%+ 115.1%22Volvo XC606384.0%– 54.8%13Tesla Model Y4993.1%+ 68.0%64VW ID.73742.3%– 42.9%45Polestar 43642.3%+ 123.3%36Toyota Yaris Cross3382.1%+ 23.8%107Volvo EX303192.0%+ 0.9%128Toyota bZ4X2921.8%+ 260.5%359Kia K4 SW2751.7%new –10Skoda Kodiaq2741.7%+ 1.9%1711Kia Sportage2581.6%+ 24.6%1412Kia EV32501.6%+ 9.2%913Kia EV92441.5%+ 66.0%2014Skoda Enyaq2421.5%+ 3.4%2215Toyota Yaris2401.5%+ 18.2%1816VW Tiguan2381.5%– 17.9%717Toyota Corolla2311.4%– 16.0%2418Audi A32221.4%+ 43.2%4019Renault 52221.4%+ 1918.2%3220Toyota Corolla Cross2201.4%– 24.1%2621VW ID.41991.2%– 52.5%1322BMW IX11901.2%+ 2614.3%2123Cupra Terramar1841.1%+ 76.9%2524VW Tayron1831.1%+ 3560.0%2925VW Passat1791.1%– 35.1%1926VW T-Roc1701.1%– 9.6%1627Mercedes GLC1691.1%+ 156.1%3128Mercedes CLA1641.0%+ 343.2%2329Mercedes A Class1641.0%+ 4000.0%9630Peugeot 50081380.9%– 29.6%4331Audi A51380.9%+ 66.3%5232BMW 5-Series1340.8%– 60.1%8633Peugeot 30081330.8%– 8.9%6134Volvo EC/C401240.8%– 47.9%3035Cupra Born1230.8%+ 89.2%3736Peugeot 20081210.8%– 41.0%5037VW ID.31200.7%– 33.3%1138Audi Q51200.7%+ 531.6%6239Toyota C-HR1140.7%+ 0.9%1540Dacia Sandero1110.7%+ 63.2%3841Mercedes E Class1100.7%– 25.7%3442Skoda Superb1100.7%+ 42.9%8143Mercedes EQA1070.7%+ 55.1%4644Seat Arona1050.7%+ 138.6%4945BMW X31040.6%– 13.3%6746VW Golf1030.6%– 80.1%7147Audi Q4 E-Tron1030.6%– 22.0%4148Audi A6 e-tron1030.6%+ 134.1%5849BMW 1-Series1030.6%+ 157.5%4250Kia EV61010.6%+ 50.7%2851Volvo S/V60970.6%– 50.8%852Ford Explorer960.6%+ 231.0%7653Subaru Outback910.6%– 94.5%7454Nissan Qashqai900.6%+ 57.9%6655Audi A6880.5%– 50.3%5956Volvo ES90880.5%new11257Skoda Octavia870.5%– 42.4%3358Hyundai Tucson860.5%+ 16.2%13259BMW 3-Series860.5%+ 32.3%8260Toyota Aygo X860.5%+ 138.9%14461Audi Q6 e-Tron840.5%– 44.0%7062Kia Stonic840.5%+ 200.0%9763BMW i5810.5%+ 9.5%5564Toyota RAV4790.5%– 74.5%565VW Taigo790.5%+ 58.0%5166Mercedes GLE760.5%– 14.6%4567Skoda Fabia760.5%+ 145.2%7568BMW X1740.5%– 21.3%9869Citroen C5 Aircross730.5%+ 1725.0%9270Volvo XC90720.4%– 61.7%3971Cupra Leon720.4%+ 4.3%4772Audi Q3710.4%– 39.8%10373Mercedes GLA710.4%+ 65.1%14274Mercedes GLB670.4%+ 1240.0%11775Lexus NX660.4%– 30.5%10876Kia Sorento620.4%+ 47.6%5377Fiat Ducato620.4%+ 82.4%6078BMW i4590.4%– 29.8%6879Mini Hatch590.4%+ 5.4%10680Volvo EX90580.4%+ 31.8%4481Ford Puma                570.4%– 38.0%20582BMW X5560.3%– 36.4%10483Polestar 2550.3%– 77.3%5484Skoda Kamiq530.3%+ 32.5%8785Mercedes EQB510.3%– 52.3%4886Opel Mokka500.3%– 31.5%12787Mazda CX-60490.3%+ 28.9%8388Lynk & Co 08490.3%new5689Subaru Crosstrek480.3%– 86.6%11490Mazda CX-30470.3%+ 80.8%11691Skoda Karoq440.3%+ 29.4%13992Kia Picanto430.3%– 41.9%10093Dacia Duster410.3%– 44.6%9594Mazda CX-80400.2%– 18.4%10195Mercedes V Class400.2%+ 122.2%8496Suzuki Swace400.2%+ 471.4%18397Skoda Elroq400.2%new5798Seat Ibiza390.2%+ 333.3%17799Mazda 6e380.2%new120100VW Multivan370.2%– 21.3%111101Ford Kuga370.2%– 9.8%175102BMW IX2370.2%+ 146.7%128103Zeekr 7X370.2%new72104Nissan Micra370.2%new –105Mini Countryman350.2%– 7.9%136106Opel Grandland X350.2%+ 9.4%118107Cupra Formentor340.2%– 39.3%79108Mercedes EQE330.2%– 45.9%80109Kia EV4330.2%new90110VW ID.Buzz320.2%– 3.0%36111Fiat 600320.2%+ 77.8%174112Renault 4320.2%new69113Suzuki Vitara310.2%+ 121.4%110114Xpeng G6300.2%+ 7.1%89115Kia Niro290.2%– 77.2%137116VW Touareg290.2%+ 52.6%102117Porsche Cayenne280.2%– 57.6%73118Polestar 3280.2%– 30.0%105119Range Rover 280.2%– 17.6%166120Renault Captur270.2%– 3.6%143121Honda HR-V270.2%+ 80.0%196122Opel Corsa270.2%+ 125.0%159123Peugeot 308270.2%+ 1250.0%279124Nissan Juke260.2%– 42.2%131125Renault Scenic260.2%– 7.1%77126Hyundai Bayon260.2%+ 420.0%164127VW Caravelle260.2%+ 766.7%91128Lexus UX 250.2%+ 127.3%190129Peugeot Expert250.2%+ 316.7%219130Porsche 911240.1%– 42.9%121131BMW iX240.1%+ 4.3%115132MG 4240.1%+ 9.1%197133Mini Aceman240.1%+ 41.2%85134Subaru Forester230.1%– 95.9%148135Nissan Ariya230.1%– 59.6%109136Lexus LBX230.1%– 54.9%153137Hyundai Kona230.1%+ 4.5%240138VW Touran220.1%– 71.4%99139VW Caddy220.1%+ 57.1%63140Hyundai Inster220.1%new162141Lexus RZ220.1%new275142Volvo S/V90210.1%– 91.8%78143Ford Capri210.1%+ 950.0%152144Dacia Bigster210.1%new88145Hyundai Ioniq 9210.1%new169146Mercedes C Class200.1%– 35.5%133147Hyundai Ioniq 5200.1%+ 33.3%207148Citroen C3 Aircross200.1%+ 1900.0%147149Hyundai Santa Fe190.1%– 71.2%165150VW T-Cross       190.1%– 63.5%123151Citroen C4190.1%– 63.5%193152Nissan X-Trail190.1%– 52.5%156153Audi Q7190.1%+ 11.8%167154Nissan Primastar190.1%+ 375.0%255155Renault Master180.1%– 79.1%125156BMW 2-Series180.1%– 45.5%216157Lynk & Co 01180.1%– 40.0%65158Zeekr 001180.1%+ 0.0%141159Ford Transit170.1%– 26.1%134160Peugeot 208170.1%– 22.7%124161Lexus RX170.1%+ 325.0%130162Opel Frontera170.1%new126163Dacia Jogger160.1%– 68.6%161164Mercedes Sprinter160.1%– 15.8%138165Porsche Macan150.1%– 85.3%94166Audi Q8150.1%– 75.0%168167Seat Leon150.1%– 21.1%151168Land Rover Defender150.1%+ 50.0%170169Lexus ES/IS/LS/RC140.1%– 22.2%189170BYD Sealion140.1%new212171Suzuki Swift130.1%+ 18.2%160172BYD Seal130.1%+ 116.7%217173Citroen Jumpy130.1%n/a187174BMW IX3130.1%new –175Fiat Grande Panda130.1%new –176Mercedes Vito120.1%– 45.5%146177Audi Q2120.1%+ 0.0%157178Subaru Solterra120.1%+ 33.3%260179Mitsubishi Outlander120.1%new140180Tesla Model 3            110.1%– 88.7%27181Mercedes Citan110.1%+ 37.5%155182VW Crafter110.1%+ 120.0%150183Mercedes EQS100.1%– 41.2%158184Honda Civic100.1%+ 100.0%188185Renault Rafale100.1%+ 150.0%192186Xpeng G990.1%– 60.9%122187Mercedes GLS90.1%– 40.0%145188Ford Transit Custom90.1%+ 50.0%135189Mercedes AMG GT90.1%+ 50.0%228190Kia PV590.1%new129191Opel Movano90.1%n/a173192BYD Seal U80.0%– 83.7%206193Lynk & Co 0280.0%+ 0.0%154194MG HS70.0%– 83.7%230195Zeekr X70.0%– 77.4%211196BMW X770.0%– 50.0%185197Mercedes CLE70.0%+ 75.0%113198Ford Mustang70.0%+ 600.0%239199Toyota Proace City70.0%n/a285200Hyundai i1060.0%– 70.0%119201Mazda260.0%+ 0.0%213202Honda CR-V50.0%– 66.7%199203Alfa Romeo Junior50.0%+ 66.7%215204MG S5 EV50.0%new201205MG 350.0%new229206Smart #550.0%new233207MG S6 EV50.0%new –208Porsche Panamera40.0%– 60.0%176209Honda ZR-V40.0%+ 33.3%200210Citroen C340.0%+ 300.0%186211Ferrari Purosangue40.0%+ 300.0%195212DFSK 50040.0%new218213BMW 4-Series40.0%n/a235214BMW X640.0%n/a236215Hyundai Grand Santa Fe40.0%n/a –216Ford Tourneo Custom30.0%– 91.4%178217Audi A130.0%– 90.6%244218Polestar YSM30.0%– 89.3%232219Mitsubishi Colt30.0%– 70.0%254220Toyota Proace Verso30.0%– 70.0%261221Porsche Taycan30.0%– 66.7%181222Hyundai i2030.0%– 62.5%64223Suzuki S-Cross30.0%– 62.5%182224Opel Astra30.0%– 25.0%256225Ferrari30.0%+ 0.0%203226BMW i730.0%+ 50.0%267227Citroen Jumper30.0%+ 50.0% –228BMW XM30.0%+ 200.0%269229Peugeot Rifter30.0%n/a257230Kia Ceed20.0%– 99.4%208231Renault Clio20.0%– 90.0%179232Renault Trafic20.0%– 84.6%149233Honda Jazz20.0%– 75.0%180234Mazda320.0%– 71.4%209235Tesla Model X20.0%– 66.7%284236Ford Mustang Mach-E20.0%– 50.0%246237DS 720.0%– 33.3%194238Lamborghini Urus20.0%+ 100.0%249239Cupra Ateca10.0%– 96.9%238240VW ID.510.0%– 92.3%210241Ford Tourneo Connect10.0%– 83.3% –242Mercedes CL class10.0%– 66.7%251243Audi A810.0%+ 0.0%234244Lotus Emeya10.0%+ 0.0%250245Xpeng P710.0%+ 0.0%262246Toyota Supra10.0%+ 0.0% –247Bentley Continental10.0%n/a222248JAC E30X10.0%n/a248249Ssangyong Torres10.0%new259250Morgan10.0%n/a278251BMW 8-Series10.0%n/a –252BMW Z410.0%n/a –253Cadillac Lyriq10.0%new –254Peugeot Boxer10.0%n/a –255Cadillac Optiq10.0%new –

Source: Mobility Sweden