The Timberwolves sent out season ticket renewals Wednesday and … prices are up.

That’s not unusual. Prices rise around the league year over year, but this isn’t a standard uptick. Timberwolves and Lynx CEO Matt Caldwell referred to it as a “pricing reset.”

Data suggests Minnesota is 29th in the 30-team NBA this season in average season ticket cost. Now, someone has to be No. 29, but you wouldn’t think it’s the team that’s been to consecutive conference finals and is again a legitimate contender in the Western Conference this season.

So Caldwell, who has been on the job for five months, felt an increase was appropriate. Minnesota’s ticket prices plummeted over the previous two decades, in lockstep with the team’s performance.

Now that the team is better and demand to watch it in person has risen, the organization deemed it appropriate to increase the cost to do so. Minnesota’s current pricing more closely represents the previous two decades of results than the past two years.

Most tickets in the lower bowl — which is sold out this season — are increasing by at least 8%, with plenty of those seats increasing in cost by far more.

Price increases were largely structured to reflect supply versus demand. Minnesota also is looking for ways to add lower-level seating inventory for next season.

These increases still aren’t expected to push Minnesota even into the top 20 in the NBA in ticket cost, though that understandably won’t serve as much consolation to existing season ticket holders who will have to pay significantly more to enjoy the same experience next season.

The Timberwolves currently have roughly 9,000 season ticket holders. The team does plan on working with current season ticket holders to change seats for future seasons if they are unable to meet the new price point for their current spot. That’s because the Wolves don’t want to lose their fan base, and management acknowledges the remarkable atmosphere that currently exists at Target Center, particularly during the playoffs.

Minnesota has one of the loudest buildings in the NBA.

This 2025-26 campaign is the first season with Marc Lore and Alex Rodriguez serving as the majority owners. They’ve committed themselves financially to date, with Minnesota’s roster resting comfortably over the salary cap and the organization working out a financial deal to bring Kevin Garnett back into the fold while also implementing a new, cinematic-style lighting system at Target Center.

Caldwell, who joined the organization on a 10-year deal, also noted the team hopes to work with the city to remain in downtown Minneapolis amid its early efforts to build a new arena, which figures to be a lengthy process expected to take at least five years, and likely more.

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