The Toyota bZ4X is inside the Japanese Top 30 for the first time.

New vehicle sales in Japan endure a 5th straight month of year-on-year declines in November at -5.1% to 369,721 units. Thanks to a start of the year boosted by low year-ago volumes, the YTD tally remains in positive at +3.4% to 4,230,318. 7 of the Top 8 carmakers are in negative this month. Toyota (-1.2%) leads the way above Suzuki (-3.6%) and Honda (-9.5%). Daihatsu (+9.3%) is the sole gainer near the top but drops one spot on last month to #4. Below, Nissan (-26.5%), Mazda (-17.5%), Mitsubishi (-17.2%) and Subaru (-15.4%) are all hit hard. Audi (+81.4%), Lexus (+19.3%), Mitsubishi Fuso (+17.1%) and Volkswagen (+8%) stand out further down.

Over in the regular cars ranking, both the Toyota Yaris/Cross (-22.6%) and Corolla/Cross (-32.1%) freefall but keep the lead. Obviously when separating the Cross variants these models are much weaker, which makes the Toyota Raize (+88.2%) the ‘true’ best-seller. The Toyota Sienta (+9.4%) and Roomy (+91.3%) complete the Top 5 above the Toyota Alphard (-18.4%). The Honda Freed (-9.7%) is the best-selling non Toyota like last month with the Toyota Voxy (+17.8%), Noah (+13.1%) and Honda Vezel (+19.3%) rounding out the Top 10. Below, notice the Toyota RAV4 (+284.7%), Suzuki Xbee (+100.8%) and bZ4X (+2938.5%) the latter breaking into the Top 30 for the first time for its 2nd month inside the Top 50.

Looking at kei cars, the Honda N-BOX (-10.2%) reclaims the top spot after a paltry October result when it dropped to #4. The Suzuki Spacia (-10.8%) stays at #2 ahead of last month’s leader the Daihatsu Move (+40.2%) still surging year-on-year. The Daihatsu Tanto (-17.7%) on the other hand is in difficulty at #4. The Honda N-One (+44%), Nissan Roox (+41%), Suzuki Jimny (+38.8%) and Mitsubishi Delica Mini/eK (+32%) deliver stunning results below.

Previous month: Japan October 2025: Daihatsu (+26.9%) defies negative market (-1.8%)

One year ago: Japan November 2024: Toyota Land Cruiser (+82.4%), Alphard (+74.1%) stun in negative market

Full November 2025 Top 50 All brands, Top 50 regular cars and Top 31 All kei cars below.

Japan November 2025 – brands:

PosBrandNov-25%/24Oct2025%/24PosFY241Toyota122,63933.2%– 1.2%11,313,93431.1%+ 4.3%112Suzuki58,43515.8%– 3.6%2678,40416.0%+ 1.4%223Honda48,80413.2%– 9.5%4574,89813.6%– 7.7%334Daihatsu44,39812.0%+ 9.3%3495,13211.7%+ 48.4%455Nissan28,0377.6%– 26.5%5374,7498.9%– 15.6%546Mazda10,5792.9%– 17.5%6138,7963.3%+ 5.8%667Mitsubishi9,5062.6%– 17.2%9108,5952.6%– 0.8%778Subaru7,9792.2%– 15.4%7103,1112.4%+ 7.4%889Lexus7,5642.0%+ 19.3%881,7211.9%– 0.1%9910Isuzu6,0841.6%– 0.9%1068,4201.6%+ 11.7%101011Mercedes4,3991.2%– 4.8%1146,0831.1%– 3.9%111112Mitsubishi Fuso3,4790.9%+ 17.1%1229,7250.7%– 4.6%141413Hino2,6560.7%– 25.3%1331,7830.8%– 17.6%121214BMW2,5780.7%– 20.3%1431,7590.8%+ 1.6%131315Volkswagen2,1250.6%+ 8.0%1528,3810.7%+ 38.1%151516Audi2,0700.6%+ 81.4%1621,4170.5%+ 11.4%161617Mini1,3880.4%– 16.4%1717,2960.4%+ 19.2%171718UD Trucks1,0780.3%+ 1.5%1811,2150.3%+ 19.9%181919Volvo8800.2%+ 2.7%1910,8570.3%– 5.4%191820Porsche6460.2%– 4.9%209,2680.2%+ 6.4%202121Jeep6240.2%– 22.2%217,7780.2%– 10.3%212022Peugeot5180.1%+ 7.5%226,0960.1%+ 27.2%232323Land Rover4240.1%+ 3.7%257,3850.2%+ 5.4%222224Fiat3120.1%– 4.0%233,8360.1%– 7.7%242525Citroen2900.1%– 14.7%262,6070.1%– 3.0%272626BYD2100.1%+ 76.5%243,5080.1%+ 64.4%252727Renault1960.1%– 7.5%272,7770.1%– 37.1%262428Alfa Romeo1520.0%+ 210.2%291,3900.0%+ 61.4%293129Ferrari1400.0%+ 5.3%281,4020.0%+ 5.1%282930Hyundai1060.0%+ 202.9%309920.0%+ 76.8%303331Lamborghini600.0%– 35.5%318720.0%+ 16.9%313232Scania500.0%+ 31.6%355730.0%+ 32.9%343833Alpina490.0%+ 44.1%324140.0%+ 17.6%374134Maserati480.0%– 20.0%346760.0%– 34.0%323035Rolls-Royce460.0%+ 64.3%334250.0%+ 27.2%364236Chevrolet400.0%+ 11.1%403420.0%– 36.4%413437Cadillac330.0%– 17.5%434740.0%+ 18.2%354038Bentley320.0%– 27.3%364010.0%– 19.8%393639Aston Martin270.0%– 25.0%374060.0%– 15.6%383740DS230.0%– 11.5%413500.0%– 16.9%403941Ford230.0%+ 21.1%421970.0%+ 1.0%434542Abarth220.0%– 81.7%386730.0%– 60.4%332843Lotus150.0%– 57.1%441760.0%– 44.5%454344McLaren140.0%– 53.3%392440.0%– 3.9%424445Dodge70.0%– 56.3%451030.0%– 12.0%464646GMC20.0%n/a48160.0%– 20.0%474747Lancia20.0%– 33.3%49150.0%+ 36.4%485048Buick20.0%n/a50100.0%+ 66.7%515249MG10.0%n/a46140.0%+ 250.0%495350Chrysler10.0%– 50.0%5280.0%+ 60.0%5251 –Others 9280.3%+ 69.7% –10,3850.2%+ 100.1% –  –

Japan November 2025 – regular cars:

PosModelNov-25/24Oct2025/24PosFY241Toyota Yaris/Cross14,556– 22.6%1154,931+ 2.7%122Toyota Corolla/Cross10,997– 32.1%2130,451– 15.4%213Toyota Raize10,004+ 88.2%392,186+ 96.7%4204Toyota Sienta9,703+ 9.4%697,319– 6.6%335Toyota Roomy8,664+ 91.3%487,463+ 34.1%5126Toyota Alphard7,238– 18.4%581,303+ 13.2%787Honda Freed7,132– 9.7%883,469+ 5.9%658Toyota Voxy6,875+ 17.8%973,453+ 12.3%9109Toyota Noah6,763+ 13.1%774,689+ 13.7%81110Honda Vezel5,794+ 19.3%1062,624– 11.2%13911Honda StepWGN5,082+ 34.0%1752,514+ 0.2%161712Toyota Crown4,597– 20.3%1253,284– 8.9%151513Nissan Serena4,586– 32.9%1466,387– 11.9%11714Nissan Note4,426– 45.3%1173,399– 23.0%10415Suzuki Solio4,355+ 2.8%1550,682+ 1.9%171816Toyota Prius4,233– 56.7%1960,423– 21.1%14617Suzuki Jimny Wagon4,034+ 71.9%1637,121+ 56.8%212818Toyota RAV43,970+ 284.7%1328,532– 5.0%252619Toyota Land Cruiser W3,726– 41.5%1842,720– 9.0%201920Toyota Aqua3,606– 47.0%2264,496+ 10.2%121421Toyota Harrier3,557– 22.6%2348,454– 20.5%181322Honda Fit3,243– 24.4%2143,445– 25.4%191623Toyota Vellfire2,998– 3.4%2031,119– 0.1%222324Subaru Impreza2,350– 15.6%2529,061+ 0.5%242525Suzuki Xbee2,335+ 100.8%2413,986+ 19.4%393926Suzuki Swift2,159– 8.2%2626,427– 14.5%262227Subaru Forester2,119– 16.7%2729,292+ 39.3%232928Lexus LBX1,932+ 8.6%2919,521– 2.5%323229Mazda21,696– 5.1%3122,119+ 11.3%293130Toyota bZ4X1,580+ 2938.5%40n/an/an/an/a31Daihatsu Rocky1,567+ 31.8%3614,874n/a374232Mazda CX-51,548– 6.0%3221,896+ 21.5%303433Honda WR-V1,447– 59.0%3325,671– 6.4%272734Honda Civic1,349+ 46.9%3418,634+ 31.8%363635Lexus NX350H1,282– 39.2%3719,153+ 19.2%333536Nissan X-Trail1,211– 42.1%3918,869– 37.3%352437Suzuki Fronx1,170– 31.7%2818,933+ 391.9%34n/a38Subaru Levorg1,110– 15.7%3814,193– 35.2%383039Mitsubishi Delica D51,093– 45.9%3023,676+ 30.2%283340Mazda CX-301,059+ 2.6%n/a11,175– 13.2%403841Honda ZR-V1,021– 57.4%3519,630– 50.3%312142Mazda31,018– 8.3%n/a10,930– 0.7%n/a4143Toyota Hiace W938+ 722.8%41n/an/an/a4944Mazda CX-60813+ 48.6%4210,302n/an/a5045Toyota JPN Taxi674– 23.6%45n/an/an/a4646Mazda CX-80668– 70.1%488,693+ 70.2%n/an/a47Lexus RX500H663+ 1105.5%46n/an/an/an/a48Honda Odyssey601– 26.5%n/an/an/an/a4049Lexus RX350H566+ 1429.7%n/an/an/an/an/a50Mazda CX-3546– 29.3%43n/an/an/a47

Japan November 2025 – kei cars:

PosModelNov-25/24Oct2025/24PosFY241Honda N-BOX16,198– 10.2%4185,784– 2.9%112Suzuki Spacia12,904– 10.8%2154,192+ 0.7%223Daihatsu Move10,951+ 40.2%1113,482+ 220.2%4114Daihatsu Tanto9,520– 17.7%3115,322+ 37.1%335Nissan Roox7,741+ 41.0%864,609– 1.6%766Suzuki Hustler6,660– 9.3%581,801– 4.9%547Mitsubishi Delica Mini/eK6,378+ 32.0%1252,992– 4.7%988Suzuki WagonR5,361– 0.0%667,316– 8.7%659Suzuki Jimny4,969+ 38.8%1147,264+ 24.7%111210Daihatsu Mira4,521– 4.1%751,698+ 31.8%101011Suzuki Alto3,971– 23.9%1054,013– 15.1%8712Daihatsu Taft3,246– 3.2%945,797+ 34.6%121313Nissan Dayz2,889– 18.7%1340,575– 14.0%13914Honda N-ONE2,094+ 44.0%1418,210+ 9.8%161715Honda N-WGN1,659– 46.3%1525,990– 17.1%141416Suzuki Every Wagon1,551– 6.1%1618,978+ 8.2%151617Mazda Flair Wagon930– 25.7%1713,106– 9.1%181818Toyota Pixis602+ 25.4%188,231+ 47.9%192119Nissan Sakura594– 65.7%1913,496– 37.1%171520Daihatsu Copen524+ 202.9%204,048+ 57.3%232521Subaru Stella371n/a212,416n/a26 –22Mazda Flair Crossover361– 31.4%225,442– 16.7%201923Nissan Clipper Rio321– 33.7%235,340– 6.4%212024Mazda Carol291– 14.4%243,245– 13.7%242225Mazda Flair  239+ 4.4%262,701– 14.0%252426Subaru Chiffon229– 65.5%254,066+ 13.7%222327Subaru Pleo141– 59.9%272,243+ 10.7%272728Mazda Scrum Wagon86– 13.1%281,107+ 1.3%292829Toyota Copen GR Sport77+ 16.7%30982+ 9.1%302930Mitsubishi eK Cross EV60– 73.1%291,384– 39.5%282631Mitsubishi Town Box26– 16.1%31491+ 14.7%3130

Sources: JADA, JMVA, JAIA