Chevrolet holds 12.7% of the Uruguayan market in October.

New light vehicle sales in Uruguay jump 6.7% year-on-year in October to 6,848 units, leading to a year-to-date volume up 10.8% to 56,006. This is the largest monthly volume reached in the country in at least 8 years. Chevrolet (+30.3%) scores its first win of the year, hitting 12.7% share vs. 10.3% YTD where it is stuck at #3 (-27.7%). Fiat (-23%) struggles but stays in 2nd place while BYD (+159.8%), after having reached a record 18.7% share last month, settles for a more reasonable 10.7% of the market at #3. It is still #2 year-to-date. Suzuki (+8.5%) and Volkswagen (+3.5%) edge up but the best performers in the Top 10 are all Chinese: Dongfeng is up 243.1%, Geely up 214.8% and Chery up 149.4%. All in all, Chinese carmakers soar 124.1% to 33% share vs. 15.7% a year ago.

Previous month: Uruguay September 2025: BYD surges to 18.7% share

One year ago: Uruguay October 2024: Fiat (+53.1%) surges ahead in biggest market in 7 years

Full October 2025 Top 60 All brands ranking below.

Uruguay October 2025 – brands:

PosBrandOct-25%/24Sep2025%/24PosFY241Chevrolet86812.7%+ 30.3%35,75910.3%– 27.7%312Fiat77711.3%– 23.0%27,97214.2%+ 20.7%123BYD73010.7%+ 159.8%16,27111.2%+ 135.8%264Volkswagen6279.2%+ 3.5%44,9248.8%+ 16.2%435Renault5608.2%– 0.9%54,8038.6%+ 17.3%546Suzuki5608.2%+ 8.5%63,6606.5%+ 18.0%677Hyundai3525.1%– 23.0%73,5576.4%– 8.6%758Dongfeng2233.3%+ 243.1%141,1272.0%+ 794.4%13309Chery2173.2%+ 149.4%81,6673.0%+ 99.4%91210Geely1922.8%+ 214.8%118411.5%+ 69.9%141611Peugeot1712.5%– 35.0%121,5352.7%– 38.2%10912Omoda1512.2%+ 243.2%176641.2%+ 220.8%162413Citroen1452.1%– 52.5%91,8713.3%– 28.2%8814Nissan1111.6%– 64.1%131,4122.5%– 37.0%111015Toyota941.4%– 60.7%101,2712.3%– 33.2%121116Jetour841.2%– 30.6%187321.3%+ 9.3%151317JMC781.1%+ 310.5%164760.8%+ 798.1%203718JAC761.1%+ 105.4%155511.0%+ 60.2%182119Victory640.9%+ 20.8% –5631.0%+ 3.1%171520Karry600.9%+ 215.8%243190.6%+ 19.5%272521Foton580.8%+ 75.8%194320.8%+ 278.9%223322GWM560.8%+ 133.3%213610.6%+ 82.3%252723Ford520.8%– 14.8%224320.8%– 10.6%211824Honda500.7%– 44.4%265210.9%– 3.2%191425Changan420.6%+ 10.5%272420.4%– 33.1%302326DFSK410.6%– 12.8%203940.7%– 16.3%231727Mercedes330.5%– 13.2%302500.4%– 23.5%282228Lynk & Co330.5%+ 312.5%371150.2%+ 618.8%394829BMW310.5%– 20.5%233790.7%– 13.7%241930BAW270.4%+ 92.9%322020.4%+ 348.9%323931Deepal270.4%new311000.2%new41 –32Jeep260.4%– 48.0%253570.6%– 14.2%262033Ram230.3%– 25.8%282190.4%+ 40.4%313134Audi170.2%– 19.0%331800.3%– 3.7%332935GAC170.2%new291320.2%new375136Kia160.2%– 46.7%341470.3%– 23.0%352837Dongfeng Forthing160.2%new –330.1%new51 –38Bestune150.2%+ 275.0%351380.2%+ 375.9%364539Volvo140.2%– 33.3%451750.3%– 42.6%342640Mitsubishi130.2%+ 0.0%402450.4%+ 52.2%293241MG110.2%– 50.0%461200.2%+ 76.5%383842Subaru110.2%+ 120.0%38710.1%– 31.7%453543Maxus100.1%– 23.1%41770.1%– 3.8%433644Mini100.1%+ 66.7%42730.1%+ 30.4%444045Geely Riddara90.1%+ 12.5%49820.1%+ 43.9%424146Jaecoo70.1%+ 600.0%39630.1%+ 2000.0%465547Mazda60.1%– 64.7%361020.2%– 17.7%403448Leapmotor60.1%+ 20.0%50360.1%+ 12.5%494449Haval50.1%+ 66.7%44430.1%+ 230.8%484750Farizon40.1%+ 300.0%57240.0%+ 118.2%545351Smart40.1%new56140.0%new60 –52Land Rover30.0%+ 200.0%51260.0%+ 73.3%525253Today Sunshine30.0%– 40.0%53100.0%– 47.4%624954Opel20.0%+ 0.0%43460.1%+ 557.1%475455LMI20.0%– 33.3%54210.0%– 19.2%554656Voltbike20.0%n/a55200.0%n/a56 –57Seat20.0%– 66.7%58200.0%– 52.4%574258Iveco20.0%– 33.3% –110.0%+ 22.2%615659New Gonow10.0%new6020.0%new70 –60Kaiyun10.0%+ 0.0% –20.0%– 60.0%7163

Source: Autodata