The Toyota Yaris Cross ranks #5 in New Zealand in October.

New vehicle sales in New Zealand are up 13.3% year-on-year in October to 14,240, leading to a year-to-date tally up 8.1% to 115,035. Toyota (+32%) surges ahead to 29.9% share vs. 24% year-to-date. This is the Japanese carmaker’s highest NZ share since December 2019 (30.5%). Ford (+8.8%) is more discreet but is back to #2 ahead of Mitsubishi (-2.1%). Kia (-35.1%) struggles at #4 while Hyundai (+73.8%) closes out the Top 5 in spectacular fashion. GWM (+24.6%), MG (+20.8%) and Mazda (+15.7%) also beat the market in the remainder of the Top 10.

Over in the models charts, the Toyota RAV4 (+20.8%) threepeats at #1, hitting its highest share since November 2024 at 11.5% (vs. 12%). The RAV4 easily dominates the YTD charts with 7.9% share. The Ford Ranger (+14.2%) is stuck at #2 while the Toyota Hilux (+16.4%) is back up to #3, a ranking it also holds YTD. The Mitsubishi Outlander (+37.5%) shines at #4 with 4.1% share and the Toyota Yaris Cross (+206.7%) triples its sales year-on-year to hit #5, its 2nd highest ever ranking below the #4 of September 2024. The Toyota Corolla (+81.3%) and Ford Everest (+75.7%) also impress below.

Previous month: New Zealand September 2025: Mitsubishi (+51.6%) at highest in over three years, sales up 19.1%

One year ago: New Zealand October 2024: Toyota RAV4 repeats at #1 with 10.8% share, 81% rentals

Full October 2025 Top 25 brands and Top 25 models below.

New Zealand October 2025 – brands:

PosBrandOct-25%/24Sep2025%/24PosFY241Toyota4,25229.9%+ 32.0%127,59524.0%+ 16.1%112Ford 1,62911.4%+ 8.8%312,70411.0%– 11.7%223Mitsubishi1,3959.8%– 2.1%211,79710.3%– 1.4%334Kia8435.9%– 35.1%47,8556.8%+ 1.2%445Hyundai6314.4%+ 73.8%63,5243.1%+ 0.4%876Mazda5674.0%+ 15.7%53,9843.5%+ 21.7%787MG3782.7%+ 20.8%83,5053.0%+ 38.8%9118Honda3542.5%+ 11.3%102,9692.6%+ 18.7%12109Suzuki3512.5%– 12.5%74,0863.6%– 9.6%6510GWM2842.0%+ 24.6%93,0972.7%+ 20.7%111211Nissan2621.8%– 31.1%144,1993.7%+ 7.1%5612Chery2591.8%new137130.6%new269313Mercedes2531.8%– 13.9%151,9421.7%– 4.1%141414BYD2191.5%+ 112.6%173,1172.7%+ 333.5%102215Volkswagen1941.4%– 36.0%111,9341.7%– 31.5%15916Subaru1861.3%+ 17.7%191,9671.7%+ 25.4%131517LDV1381.0%+ 206.7%211,1651.0%+ 84.9%202618BMW1340.9%+ 19.6%181,5441.3%+ 23.5%161619Isuzu1330.9%– 26.5%161,5361.3%– 31.8%171320Audi1270.9%+ 23.3%201,1191.0%+ 18.2%212021Fiat1040.7%+ 62.5%284470.4%– 15.5%312522Lexus1030.7%– 16.3%221,2571.1%+ 18.0%181723Jaecoo1030.7%+ 68.9%268030.7%+ 405.0%254224Mini950.7%– 5.9%238330.7%+ 16.5%232325Land Rover920.6%+ 187.5%249620.8%+ 5.5%2221

New Zealand October 2025 – models:

PosModelOct-25%/24Sep2025%/24PosFY241Toyota RAV41,63611.5%+ 20.8%19,1387.9%+ 19.2%122Ford Ranger 8365.9%+ 14.2%27,8646.8%– 16.9%213Toyota Hilux7595.3%+ 16.4%57,2346.3%+ 14.5%334Mitsubishi Outlander5904.1%+ 37.5%33,6533.2%+ 23.7%565Toyota Yaris Cross5523.9%+ 206.7%12n/an/an/an/a136Ford Everest5063.6%+ 75.7%72,5822.2%+ 45.1%8107Mitsubishi ASX4293.0%– 20.1%44,0773.5%+ 27.7%458Toyota Corolla3192.2%+ 81.3%61,5991.4%+ 22.6%13129Hyundai Tucson2802.0%n/a111,3541.2%n/a17n/a10Mitsubishi Triton2441.7%– 2.8%82,7902.4%– 26.5%7411Toyota Hiace2241.6%+ 72.3%101,7501.5%+ 13.6%101512Kia Seltos2091.5%– 61.6%92,9372.6%+ 0.7%6713Hyundai Santa Fe2011.4%n/an/an/an/an/an/an/a14Kia Sportage1961.4%– 34.4%15n/an/an/an/a1415GWM Haval H61841.3%n/a161,4771.3%n/a15n/a16Toyota Yaris1811.3%n/a19n/an/an/an/an/a17MG ZS1741.2%+ 41.5%131,7031.5%+ 33.5%111818Chery Tiggo 4 Pro1671.2%new17n/an/anewn/a –19Toyota Corolla Cross1651.2%– 23.3%n/a1,2501.1%+ 5.8%192120Toyota Prado1431.0%– 24.3%201,4291.2%n/a16n/a21Suzuki Swift1401.0%– 31.4%n/a1,5761.4%– 32.4%14822Mazda CX-51381.0%– 44.6%n/a1,3121.1%– 7.3%181623Honda ZR-V1361.0%n/an/an/an/an/an/an/a24Mazda31280.9%n/an/an/an/an/an/an/a25Ford Transit1240.9%+ 40.9%n/a1,0790.9%– 14.8%2019n/aBYD Shark 61110.8%newn/a1,6151.4%new12 –n/aMercedes Sprinter1070.8%– 47.0%n/an/an/an/an/an/an/aFiat Ducato1020.7%+ 85.5%n/an/an/an/an/an/an/aNissan Navara960.7%– 34.7%n/a2,1571.9%+ 26.7%911n/aLDV Deliver 9790.6%n/an/an/an/an/an/an/a

Source: Auto Talk