The Proton Saga is boosted by promotions on the outgoing model.

The Malaysian new car market edges up 1.3% year-on-year in September to 61,898 units. The year-to-date volume stands at 609,276. Perodua (-1.3%) dips YoY to 37.8% share vs. 41.9% year-to-date. In contrast Proton (+16%) is in great shape at 20.3% of the market vs. 18.1% so far this year. Toyota (+5.3%) advances to 16.5% share whereas Honda (-27.4%) freefalls to #4. Chery (+43.2%) and most strikingly BYD (+184.8%) score stellar gains to rank #5 and #7 respectively. Below, Jetour (+15900%), Haval (+1650%) and Xpeng (+621.1%) manage surreal upticks. We welcome iCar at #36.

Over in the models charts, the Perodua Bezza (+4.9%) remains the best-seller with 10.9% share, this is however below the 11.9% it holds year-to-date. The hero of the month is the Proton Saga (+18.6%) up two spots on last month to land in 2nd place, its highest ranking in at least 14 months. This is likely due to promotion on the outgoing model before the facelift arrives in dealerships. The Perodua Axia (-12.1%), #1 a year ago, falls to #3 but stays #2 year-to-date. The Perodua Myvi (-1%) and a surging Perodua Alza (+20.5%) round out the Top 5. The Proton X50 (+81.8%) and Toyota Hilux (+38%) deliver the biggest gains in the Top 10 and rank #6 and #8 respectively. Notice also the new Proton e.MAS 7 at #18.

Previous month: Malaysia August 2025: Proton, Chery, BYD highlight positive market

One year ago: Malaysia September 2024: Perodua Axia overtakes Bezza for #1

Full September 2025 Top 52 All brands and Top 217 All models below.

Malaysia September 2025 – brands:

PosBrandSep-25%/24Aug2025%PosFY241Perodua 23,39437.8%– 1.3%1255,09441.9%112Proton12,57220.3%+ 16.0%2110,15018.1%223Toyota10,21616.5%+ 5.3%390,76714.9%334Honda4,4767.2%– 27.4%450,2288.2%445Chery1,4182.3%+ 43.2%512,6532.1%576Mitsubishi1,0711.7%+ 0.0%710,2761.7%657BYD1,0281.7%+ 184.8%88,4171.4%8108Jaecoo7671.2%– 45.0%69,1571.5%7129Tesla6851.1%+ 52.2%143,8460.6%151610Mazda6791.1%– 25.4%106,3001.0%10611Isuzu5790.9%+ 22.9%134,7810.8%121312BMW5660.9%– 31.9%115,6430.9%11913Mercedes5520.9%– 38.2%96,8061.1%9814Nissan4820.8%+ 6.4%154,6800.8%131115Lexus4770.8%– 13.0%124,4580.7%141416Haval4550.7%+ 1650.0%163,0300.5%172717Jetour3200.5%#######181,4360.2%217418Ford3160.5%– 7.9%173,6930.6%161519Porsche2490.4%+ 2.9%191,9480.3%181720Mini1370.2%– 26.3%221,4600.2%201821Xpeng1370.2%+ 621.1%279790.2%253522GAC1370.2%+ 93.0%209420.2%263423Volkswagen1350.2%– 33.5%211,2560.2%222024Volvo1260.2%– 27.2%241,1140.2%241925Suzuki1130.2%– 11.7%231,2410.2%232126MG1110.2%+ 152.3%251,5860.3%192427Subaru860.1%+ 3.6%317760.1%282228TANK760.1%– 5.0%285800.1%343329Zeekr 650.1%+ 1525.0%297450.1%294730Denza630.1%new328150.1%27 –31Land Rover560.1%– 23.3%336580.1%312632Leapmotor530.1%new302780.0%366133Hyundai500.1%+ 38.9%265940.1%332834Peugeot470.1%– 47.2%347270.1%302535Kia460.1%– 32.4%366290.1%322336iCar340.1%new –340.0%49 –37Ora200.0%– 73.0%382990.0%353038Audi150.0%– 34.8%372070.0%373739Ferrari150.0%+ 36.4%411250.0%404340DFSK140.0%new47810.0%43 –41Lamborghini120.0%– 14.3%401370.0%394043Weststar Maxus110.0%– 70.3%351750.0%383643JAC80.0%new43440.0%45 –44Neta50.0%– 80.0%391190.0%413845Jeep40.0%– 55.6%48530.0%434446Rolls Royce40.0%– 55.6%44480.0%444847Lotus40.0%– 60.0%49390.0%473948Bentley40.0%+ 33.3%50340.0%484949Daihatsu30.0%– 86.4%45430.0%464350Maserati20.0%– 66.7% –190.0%525051Aston Martin20.0%+ 0.0%46160.0%535452Alfa Romeo10.0%n/a5190.0%5466

Malaysia September 2025 – models:

PosModelSep-25%/24Aug2025%PosFY241Perodua Bezza6,73310.9%+ 4.9%172,21211.9%112Proton Saga5,7179.2%+ 18.6%449,2548.1%443Perodua Axia5,6899.2%– 12.1%261,84710.2%224Perodua Myvi4,5217.3%– 1.0%351,7138.5%335Perodua Alza3,1495.1%+ 20.5%534,4105.6%556Proton X503,1035.0%+ 81.8%619,4823.2%8107Toyota Vios2,5134.1%+ 3.7%721,3153.5%788Toyota Hilux2,5024.0%+ 38.0%918,8463.1%999Perodua Ativa2,2203.6%– 6.8%824,5464.0%6610Honda City1,5482.5%– 20.9%1018,4853.0%10711Toyota Alphard1,3852.2%+ 15.3%1113,4262.2%111512Proton Persona1,1611.9%– 10.1%1311,9462.0%141313Toyota Corolla Cross1,1081.8%– 0.9%1411,4811.9%151614Perodua Aruz1,0821.7%– 13.2%1810,3661.7%161415Honda HR-V9871.6%– 34.8%1212,1632.0%131116Proton S709731.6%– 3.4%1612,8532.1%121217Honda Civic8461.4%– 28.5%178,5991.4%181718Proton e.MAS 77571.2%new216,2121.0%21 –19Toyota Yaris6351.0%– 20.2%225,5920.9%231920Jaecoo J76301.0%– 54.8%158,7361.4%172621Honda CR-V6001.0%– 17.8%196,8701.1%191822Mitsubishi Xpander5971.0%+ 7.4%236,8181.1%202123Isuzu D-Max5790.9%+ 22.9%274,7810.8%252724Toyota Veloz5560.9%– 0.2%265,0310.8%242525Chery Tiggo 7 Pro4720.8%new202,9160.5%33 –26Mitsubishi Triton4720.8%– 8.2%253,4420.6%312427Haval H64550.7%+ 1650.0%293,0300.5%326328Honda WR-V4460.7%– 28.3%353,8950.6%262029Proton X704330.7%– 70.4%245,9351.0%222230Toyota Harrier4330.7%– 12.2%313,7670.6%272831Chery Tiggo 8 Pro4000.6%new282,5260.4%38 –32Tesla Model Y3890.6%+ 164.6%382,4340.4%404433Ford Ranger3090.5%– 6.6%303,6190.6%283034BYD Atto 33020.5%+ 120.4%392,6650.4%363935Chery Omoda C92960.5%new343,6110.6%29 n/a36Tesla Model 32960.5%– 1.7%491,4120.2%464237BYD Atto 22850.5%new327510.1%67 –38Nissan Serena2780.4%+ 63.5%432,1130.3%433839Toyota Vellfire2720.4%+ 17.2%372,5690.4%373540Proton Iriz2580.4%– 24.1%402,6890.4%353141Lexus RX2550.4%– 24.3%362,4670.4%393442Chery Omoda 52500.4%– 16.1%333,6000.6%302343Jetour Dashing2390.4%new441,1620.2%49 –44BYD Sealion 72370.4%new462,7090.4%347645Mazda CX-51980.3%– 43.4%422,2180.4%422946Proton X901700.3%– 17.1%501,7790.3%443747Mazda CX-301690.3%– 44.6%452,2870.4%413248Toyota Fortuner1660.3%– 15.7%511,4370.2%453649Toyota Hiace1440.2%+ 94.6%571,0420.2%557250Jaecoo J81370.2%new414210.1%86 –51GAC GS31340.2%+ 148.1%489190.2%61 n/a52Mazda CX-601310.2%+ 3175.0%652370.0%112 n/a53Toyota Voxy1170.2%+ 3.5%531,1510.2%504954Toyota Land Cruiser1150.2%– 2.5%581,0580.2%545855Mercedes A-Class1120.2%– 19.4%551,4030.2%474556Porsche Cayenne1080.2%– 5.3%847110.1%695657Lexus NX1060.2%– 6.2%628610.1%645558Mercedes C-Class1030.2%– 25.9%631,1350.2%514659Mercedes GLC990.2%+ 39.4%541,0910.2%524760Nissan Kicks960.2%new801,0760.2%53 n/a61BMW X1940.2%– 38.6%528870.1%625262BYD M6850.1%new731,2610.2%488563Toyota Camry820.1%+ 34.4%666920.1%707464Jetour VT9810.1%new612740.0%104 –65Suzuki Jimny790.1%+ 1.3%569260.2%588166Toyota Corolla780.1%n/a646700.1%73 n/a67Mazda3770.1%– 3.8%695370.1%785968MG 5740.1%n/a751,0110.2%578769Xpeng X9740.1%new864520.1%85 n/a70BMW 3 Series690.1%– 58.7%728160.1%654371BMW 5 Series690.1%– 44.4%769240.2%606772BMW 2 Series680.1%+ 126.7%812730.0%1056973VW Tiguan670.1%– 45.1%746920.1%716174Mercedes E-Class660.1%– 72.0%609250.2%595075Toyota GR86650.1%+ 41.3%675090.1%81 n/a76BMW X3630.1%+ 43.2%714900.1%827077Denza D9630.1%new828150.1%66 –78Mini Countryman630.1%+ 6.8%786710.1%726679Xpeng G6630.1%+ 231.6%1115270.1%79 n/a80Porsche Macan620.1%+ 51.2%994700.1%849381BYD Seal610.1%– 50.8%688860.1%634082Zeekr 009600.1%new836270.1%75 n/a83BYD Seal 6580.1%new –580.0%166 –84Mazda CX-8580.1%– 44.8%905770.1%775385Mercedes CLA570.1%– 32.1%796140.1%766086Nissan Almera540.1%– 44.9%707490.1%684887Leapmotor C10530.1%new772780.0%103 n/a88TANK 500410.1%new1012330.0%113 n/a89Mazda MX-5380.1%+ 153.3%953110.1%97 n/a90BMW X5370.1%+ 516.7%872520.0%108 n/a91Land Rover Defender370.1%– 24.5%1063770.1%878692Subaru Forester370.1%+ 0.0%1133170.1%958293Mercedes GLA360.1%– 52.0%984880.1%836594VW Golf360.1%– 39.0%882880.0%1019795Lexus IS350.1%+ 16.7%943020.0%99 n/a96TANK 300350.1%– 56.3%933470.1%929297Volvo XC40350.1%+ 250.0%1091960.0%125 n/a98iCar 03340.1%new –340.0%183 –99Suzuki Swift340.1%– 32.0%963140.1%96 n/a100Honda e:N1330.1%new –330.0%187 –101Lexus LX320.1%+ 68.4%1152320.0%115 n/a102Nissan Navara320.1%– 75.6%915100.1%8051103Peugeot 408320.1%– 41.8%1023690.1%8991104Porsche 911320.1%+ 18.5%1002830.0%102 n/a105Hyundai Staria310.1%– 3.1%852210.0%12177106Porsche Taycan310.1%– 26.2%1033060.1%98 n/a107Mini 3 Door300.0%n/a1042220.0%120 n/a108VW Arteon290.0%+ 52.6%972440.0%110 n/a109Kia Carnival280.0%– 51.7%1103610.1%9057110Subaru XV280.0%– 22.2%1203210.1%9373111Volvo EX30270.0%+ 28.6%1172330.0%114 n/a112BMW iX2260.0%– 43.5%1233570.1%9195113Toyota Crown260.0%+ 136.4%1261460.0%132 n/a114Volvo XC90260.0%– 36.6%1182720.0%106 n/a115Lexus LBX250.0%+ 13.6%893700.1%88 n/a116BMW iX240.0%– 4.0%1321010.0%145 n/a117Mercedes G-Class230.0%+ 53.3%1121920.0%126 n/a118Nissan X-Trail220.0%– 47.6%1252280.0%11979119BMW iX1200.0%+ 42.9%1222400.0%111 n/a120Mercedes GLE200.0%– 42.9%1142280.0%11899121Mini 5 Door200.0%– 77.0%1081970.0%123 n/a122Volvo XC60190.0%– 72.1%1212610.0%10783123BMW 7 Series180.0%+ 5.9%1331760.0%127 n/a124Kia Sportage180.0%n/a1292510.0%109 n/a125Mercedes S-Class170.0%– 10.5%1301100.0%142 n/a126MG 4170.0%– 52.8%1372290.0%11789127Subaru BRZ170.0%+ 325.0%1441090.0%143 n/a128BMW X4160.0%– 63.6%1512130.0%12275129Honda Odyssey150.0%– 16.7%1531640.0%129 n/a130Toyota Supra150.0%– 57.1%1162320.0%116 n/a131BMW i4140.0%+ 7.7%1191350.0%137 n/a132DFSK Box140.0%new170810.0%154 –133Mini Aceman130.0%new1241970.0%124 n/a134Range Rover130.0%+ 85.7%1431200.0%140 n/a135Volvo C40130.0%– 31.6%127790.0%156 n/a136BMW 4 Series Coupe120.0%+ 140.0%1341400.0%134 n/a137BMW i5120.0%– 85.7%1402930.0%10094138Hyundai Tucson100.0%+ 900.0%146320.0%188 n/a139Ora 07100.0%– 73.0%1391620.0%13078140Ora Good Cat100.0%– 73.0%1491370.0%136 n/a141Porsche 718100.0%– 23.1%1311300.0%138 n/a142Hyundai Santa Fe90.0%n/a1051700.0%128 n/a143MG HS90.0%n/a1551430.0%133 n/a144BMW X780.0%– 11.1%145840.0%152 n/a145JAC T980.0%new159440.0%178 –146Lamborghini Urus80.0%– 20.0%1411010.0%146 n/a147Maxus V8080.0%– 65.2%921390.0%135 n/a148Mercedes EQE80.0%– 60.0%473200.1%94 n/a149MG S5 EV80.0%new1381020.0%144 –150Peugeot Landtrek80.0%new150580.0%165 n/a151BMW 1 Series70.0%– 22.2%158810.0%153 n/a152Lexus ES70.0%+ 0.0% –470.0%175 n/a153Audi Q760.0%+ 200.0%136800.0%155 n/a154Ferrari 29660.0%– 14.3%208230.0%197 n/a155Lexus LM60.0%+ 500.0%160560.0%167 n/a156Lexus RZ60.0%– 50.0%148620.0%162 n/a157Mazda CX-360.0%– 86.4%176960.0%14868158Mini Clubman60.0%– 45.5%135590.0%164 n/a159Porsche Panamera60.0%+ 100.0%166480.0%174 n/a160Volvo EX9060.0%new186710.0%158 –161Audi Q850.0%+ 25.0%161360.0%181 n/a162Mini Convertible50.0%n/a179270.0%193 n/a163Neta V50.0%– 72.2%142740.0%157 n/a164Peugeot 300850.0%– 80.0%1651600.0%13198165Range Rover Sport50.0%– 28.6%185850.0%151 n/a166Zeekr X50.0%+ 25.0%1281170.0%141 n/a167BMW Z440.0%+ 0.0%152490.0%172 n/a168Ford Mustang40.0%+ 33.3%173250.0%195 n/a169Jeep Wrangler40.0%– 55.6%174520.0%171 n/a170Lamborghini Huracan40.0%+ 33.3%197260.0%194 n/a171Mercedes EQS40.0%– 20.0%107990.0%147 n/a172Subaru WRX40.0%+ 33.3%162290.0%190 n/a173Daihatsu Taft30.0%– 62.5%163430.0%179 n/a174Ferrari 81230.0%n/a195180.0%207 n/a175Ferrari F830.0%+ 200.0%171330.0%184 n/a176Ford Everest30.0%– 66.7%172490.0%173 n/a177GAC Aion Y Plus30.0%– 82.4%156440.0%177 n/a178Lexus UX30.0%n/a199210.0%202 n/a179Mercedes Vito Tourer30.0%+ 0.0%164320.0%189 n/a180MG Cyberster30.0%new154680.0%160 n/a181VW Touareg30.0%+ 50.0%187280.0%191 n/a182Bentley Bentayga20.0%+ 100.0%193210.0%200 n/a183Bentley Continental20.0%+ 100.0% –130.0%221 n/a184BMW 8 Series20.0%+ 0.0%183210.0%201 n/a185BMW i720.0%– 88.9%206540.0%169 n/a186Ferrari Roma20.0%+ 100.0%196200.0%204 n/a187Lotus Eletre20.0%– 60.0%210230.0%198 n/a188Lotus Emeya20.0%new200160.0%212 n/a189Maserati Levante20.0%– 33.3% –160.0%213 n/a190Maxus G1020.0%– 75.0%184270.0%192 n/a191Mazda220.0%– 50.0% –120.0%229 n/a192Mercedes AMG-GT20.0%+ 100.0% –100.0%233 n/a193Mitsubishi Lancer20.0%+ 100.0% –130.0%224 n/a194Rolls Royce Spectre20.0%– 33.3% –130.0%225 n/a195Toyota C-HR20.0%– 50.0%180330.0%186 n/a196Alfa Romeo Giulia10.0%n/a18880.0%236 n/a197Aston Martin DBX10.0%+ 0.0%18940.0%251 n/a198Aston Martin Vantage10.0%n/a19070.0%238 n/a199Audi A5 Sportback10.0%+ 0.0%191200.0%203 n/a200Audi e-tron10.0%+ 0.0% –120.0%226 n/a201Audi RS310.0%– 50.0%169120.0%228 n/a202Audi RS610.0%– 50.0% –70.0%239 n/a203BMW X610.0%– 75.0% –140.0%216 n/a204Ferrari SF9010.0%n/a –90.0%235 n/a205Honda Jazz/Fit10.0%– 80.0% –140.0%217 n/a206Lexus LC10.0%– 50.0%198150.0%214 n/a207Lexus RC10.0%– 66.7%175220.0%199 n/a208Maxus MIFA 910.0%– 80.0% –60.0%242 n/a209Mercedes CLE10.0%+ 0.0% –110.0%230 n/a210Mercedes SLC10.0%n/a212110.0%231 n/a211Peugeot 200810.0%– 66.7%2131220.0%139 n/a212Peugeot 500810.0%– 80.0% –180.0%208 n/a213Range Rover Evoque10.0%– 50.0% –190.0%206 n/a214Rolls Royce Cullinan10.0%– 50.0%167240.0%196 n/a215Rolls Royce Ghost10.0%+ 0.0%214100.0%234 n/a216Toyota GranAce10.0%– 80.0%201150.0%215 n/a217Toyota Wish10.0%n/a182170.0%211 n/a

Source: Manufacturers