The Daihatsu Move is the best-selling kei car for the first time since August 2017.

New vehicle sales in Japan dip -1.8% year-on-year in October to 395,189 units, however the year-to-date tally remains in positive at +4.3% to 3,860,597. Toyota (-5.4%) disappoints this month but still signs a splendid 32.8% share, compared to the 30.9% it holds through October. Suzuki (+5.8%) and Daihatsu (+26.9%) are the only gainers near the top, with Mazda (-27.1%), Nissan (-22.2%), Honda (-8%) and Subaru (-6.7%) all losing share YoY. Lexus (+20.9%), Isuzu (+6.9%) and Volkswagen (+77.8%) are the only additional Top 15 members to deliver a YoY lift. Although only getting crumbs, foreign carmakers perform generally well, with BYD (+109.8%), Audi (+83.7%), Citroen (+33.2%), Porsche (+23.7%) and Ferrari (+21%) standing out.

Over in the regular cars ranking, the Toyota Yaris/Cross (+1.3%) keeps the lead ahead of a sinking Toyota Corolla/Cross (-19.6%). The Top 4 is unchanged with the Toyota Raize (-5.4%) and Roomy (-33.5%) in tow. In fact, Toyota spectacularly monopolises the Top 7: the Alphard (+22.7%), Sienta (-12.5%) and Noah (+13.2%) complete the lot. Below, the Suzuki Xbee (+169.8%), Jimny (+140%), Toyota RAV4 (+59.4%), Honda StepWGN (+57.9%), Vezel (+33.2%) and Suzuki Solio (+23.7%) make themselves noticed. Finally there’s a new entrant in the Top 50: the Toyota bZ4X landing directly at #40.

Looking at kei cars, we have a rare reshuffle of the charts: the Daihatsu Move (+208.3%) storms into first place with sales tripling year-on-year, the nameplate’s first monthly win since August 2017. Reversely the traditional leader, the Honda N-BOX (-24%) falls to 4th place overall and misses the top spot for the first time since May 2022. Meanwhile the Suzuki Spacia (+1.3%) and Daihatsu Tanto (+34.3%) complete the podium. Other great performers include the Honda N-ONE (+87%), Toyota Pixis (+47%) and Daihatsu Mira (+29.8%).

Previous month: Japan September 2025: Subaru (+22%), Suzuki (+7.3%) defy negative market (-2.4%)

One year ago: Japan October 2024: Toyota Raize up 81.7%, Suzuki Fronx lands

Full October 2025 Top 52 All brands, Top 50 regular cars and Top 32 All kei cars below.

Japan October 2025 – brands:

PosBrandOct-25%/24Sep2025%/24PosFY241Toyota129,48932.8%– 5.4%11,191,29530.9%+ 4.9%112Suzuki63,95516.2%+ 5.8%2619,96916.1%+ 1.9%223Daihatsu59,99715.2%+ 26.9%4450,73411.7%+ 53.8%454Honda48,96012.4%– 8.0%3526,09413.6%– 7.5%335Nissan27,7037.0%– 22.2%5346,7129.0%– 14.6%546Mazda10,7572.7%– 27.1%6128,2173.3%+ 8.3%667Subaru8,4002.1%– 6.7%795,1322.5%+ 9.8%888Lexus7,9872.0%+ 20.9%1074,1571.9%– 1.7%999Mitsubishi7,9782.0%– 17.9%899,0892.6%+ 1.1%7710Isuzu5,7491.5%+ 6.9%962,3361.6%+ 13.1%101011Mercedes3,3380.8%– 6.4%1141,6841.1%– 3.8%111112Mitsubishi Fuso2,9280.7%– 2.2%1326,2460.7%– 6.9%151413Hino2,5420.6%– 26.4%1429,1270.8%– 16.9%131214BMW2,3890.6%– 17.6%1229,1810.8%+ 4.1%121315Volkswagen2,1000.5%+ 77.8%1526,2560.7%+ 41.2%141516Audi1,8430.5%+ 83.4%1619,3470.5%+ 7.0%161617Mini1,4980.4%– 24.0%1715,9080.4%+ 23.8%171718UD Trucks1,0310.3%+ 9.1%1910,1370.3%+ 22.3%181919Volvo9730.2%+ 17.1%189,9770.3%– 6.1%191820Porsche8290.2%+ 23.7%218,6220.2%+ 7.3%202121Jeep6440.2%– 19.0%227,1540.2%– 9.1%212022Peugeot4920.1%+ 20.9%255,5780.1%+ 29.4%232323Fiat3540.1%+ 9.9%243,5240.1%– 8.0%242524BYD3210.1%+ 109.8%233,2980.1%+ 63.7%252725Land Rover3150.1%– 28.1%206,9610.2%+ 5.5%222226Citroen2610.1%+ 33.2%282,3170.1%– 1.4%272627Renault2500.1%– 11.0%262,5810.1%– 38.5%262428Ferrari1500.0%+ 21.0%291,2620.0%+ 5.1%282929Alfa Romeo1490.0%+ 246.5%271,2380.0%+ 52.5%293130Hyundai1270.0%+ 273.5%308860.0%+ 68.4%303331Lamborghini780.0%– 3.7%328120.0%+ 24.3%313232Alpina530.0%+ 194.4%353650.0%+ 14.8%394133Rolls-Royce510.0%+ 59.4%363790.0%+ 23.9%374234Maserati500.0%+ 16.3%336280.0%– 34.9%333035Scania490.0%+ 6.5%315230.0%+ 33.1%343836Bentley390.0%– 9.3%403690.0%– 19.1%383637Aston Martin350.0%– 34.0%373790.0%– 14.8%363738Abarth260.0%– 79.7%386510.0%– 58.7%322839McLaren260.0%– 7.1%422300.0%+ 2.7%424440Chevrolet240.0%– 40.0%413020.0%– 39.8%413441DS230.0%– 25.8%393270.0%– 17.2%403942Ford200.0%– 4.8%431740.0%– 1.1%444543Cadillac190.0%– 9.5%344410.0%+ 22.2%354044Lotus110.0%– 75.6%451610.0%– 42.9%454345Dodge80.0%– 27.3%44960.0%– 5.0%464646MG40.0%+ 100.0%48130.0%+ 225.0%495347Jaguar30.0%– 90.0% –1920.0%– 61.6%433548GMC20.0%+ 0.0%46140.0%– 30.0%474749Lancia20.0%– 33.3% –130.0%+ 62.5%485050Buick20.0%+ 100.0%4780.0%+ 33.3%515251Morgan10.0%n/a –110.0%– 21.4%504852Chrysler10.0%n/a –70.0%+ 133.3%5251 –Others 1,1530.3%+ 208.3% –9,4570.2%+ 103.6% –  –

Japan October 2025 – regular cars:

PosModelOct-25/24Sep2025/24PosFY241Toyota Yaris/Cross17,041+ 1.3%1140,375+ 6.3%122Toyota Corolla/Cross11,953– 19.6%2119,454– 13.5%213Toyota Raize9,884– 5.4%382,182+ 97.7%4204Toyota Roomy8,552– 33.5%478,799+ 29.9%5125Toyota Alphard8,086+ 22.7%974,065+ 17.7%786Toyota Sienta8,017– 12.5%687,616– 8.1%337Toyota Noah7,682+ 13.2%1167,926+ 13.7%9118Honda Freed7,472– 7.7%576,337+ 7.7%659Toyota Voxy7,465+ 14.5%1266,578+ 11.7%101010Honda Vezel7,429+ 33.2%856,830– 13.4%13911Nissan Note5,492– 27.9%768,973– 20.9%8412Toyota Crown4,993– 14.9%1348,687– 7.7%151513Toyota RAV44,910+ 59.4%3024,562– 15.3%252614Nissan Serena4,820– 24.1%1061,801– 9.8%11715Suzuki Solio4,810+ 23.7%2046,327+ 1.8%171816Suzuki Jimny Wagon4,701+ 140.0%1533,087+ 55.1%212817Honda StepWGN4,556+ 57.9%1747,432– 2.4%161718Toyota Land Cruiser W4,377– 21.1%1838,994– 3.9%201919Toyota Prius3,748– 59.9%2156,190– 15.9%14620Toyota Vellfire3,688+ 18.2%2428,121+ 0.3%222321Honda Fit3,253– 24.9%1940,202– 25.5%191622Toyota Aqua3,181– 51.7%1660,890+ 17.7%121423Toyota Harrier3,097– 35.0%2244,897– 20.3%181324Suzuki Xbee2,960+ 169.8%4411,651+ 10.4%393925Subaru Impreza2,773+ 1.5%2326,711+ 2.2%242526Suzuki Swift2,586+ 19.3%2524,268– 15.0%262227Subaru Forester2,030– 6.3%1427,173+ 47.0%232928Suzuki Fronx2,027– 5.1%3217,763+ 731.2%33n/a29Lexus LBX2,006+ 18.6%3417,589– 3.6%353230Mitsubishi Delica D51,889– 4.9%2722,583+ 39.7%283331Mazda21,868– 9.5%3120,423+ 12.9%293132Mazda CX-51,818– 0.8%2920,348+ 24.3%303433Honda WR-V1,697– 55.7%2824,224+ 1.3%272734Honda Civic1,663+ 34.3%3617,285+ 30.7%363635Honda ZR-V1,599– 34.0%3318,609– 49.8%312136Daihatsu Rocky1,525– 20.6%3813,307n/a374237Lexus NX350H1,434– 21.9%3717,871+ 28.0%323538Subaru Levorg1,285– 10.9%3513,083– 36.4%383039Nissan X-Trail1,166– 46.3%2617,658– 37.0%342440Toyota bZ4X1,106+ 1201.2%n/an/an/an/an/a41Toyota Hiace W1,043+ 257.2%40n/an/an/a4942Mazda CX-60948+ 49.5%429,489n/a425043Mazda CX-3818– 13.9%49n/an/an/a4744Lexus RX350799+ 266.5%45n/an/an/an/a45Toyota JPN Taxi747– 14.8%n/an/an/an/a4646Lexus RX500H626+ 100.6%n/an/an/an/an/a47Mazda MX-5 (Roadster)614– 27.6%488,400– 6.6%444348Mazda CX-80603– 67.5%478,025n/a45n/a49Daihatsu Thor596– 35.1%n/an/an/an/an/a50Nissan Kicks582– 37.4%438,430– 33.6%4337

Japan October 2025 – kei cars:

PosModelOct-25/24Sep2025/24PosFY241Daihatsu Move16,015+ 208.3%3102,531+ 271.0%4112Suzuki Spacia14,420+ 1.3%2141,288+ 1.9%223Daihatsu Tanto14,244+ 34.3%4105,802+ 45.8%334Honda N-BOX12,784– 24.0%1169,586– 2.2%115Suzuki Hustler7,103– 8.5%575,141– 4.5%546Suzuki WagonR6,139+ 1.1%661,955– 9.4%657Daihatsu Mira5,536+ 29.8%1347,177+ 36.7%9108Nissan Roox5,413+ 10.1%1056,868– 5.5%769Daihatsu Taft4,914– 28.0%1442,551+ 38.8%111310Suzuki Alto4,527– 15.4%750,042– 14.3%8711Suzuki Jimny3,717+ 4.7%1142,295+ 23.2%121212Mitsubishi Delica Mini/eK3,690– 19.6%946,614– 8.2%10813Nissan Dayz2,971– 13.5%837,686– 13.6%13914Honda N-ONE2,812+ 87.0%1216,116+ 6.5%161715Honda N-WGN2,063– 22.5%1524,331– 13.9%141416Suzuki Every Wagon1,866+ 7.6%1617,427+ 9.7%151617Mazda Flair Wagon1,131– 11.0%1812,176– 7.5%181818Toyota Pixis707+ 47.0%197,629+ 50.0%192119Nissan Sakura704– 51.4%1712,902– 34.6%171520Daihatsu Copen513– 4.5%233,524+ 46.8%232521Subaru Stella477new212,045new27 –22Mazda Flair Crossover470– 15.9%225,081– 15.4%201923Nissan Clipper Rio335– 40.2%205,019– 3.8%212024Mazda Carol293– 16.5%252,954– 13.6%242225Subaru Chiffon287– 45.5%243,837+ 31.8%222326Mazda Flair  223– 16.8%262,462– 15.4%252427Subaru Pleo196+ 13.3%272,102+ 25.5%262728Mazda Scrum Wagon106+ 8.2%281,021+ 2.7%292829Mitsubishi eK Cross EV105– 42.9%291,324– 35.9%282630Toyota Copen GR Sport91– 52.6%30905+ 8.5%302931Mitsubishi Town Box35+ 34.6%31465+ 17.1%313032Toyota C+POD0– 100.0%3210– 95.6%3231

Sources: JADA, JMVA, JAIA