The new model pushes Subaru Forester sales up in October.

Note: This post only features automakers still reporting sales monthly. Most now report quarterly.

Local consultancy DesRosiers Automotive estimates the Canadian new car market off -1.8% to 159,000 units, keeping in mind October 2024 was boosted by rushed sales in Quebec before government green car incentives were reduced. So we have a solid month at hand. Indeed the SAAR stands at 1.94 million, the strongest since Q1. 

Among the OEMs still reporting monthly, Toyota Motor (+14.6%) clearly stands out whereas Hyundai-Kia (-0.2%) and Honda Canada (-12.3%) drop. As for brands, Toyota (+17.4%) does even better by itself, with Genesis (+14.8%), Volvo (+10.8%) strong and to a lesser extent Acura (+2.4%), Subaru (+1.1%) and Mazda (+0.1%). Honda (-13.7%) is hit hardest, Hyundai (-0.8%) and Kia (-0.7%) are stable while Lexus (-4.9%) struggles.

The Toyota RAV4 (+9.5%) is solid unlike the Honda CR-V (-9.3%) just as the Hyundai Tucson (+71.1%) continues to register extravagant growth. The Subaru Forester (+110.7%) does even better with the Toyota Tacoma (+87.8%), Kia Seltos (+64.2%) and Mazda CX-5 (+38.1%) also posting very strong gains. Further down, the Toyota 4Runner (+1068.2%), Volvo XC90 (+125.3%) and Toyota Sienna (+100.9%) also impress.

Previous post: Canada Q3 2025: Hyundai, Toyota impress, Nissan Kicks, Hyundai Tucson stand out

One year ago: Canada October 2024: Hyundai-Kia above Toyota Motor, sales up 8.8%

October 2025 sales data for selected OEMs, brands and models below.

Canada October 2025 – OEMs:

OEMOct-25/241-10 2025/24Toyota Motor Co.22,689+ 14.6%211,534+ 5.5%Hyundai-Kia20,064– 0.2%214,488+ 12.5%Honda Canada11,440– 12.3%124,178+ 9.6%Mazda6,815+ 0.1%70,832+ 14.3%Subaru5,422+ 1.1%60,522+ 4.6%Volvo Cars Canada1,282+ 10.8%12,115+ 9.7%

Canada October 2025 – brands:

BrandOct-25/241-10 2025/24Toyota20,284+ 17.4%183,313+ 4.4%Hyundai11,602– 0.8%125,001+ 13.6%Honda10,313– 13.7%113,011+ 9.5%Kia7,703– 0.7%82,571+ 10.6%Mazda6,815+ 0.1%70,832+ 14.3%Subaru5,422+ 1.1%60,522+ 4.6%Lexus2,405– 4.9%28,221+ 13.6%Volvo1,282+ 10.8%12,115+ 9.7%Acura1,127+ 2.4%11,167+ 10.5%Genesis759+ 14.8%6,916+ 18.1%

Canada October 2025 – models:

ModelOct-25/241-10 2025/24Toyota RAV46,275+ 9.5%65,312+ 2.9%Honda CR-V4,396– 9.3%48,356+ 3.5%Hyundai Tucson4,044+ 71.1%34,386+ 39.5%Mazda CX-53,007+ 38.1%23,870+ 9.3%Subaru Forester2,670+ 110.7%18,932+ 39.0%Hyundai Kona2,493+ 8.7%27,635+ 3.6%Kia Seltos2,493+ 64.2%18,248+ 7.3%Honda Civic2,261– 34.4%27,720+ 7.4%Toyota Tacoma2,107+ 87.8%14,155+ 55.7%Toyota Corolla2,048+ 4.9%21,712– 2.6%Subaru Crosstrek2,008– 1.1%27,518+ 12.6%Toyota Corolla Cross1,996+ 12.8%16,458+ 14.0%Toyota Sienna1,993+ 100.9%12,746+ 30.8%Kia Sportage1,889+ 6.2%20,193+ 28.0%Honda HR-V1,617+ 8.8%14,316+ 10.8%Hyundai Elantra1,506– 19.9%21,312+ 25.5%Toyota Tundra1,428– 24.9%10,780– 18.1%Mazda CX-301,425+ 34.6%14,047+ 18.2%Mazda31,035– 5.7%12,428+ 39.7%Toyota 4Runner993+ 1068.2%5,498+ 59.8%Kia Niro957+ 59.0%8,512+ 50.4%Toyota Prius957+ 34.0%7,397+ 52.1%Hyundai Venue938+ 18.0%12,798+ 38.1%Hyundai Palisade894+ 14.5%7,258+ 6.8%Lexus NX850– 0.8%9,811+ 31.7%Toyota Camry846+ 62.4%7,102– 22.6%Kia K4815+ 89.1%12,318+ 2758.0%Lexus RX762– 18.9%8,851– 1.6%Mazda CX-90716– 26.0%7,190+ 6.7%Hyundai Santa Fe668– 32.0%10,637+ 10.6%Kia Sorento591– 46.1%10,781+ 24.7%Toyota Highlander588– 34.1%5,022– 33.8%Honda Pilot566– 25.4%7,072+ 22.9%Genesis GV70474+ 29.9%4,503+ 24.3%Kia Carnival471+ 9.8%5,068+ 29.5%Acura ADX466new1,725newHonda Passport460+ 64.3%4,050+ 72.5%Subaru Impreza449+ 97.8%2,928+ 1.5%Volvo XC90428+ 125.3%3,257+ 61.7%Mazda CX-70404– 16.5%4,464+ 78.3%Volvo XC60382+ 17.2%4,032– 1.9%Kia EV9372– 31.2%3,449– 5.6%Acura MDX333+ 12.9%3,428+ 4.2%Honda Odyssey328– 37.2%4,307+ 11.9%Volvo XC40321+ 21.1%3,379+ 20.0%Hyundai Ioniq 6318+ 79.7%1,864– 17.4%Honda Accord301+ 94.2%3,228+ 23.7%Toyota bZ4X298– 63.7%2,605– 54.9%Lexus UX255– 3.8%2,865+ 16.2%Toyota Crown Signia253+ 21.1%1,985+ 538.3%Acura RDX248– 62.5%4,587– 13.8%Subaru WRX231– 15.7%2,292– 5.1%Toyota Grand Highlander228+ 1241.2%7,635+ 93.5%Hyundai Ioniq 5221– 88.6%4,249– 57.3%Hyundai Ioniq 9219new1,016newHyundai Sonata216– 22.6%2,231+ 32.7%Genesis GV80206+ 11.4%1,554+ 38.3%Honda Ridgeline193– 45.0%2,997+ 1.7%Honda Prologue191+ 92.9%964+ 303.3%Mazda CX-50177– 81.7%7,816– 11.1%Lexus IS142+ 0.0%1,364– 14.1%Lexus TX142+ 189.8%2,243+ 53.3%Toyota Sequoia122+ 37.1%891+ 3.8%Toyota Land Cruiser91– 64.5%2,757+ 50.6%Hyundai Santa Cruz85– 59.3%1,608– 27.0%Volvo EX3084– 72.5%760+ 11.3%Lexus GX76+ 0.0%1,141+ 97.4%Kia EV675– 88.7%1,080– 81.3%Lexus ES75– 19.4%839– 14.0%Lexus LX52– 1.9%632+ 7.3%Mazda MX-5 Miata49– 7.5%1,005– 0.5%Genesis G7039– 39.1%524– 26.1%Kia Telluride37– 87.8%2,159– 22.7%Acura TLX34– 59.5%530– 24.1%Lexus RZ33+ 3.1%242– 49.8%Acura Integra31– 24.4%672– 6.4%Subaru Ascent30– 88.5%1,738– 24.0%Toyota 8625– 53.7%546– 24.0%Genesis G8024+ 60.0%156+ 6.8%Volvo S90/V9023+ 155.6%116– 31.0%Subaru Outback21– 97.6%5,169– 45.2%Volvo S60/V6019– 56.8%337– 60.7%Toyota Crown18– 47.1%305– 54.7%Toyota Supra17– 41.4%380+ 41.3%Volvo EX9017n/a133+ 4333.3%Acura ZDX15– 25.0%225+ 177.8%Subaru BRZ13– 77.6%760+ 12.1%Genesis GV6012– 53.8%149– 37.1%Lexus LC9+ 50.0%136+ 20.4%Lexus RC8– 38.5%72– 32.1%Volvo C408– 52.9%101– 74.0%Genesis G904– 33.3%30+ 66.7%Kia Soul2– 99.0%704– 57.5%Mazda MX-302+ 100.0%12– 95.5%Kia Forte1– 99.5%55– 99.4%Lexus LS1– 50.0%25+ 4.2%Toyota Mirai1+ 0.0%12– 40.0%

Source: Manufacturers