The HR-V helps push Honda to #2 brand in October.

In early September, the Taiwanese government extended the NT$50,000 reduction in commodity tax for trade-ins, and further increased the reduction to NT$50,000 for passenger cars under 2.0 litres, coupled with the proposed extension of the exemption of license plate tax for electric vehicles to 2030. This results in a +3.9% year-on-year increase of sales in October to 34,511 units. The year-to-date tally remains however in frank negative at -12.4% to 330,648. Toyota (-0.2%) is stable and lodges a strong 31% share vs. 30.5% so far this year. Honda (+52.7%) is euphoric in 2nd place with 7.5% share compared to 5.3% through October. Lexus (-5.5%) struggles unlike CMC (+25.9%) and Hyundai (+12.5%) below. BMW (+13.5%) is the only additional gainer in the Top 10. Tesla (-95.9%) falls to just 21 sales.

Model-wise, the Toyota Corolla Cross (+14.7%) remains ultra dominant at 11.6% share, distancing the Toyota RAV4 (-6.6%) and Yaris Cross (+4.7%). It’s another splendid month for the Honda HR-V (+170.3%) up a further two spots on September to #4. It overtakes the new CMC J Space confirming its success at 3.7% share. The Corolla Altis (+79.2%) and Town Ace (-48%) make it 5 Toyotas in the Top 7. Excellent performances also by the Ford Focus (+45.6%) and Mitsubishi Delica (+20.3%). The new MG G50 Plus climbs 11 ranks to #24.

Previous month:  Taiwan September 2025: Honda (+12.5%), Tesla (+10.2%) highlight weak market (-11.3%)

One year ago: Taiwan October 2024: BMW (+20.9%), Ford (+12.4%) defy sinking market

Full October 2025 Top 13 brands and Top 50 models below.

Taiwan October 2025 – brands:

PosBrandOct-25%/24Sep2025%/24PosFY241Toyota10,68631.0%– 0.2%1100,69630.5%– 1.7%112Honda2,5997.5%+ 52.7%317,6485.3%– 17.1%533Lexus2,0485.9%– 5.5%424,2787.3%– 0.3%224CMC1,8695.4%+ 25.9%520,4356.2%+ 24.5%375Hyundai1,7325.0%+ 12.5%615,1864.6%– 18.9%656Mercedes1,5714.6%– 19.0%718,6045.6%– 18.0%447BMW1,5124.4%+ 13.5%814,2494.3%– 13.8%768Mazda1,2593.6%– 0.7%910,9953.3%– 8.6%8129Ford1,1113.2%– 7.9%n/a7,3942.2%n/a13n/a10Nissan1,1023.2%– 15.7%n/a9,4262.9%– 40.3%11811Mitsubishi1,0493.0%+ 12.7%1010,8983.3%– 17.0%9912Volkswagen9672.8%– 6.8%11n/an/an/an/a1313Suzuki9402.7%+ 20.7%n/an/an/an/an/an/an/aKia8462.5%n/an/a8,6182.6%+ 0.5%12n/an/aTesla210.1%– 95.9%210,5113.2%– 13.9%1011

Taiwan October 2025 – models:

PosModelOct-25%/24Sep2025%/24PosFY241Toyota Corolla Cross3,98811.6%+ 14.7%135,97510.9%+ 39.5%112Toyota RAV41,4924.3%– 6.6%714,8224.5%– 10.5%233Toyota Yaris Cross1,3453.9%+ 4.7%312,9053.9%– 9.6%544Honda HR-V1,3383.9%+ 170.3%66,3991.9%+ 39.7%10185CMC J Space1,2713.7%new414,4724.4%new3506Toyota Corolla Altis1,2513.6%+ 79.2%97,8362.4%– 14.4%877Toyota Town Ace1,0583.1%– 48.0%513,6374.1%– 28.2%428Lexus NX8352.4%– 5.3%119,2482.8%– 12.8%669Honda CR-V7872.3%+ 4.9%107,0562.1%– 39.4%9510Mitsubishi Delica6591.9%+ 20.3%86,1191.9%– 6.5%111311Ford Focus5491.6%+ 45.6%134,3521.3%– 25.5%151612Mercedes GLC Class4851.4%– 25.5%145,7571.7%– 19.3%121213CMC Zinger4511.3%– 9.8%204,8231.5%– 25.1%141414Nissan X-Trail4121.2%– 1.9%153,1631.0%– 41.2%241715Ford Kuga4021.2%– 37.0%293,9371.2%+ 7.2%192316Lexus RX3951.1%+ 11.6%174,8301.5%+ 4.2%132117Hyundai Porter3901.1%– 5.1%193,4491.0%+ 47.7%223318Lexus UX3871.1%– 7.6%164,0221.2%+ 10.9%163119Nissan Kicks3811.1%+ 12.1%214,0171.2%– 15.6%171920Mazda CX-53671.1%– 19.9%123,9781.2%+ 2.3%182221Honda Fit3641.1%+ 2.0%233,4451.0%– 18.2%232022Mercedes GLA Class3601.0%+ 166.7%411,6260.5%– 10.8%42n/a23Hyundai Tucson3461.0%– 34.8%183,7841.1%– 45.3%201124MG G50 Plus3431.0%new35n/an/anewn/an/a25Toyota Vios3401.0%+ 20.1%253,4821.1%– 15.6%212426VW Tiguan3260.9%+ 37.0%22n/an/an/an/a3627Hyundai Custin3230.9%+ 127.5%n/a2,4290.7%– 37.5%332828Toyota Camry3150.9%+ 32.9%282,9200.9%+ 21.8%263429Mazda33130.9%+ 101.9%432,3870.7%– 3.6%343730Kia Sportage3040.9%– 22.8%362,5940.8%– 33.3%282631Suzuki Swift3020.9%+ 54.9%272,5440.8%+ 20.8%294032Nissan Sentra3000.9%– 29.7%312,5260.8%– 30.3%303033Hyundai Venue2810.8%– 3.1%262,5170.8%– 8.1%313234Hyundai Mufasa2790.8%new241,6080.5%new43 –35Suzuki Jimny2660.8%– 17.9%33n/an/an/an/an/a36MG HS2640.8%– 10.2%302,4960.8%– 75.0%32937Mazda CX-302510.7%+ 19.5%342,2420.7%+ 11.0%354238Luxgen n72420.7%– 36.6%372,7870.8%– 54.2%271539MG ZS2330.7%+ 137.8%501,1030.3%– 74.0%n/a2940Suzuki Ignis2320.7%+ 262.5%499620.3%+ 6.4%n/an/a41Toyota Alphard1900.6%n/a452,9240.9%n/a25n/a42BMW X31890.5%n/a46n/an/an/an/an/a43BMW X11870.5%n/an/an/an/an/an/an/a44Mazda CX-601860.5%+ 20.0%n/a9830.3%– 47.9%n/a4545BMW iX11800.5%n/an/a1,2560.4%n/a50n/a46Volvo XC401790.5%– 51.1%44n/an/an/an/a2747Lexus LBX1670.5%– 18.1%402,0930.6%– 4.5%364148Mitsubishi Colt Plus1600.5%– 29.2%n/a1,6670.5%– 16.3%414349Volvo XC601550.4%n/an/an/an/an/an/a4850VW Golf1500.4%+ 0.7%39n/an/an/an/a35

Source: U-car.com.tw