Toyota Yaris Cross sales are up 26.4% in October.

The Italian new car market is back in negative in October at -0.6% to 125,826. The year-to-date tally is now down -2.7% to 1,293,366. This is off 332,000 or -20.4% on pre-pandemic 2019. Once again private sales are weak at -12.2% to 72,494 and 56.9% vs. 64.4% in October 2024 (53.2% vs. 57.7% YTD), whereas self registrations soar 37.7% to 17,520 and 13.7% share vs. 9.9% a year ago (11.7% vs. 11.3% YTD), both signs of an unhealthy market. Long term leases are up 15.5% to 27,132 and 21.3% share vs. 18.3% last year (23.1% vs. 19.8% YTD), short term rentals grow 39% to 2,112 and 1.7% vs. 1.2% and company sales edge up 2.9% to 8,173 and 6.4% share vs. 6.2%.

In terms of power source, petrol sinks -17.6% to 29.122 and 22.9% share vs. 27.5% in October 2024 (25.1% vs. 29.2% YTD), diesel implodes -29.6% to 11,790 and 9.3% share vs. 13.1% last year (9.6% vs. 14% YTD), LPG is up 4.6% to 12,316 and 9.7% share vs. 9.2% a year ago (9.3% vs. 9.4% YTD). HEVs grow 5.6% to 58,038 and 45.5% share vs. 42.8% a year ago (44.7% vs. 39.9% YTD). This includes 17,850 full hybrids (+2.9%) and 40,188 mild hybrids (+6.9%). PHEVs soar 124.9% to 9,833 and 7.7% share vs. 3.4% last year (6.1% vs. 3.3% YTD) and BEVs gain 25% to 6,331 and 5% share vs. 4% a year ago (5.2% vs. 4% YTD). All in all, rechargeable cars are up 71.2% to 16,164 and 12.7% share vs. 7.4% in October 2024 (11.3% vs. 7.3% YTD).

In the brands ranking, Fiat (+26.1%) recovers from a particularly poor year-ago result when it ranked #3 with 7.3% share. It is now at 9.2% vs. 9.6% through October. Toyota (+0.8%) also defies the negative market to lift to 8.5% share in 2nd place. Leader a year ago, Volkswagen (-10.6%) drops to #3 ahead of Dacia (-1.8%), BMW (-2.6%) – ranking at a record #5 for the 4th month running – and Renault (-14.9%), all in difficulty. Audi (+1.1%) edges up at #7 whereas Peugeot (-23.2%) and Jeep (-22.1%) struggle and Mercedes (-4.9%) disappoints. Citroen (+50.3%), MG (+12.8%) and Skoda (+8.8%) shine below. Notice also Omoda+Jaecoo up 280.7%, BYD up 262.7% and Tesla down -47.1%.

Over in the models charts, the Fiat Panda (+6.2%) edges up but stays well below its YTD level at 5.9% share vs. of 6.9% through October. The Toyota Yaris Cross (+26.4%) cracks the podium for the 2nd time ever and breaks its ranking record to #2 (previous best #3 in March 2023). The Jeep Avenger (-11.7%) and Dacia Sandero (-18.6%) are both in pain but still manage solid shares at 3.2% both vs. 3.3% YTD. The Citroen C3 (+44.5%) is back up to #5, followed by the VW T-Roc (+35%) and Dacia Duster (+19.5%) both in excellent shape. The MG ZS is up 23.4% to return inside the Top 10 at #10. After cracking the Top 10 for the first time last month at #8, the Fiat Grande Panda seems to have peaked already, back down to #16 for the month. It however breaks into the YTD Top 50 at #46. It’s a first Top 50 finish for the Opel Frontera, surging directly to #34.

Previous month: Italy September 2025: Fiat Grande Panda breaks into Top 10

One year ago: Italy October 2024: Fiat not #1 for third straight month

Full October 2025 Top 51 brands and Top 50 models below.

Italy October 2025 – brands:

PosBrandOct-25%/24Sep2025%/24PosFY241Fiat11,5969.2%+ 26.1%1123,7309.6%– 4.0%112Toyota10,7158.5%+ 0.8%2101,0637.8%– 1.4%223Volkswagen9,7747.8%– 10.6%394,6167.3%– 5.7%334Dacia7,5706.0%– 1.8%483,1366.4%+ 1.4%445BMW6,2725.0%– 2.6%561,5934.8%+ 2.9%776Renault6,0124.8%– 14.9%963,2724.9%– 13.8%657Audi5,4684.3%+ 1.1%657,6934.5%– 2.5%8108Peugeot5,3044.2%– 23.2%867,4595.2%+ 0.3%569Mercedes4,9053.9%– 4.9%1045,3523.5%+ 5.8%121210Jeep4,7383.8%– 22.1%755,0074.3%– 7.4%9911Citroen4,4003.5%+ 50.3%1447,6643.7%– 1.4%111112Ford3,9183.1%– 33.3%1153,8704.2%– 8.8%10813MG3,8853.1%+ 12.8%1542,9913.3%+ 29.2%131614Hyundai3,8533.1%– 13.8%1339,5573.1%– 6.6%141315Skoda3,8203.0%+ 8.8%1632,3852.5%+ 2.9%171716Kia3,8053.0%– 9.3%1237,5422.9%– 8.8%151417Opel3,7923.0%+ 2.7%1833,2022.6%– 15.0%161518Suzuki2,4451.9%– 26.9%1726,9822.1%– 16.0%191819Alfa Romeo2,2251.8%+ 22.9%1924,6851.9%+ 34.1%202120Nissan2,1221.7%– 9.2%2127,5052.1%– 8.6%181921Cupra2,0311.6%+ 53.9%2217,9971.4%+ 32.7%212422BYD1,8681.5%+ 262.7%2016,7431.3%+ 959.0%223723Omoda+Jaecoo1,8351.5%+ 280.7%2311,0820.9%+ 782.3%263824DR Motor1,7621.4%+ 1.7%2415,5051.2%+ 0.3%232325Mini1,7231.4%+ 53.8%2512,9161.0%+ 24.3%242726Volvo1,2621.0%– 23.8%2711,6700.9%– 28.5%252227Honda1,0070.8%+ 58.6%288,0450.6%+ 27.2%303128Mazda1,0020.8%– 24.9%298,8050.7%– 26.2%282629Lancia9370.7%+ 16.4%308,2630.6%– 73.1%292030EVO7440.6%+ 13.9%315,5120.4%+ 2.1%343231Lexus6400.5%+ 4.7%335,4630.4%+ 9.4%353332Porsche6300.5%– 24.1%345,7000.4%– 18.3%333033Seat5740.5%– 24.5%326,8640.5%– 32.9%312834Land Rover4510.4%– 18.6%365,9550.5%– 26.8%322935EMC3600.3%+ 151.7%372,4670.2%+ 127.6%384136DS3270.3%– 18.3%354,1470.3%– 7.6%363437Leapmotor2880.2%+ 176.9%n/a2,8640.2%+ 1888.9%37n/a38Tesla2560.2%– 47.1%269,0470.7%– 32.9%272539Sportequipe2510.2%+ 660.6%391,7620.1%+ 124.7%404340Subaru1910.2%– 3.0%382,0910.2%+ 62.3%394041DFSK1250.1%+ 101.6%419560.1%+ 125.5%43n/a42Maserati1140.1%– 38.0%401,5190.1%– 24.5%413943Lynk & Co840.1%+ 71.4%464450.0%– 52.7%484244Ferrari600.0%– 11.8%436990.1%+ 1.5%444545Polestar410.0%+ 64.0%424070.0%+ 73.9%494946Lamborghini330.0%– 44.1%455020.0%+ 11.6%474647Mitsubishi270.0%– 86.6%471,2820.1%– 55.0%423548Smart240.0%– 72.7%446700.1%– 73.6%453649Lotus160.0%– 56.8%482140.0%– 30.3%514850Aston Martin50.0%– 58.3%50860.0%+ 0.0%535151Mahindra10.0%– 92.3%496650.1%+ 244.6%4650 –Others5380.4%+ 352.1%  –3,2880.3%+ 231.1% –  –

Italy October 2025 – models:

PosModelOct-25%/24Sep2025%/24PosFY241Fiat Panda7,4865.9%+ 6.2%189,4406.9%+ 0.8%112Toyota Yaris Cross4,1893.3%+ 26.4%431,0522.4%– 1.2%553Jeep Avenger4,0463.2%– 11.7%242,3043.3%+ 21.9%334Dacia Sandero4,0293.2%– 18.6%342,6733.3%– 17.5%225Citroen C33,0282.4%+ 44.5%933,7632.6%+ 6.6%446Toyota Yaris2,9272.3%+ 6.2%529,0722.2%+ 9.7%787VW T-Roc2,7332.2%+ 35.0%722,7091.8%– 10.0%12118Dacia Duster2,5552.0%+ 19.5%631,0352.4%+ 25.3%6129Renault Clio2,5402.0%– 19.9%1324,5041.9%– 19.9%10610MG ZS2,3271.8%+ 23.4%1225,3092.0%+ 11.4%91411Renault Captur2,2581.8%– 4.0%1521,4861.7%– 19.7%131012BMW X12,2441.8%+ 17.7%1818,6081.4%+ 6.8%192013Toyota Aygo X2,2411.8%+ 11.5%1019,4651.5%+ 7.7%151914Ford Puma2,1001.7%– 11.9%1422,7811.8%– 4.9%111315VW T-Cross2,0441.6%– 20.9%2218,6151.4%– 6.6%181616Fiat Grande Panda1,9121.5%new88,2480.6%new46 –17VW Tiguan1,8811.5%– 18.2%1120,0671.6%+ 24.6%142118Peugeot 2081,7691.4%– 46.5%1628,2502.2%+ 5.4%8719Kia Sportage1,6321.3%– 26.1%1916,5501.3%– 14.5%201820Fiat 6001,6231.3%+ 32.0%2818,9391.5%+ 266.1%16n/a21Peugeot 30081,3961.1%+ 52.1%2114,0131.1%+ 41.8%233922Audi A31,3411.1%+ 57.4%3113,0341.0%+ 25.1%243723Hyundai Tucson1,3131.0%+ 25.8%3611,1660.9%+ 15.1%323624Mercedes GLA1,3061.0%+ 1.6%2711,0030.9%– 1.2%332925BYD Seal U1,2761.0%+ 322.5%1712,2630.9%+ 2362.4%28n/a26Hyundai i101,2621.0%– 14.3%2512,3821.0%– 8.6%262627Peugeot 20081,2591.0%– 20.5%3316,3761.3%– 20.3%211728VW Golf1,2561.0%– 24.7%2612,0780.9%+ 17.8%293129Opel Corsa1,2491.0%– 53.3%2018,9061.5%– 18.2%171530Alfa Romeo Junior1,1280.9%new3512,2850.9%new27n/a31Kia Picanto1,1250.9%+ 3.3%2411,8300.9%+ 11.5%303432Skoda Kamiq1,1220.9%+ 30.2%439,2890.7%+ 14.0%394933Suzuki Swift1,1080.9%+ 8.7%239,7980.8%+ 17.5%354334Opel Frontera1,0860.9%newn/an/an/anewn/a –35Skoda Fabia1,0590.8%+ 7.1%389,6350.7%+ 20.3%364536MG 39850.8%– 5.3%3911,7490.9%#VALUE!31n/a37Nissan Juke9700.8%– 7.2%4510,1610.8%+ 0.2%343538Cupra Formentor9640.8%+ 18.3%n/an/an/an/an/a4439Lancia Ypsilon9360.7%+ 16.3%n/a8,2600.6%– 73.1%45940Nissan Qashqai9200.7%– 1.8%3014,5031.1%– 9.7%222241Mini Countryman8630.7%n/an/an/an/an/an/an/a42Suzuki Vitara8610.7%– 14.8%378,8420.7%– 5.5%414143BMW Serie 18560.7%– 11.5%428,3370.6%+ 25.3%44n/a44Volvo XC408420.7%– 2.8%n/a7,2210.6%+ 4.5%505045Alfa Romeo Tonale8370.7%– 10.5%299,4250.7%– 24.7%372846Opel Mokka8260.7%n/an/an/an/an/an/an/a47Audi Q58190.7%+ 37.4%326,8060.5%+ 17.1%n/an/a48Mercedes GLC7800.6%+ 14.5%476,7650.5%+ 53.0%n/an/a49Toyota C-HR7750.6%– 50.8%3412,9421.0%– 0.9%252550Audi A17700.6%n/a448,2270.6%n/a47n/an/aFord Kuga7040.6%– 44.0%n/a8,8770.7%– 22.5%4033n/aFord Focus6890.5%– 32.6%n/a9,3430.7%– 6.7%3838n/aBMW X36720.5%+ 48.0%407,6260.6%+ 30.2%49n/an/aDR 5.06290.5%– 28.3%417,9660.6%+ 3.8%4848n/aAudi Q35410.4%– 54.0%n/a8,8220.7%– 42.8%4223n/aFord Tourneo Courier1760.1%– 79.9%n/a8,4570.7%+ 20.1%43n/a

Source: UNRAE