The Kia Sonet is #2 in Ecuador in June.

Note: April and May data is also included in this article.

After gaining 14.2% in April and 21.4% in May, the Ecuadorian new vehicle market confirms it is on the mend in June with sales up 17.2% year-on-year to 10,019. However due to a difficult start of the year, the H1 volume remains in negative at -3.3% to 55,342 units. Kia (+31.6%) surges ahead to 17.1% share, confirming its newfound domination over Chevrolet (-27.9%) in complete freefall. If continued to the end of the year, as it currently seems likely, Kia could end 30 consecutive years of #1 by Chevrolet. GWM (+89.8%) posts the biggest gain in the Top 10 and ranks #5, with JAC (+55.4%), Suzuki (+48.2%), Hyundai (+44.8%) and Toyota (+44.3%) also vastly beating the market. BYD (+288.9%) is the most dynamic of all and climbs 8 spots on May to #11. It ranks #16 year-to-date (+198%).

Over in the models charts, the Kia Soluto is head and shoulders above the competition with 8.2% share, selling more than double any other vehicle in the market. The Kia Sonet is up to 2nd place with 3.9% share, dislodging the Chevrolet D-Max down to 3.8% share vs. 5.2% over H1. The Chevrolet Groove and GWM Poer complete the Top 5 ahead of the Kia Sportage, Toyota Hilux and Kia Seltos.

Previous post: Ecuador March 2025: GWM (+30.4%) defies market off -32.9%

Previous year: Ecuador Full Year 2024: Chevrolet celebrates 30 straight years at #1 

Full April, May and June 2025 Top 20 brands and June Top 10 models below.

Ecuador April 2025 – brands:

PosBrandApr-25%/24Mar2025 1-4%/24PosFY241Kia1,59317.0%+ 27.1%15,81516.6%– 3.0%122Chevrolet1,31814.1%– 3.5%25,23415.0%– 30.1%213Hyundai5816.2%+ 28.5%42,1826.2%+ 3.5%344GWM5375.7%+ 178.2%31,8335.2%+ 63.1%485Suzuki3954.2%+ 37.2%81,4034.0%– 13.6%766Toyota3924.2%– 3.7%51,8135.2%– 29.3%537Chery3874.1%– 2.3%61,6254.6%– 13.0%658Renault3443.7%+ 45.8%71,3323.8%– 2.4%879DFSK2682.9%– 11.6%137952.3%– 20.5%131010JAC2632.8%– 2.2%109612.7%– 11.4%9911Dongfeng2292.4%+ 6.5%118382.4%+ 22.7%121612Sinotruk2262.4%+ 26.3%147922.3%+ 31.8%141713BYD2182.3%+ 282.5%196081.7%+ 162.1%16n/a14Volkswagen1992.1%+ 57.9%157202.1%– 37.1%151115Mazda1912.0%– 15.9%98552.4%– 11.0%111416Hino1852.0%– 11.5%128652.5%+ 4.3%101317Shineray1671.8%– 16.1%175501.6%– 48.0%171518Foton1401.5%+ 47.4%204511.3%– 4.4%20n/a19Mitsubishi1271.4%+ 273.5%164641.3%+ 62.2%19n/a20Nissan1111.2%– 21.8%184971.4%– 54.9%1812

Ecuador May 2025 – brands:

PosBrandMay-25%/24Apr2025 1-5%/24PosFY241Chevrolet1,65916.0%+ 7.0%26,89315.2%– 23.7%212Kia1,59215.4%+ 2.9%17,40716.3%– 1.8%123Hyundai5975.8%+ 58.8%32,7796.1%+ 11.9%344GWM5014.8%+ 156.9%42,3345.1%+ 77.0%485Chery4624.5%+ 9.2%72,0874.6%– 8.9%656Toyota4094.0%– 19.5%62,2224.9%– 27.7%537Suzuki4013.9%+ 31.0%51,8044.0%– 6.5%768Sinotruk3833.7%+ 93.4%121,1752.6%+ 47.1%10179Renault3633.5%+ 43.5%81,6953.7%+ 4.8%8710JAC3052.9%+ 24.5%101,2662.8%– 4.8%9911Dongfeng2912.8%+ 39.9%111,1292.5%+ 26.7%111612Hino2572.5%+ 37.4%161,1222.5%+ 10.4%121313DFSK2452.4%+ 38.4%91,0402.3%– 11.6%141014Volkswagen2322.2%+ 5.0%149522.1%– 30.3%151115Mazda2272.2%+ 19.5%151,0822.4%– 6.0%131416Foton1871.8%+ 85.1%186381.4%+ 11.3%18n/a17Mitsubishi1561.5%+ 280.5%196201.4%+ 89.6%19n/a18Shineray1551.5%+ 4.0%177051.6%– 41.5%171519BYD1521.5%+ 237.8%137601.7%+ 174.4%16n/a20Nissan1121.1%– 35.3%206091.3%– 52.2%2012

Ecuador January-May 2025 – models:

PosModel2025 1-5%FY241Kia Soluto3,4167.5%22Chevrolet D-Max2,5085.5%13Chevrolet Groove1,5763.5%34Kia Sonet1,4233.1%45GWM Poer1,3733.0%66Kia Sportage1,0072.2%77Hyundai Tucson9322.1%n/a8Kia Seltos8271.8%99Hyundai Grand i106431.4%n/a10GWM Wingle6321.4%n/an/aSuzuki Swift4801.1%10n/aJAC HFC 10374681.0%n/an/aToyota Hilux4651.0%n/an/aChery Arrizo4431.0%n/an/aChevrolet Joy Black3680.8%5

Ecuador June 2025 – brands:

PosBrandJun-25%/24May2025 1-6%/24PosFY241Kia1,71117.1%+ 31.6%29,11816.5%+ 3.2%122Chevrolet1,14911.5%– 27.9%18,04214.5%– 24.3%213Toyota6096.1%+ 44.3%62,8315.1%– 19.0%434Hyundai5825.8%+ 44.8%33,3616.1%+ 16.5%345GWM4844.8%+ 89.8%42,8185.1%+ 79.0%586Suzuki4554.5%+ 48.2%72,2594.1%+ 1.0%767Chery4374.4%+ 19.7%52,5244.6%– 4.9%658Renault3593.6%+ 10.5%92,0543.7%+ 5.7%879JAC3453.4%+ 55.4%101,6112.9%+ 3.8%9910Dongfeng2963.0%+ 39.0%111,4252.6%+ 29.1%101611BYD2802.8%+ 288.9%191,0401.9%+ 198.0%16n/a12DFSK2472.5%+ 42.0%131,2872.3%– 4.7%131013Hino2252.2%– 3.0%121,3472.4%+ 7.9%121314Volkswagen2072.1%– 11.2%141,1592.1%– 27.5%151115Foton2062.1%+ 108.1%168441.5%+ 25.6%18n/a16Sinotruk1911.9%+ 28.2%81,3662.5%+ 44.1%111717Mazda1771.8%– 0.6%151,2592.3%– 5.3%141418Jetour1751.7%+ 38.9%n/a7551.4%– 27.3%201819Nissan1601.6%– 31.3%207691.4%– 49.0%191220Shineray1411.4%– 23.0%188461.5%– 39.1%1715

Ecuador June 2025 – models:

PosModelJun-25%2025 1-6%PosFY241Kia Soluto8228.2%4,2387.7%122Kia Sonet3883.9%1,8113.3%443Chevrolet D-Max3803.8%2,8885.2%214Chevrolet Groove3653.6%1,9413.5%335GWM Poer2522.5%1,6252.9%566Kia Sportage2442.4%1,2512.3%677Toyota Hilux1791.8%6441.2%n/an/a8Kia Seltos1651.6%9921.8%899Hyundai Grand i101581.6%8011.4%9n/a10GWM Wingle1471.5%7791.4%10n/an/aJAC HFC 10371371.4%6051.1%n/an/an/aHyundai Tucson1311.3%1,0631.9%7n/an/aChery Arrizo1201.2%5631.0%n/an/an/aSuzuki Swift1141.1%5941.1%n/a10n/aChevrolet Onixn/an/a3940.7%n/an/a

Source: AEADE