Ford Maverick sales are up 26.3% over Q2.

In June, new light vehicle sales in the U.S. endure their first decline of the year at -4.2% to 1,288,000. This is because sales of the previous months were pulled ahead by consumers rushing to avoid the impact of U.S. tariffs on vehicle prices. According to AlixPartners, carmakers are expected to pass 80% of the cost of U.S. tariffs on to consumers, hiking average new vehicle prices by nearly $2,000, with the full impact to be felt by the end of 2025. The SAAR in June is expected to come to 15 to 15.6 million according to an industry average, to be compared with over 17 million in March and April. According to J.D. Power and GlobalData, the average new vehicle retail transaction price is $46,233 in June, up $1,400 on a year ago and leasing is estimated to account for 20.4% of June sales, up from 18.2% in June 2024. The share of vehicles assembled in the US is 54.8% of June deliveries, up from 53.4% a year ago.

Q2 sales are up 2.3% to 4,207,796. Looking at OEMs, General Motors (+7.3%) and Toyota Motor (+7.2%) progress similarly, while Ford Motor (+14.4%) surges up, taking full advantage of the employee pricing it put in place over the period. Hyundai-Kia (+7.9%) and American Honda (+8.7%) are also solid below. Stellantis (-10.2%) remains frankly in the red, as do Nissan Group (-6.5%) and most strikingly the VW Group (-23.2%). As expected, the brands already impacted by the U.S. tariffs in effect since April 3 are Audi (-19.4%), Volkswagen (-29%), Mazda (-2.3%) and Mitsubishi (-2.7%) as they rely more heavily on imports. Lexus (+8.1%) is an exception. Over the period Ford (+13.6%) overtakes Toyota (+7.1%) to become the most popular brand in the country, followed by Chevrolet (+5.9%), Honda (+8.4%) and Hyundai (+9.8%). Kia (+5.2%) is also up but Nissan (-6.1%) and Subaru (-8.6%) fall. Jeep (+1.1%) stops the rot with a small YoY uptick as does Ram at +4.9%. Tesla freefalls -23.2%.

The Top 8 models are all in positive. The Ford F-Series posts a very solid 11.5% lift, increasing the gap with the #2, the Chevrolet Silverado (+5.6%). The Toyota RAV4 disappoints somewhat at +0.5% but stays in third place. The Honda CR-V (+8%) is more dynamic while the Ram Pickup (+6%) finally posts a YoY increase and climbs up one spot to #5. The GMC Sierra (+13%) is also up one rank to #6 as is the Toyota Camry (+10.6%), the only passenger car in the Top 10, at #7. The Chevrolet Equinox surges 43.2% to #8 and the Toyota Tacoma is up 48.4% and six ranks to #10. Reversely the Tesla Model Y (-25%) falls four spots to #9.

Previous month: USA May 2025: Employee pricing sends Ford Motor up 16.4%, stable market

One year ago: USA Q2 2024: Stable market sees Toyota RAV4, Honda Civic and Chevy Trax record large gains

Full Q2 2025 Top 15 OEMs, Top 46 brands and Top 314 All models below.

USA Q2 2025 – OEMs

PosOEMQ2 2025/24Q2 20241General Motors742,177+ 7.3%691,6802Toyota Motor Corporation666,469+ 7.2%621,5493Ford Motor Co609,160+ 14.4%532,4664Hyundai-Kia473,240+ 7.9%438,6025American Honda387,574+ 8.7%356,4576Stellantis311,476– 10.2%346,7937Nissan Motor Group221,441– 6.5%236,7218Subaru154,818– 8.6%169,4479Volkswagen Group132,018– 23.2%171,89810Tesla125,000– 23.2%162,68011Mazda99,982– 2.3%102,38312BMW Group98,830+ 1.4%97,46013Mercedes-Benz82,700– 13.9%95,99614Jaguar Land Rover33,980+ 16.2%29,24015Volvo Cars31,395+ 4.4%30,061

USA Q2 2025 – brands:

PosBrandQ2 2025/24Q2 20241Ford577,828+ 13.6%508,5432Toyota570,546+ 7.1%532,8093Chevrolet473,911+ 5.9%447,7054Honda349,954+ 8.4%322,8155Hyundai235,726+ 9.8%214,7196Kia217,661+ 5.2%206,8397Nissan209,114– 6.1%222,5988GMC169,686+ 6.3%159,5859Subaru154,818– 8.6%169,44710Jeep148,832+ 1.1%147,14711Tesla125,000– 23.2%162,68012Ram110,616+ 4.9%105,48513Mazda99,982– 2.3%102,38314Lexus95,923+ 8.1%88,74015BMW90,884– 0.4%91,23716Mercedes82,700– 13.5%95,59617Volkswagen71,395– 29.0%100,61218Buick54,233+ 19.3%45,44519Cadillac44,347+ 15.3%38,45520Audi39,241– 19.4%48,68721Acura37,620+ 11.8%33,64222Land Rover32,000+ 23.1%26,00023Volvo31,395+ 4.4%30,06124Lincoln31,332+ 31.0%23,92325Dodge25,747– 48.3%49,78726Chrysler23,175– 41.7%39,76627Mitsubishi22,116– 2.7%22,72728Genesis19,853+ 16.5%17,04429Porsche19,812– 7.0%21,30430Infiniti12,327– 12.7%14,12331Rivian9,910– 24.8%13,17132Mini7,616+ 29.1%5,89833Jaguar1,980– 38.9%3,24034Polestar1,900– 17.4%2,30035Maserati1,500– 16.7%1,80036Alfa Romeo1,212– 51.4%2,49237Lucid1,000– 9.1%1,10038Lamborghini875+ 56.3%56039Ferrari830+ 15.3%72040Bentley695– 5.4%73541VinFast680– 2.9%70042Aston Martin520– 3.7%54043Fiat394+ 24.7%31644Rolls Royce330+ 1.5%32545Lotus310+ 12.7%27546McLaren270– 6.9%290

USA Q2 2025 – models:

PosModelQ2 2025/24Q2 2024Pos1Ford F-Series222,459+ 11.5%199,46312Chevrolet Silverado156,357+ 5.6%148,12923Toyota RAV4124,049+ 0.5%123,47334Honda CR-V109,236+ 8.0%101,16645Ram Pickup95,472+ 6.0%90,10966GMC Sierra90,641+ 13.0%80,18877Toyota Camry85,022+ 10.6%76,90588Chevrolet Equinox76,307+ 43.2%53,283119Tesla Model Y75,000– 25.0%100,000510Toyota Tacoma71,048+ 48.4%47,8791611Honda Civic69,260+ 2.1%67,859912Toyota Corolla64,596+ 4.3%61,9201013Chevrolet Trax60,572+ 14.6%52,8751214Hyundai Tucson58,337+ 25.1%46,6371715Ford Explorer57,615+ 24.3%46,3381916Jeep Grand Cherokee51,203– 2.1%52,2961317Ford Maverick48,041+ 26.3%38,0522918Jeep Wrangler47,669+ 22.6%38,8962619Nissan Rogue47,461– 5.7%50,3561420Subaru Crosstrek46,722+ 13.7%41,0952521Subaru Forester46,107+ 4.1%44,3032022Kia Sportage45,871+ 7.8%42,5672223Ford Escape45,232+ 19.2%37,9433024Ford Transit41,477– 1.9%42,2742325Hyundai Elantra41,278+ 16.5%35,4293626Toyota Grand Highlander39,700+ 31.3%30,2464027Ford Bronco39,468+ 51.3%26,0865028Toyota Tundra39,416– 6.7%42,2392429Ford Bronco Sport39,075+ 38.6%28,1894330Tesla Model 339,000– 9.7%43,2002131Kia K4/Forte38,531+ 4.6%36,8503232Honda HR-V38,166– 0.1%38,2012833Honda Accord  37,353– 3.7%38,7942734Chevrolet Traverse36,448+ 51.9%23,9875335Mazda CX-535,850– 0.1%35,8693536Hyundai Santa Fe33,677+ 10.3%30,5283937Subaru Outback33,323– 28.3%46,4901838Honda Pilot32,552– 10.2%36,2323439Kia Telluride31,659+ 12.6%28,1224440Ford Expedition31,298+ 43.9%21,7475841Nissan Sentra30,987– 36.7%48,9471542Hyundai Palisade30,962+ 8.7%28,4924143Chevrolet Tahoe30,268+ 20.5%25,1195144Toyota Sienna29,201+ 73.9%16,7947645Lexus RX28,172– 1.1%28,4824246Honda Odyssey27,931+ 27.7%21,8645747Toyota Corolla Cross27,204+ 4.1%26,1394948Chevrolet Colorado26,959+ 0.2%26,9014849Nissan Pathfinder26,880+ 30.8%20,5546150Nissan Altima26,298– 16.0%31,3133851Kia Sorento25,802+ 5.7%24,4195252Chevrolet Trailblazer   25,193– 9.7%27,8914653Nissan Kicks25,029+ 29.9%19,2676854GMC Yukon/XL24,866+ 15.9%21,4495955Mazda CX-5023,612+ 22.2%19,3306656Jeep Compass23,104+ 4.1%22,1955657Hyundai Kona22,810– 2.9%23,4855458Toyota 4Runner21,716– 33.7%32,7373759Dodge Durango20,698+ 16.3%17,7927360Lexus NX20,261+ 15.6%17,5207461Chevrolet Blazer19,667+ 0.7%19,5276562Kia K518,818+ 210.8%6,05414763Kia Carnival18,578+ 60.9%11,5459664VW Atlas18,174– 5.8%19,2936765Ford Ranger18,064+ 36.3%13,2578966Toyota Highlander18,039– 35.7%28,0754567Chrysler Pacifica17,926– 52.5%37,7683168BMW X317,794– 1.7%18,1017069Toyota Prius17,192+ 740.3%2,04621770Hyundai Sonata17,189– 4.4%17,9837271GMC Terrain16,413– 39.8%27,2594772Chevrolet Suburban16,343+ 38.7%11,7799573Mercedes GLC16,335– 6.6%17,4917574BMW X516,150– 13.5%18,6776975Nissan Frontier16,117– 20.3%20,2196476GMC Acadia16,114+ 61.0%10,00810777Buick Envista16,093+ 13.1%14,2248678Buick Encore GX15,570– 6.2%16,6077879Mercedes GLE15,408– 2.4%15,7808280Honda Passport15,370+ 80.0%8,53812081Ram ProMaster Van15,144– 1.5%15,3698382Chevrolet Express15,122+ 60.7%9,41011283Lexus TX15,102+ 32.9%11,3669884Kia Soul14,849– 7.3%16,0138185VW Jetta14,545– 29.1%20,5086286Ford Mustang14,174+ 3.2%13,7378787Mazda CX-3013,956– 38.6%22,7265588VW Taos13,898– 32.1%20,4686389Kia Seltos13,564– 24.7%18,0037190Cadillac Escalade/ESV13,502+ 34.1%10,06910591Jeep Gladiator13,343+ 27.2%10,48910392Honda Ridgeline13,330+ 54.5%8,62611993Buick Envision13,252+ 53.1%8,65711794Mazda CX-9012,907– 0.5%12,9759195Toyota Land Cruiser11,920+ 244.4%3,46118396Jeep Wagoneer11,884– 29.0%16,7347797BMW 4 Series11,492+ 3.6%11,08810098Nissan Versa11,489+ 11.1%10,33810499VW Tiguan11,486– 45.4%21,03860100Acura MDX11,313– 22.3%14,55385101Hyundai Ioniq 510,481– 12.0%11,90694102Subaru Ascent10,400– 31.9%15,27284103Volvo XC9010,379+ 12.4%9,238115104Ford Mustang Mach-E10,178– 19.5%12,64592105Lexus ES9,983– 10.0%11,087101106Lincoln Nautilus9,869+ 19.3%8,273121107Ford E-Series9,785– 0.4%9,828109108Lexus GX9,654+ 82.7%5,283158109Nissan Murano9,526+ 115.9%4,413170110Hyundai Venue9,400+ 26.4%7,439130111Buick Enclave9,318+ 58.3%5,886150112Audi Q59,255– 29.3%13,09890113GMC Canyon9,243– 18.6%11,35199114Volvo XC609,201+ 1.3%9,086116115Mitsubishi Outlander  9,196– 23.5%12,01993116Genesis GV708,962+ 30.8%6,851139117Acura RDX8,957– 10.6%10,017106118Range Rover  8,900+ 39.1%6,400144119Land Rover Defender8,800+ 14.3%7,700127120Range Rover Sport8,300+ 27.7%6,500142121Mercedes Sprinter7,994– 19.7%9,950108122VW Atlas Cross Sport7,984– 18.3%9,769110123GMC Savana7,901+ 23.4%6,401143124Mazda37,595– 3.4%7,865124125Hyundai Santa Cruz7,573– 20.5%9,528111126BMW X77,479+ 1.1%7,394132127Nissan Ariya7,471+ 43.6%5,203159128Lincoln Navigator7,355+ 114.9%3,423186129Infiniti QX607,327+ 3.5%7,081135130Audi Q37,265– 1.8%7,395131131Lincoln Aviator7,252+ 28.0%5,664153132Toyota Sequoia7,115+ 3.0%6,910136133Porsche Macan7,077+ 11.7%6,333146134Subaru Impreza7,071– 5.2%7,458129135Volvo XC407,031+ 18.0%5,958148136Lincoln Corsair6,856+ 4.5%6,563141137Honda Prologue6,756+ 340.1%1,535228138BMW 3 Series6,725+ 17.5%5,725151139Kia Niro6,670– 37.2%10,627102140BMW X16,413+ 14.4%5,605155141Genesis GV806,387+ 20.0%5,323157142Cadillac XT56,374+ 8.2%5,890149143Mercedes C Class6,213– 33.7%9,377113144Mercedes GLS6,211– 8.5%6,789140145Rivian R1S6,100– 29.4%8,643118146Tesla Cybertruck6,000– 26.5%8,160122147BMW 5 Series5,953– 23.6%7,788126148Chevrolet Corvette5,801– 37.9%9,338114149Acura ZDX5,522+ 1533.7%338274150Subaru Legacy5,358+ 6.1%5,052162151Acura Integra5,243– 26.7%7,153134152BMW 2 Series5,192+ 79.2%2,898194153Chrysler Voyager5,102new0 –154Lexus IS5,079– 1.2%5,142161155Cadillac Lyriq5,017– 31.2%7,294133156Porsche Cayenne4,996– 27.7%6,907137157Mercedes GLA4,973+ 10.5%4,499168158Mitsubishi Outlander Sport4,968+ 49.5%3,324188159Audi Q74,871+ 32.1%3,687178160Cadillac XT64,859+ 9.5%4,439169161Mitsubishi Eclipse Cross4,534+ 79.6%2,525201162GMC Hummer pickup/SUV4,508+ 53.9%2,929193163Acura ADX4,483new0 –164Mini Cooper4,460+ 22.9%3,629179165Mercedes CLE4,404+ 28.6%3,424185166Toyota Crown Signia4,374new0 –167Nissan Armada4,262– 12.2%4,856165168Cadillac CT54,187+ 9.0%3,841177169Audi A54,154– 48.3%8,030123170Mercedes E Class/CLS4,153– 10.2%4,627167171Cadillac XT44,010– 22.2%5,154160172Mazda CX-703,736+ 264.8%1,024238173Audi Q6 e-tron3,716new0 –174Toyota bZ4X3,639– 51.9%7,571128175Mitsubishi Mirage3,418– 29.7%4,859164176Subaru Solterra3,370– 20.5%4,238172177Porsche 9113,338– 30.3%4,790166178Chevrolet Malibu3,335– 90.8%36,36033179Cadillac Optiq3,224new0 –180Mini Countryman3,156+ 39.1%2,269210181BMW 7 Series3,150+ 23.7%2,546200182Mercedes GLB3,135– 9.8%3,476182183BMW iX3,116– 12.1%3,545180184Hyundai Ioniq 63,004– 8.0%3,266189185Tesla Model X3,000– 61.5%7,800125186Dodge Charger2,927– 81.9%16,21680187Infiniti QX802,872+ 28.0%2,243211188Toyota Crown2,818– 55.6%6,347145189Audi Q82,764+ 7.4%2,573199190Genesis G702,761– 1.5%2,804195191VW Golf2,750– 19.7%3,426184192Mercedes G Class2,746+ 11.2%2,470202193Toyota GR862,650– 51.2%5,426156194Audi A32,620– 21.4%3,335187195Lexus UX2,476– 7.3%2,671196196Mercedes EQB SUV2,367– 25.4%3,173190197Mazda MX-5 Miata2,326– 10.3%2,593197198Lexus RZ2,325– 42.4%4,036175199Range Rover Velar2,300+ 4.5%2,200214200Porsche 7182,203+ 67.5%1,315232201Mercedes CLA Class2,196– 26.4%2,985192202Kia EV62,137– 68.9%6,882138203Acura TLX2,102+ 33.0%1,581226204Rivian EDV2,100– 8.6%2,297209205BMW X62,070– 5.9%2,199215206Mercedes S Class2,027– 15.7%2,405205207Tesla Model S2,000– 43.2%3,520181208VW ID.41,992– 65.0%5,690152209Lexus LX1,976+ 22.1%1,618224210Audi A61,872– 15.5%2,216212211Cadillac Vistiq1,744new0 –212BMW X21,722+ 91.8%898245213Rivian R1T1,700– 23.1%2,212213214Polestar 31,700new0 –215BMW X41,655– 28.0%2,300207216Nissan Z1,635+ 108.0%786250217Subaru WRX1,604– 67.2%4,891163218Nissan Leaf1,602– 16.8%1,925219219Volvo V601,592+ 107.3%768251220Dodge Hornet1,539– 64.2%4,299171221Infiniti QX501,503– 41.9%2,587198222Cadillac CT41,430– 19.1%1,768220223Range Rover Evoque1,400– 12.5%1,600225224Volvo EX301,383new0 –225Chevrolet BrightDrop 400/6001,318+ 169.0%490267226Jeep Grand Wagoneer1,307– 67.4%4,005176227Audi Q4 e-tron1,247– 48.7%2,430204228Mercedes EQE SUV1,204– 61.0%3,090191229Jaguar F-Pace1,200– 29.4%1,700222230Land Rover Discovery Sport1,200+ 100.0%600260231Kia EV91,182– 79.1%5,664154232Porsche Panamera1,134– 1.6%1,152234233Land Rover Discovery1,100+ 10.0%1,000240234Porsche Taycan1,064+ 31.8%807249235BMW 8-Series1,017– 27.9%1,411230236Hyundai Ioniq 91,013new0 –237Lucid Air1,000– 9.1%1,100235238Volvo EX90972new0 –239Ford Edge962– 94.2%16,52279240Genesis G80919– 13.1%1,058236241Maserati Truck900– 30.8%1,300233242Mercedes EQE898+ 9.4%821248243Subaru BRZ863+ 33.2%648258244Toyota Supra810– 19.9%1,011239245Ferrari car740+ 10.4%670255246Mercedes AMG GT734– 29.8%1,046237247Mercedes EQS SUV711– 57.9%1,687223248VinFast VF8600– 14.3%700254249Maserati Car600+ 20.0%500266250Dodge Challenger579– 95.0%11,48097251Lamborghini Urus575+ 85.5%310276252VW ID.Buzz564new0 –253BMW Z4547+ 4.2%525265254Infiniti QX55531– 30.0%759252255Mercedes EQS514– 40.9%869247256Bentley Car500+ 2.0%490268257Audi A7472+ 89.6%249284258Genesis GV60459– 39.0%753253259Alfa Romeo Stelvio440– 53.6%949243260Alfa Romeo Tonale431– 51.4%887246261BMW XM409– 23.8%537262262Jaguar i-Pace400– 26.7%546261263Audi A8394– 7.3%425270264Mercedes SL Class371– 43.0%651257265Genesis G90365+ 43.1%255282266Lexus RC353– 33.5%531263267Nissan Titan350– 91.4%4,064174268Alfa Romeo Giulia341– 48.0%656256269Fiat 500340+ 108.6%163288270Volvo S90311+ 4.4%298278271Aston Martin car300– 12.0%341273272Lotus car300+ 9.1%275281273Lamborghini car300+ 20.0%250283274Audi Q8 e-tron289– 87.8%2,360206275Lexus LS271– 49.0%531264276Lexus LC271– 42.7%473269277McLaren Car270– 6.9%290279278Volvo V90257+ 68.0%153289279Audi e-Tron GT223– 63.9%617259280Jeep Renegade220– 85.9%1,563227281Aston Martin DBX220+ 10.6%199287282Rolls Royce Cullinan210– 4.5%220286283Polestar 2200– 91.3%2,300208284Bentley Bentayga195– 20.4%245285285Volvo S60175– 95.9%4,234173286Jaguar XF150– 50.0%300277287Chrysler 300147– 92.6%1,998218288Rolls Royce car120+ 14.3%105291289Jaguar E-Pace120+ 144.9%49298290Chevrolet Camaro111– 93.6%1,732221291Chevrolet Bolt110– 92.0%1,374231292Jaguar F-Type110– 68.6%350272293Mercedes Metris106– 89.2%984241294Jeep Cherokee101– 89.6%969242295Audi A497– 95.6%2,184216296Infiniti Q5094– 93.5%1,442229297Volvo C4094– 71.2%326275298Ferrari Purosangue90+ 80.0%50297299VinFast VF980new0 –300Fiat 500X53– 65.4%153290301Toyota Venza20– 99.9%13,56688302Toyota Mirai14– 80.8%73295303Rivian RCV10– 47.4%19300304Lotus Truck10new0 –305Nissan GT-R5– 93.2%74294306Dodge Journey3n/a0 –307Toyota Avalon3n/a0 –308VW Arteon2– 99.5%419271309Nissan Maxima2– 99.3%283280310Audi R82– 97.6%85293311Hyundai Nexo2– 92.3%26299312Dodge Grand Caravan1n/a0 –313Fiat 124 Spider1n/a0 –314Jeep Patriot1n/a0 –

Source: Manufacturers