First Top 10 finish in the world for the Peugeot 408.

New light vehicle sales in Taiwan disappoint again in June at -17.5% year-year to 34,320 units. This leads to a H1 2025 volume down -14.4% to 198,967. This poor result is attributed by the local specialised press to a wait-and-see attitude by car buyers amidst the continued uncertain tariff situation. Toyota (+0.4%) manages to stay stable to 28.3% share, however well below the 30.7% it commands YTD. CMC surges 32.7% to claim the 2nd spot overall for the first time since June 2021. It still ranks #3 year-to-date vs. #7 over the Full Year 2024. Mercedes (-22.6%) falls even faster than the market but is back up one spot on May to #3, as is Hyundai (-5.5%) to #4. All previous three manufacturers benefit from the slump of Lexus (-34.2%) down three ranks on last month to #5. Tesla (-56.6%) is in complete freefall at #6 with a particularly high year-ago result.

Atop the models ranking, the Toyota Corolla Cross (+65.6%) continues to dominate head and shoulders, selling almost 2.5 times the amount of the #2, an excellent new CMC J Space. The Toyota Town Ace (-21.8%) manages to stay in 3rd position, while the Tesla Model Y (-36.6%) surges back up to #4 despite a drab YoY performance. The Lexus NX (-42.2%), Honda CR-V (-38.3%), Toyota RAV4 (-26.7%) and Toyota Corolla Altis (-24.7%) all freefall but the Toyota Yaris Cross (-16.1%) resists somewhat. The big surprise of the month is the 10th place of the Peugeot 408  with 660 sales and 1.9% share, a model that has been a failure up to now. This is the largest monthly volume ever reached by a Peugeot in Taiwan, making the country the only market in the world where the 408 cracked the Top 10. The second country where the 408 has been successful is Turkiye where it reached a record #11 in Mach and October 2024.

Previous month: Taiwan May 2025: Market off -23.1%, Toyota Alphard cracks Top 10

One year ago: Taiwan June 2024: Tesla delivers best result in 1.5 years

Full June 2025 Top 14 brands and Top 50 models below.

Taiwan June 2025 – brands:

PosBrandJun-25%/24May2025%/24PosFY241Toyota9,72828.3%+ 0.4%161,14530.7%+ 2.8%112CMC2,1366.2%+ 32.7%313,1446.6%+ 27.1%373Mercedes1,8405.4%– 22.6%412,9826.5%– 7.3%444Hyundai1,8315.3%– 5.5%59,3284.7%– 25.1%655Lexus1,7305.0%– 34.2%215,4227.8%+ 1.8%226Tesla1,6934.9%– 56.6%n/a4,6892.4%– 40.6%13117Honda1,6704.9%– 26.2%79,5914.8%– 29.4%538BMW1,6104.7%– 29.4%68,9494.5%– 9.6%769Nissan1,2263.6%– 18.4%126,2743.2%– 37.7%10810Mitsubishi1,2063.5%– 12.4%96,5813.3%– 16.9%8911Ford1,1133.2%n/a116,2833.2%– 12.7%9n/a12Mazda1,0753.1%+ 15.7%86,0393.0%– 12.6%111213Volkswagen8662.5%– 31.3%13n/an/an/an/a1314Kia8072.4%n/a105,3772.7%+ 3.2%12n/a

Taiwan June 2025 – models:

PosModelJun-25%/24May2025%/24PosFY241Toyota Corolla Cross3,79411.1%+ 65.5%120,53810.3%+ 46.0%112CMC J Space1,5454.5%new29,4014.7%new3503Toyota Town Ace1,4004.1%– 21.8%38,4924.3%– 20.6%424Tesla Model Y1,3574.0%– 36.6%n/a3,0041.5%– 33.9%13105Toyota RAV41,3363.9%– 26.7%410,0265.0%+ 1.2%236Toyota Yaris Cross1,1393.3%– 16.1%57,6153.8%– 8.6%547Toyota Corolla Altis7062.1%– 24.7%84,4722.2%– 23.6%778Honda CR-V6762.0%– 38.3%94,4242.2%– 39.2%859Lexus NX6691.9%– 42.2%65,9583.0%– 10.2%6610Peugeot 4086601.9%newn/a8400.4%new49 –11Honda HR-V6511.9%+ 17.5%n/a2,5391.3%– 22.8%161812Mitsubishi Delica6301.8%– 6.8%113,4621.7%– 13.1%101313Nissan Kicks5751.7%+ 11.7%142,4591.2%– 20.6%171914Lexus RX5111.5%+ 5.8%173,1341.6%+ 6.3%112115Mazda CX-55101.5%+ 93.2%152,0761.0%– 4.8%232216Mercedes GLC Class5071.5%– 42.8%124,2242.1%– 1.5%91217CMC Zinger4911.4%– 24.0%133,1091.6%– 26.0%121418Ford Focus4871.4%– 6.5%212,5471.3%– 31.5%151619Ford Kuga4621.3%+ 14.9%182,6831.3%+ 33.1%142320BMW X34581.3%n/a22n/an/an/an/an/a21Nissan X-Trail4231.2%– 6.8%501,7700.9%– 48.3%271722Hyundai Tucson4051.2%– 45.3%72,4471.2%– 48.6%181123Hyundai Porter4001.2%+ 34.7%232,0151.0%+ 40.5%243324Hyundai Mufasa3711.1%new296320.3%newn/a –25Toyota Alphard3451.0%+ 182.8%102,2191.1%n/a20n/a26Tesla Model 33271.0%– 77.5%n/a1,4240.7%– 29.3%352527Luxgen n73020.9%– 70.9%321,9301.0%– 47.7%251528Toyota Vios2910.8%– 33.9%272,1841.1%– 18.0%212429MG HS2820.8%– 72.9%371,5900.8%– 80.7%29930Kia Sportage2770.8%– 10.4%411,5680.8%– 37.7%302631Suzuki Swift2630.8%n/a381,4830.7%n/a334032Hyundai Venue2590.8%– 21.0%401,5640.8%– 4.2%313233Lexus UX2570.7%– 40.6%202,3321.2%+ 9.3%193134VW Tiguan2450.7%+ 5.2%42n/an/an/an/a3635Honda Fit2350.7%– 57.7%192,1711.1%– 13.6%222036Hyundai Custin2290.7%– 47.0%431,6580.8%– 45.2%282837Nissan Sentra2250.7%– 23.2%301,5500.8%– 31.5%323038Mazda CX-302110.6%+ 55.1%441,2680.6%+ 18.2%394239Mercedes V Class2080.6%n/a469270.5%n/a46n/a40Suzuki Jimny1890.6%– 1.0%35n/an/an/an/an/a41Mitsubishi Colt Plus1890.6%– 32.7%471,1030.6%+ 7.9%434342Mercedes E Class1800.5%+ 119.5%361,2270.6%+ 14.2%403943Mercedes GLE Class1800.5%n/a331,2150.6%n/a414644Mazda31690.5%– 15.1%281,4180.7%– 1.3%363745Fuso Canter1640.5%n/a341,1670.6%n/a42n/a46Mitsubishi Outlander1630.5%n/an/an/an/an/an/an/a47Toyota Camry1600.5%+ 138.8%241,8130.9%+ 60.7%263448Skoda Octavia1510.4%– 35.7%n/a8720.4%– 34.4%484449BMW 2 Series1470.4%+ 104.2%n/a7630.4%+ 109.6%n/an/a50Porsche Cayenne1440.4%n/a39n/an/an/an/an/a

Source: u-car.com.tw