The Subaru Crosstrek is inside the New Caledonian Top 10.

The New Caledonian new car market continues to implode in 2025 with H1 volumes cratering -41.1% to just 1,576. Toyota (-63%) easily keeps the lead of the brands charts but sees its market share sink from 22.4% to 14%. In contrast Renault (-14.7%) progresses from 7.6% to 11% and Ford (-12.6%) from 5% to 7.5%. Suzuki (-47.3%) is down two spots on a year ago to #4 with Citroen (-25.6%) the best-selling French carmaker at #5. Peugeot (-39.8%) and Hyundai (-35.6%) follow while Dacia (-53.8%) is in dire straits and falls four ranks to #8. Subaru (+1.4%) is the only YoY gainer in the Top 10, joined below by BYD (+15.4%), BAIC (+600%) and Dongfeng (+23.5%).

Model-wise, the Toyota Hilux (-72.3%) keeps the lead but slices its market share in two to 5.2%. The Dacia Duster (-40.4%) stays in 2nd place with an unchanged 3.7% share, while the Ford Ranger (+12%) leaps up to #3 ahead of the Suzuki Jimny (-3.5%) and Renault Master (+12.2%). The Suzuki Swift (-63.6%) is down three ranks to #6 just as the rest of the Top 10 is entirely in positive: the Renault Kangoo is up 31.3%, the Mitsubishi ASX up 20%, the Subaru Crosstrek is stable and the Forester up 9.4%.

Previous year: New Caledonia (France) Full Year 2024: Toyota Hilux posts 4th straight victory in devastated market (-52.2%)

Full H1 2025 Top 43 All brands and Top 30 models vs. Full H1 2024 figures below.

New Caledonia (France) H1 2025 – brands:

PosBrandH1 2025%/24H1 2024%PosFY241Toyota22114.0%– 63.0%59822.4%112Renault 17411.0%– 14.7%2047.6%323Ford  1187.5%– 12.6%1355.0%874Suzuki1177.4%– 47.3%2228.3%235Citroen  1167.4%– 25.6%1565.8%766Peugeot1036.5%– 39.8%1716.4%557Hyundai  1036.5%– 35.6%1606.0%688Dacia805.1%– 53.8%1736.5%449Subaru714.5%+ 1.4%702.6%111010Mitsubishi  583.7%– 13.4%672.5%121211Kia  432.7%– 65.3%1244.6%9912Nissan332.1%– 57.1%772.9%101113Changan322.0%– 20.0%401.5%151614BYD301.9%+ 15.4%261.0%201715BAIC281.8%+ 600.0%40.1%352316Isuzu231.5%– 57.4%542.0%141417Dongfeng211.3%+ 23.5%170.6%252118Mercedes191.2%– 50.0%381.4%161519Fiat191.2%+ 5.6%180.7%242420MG171.1%– 72.1%612.3%131321BMW140.9%– 30.0%200.7%232222Geely120.8%– 57.1%281.0%182023Chevrolet  120.8%+ 71.4%70.3%343424Land Rover110.7%– 45.0%200.7%222625Iveco110.7%– 15.4%130.5%263126Audi110.7%+ 0.0%110.4%282927Opel100.6%– 60.0%250.9%211928Porsche90.6%– 18.2%110.4%292729DS80.5%– 38.5%130.5%273230Mazda70.4%– 30.0%100.4%313531ZNA70.4%n/a00.0% – –32Honda50.3%– 83.9%311.2%171833DFSK50.3%– 44.4%90.3%322834Mini50.3%– 28.6%70.3%333335Alfa Romeo50.3%+ 150.0%20.1%403936FAW40.3%– 85.7%281.0%192537Great Wall  40.3%– 60.0%100.4%303038Ram40.3%+ 33.3%30.1%373739Jaguar30.2%– 25.0%40.1%363840ZX Auto10.1%– 66.7%30.1%383641Alpine10.1%+ 0.0%10.0%414342Jeep10.1%+ 0.0%10.0%424143Volkswagen00.0%– 100.0%30.1%3940

New Caledonia (France) H1 2025 – models:

PosModelH1 2025%/24H1 2024%FY241Toyota Hilux825.2%– 72.3%29611.1%12Dacia Duster593.7%– 40.4%993.7%23Ford Ranger563.6%+ 12.0%501.9%54Suzuki Jimny553.5%– 3.5%572.1%45Renault Master462.9%+ 12.2%411.5%86Suzuki Swift432.7%– 63.6%1184.4%37Renault Kangoo422.7%+ 31.3%321.2%168Mitsubishi ASX362.3%+ 20.0%301.1%399Subaru Crosstrek352.2%+ 0.0%351.3%2010Subaru Forester352.2%+ 9.4%321.2%2111Citroen Berlingo312.0%– 44.6%562.1%612Citroen C3301.9%– 28.6%421.6%913Citroen Jumpy291.8%– 3.3%301.1%2214Ford Puma291.8%– 27.5%401.5%1715Renault Clio281.8%– 22.2%361.3%1916Toyota Raize271.7%– 18.2%331.2%1817BAIC X35261.6%+ 550.0%40.1%3518Peugeot 2008261.6%+ 13.0%230.9%3719Peugeot 208261.6%– 55.2%582.2%1120Hyundai Tucson251.6%– 41.9%431.6%1421Renault Trafic251.6%+ 316.7%60.2%5422Toyota RAV4241.5%– 46.7%451.7%1223Dongfeng Joyear X5211.3%+ 23.5%170.6%3124Hyundai Grand i10211.3%– 43.2%371.4%2425Kia K2700211.3%– 59.6%521.9%726Hyundai Staria201.3%– 25.9%271.0%3227Isuzu D-Max191.2%– 62.7%511.9%1328Nissan Navara171.1%– 34.6%261.0%3629Peugeot Expert171.1%+ 0.0%170.6%4730Peugeot Partner171.1%– 32.0%250.9%2631Renault Kwid171.1%– 46.9%321.2%2832Toyota Yaris Cross171.1%– 45.2%311.2%25

Source: Manufacturers