The Smart #1 is the third best-selling vehicle in Ireland in June.

Irish registrations traditionally slow down in the lead to the biannual licence plate change of July and June 2025 is up 65.5% year-on-year to a still very weak 2,441 sales. The H1 2025 tally is up 3.6% to 81,750. Tesla usually has a bumper month in June and this year is no exception: with sales up 6.1% it reaches a spectacular 22.2% share, still below the 34.3% it commanded a year ago in June 2024. Given the tiny weight of this month’s sales compared to H1, Tesla is stuck in 17th place year-to-date. Kia (+228.8%) is up to #2 but the hero of the month is Smart (+18200%) up to 7.5% share and third place vs. just 0.3% and #30 so far this year. Fiat (+6900%), Suzuki (+800%), Hyundai (+221.6%) and Ford (+139.7%) also impress with fantastic gains in the remainder of the Top 10.

Over in the models lane, like a year ago Tesla dominates with the Model 3 (+2.4%) and Model Y (+10.8%) in the lead with over 10% share each. The surprise is the arrival of the Smart #1 directly at #3 with 7.5% share vs. #107 and 0.2% share year-to-date. The new Hyundai Inster goes up a further four spots on last month to #4, distancing the Kia Sportage (+116.2%), Skoda Octavia (+65%) and VW Golf (+205%). The Suzuki Vitara (+700%), Ford Focus (+194.1%) and Jeep Avenger (+2400%) round out the Top 10 in spectacular fashion.

Previous month: Ireland May 2025: VW Tiguan #1, Hyundai Inster inside Top 10

One year ago: Ireland June 2024: Tesla up to 34.3% share, Model 3 and Y on top

Full June 2025 Top 38 All brands and Top 191 All models below.

Ireland June 2025 – brands:

PosBrandJun-25%/24May2025%/24PosFY241Tesla54222.2%+ 6.1%181,5361.9%– 4.1%17142Kia1947.9%+ 228.8%36,4097.8%+ 14.0%553Smart1837.5%+ 18200.0%372120.3%+ 960.0%30374Hyundai1646.7%+ 221.6%27,8149.6%+ 9.5%345Toyota1586.5%– 19.0%411,43314.0%– 2.1%116Volkswagen1576.4%+ 19.8%19,08911.1%+ 7.4%227Suzuki1536.3%+ 800.0%141,8122.2%+ 26.6%14178Ford1395.7%+ 139.7%72,9633.6%+ 1.3%999Skoda1204.9%+ 84.6%57,5239.2%– 6.9%4310Fiat702.9%+ 6900.0%205200.6%+ 34.4%262611BYD692.8%+ 475.0%151,4161.7%+ 53.7%181912BMW532.2%– 3.6%63,3204.1%+ 9.1%6813Jeep522.1%+ 2500.0%281640.2%+ 113.0%313214Citroen492.0%+ 88.5%226920.8%– 12.0%242215MG441.8%+ 238.5%199751.2%+ 33.6%222316Mercedes361.5%+ 44.0%101,8372.2%– 10.8%131317Audi351.4%– 20.5%83,0313.7%– 13.3%8618Dacia301.2%+ 3.4%92,4833.0%– 4.2%121119Opel291.2%+ 11.5%171,5781.9%– 12.0%161620Seat281.1%– 3.4%111,6512.0%– 16.2%151521Mini180.7%– 5.3%274690.6%+ 74.3%272722Mazda170.7%+ 240.0%291,0381.3%+ 16.2%212123Alfa Romeo150.6%n/a35430.1%+ 16.2%353624Nissan120.5%+ 50.0%253,2033.9%– 20.1%7725Lexus120.5%– 14.3%238231.0%+ 37.9%232426Porsche120.5%+ 33.3%263010.4%+ 31.4%282827Volvo80.3%– 60.0%131,2521.5%+ 5.4%191828Land Rover80.3%– 11.1%216100.7%– 8.0%252529Peugeot60.2%– 68.4%122,9393.6%+ 0.7%111030SsangYong60.2%+ 500.0%33360.0%+ 20.0%363431Renault50.2%– 50.0%162,9493.6%+ 27.9%101232Polestar40.2%– 75.0%31630.1%– 48.4%342933Ineos40.2%n/a –40.0%+ 33.3%404034Cupra30.1%– 66.7%241,1831.4%+ 27.2%202035Honda20.1%+ 100.0%302570.3%+ 138.0%293036Alpine20.1%n/a34110.0%+ 266.7%374237Xpeng10.0%new32760.1%new33 –38Subaru10.0%n/a –70.0%– 36.4%3838

Ireland June 2025 – models:

PosModelJun-25%/24May2025%/24PosFY241Tesla Model 329612.1%+ 2.4%529941.2%+ 27.4%21182Tesla Model Y24610.1%+ 10.8%355420.7%– 34.0%45263Smart #11837.5%n/a2381970.2%+ 1415.4%1072274Hyundai Inster1004.1%new84000.5%new62 –5Kia Sportage803.3%+ 116.2%22,3872.9%– 6.9%436Skoda Octavia662.7%+ 65.0%62,2532.8%– 28.3%527VW Golf612.5%+ 205.0%71,6162.0%+ 7.0%10118Suzuki Vitara562.3%+ 700.0%654570.6%– 16.0%54519Ford Focus502.0%+ 194.1%636840.8%– 19.9%312810Jeep Avenger502.0%+ 2400.0%701350.2%+ 200.0%13017011Fiat 500471.9%n/a811730.2%+ 61.7%11513312BYD Atto 3431.8%+ 760.0%1302340.3%– 14.6%978413Suzuki SX4 S-Cross421.7%+ 950.0%537150.9%+ 85.2%307014Suzuki Ignis381.6%+ 850.0%1551120.1%– 52.1%1399715Toyota RAV4331.4%+ 13.8%112,4333.0%+ 5.2%2416Kia Niro321.3%+ 357.1%386480.8%– 12.2%353017Toyota Corolla321.3%– 15.8%161,8552.3%– 8.6%6718Ford Puma311.3%+ 14.8%429671.2%– 9.9%231919Toyota Yaris Cross281.1%– 51.7%92,4002.9%+ 12.0%3520Hyundai Tucson271.1%+ 12.5%33,3404.1%– 1.9%1121VW Tayron271.1%new184690.6%new52 –22Ford Tourneo241.0%n/a102350.3%+ 1075.0%9617823Kia Stonic230.9%+ 2200.0%334690.6%+ 2.2%514424MG4220.9%+ 1000.0%983980.5%– 16.6%635725VW Tiguan220.9%– 15.4%11,7382.1%+ 16.2%8626Toyota Yaris200.8%+ 5.3%341,3701.7%– 17.8%111027BYD Seal U190.8%new217170.9%new2918228Kia EV6180.7%+ 800.0%436320.8%+ 53.8%384729Toyota Corolla Cross180.7%– 5.3%281,3641.7%+ 1.7%131430VW ID.4180.7%– 30.8%251,1721.4%+ 35.3%172131Citroen Berlingo170.7%+ 6.3%801370.2%– 6.2%12811132Ford Kuga170.7%+ 41.7%136650.8%– 25.1%332733Hyundai Kona170.7%+ 21.4%151,7312.1%+ 5.0%9834Toyota C-HR160.7%– 11.1%451,3691.7%– 4.4%121235BMW X1140.6%+ 600.0%274780.6%+ 42.7%496836Fiat Panda140.6%n/a542530.3%+ 9.1%9210037Kia EV3130.5%new327500.9%new2722138Seat Ateca130.5%+ 160.0%413980.5%+ 14.4%646339Skoda Superb130.5%+ 225.0%396420.8%– 2.9%363540Alfa Romeo Stelvio120.5%n/a –190.0%+ 111.1%21623941Kia Ceed120.5%+ 200.0%304670.6%– 24.1%533642Suzuki Swift120.5%+ 500.0%445040.6%+ 104.9%476143Citroen E-C4 X110.5%+ 1000.0%176530.1%+ 35.9%17818544Mini Cooper110.5%+ 450.0%753150.4%+ 205.8%7614945Opel Astra110.5%– 38.9%1082390.3%– 12.5%958946Audi A6100.4%+ 900.0%504790.6%+ 3.9%484847BMW 5-Series100.4%+ 11.1%376550.8%+ 0.5%343748Dacia Jogger100.4%+ 233.3%1052970.4%– 21.0%806249Ford Explorer100.4%new1142750.3%new8716750MG5100.4%+ 42.9%232510.1%– 34.6%18113651Skoda Kodiaq100.4%+ 100.0%191,8072.2%+ 41.8%7952Mazda CX-590.4%+ 350.0%1661860.2%– 7.9%1129953Seat Ibiza90.4%+ 200.0%1224530.6%+ 4.9%555554Skoda Karoq90.4%+ 200.0%249081.1%– 4.9%242355Dacia Sandero80.3%– 52.9%121,0601.3%– 18.7%191356Opel Grandland X80.3%n/a853380.4%+ 56.5%7510557Skoda Enyaq80.3%+ 100.0%643980.5%– 13.9%656558BMW 3-Series70.3%+ 40.0%831980.2%– 49.7%1055859Citroen C470.3%+ 250.0%1251820.2%+ 5.2%11312160Dacia Duster70.3%– 22.2%229881.2%+ 8.2%222461Mercedes GLB70.3%+ 600.0%841550.2%+ 72.2%12312962Porsche Macan70.3%n/a120930.1%n/a14920863BMW IX260.2%n/a129310.0%+ 1450.0%19821164Hyundai i2060.2%+ 200.0%178151.0%– 5.9%252265Kia Sorento60.2%+ 20.0%236150.8%+ 69.0%394166Lexus NX60.2%+ 100.0%893010.4%+ 24.9%779467MG ZS60.2%+ 50.0%682530.3%+ 87.4%9312568Opel Combo60.2%n/a110580.1%+ 1060.0%17324869Skoda Elroq60.2%new561970.2%new106 –70Ssangyong Korando60.2%+ 500.0%188150.0%– 28.6%23020271Toyota Aygo X60.2%+ 50.0%1412140.3%– 30.1%1038072VW ID.360.2%+ 200.0%663620.4%– 21.8%706073VW T-Roc60.2%– 57.1%141,2401.5%+ 7.9%151574Audi Q350.2%– 37.5%1125510.7%– 25.0%442975Citroen Multispace50.2%n/a17780.0%n/a242 –76Dacia Bigster50.2%new69650.1%new169 –77Hyundai Santa Fe50.2%n/a774110.5%+ 1768.2%6011278Kia EV950.2%+ 150.0%1061500.2%– 13.3%12510379Kia Picanto50.2%+ 400.0%822910.4%– 3.0%857280Nissan Ariya50.2%n/a1031870.2%+ 23.0%11111581Suzuki Swace50.2%n/a211240.0%+ 14.3%20718982VW Taigo50.2%+ 400.0%203750.5%+ 58.9%699683Audi A340.2%+ 100.0%495560.7%+ 6.5%433984BMW IX140.2%– 66.7%552260.3%– 21.0%1009285BMW X340.2%– 63.6%263810.5%+ 25.7%687786BYD Seal40.2%– 33.3%1242930.4%– 37.1%824987Citroen C5 X40.2%+ 33.3%164330.0%– 32.7%19417988Fiat Tipo40.2%n/a223170.0%+ 325.0%22024289Hyundai Ioniq 540.2%+ 0.0%292800.3%– 9.1%867390Ineos Grenadier40.2%n/a –40.0%+ 33.3%26226191Land Rover Defender40.2%+ 100.0%115870.1%– 15.5%15513892Mercedes EQS SUV40.2%n/a139390.0%+ 200.0%18721693Mercedes EQV40.2%n/a –40.0%+ 100.0%26325494MG HS40.2%n/a871460.2%+ 329.4%12619995Seat Leon40.2%– 66.7%471900.2%+ 55.7%10911996Skoda Fabia40.2%– 20.0%615580.7%– 1.4%424297VW ID.740.2%+ 100.0%1322300.3%+ 94.9%9810498Alfa Romeo Junior30.1%new214100.0%new238 –99Audi A130.1%n/a1271130.1%– 3.4%138128100Audi Q430.1%– 57.1%791350.2%– 59.5%12974101Audi Q730.1%n/a741600.2%+ 370.6%119151102BMW i430.1%+ 200.0%1351020.1%– 25.5%152123103BMW X530.1%+ 0.0%586670.8%+ 120.9%3259104Fiat 500X30.1%n/a –70.0%– 80.0%246197105Hyundai i1030.1%– 50.0%53470.4%+ 23.5%7267106Mazda CX-6030.1%+ 200.0%198900.1%– 21.1%151130107Mercedes C Class30.1%+ 200.0%941660.2%+ 163.5%118152108Mercedes E Class30.1%+ 0.0%963510.4%– 2.2%7166109Mercedes GLC30.1%+ 0.0%972930.4%+ 5.0%8388110Mini Countryman30.1%– 66.7%158770.1%+ 24.2%159144111Nissan Juke30.1%– 25.0%1591,1121.4%– 32.2%1817112Nissan X-Trail30.1%n/a1843460.4%+ 2.7%7375113Peugeot 300830.1%– 57.1%461,1731.4%+ 47.9%1625114Porsche Cayenne30.1%+ 0.0%1091150.1%– 15.4%137126115Skoda Kamiq30.1%+ 0.0%484700.6%– 30.7%5032116Toyota bZ4X30.1%– 70.0%1162980.4%+ 35.5%7987117VW Polo30.1%– 81.3%41,0451.3%– 0.3%2020118Alpine A11020.1%n/a156110.0%+ 266.7%236269119Audi Q520.1%– 86.7%572560.3%+ 10.3%9179120BYD Sealion20.1%new104950.1%new145 –121Cupra Born20.1%+ 0.0%1021780.2%– 14.4%114106122Fiat 60020.1%+ 100.0%165670.1%+ 2133.3%167186123Ford Transit Custom20.1%n/a224170.0%+ 466.7%221253124Hyundai Bayon20.1%+ 100.0%1372140.3%– 25.4%10281125Jeep Renegade20.1%n/a –170.0%+ 6.3%223226126Lexus ES20.1%+ 100.0%153870.1%– 2.2%156140127Lexus LBX20.1%– 71.4%712700.3%+ 121.3%9498128Mazda CX-8020.1%new181690.1%new165234129Mazda MX-3020.1%n/a167410.1%+ 272.7%185204130Mercedes A Class20.1%n/a1261160.1%+ 510.5%135207131Mercedes CLA20.1%– 50.0%951880.2%– 23.9%11090132Mercedes EQE SUV20.1%+ 100.0%72980.1%+ 30.7%144148133Mercedes EQS20.1%n/a168130.0%+ 62.5%235230134Mercedes GLE20.1%– 33.3%107950.1%– 41.0%146117135MG320.1%n/a1571190.1%+ 1883.3%133161136Mini Clubman20.1%+ 0.0%233300.0%– 28.6%200160137Opel Corsa20.1%+ 0.0%1854450.5%– 23.9%5645138Opel Mokka20.1%– 60.0%404230.5%– 15.6%5950139Peugeot 200820.1%– 60.0%764380.5%– 37.8%5733140Polestar 220.1%– 87.5% –370.0%– 69.7%189114141Porsche Panamera20.1%+ 100.0%149510.1%+ 218.8%182177142Range Rover Evoque20.1%– 50.0%150580.1%+ 3.6%174168143Renault 520.1%new121940.1%new147 –144Seat Arona20.1%– 75.0%315850.7%– 8.9%4134145Volvo C4020.1%n/a212400.0%– 37.5%186155146Volvo EX3020.1%– 50.0%1002920.4%+ 54.5%8495147Volvo XC9020.1%– 71.4%862700.3%– 10.9%8883148VW ID.Buzz20.1%n/a173200.0%– 9.1%215153149Audi A510.0%– 50.0%624260.5%+ 108.8%58113150Audi A810.0%n/a21580.0%– 20.0%241233151Audi Q210.0%+ 0.0%1171420.2%– 15.0%127116152Audi Q6 e-tron10.0%new1231030.1%new141214153Audi Q810.0%+ 0.0%128780.1%+ 151.6%157173154BMW i510.0%n/a118510.1%+ 30.8%179181155BMW iX10.0%n/a162150.0%– 62.5%227206156BYD Dolphin10.0%+ 0.0%136770.1%– 57.5%158101156Citroen Ami10.0%new –200.0%new213251157Citroen C310.0%+ 0.0%21950.0%– 94.4%252145158Citroen C3 Aircross10.0%+ 0.0% –30.0%– 95.0%267164159Citroen C4 X10.0%n/a –210.0%+ 61.5%211198160Citroen C5 Aircross10.0%– 50.0%1132230.3%+ 21.9%101110161Cupra Terramar10.0%new1311670.2%new117 –162Ford Capri10.0%new144660.1%new168 –163Ford Mustang Mach-E10.0%n/a –130.0%– 7.1%234222164Honda CR-V10.0%n/a194260.0%+ 0.0%205188165Honda E10.0%n/a –10.0%– 92.9%287276166Lexus RX10.0%+ 0.0%146890.1%– 16.0%153141167Lexus RZ10.0%new –150.0%new228 –168Mazda MX-510.0%n/a199270.0%+ 50.0%204201169Mercedes EQE10.0%+ 0.0%182310.0%– 77.0%199134170Mercedes Maybach10.0%n/a –20.0%n/a275 –171Mini Aceman10.0%new205330.0%new195 –172Mini Convertible10.0%n/a169140.0%– 74.5%231180173Nissan Qashqai10.0%n/a901,2571.5%– 23.4%1416174Peugeot 500810.0%n/a517380.9%+ 20.2%2840175Polestar 310.0%new23640.0%new258212176Polestar 410.0%new140220.0%new209196177Range Rover 10.0%– 50.0%1541170.1%+ 37.6%134139178Range Rover Sport10.0%n/a602590.3%– 18.3%9082179Renault Captur10.0%– 50.0%597931.0%+ 72.4%2643180Renault Rafale10.0%new160620.1%new171184181Renault Scenic10.0%n/a1511600.2%+ 3900.0%120174182Skoda Scala10.0%+ 0.0%1712970.4%– 13.9%8171183Subaru Solterra10.0%n/a –40.0%– 42.9%260237184Toyota GT8610.0%n/a –10.0%n/a288 –185Toyota Proace10.0%n/a –140.0%n/a232278186Volvo EX4010.0%new142920.1%new150 –187Volvo XC6010.0%– 83.3%364080.5%– 2.9%6152188VW ID.510.0%+ 0.0%161750.1%+ 2.7%161150189VW T-Cross10.0%– 90.9%1016360.8%+ 17.8%3738190VW T710.0%n/a133610.1%+ 125.9%172195191Xpeng G610.0%new143760.1%new160 –

Source: SIMI