The Kia Ceed is the best-selling car in Finland in June.

The Finnish new car market is up year-on-year for only the 2nd time in 2025 after last April, with sales progressing 10.9% to 7,290. Keep in mind June 2024 was a particularly low comparison base with volume down -26.7% on the year prior. H1 results are in negative at -4.5% to 36,573. This month Volkswagen (+67%) surges ahead to snap the brands pole position off Toyota (-11.3%). This is the German brand’s first monthly victory in Finland since December 2020. Kia (+61.3%) also stuns and advances to #3 with 12.3% share vs. #4 and 8.7% over H1. Skoda (-6.1%) and Volvo (-21.5%) can’t capitalises on the market growth and close out the Top 5 in poor fashion. Audi (+60.1%), BMW (+16.7%) and Ford (+12.3%) also shine in the remainder of the Top 10 whereas Tesla (-39.2%) implodes here too. Renault (+229.5%) continues to shoot up as does Polestar (+144.6%).

Model-wise, the Kia Ceed (+105.3%) brilliantly scores its first ever Finnish win with 5.3% share vs. 2.5% YTD, eclipsing its previous best of #2 reached in September 2022. Still leader year-to-date, the Toyota Yaris (+70.4%) also registers a splendid YoY evolution and repeats at #2. The VW T-Cross comes from nowhere to land directly at #3, earning a spot in the H1 Top 30 as a result at #24. The Toyota Yaris (-16%) is down three spots on last month to #4 and the Corolla (-44.8%) down two to #5. Outstanding performances by the Volvo XC60 (+82.4%), VW Taigo (+612.5%) and Renault Clio (+661.9%). The new Skoda Elroq signs a third straight month inside the Top 10 at #9. The Tesla Model Y is down -28.1% and the Model 3 -52.9%.

Previous month: Finland May 2025: Renault up 247.7%, pushes Clio to #4

One year ago: Finland June 2024: Toyota Corolla and Volvo EX30 lead in devastated market (-26.7%)

Full June 2025 Top 20 brands and models below.

Finland June 2025 – brands:

PosBrandJun-25%/24May2025%/24PosFY241Volkswagen1,04914.4%+ 67.0%24,54012.4%+ 43.9%242Toyota95313.1%– 11.3%15,40914.8%– 27.8%113Kia89512.3%+ 61.3%53,1668.7%+ 7.2%454Skoda6038.3%– 6.1%33,2668.9%– 6.7%335Volvo5036.9%– 21.5%43,1598.6%– 29.0%526BMW3284.5%+ 16.7%81,7404.8%– 14.3%687Mercedes3284.5%– 10.1%91,7044.7%– 23.9%768Tesla2914.0%– 39.2%139862.7%– 45.4%1279Ford2843.9%+ 12.3%101,4694.0%+ 43.0%91210Audi2693.7%+ 60.1%61,5974.4%+ 20.3%81111Renault2573.5%+ 229.5%78882.4%+ 185.5%131512Hyundai2523.5%+ 6.3%111,3403.7%– 18.0%11913Polestar2473.4%+ 144.6%158622.4%+ 244.8%141614Nissan2223.0%– 30.0%121,4504.0%– 20.0%101015Mitsubishi1472.0%+ 53.1%173871.1%– 4.2%171916Seat761.0%+ 52.0%142610.7%+ 65.2%222817Citroen610.8%+ 52.5%243611.0%+ 32.7%192218Mazda550.8%– 39.6%193971.1%– 3.9%161719MG490.7%+ 1125.0%272560.7%+ 6300.0%233120Dacia450.6%+ 36.4%233751.0%+ 31.1%182121Porsche440.6%+ 175.0%212380.7%+ 67.6%242522Peugeot420.6%– 44.0%165001.4%+ 33.0%151323Opel420.6%+ 5.0%292210.6%– 24.8%261424Cupra380.5%+ 5.6%202690.7%+ 52.8%212625Lexus260.4%– 3.7%222310.6%+ 8.5%252326Suzuki230.3%– 73.9%183340.9%– 24.4%201827Land Rover230.3%– 17.9%261950.5%+ 18.2%282728Subaru200.3%– 39.4%252130.6%+ 6.0%272429Mini200.3%+ 185.7%281220.3%+ 76.8%303230BYD130.2%– 67.5%301750.5%– 39.7%2920

Finland June 2025 – models:

PosModelJun-25%/24May2025%/24PosFY241Kia Ceed3905.3%+ 105.3%99142.5%+ 14.8%6102Toyota Yaris Cross3224.4%+ 70.4%21,3273.6%– 16.5%123VW T-Cross2683.7%n/an/a4181.1%+ 80.2%24414Toyota Yaris2152.9%– 16.0%11,1633.2%– 29.0%245Toyota Corolla1982.7%– 44.8%39592.6%– 60.1%316Volvo XC601862.6%+ 82.4%79272.5%+ 10.6%587Tesla Model Y1792.5%– 28.1%146411.8%– 45.6%1138VW Taigo1712.3%+ 612.5%105241.4%+ 227.5%16469Skoda Elroq1602.2%new85711.6%new14 –10Renault Clio1602.2%+ 661.9%44811.3%+ 790.7%208111Nissan Qashqai1502.1%– 34.5%129512.6%– 20.9%4712Skoda Enyaq1472.0%+ 45.5%118402.3%+ 37.9%8913VW ID.71401.9%+ 112.1%57332.0%+ 133.4%102214VW ID.41251.7%– 6.0%68512.3%+ 23.7%71115Polestar 41251.7%newn/a4431.2%new226716Tesla Model 31071.5%– 52.9%n/a3350.9%– 45.1%311517Toyota C-HR1051.4%– 26.1%n/a6141.7%– 13.6%121318Kia Niro981.3%+ 69.0%n/a3430.9%– 16.3%302819VW Tiguan911.2%+ 127.5%155821.6%+ 117.2%131820Toyota RAV4881.2%+ 8.6%138392.3%+ 20.5%912n/aSkoda Octavia851.2%– 50.3%n/a4881.3%– 65.6%186n/aKia EV3781.1%new185341.5%new15146n/aVW Golf781.1%– 30.4%175201.4%+ 3.6%1720n/aAudi Q4 e-Tron751.0%+ 4.2%n/a4441.2%– 16.4%2119n/aVolvo EX40660.9%+ 88.6%204241.2%+ 631.0%2342n/aVolvo V60650.9%– 30.9%194851.3%– 34.7%1914n/aSkoda Superb640.9%+ 128.6%n/a3791.0%+ 73.9%2631n/aSkoda Kodiaq580.8%+ 56.8%n/a3571.0%+ 121.7%2830n/aKia Stonic460.6%– 62.9%163941.1%– 7.1%2521n/aFord Focus430.6%– 41.1%n/a3571.0%+ 24.8%2734n/aToyota bZ4x100.1%– 28.6%n/a3561.0%+ 178.1%2966

Source: AUT