BYD places three models inside the Thai Top 10 for the first time, including the Sealion 7.

54,942 new cars found a buyer in Thailand in May, with the year-to-date volume now standing at 266,092. Toyota leads the way with 36.7% share above Honda at 12.3%, both below their YTD levels. The big event this month is the third place of BYD with a record 10.5% share. The Chinese brand overtakes Isuzu for the first time, even though Isuzu is an established local producer in Thailand. Mitsubishi and Ford exchange rankings vs. last month to #5 and #6 respectively. Tesla climbs back up inside the Top 10, up 14 spots on April to #9 with 2% share. Newcomer Xpeng is up 11 ranks to #18 while we welcome Geely at #20.

Over in the models charts, the Toyota Hilux Revo holds onto the lead but is weak at 9.2% share. The Toyota Yaris Ativ passes the Isuzu D-Max to reach the 2nd spot overall for the first time since we restarted following the Thai market last August. The Toyota Yaris Cross repeats at #4 ahead of the Honda City and HR-V. BYD places three models inside the Top 10 for the first time ever: the Dolphin is up 13 spots on last month to #7, the Sealion 6 down three to #8 and the Sealion 7 up four to #10. The Tesla Model Y is up 83 ranks to #14, by far its best ranking so far.

Previous month: Thailand April 2025: BYD up to record 10.3% share, places Sealion 6 at #5

Previous year: Thailand Full Year 2024: Toyota Hilux reclaims lead for first time in 5 years

Full May 2025 Top 45 All brands and Top 206 All models below.

Thailand May 2025 – brands:

PosBrandMay-25%Apr2025%PosFY241Toyota20,17036.7%1103,79639.0%112Honda6,75712.3%234,69613.0%223BYD5,78710.5%419,2817.2%464Isuzu5,55010.1%332,91612.4%335Mitsubishi 2,1844.0%611,4314.3%546Ford1,8873.4%59,5703.6%657MG1,6843.1%77,8853.0%778GAC Aion1,3092.4%85,2722.0%8159Tesla1,0872.0%231,8120.7%181710BMW9841.8%94,9901.9%9811ChangAn9131.7%134,2141.6%101412Mazda7781.4%103,6541.4%12913Mercedes 7201.3%123,8141.4%111014Ora6821.2%112,9051.1%132015Denza 5511.0%192,1310.8%15 –16Nissan4910.9%142,8361.1%141117Suzuki3950.7%152,0980.8%161318Xpeng3430.6%297750.3%243119Zeekr2640.5%181,0890.4%203020Geely2630.5% –2630.1%34 –21Haval2380.4%209630.4%221922Volvo2310.4%161,3100.5%191823Hyundai2000.4%171,0270.4%211624Neta1890.3%211,8280.7%171225Jaecoo1760.3%257700.3%253226Porsche1650.3%227410.3%262227Mini1620.3%248000.3%232128Omoda1530.3%274660.2%27 –29TANK1100.2%343670.1%292530Kia1060.2%284290.2%282831Riddara860.2%262550.1%35 –32Audi830.2%303330.1%302633Wuling770.1%313220.1%322734Lexus540.1%333320.1%312335Subaru470.1%322920.1%332436Peugeot270.0%35800.0%372937Volt100.0%41200.0%413438Leapmotor70.0%37390.0%39 –39Land Rover50.0%39510.0%383340Maserati50.0%40180.0%423641Bentley40.0%36360.0%403542GWM40.0% –70.0%44 –43Lotus20.0%38110.0%43 –44Chevrolet10.0% –30.0%453845Volkswagen10.0% –30.0%4641

Thailand May 2025 – models:

PosModelMay-25%Apr2025%PosFY241Toyota Hilux Revo5,0429.2%128,28310.6%112Toyota Yaris Ativ4,8108.8%322,6138.5%333Isuzu D-Max4,4658.1%226,2809.9%224Toyota Yaris Cross3,1805.8%416,3366.1%445Honda City2,7475.0%614,5625.5%556Honda HR-V2,1173.9%710,3043.9%667BYD Dolphin1,6813.1%205,1671.9%13108BYD Sealion 6 Dm-i1,5622.8%55,4662.1%11 –9Toyota Fortuner1,4372.6%86,6562.5%8910BYD Sealion 71,3802.5%144,9521.9%15 –11Toyota Corolla Cross1,2652.3%96,6682.5%7812Ford Ranger1,1692.1%115,8642.2%10713Isuzu MU-X1,0852.0%106,6362.5%91114Tesla Model Y1,0561.9%971,2380.5%416615Honda Civic1,0391.9%135,2362.0%121316Toyota Hiace9231.7%124,9751.9%141717MG 49141.7%193,6571.4%212318Toyota Camry8611.6%153,8801.5%173919Toyota Hilux CHAMP8121.5%163,8711.5%182120Mitsubishi Triton7591.4%174,2041.6%161921GAC Aion V7541.4%262,4640.9%24 –22BYD Atto 37461.4%271,5390.6%322023Ford Everest7141.3%183,6871.4%191524Mitsubishi Xpander6231.1%223,6641.4%201425Honda CR-V6231.1%213,2251.2%221226Ora Good Cat5841.1%242,3880.9%264027Denza D95511.0%402,1310.8%28 –28Toyota Yaris5271.0%232,8101.1%231829Changan Deepal S073910.7%362,3270.9%272630Toyota Corolla Altis3890.7%252,4320.9%251631Changan Lumin3840.7%391,1910.4%4210332Mazda23790.7%291,9250.7%302433Toyota Alphard3770.7%282,0880.8%292834Toyota Veloz3120.6%301,7930.7%312735GAC Aion Y Plus 3060.6%311,3100.5%373036Mitsubishi Mirage2950.5%351,3540.5%363537Mitsubishi Attrage2900.5%371,2780.5%393138BMW 3 Series2730.5%341,4270.5%334439Geely EX52630.5% –2630.1%89 –40BYD M62540.5%331,2900.5%388841GAC Aion Hyper HT2470.4%381,3840.5%3411642Nissan Almera2260.4%321,3690.5%352943Zeekr 0092170.4%458820.3%4623244Mitsubishi Pajero Sport1860.3%418940.3%443845BMW X11830.3%488920.3%454946Suzuki Swift1830.3%477310.3%553747Honda Accord1810.3%448520.3%493648Xpeng G61790.3%736110.2%6012249Jaecoo 6 EV1760.3%637700.3%5212850MG 51700.3%438750.3%473351Mazda CX-31700.3%615440.2%665852Nissan Kicks1640.3%539240.3%433253BYD Seal1640.3%518670.3%482554Xpeng X91640.3% –1640.1%109 –55Mercedes C-Class Estate1570.3%468410.3%504556Neta V1560.3%551,2500.5%402257Mercedes E-Class Cabriolet1540.3%547930.3%515358Omoda C5 EV1530.3%684660.2%71 –59MG 31410.3%587600.3%539960Haval Jolion1410.3%646100.2%614161BMW 5 Series1290.2%567030.3%564762Mercedes GLC Coupe1270.2%606500.2%585063MG ZS1230.2%506520.2%574664Toyota Vellfire1180.2%526160.2%597865Suzuki Celerio1150.2%596010.2%624866MG EP1100.2%784220.2%745967Toyota Innova Crysta1090.2%497350.3%544268TANK 3001040.2%923150.1%847769Porsche Cayenne1000.2%864260.2%737270Hyundai Staria980.2%625380.2%675171Ora 07980.2%425170.2%697572Haval H6970.2%853530.1%795673Mazda CX-30940.2%695070.2%704374Kia EV5910.2%793570.1%789775Changan Avatr 11870.2%763170.1%8218476Riddara RD6860.2%672550.1%92 –77BMW 2 Series Gran Coupe750.1%704070.2%766778Volvo EX30740.1%664110.2%758179MG Extender720.1%655660.2%656180Wuling Bingo720.1%802830.1%8711781Mazda CX-5680.1%773320.1%8110082MG HS660.1%724310.2%726983Mini Aceman660.1%892190.1%96 –84Mercedes GLA610.1%813380.1%806385Mercedes CLS Coupe570.1%833160.1%837686Nissan Terra490.1%912610.1%908287BMW iX3490.1%882200.1%957188Nissan Serena480.1%822590.1%91 –89Suzuki Ertiga470.1%575300.2%6811090Volvo EX40470.1%843040.1%855791Volvo EC40470.1%872640.1%886492Zeekr X470.1%1152070.1%9812093BMW X3450.1%1061830.1%1057994MG VS HEV440.1%932240.1%946295Hyundai Stargazer X410.1%981960.1%1006096Honda WR-V400.1%753970.1%775297BMW X4370.1%1002100.1%9710198BMW X5360.1%902240.1%938399Mercedes AMG CLE360.1%961890.1%102153100Suzuki XL7350.1%951490.1%11289101Mini 5-Door Hatch340.1%1102040.1%9985102Mini 3-Door Hatch340.1%1171920.1%10187103Neta X330.1%1145780.2%6354104Changan Deepal L07330.1%1022890.1%8674105Tesla Model 3310.1%715740.2%6434106Mercedes A-Class310.1%1091780.1%10692107Mazda3310.1%991680.1%10780108Mitsubishi Xforce300.1% –300.0%163 –109Subaru Forester290.1%941840.1%10473110Mini Countryman280.1%1051850.1%10370111Lexus LM260.0%1031560.1%11191112Volvo V60260.0%143780.0%127129113Mercedes GLE250.0%1111670.1%10895114MG Maxus 7230.0%1071180.0%114162115BMW X7220.0%150740.0%131113116Porsche Panamera210.0%133760.0%130123117BMW i5210.0%163590.0%145132118Mazda CX-8200.0%127930.0%11890119Audi A5200.0%122820.0%124104120Hyundai Grand Starex190.0%1181190.0%11355121Changan Deepal E07180.0%104900.0%120 –122Porsche Macan180.0%101770.0%129124123Audi Q3180.0%142560.0%147138124BMW 7 Series170.0%120870.0%121114125Mercedes S-Class170.0%130610.0%144115126Mercedes G-Class170.0%145530.0%152133127Hyundai Ioniq 5170.0%140420.0%156143128Subaru XV150.0%108920.0%119119129Mercedes V-Class150.0%137640.0%140144130Audi TT150.0%126630.0%141125131Kia Sorento150.0%123610.0%142142132BMW X6140.0%128830.0%123112133Volvo XC90140.0%129780.0%128127134Suzuki Jimny140.0%121680.0%135108135Porsche 911130.0%134820.0%125106136Porsche Taycan130.0%125800.0%126111137Mazda BT-50130.0%132700.0%13484138Peugeot 408130.0%166290.0%165169139Volvo XC60120.0%1161080.0%11696140MG Maxus 9120.0%131940.0%11786141BMW i4120.0%144560.0%148131142BMW 4 Series Coupe110.0%154670.0%136102143BMW 4 Series Convertible110.0%155660.0%137109144BMW 6 Series Gran Turismo110.0%171540.0%149105145Audi Q5110.0%152440.0%154146146Lexus NX100.0%112640.0%139121147Lexus RX100.0%151610.0%143118148Mercedes GLS100.0% –300.0%162134149MG Cyberster90.0%119860.0%122152150Hyundai Creta90.0%149710.0%13398151BMW iX90.0%113540.0%150 –152Honda BR-V90.0%138540.0%15194153BMW iX290.0%158290.0%164161154Peugeot 200890.0%174230.0%170130155Hyundai Santa Fe80.0%139440.0%155185156BMW i780.0%161260.0%166148157Hyundai Ioniq 680.0%176170.0%177188158Mercedes EQE70.0%136570.0%146136159Leapmotor C1070.0%146390.0%158 –160Toyota Gr 8670.0%165250.0%169 –161Mercedes EQS60.0%124740.0%132139162TANK 50060.0%141520.0%153107163BMW XM60.0%153360.0%159140164BMW Z460.0%172330.0%161137165Audi Q860.0%164250.0%168145166Maserati Grecale50.0%170140.0%183178167VOLT City EV For-Four50.0%183100.0%190158168VOLT City EV For-Two50.0%184100.0%191159169Volvo EX9050.0% –50.0%202 –170Wuling Air EV50.0% –50.0%203 –171Peugeot 300840.0%147220.0%171135172Ford Mustang40.0%167190.0%175165173Audi A440.0%162160.0%179155174GWM Poer40.0% –70.0%195 –175Volvo S6030.0%156400.0%157141176Volvo S9030.0%169220.0%172149177Mazda MX-530.0%175150.0%182166178Lexus ES30.0%181120.0%187160179Lexus UX30.0% –60.0%199176180Audi Q8 e-tron30.0% –30.0%209157181GAC Aion ES20.0%741130.0%11565182LandRover Range Rover20.0%177260.0%167164183Nissan GT-R20.0%173170.0%178172184Bentley Bentayga20.0%180130.0%184167185Lotus Emeya20.0%168110.0%189 –186LandRover Range Rover Sport20.0% –80.0%193173187Audi A620.0% –60.0%197193188Audi RS7 Sportback20.0% –30.0%205209189Nissan Sylphy20.0% –20.0%215216190Honda e:N110.0%135650.0%138 –191Bentley Flying Spur10.0%160190.0%174156192Suzuki Ciaz10.0%148190.0%17668193Land Rover Defender10.0%178150.0%181163194Lexus LBX10.0%186130.0%185180195Toyota GR Supra10.0%179130.0%186179196Audi Q710.0%18880.0%192174197Subaru BRZ10.0%18980.0%194171198Mitsubishi Outlander10.0%19070.0%196147199Peugeot 500810.0% –60.0%200183200Subaru WRX10.0% –50.0%201194201Bentley Continental GT10.0%19140.0%204198202Chevrolet Captiva10.0% –30.0%206215203Subaru Outback10.0%19330.0%207201204VW ID.Buzz10.0% –30.0%208200205Audi E-tron10.0% –10.0%231205206Lexus IS10.0% –10.0%232170

Source: Manufacturers