Alpine, the French sports car marque with a passion for agility and style, is celebrating its 70th anniversary with a visually bold short film. More than a nostalgic look back, it’s a three-minute cinematic statement about where the brand has come from – and where it’s going.

Set to launch in France on 6 June 2025, the film revisits Alpine’s milestones with flair and feeling. It captures the brand’s ongoing love affair with lightness, emotion, and performance.

Lightness as a Legacy

Jean Rédélé, Alpine’s founder, built his first lightweight racers in the early 1950s. He believed less weight meant more fun – and more success on the track.

The film traces that ethos through:

The modified Renault 4CVs in Rédélé’s original garage

Alpine’s debut in motorsport, including the Mille Miglia and Monte Carlo Rally

Its iconic A110 models tearing up tarmac and winning hearts

The brand’s revival in 2017

A breakthrough Formula 1 win in Hungary, 2021

It’s a story built on precision, passion, and performance – without ever being overdone.

Future-Ready: Alpine’s Electric Dream Garage

The Alpine story isn’t finished. In fact, it’s only getting started. The film gives a sneak peek at what’s next:

A290: A pure electric hot hatch designed for nimble handling and real driving pleasure

A390: Alpine’s first electric fastback, due in 2025 – elegant, agile, and unmistakably Alpine

These models are part of the brand’s “Dream Garage” – a fresh vision blending style, sustainability, and spirit.

A Film with Style and Substance

Directed by Antoine Bardou-Jacquet and produced by BETC and Partizan, the short film is far from a typical brand ad. It fuses real-life footage with comic book-style animation, nodding to Alpine’s racing heritage and the visual language of motoring culture.

Backed by an original score from Start Rec, the film feels both vintage and modern – just like Alpine itself.

About Alpine: 70 Years of Purpose-Built Passion

Founded in 1955 in Dieppe, France

Known for its compact, lightweight performance cars

Reborn in 2017 with the modern A110

Competing in Formula 1 and World Endurance Championship

Expanding into electric with the Alpine Business Unit, launched in 2021

From backstreet workshops to global podiums, the brand’s journey has always been about pushing limits – stylishly.

Final Thoughts

Alpine’s 70th birthday is a bold leap into the next chapter of electric performance. The film shows us a brand that respects its roots but isn’t afraid to evolve.

Do you think Alpine’s move to electric can keep the magic alive? Have you experienced the thrill of an A110 – or are you waiting for the A290? Tell us in the comments.

The post How To Experience Alpine’s Inspiring 70-Year Journey Of Lightness appeared first on My Car Heaven.