First Italian podium finish for the Peugeot 208.

Stable result for new car sales in Italy in May at -0.2% year-on-year to 139,390 units. The year-to-date is also almost immobile when compared with last year at -0.5% to 722,452. In terms of sales by channel, private sales are at -4% to 49.6% share vs. 51.3% last year (51.8% vs. 54% YTD), self registrations are down -6.9% to 11.8% share vs. 12.6% in May 2024 (8.6% vs. 10.6% YTD), long term leases gain +3.5% to 23.4% share vs. 22.4% a year ago (24% vs. 21.2% YTD), short term rentals soar 14.1% to 9.3% share vs. 8.1% (9.2% vs. 8.8% YTD) and company sales are up 4.7% to 6% share vs. 5.7% (5.6% vs. 5.5% YTD).

Looking at power sources, petrol is down -19.4% to 25.9% share vs. 31.9% a year ago (26.6% vs. 31% YTD), diesel is off -32% to 9.9% share vs. 14.5% (9.8% vs. 14.9% YTD), LPG soars 34.3% to 9% share vs. 6.6% (8.9% vs. 8.9% YTD) and HEVs gain 8.4% to 43.7% vs. 40.1% (44.6% vs. 38.9% YTD). Full hybrids are up 12.6% to 12.8% share vs. 11.3% a year ago (12.5% vs. 10.7% YTD) and mild hybrids are up 6.7% to 30.9% share vs. 28.8% last year (32.1% vs. 28.2% YTD). PHEVs shoot up 94% to 6.4% share vs. 3.3% (4.9% vs. 3.2% YTD) and BEVs surge 41.1% to 5.1% share vs. 3.6% in May 2024 (5.1% vs. 2.9% YTD).

The Jeep Avenger repeats at record 2nd place.

Fiat (-7.9%) continues to see its share fall month after month: it started the year at 11.9%, then 10.7% in February, 9.7% in March, 8.8% in April and 8.6% this month. Fiat is penalised by terrible mistake (soon to be corrected) of only offering the Fiat 500 as a BEV (124 sales this month), also we are still waiting for the new Grande Panda to crack the Top 50. Less than 100 sales below is Toyota (-0.8%), with Volkswagen (-6.4%) rounding out the podium. Peugeot (+31.5%) and Dacia (+67.8%) both lodge fantastic gains to close out the Top 5. Ford (+9.7%) and BMW (+6.5%) are the only additional gainers in the Top 10, with Jeep (-10.1%), Audi (-7.6%) and Renault (-5.6%) all losing significant ground. Below, Cupra (+47%), Alfa Romeo (+24%), Skoda (+16.2%) and MG (+16.1%) make themselves noticed, with BYD (+3640.4%) and Omoda+Jaecoo (+4840%) still gearing up.

The Fiat Panda (-6.9%) endures its lowest share so far this year at 5.9%, representing 68.7% of the carmaker’s May volume (76.7% YTD). The Jeep Avenger (+25.5%) repeats at a record 2nd place, a rank it now also holds YTD, with only 10.2% of Avenger sales going to the BEV variant. The Peugeot 208 (+62%) surges to #3, this is the nameplate’s very first incursion inside the Italian podium, its previous best being #4 in June 2022. It overtakes the Dacia Sandero (+15.1%) staying at #4 but down to #3 year-to-date. The Toyota Yaris Cross (+2.2%) and a soaring Dacia Duster (+150.2%) follow. #2 a year ago, the Citroen C3 loses -23% to #7. The Fiat 600 (+397.5%) is the manufacturer’s only ray of light, repeating at a record #11. Below, the BYD Seal U is up 8 spots on April to #23 and the Renault Symbioz up 10 to #34, both reaching new ranking records. The Lancia Ypsilon (only BEV, here too a terrible mistake) slips out of the Top 50 (-83.3%).

Previous month: Italy April 2025: Jeep Avenger breaks all records

One year ago: Italy May 2024: Negative market, Fiat hits lowest ever share, Citroen C3 up to #2

Full May 2025 Top 51 All brands and Top 50 models below.

Italy May 2025 – brands:

PosBrandMay-25%/24Apr2025%/24PosFY241Fiat11,9328.6%– 7.9%171,4499.9%– 9.2%112Toyota11,0908.0%– 0.8%355,5697.7%+ 0.8%223Volkswagen10,7527.7%– 6.4%252,6147.3%– 3.2%334Peugeot8,6356.2%+ 31.5%443,0606.0%+ 16.8%565Dacia7,8345.6%+ 67.8%546,6786.5%+ 15.9%446Renault7,7725.6%– 5.6%735,5294.9%– 2.1%657Ford6,9005.0%+ 9.7%632,2534.5%– 2.3%888BMW6,8484.9%+ 6.5%833,0234.6%+ 5.2%779Audi6,2944.5%– 7.6%1130,9824.3%– 2.4%101010Jeep5,9144.2%– 10.1%932,1974.5%– 0.8%9911Citroen5,2223.7%– 8.3%1029,5294.1%– 6.2%111112Mercedes4,7803.4%+ 0.8%1324,0703.3%+ 11.9%131213Hyundai4,3103.1%– 9.9%1421,0292.9%– 7.8%141314MG4,2993.1%+ 16.1%1225,1433.5%+ 45.5%121615Skoda3,7202.7%+ 16.2%1816,7432.3%+ 3.7%181716Opel3,5962.6%– 13.8%1518,9132.6%– 11.8%161517Kia3,4662.5%– 22.9%1619,3782.7%– 5.7%151418Suzuki2,7031.9%+ 5.0%1914,6842.0%– 12.8%191819Alfa Romeo2,4821.8%+ 24.0%1714,2492.0%+ 31.7%202120Cupra2,3331.7%+ 47.0%209,3971.3%+ 21.3%212421Nissan2,0701.5%– 32.6%2217,3782.4%– 6.0%171922DR Motor2,0231.5%+ 3.4%257,5421.0%– 4.4%232323BYD1,9451.4%+ 3640.4%217,6011.1%+ 2746.8%223724Mini1,3981.0%+ 26.6%236,4050.9%+ 6.0%242725Volvo1,1600.8%– 32.0%246,2010.9%– 30.1%252226Omoda+Jaecoo9880.7%+ 4840.0%283,9830.6%+ 31304.0%303827Mazda9560.7%– 17.3%304,7650.7%– 25.0%272628Tesla8550.6%– 20.3%354,7710.7%– 7.1%262529Honda8540.6%+ 64.9%293,9490.5%+ 19.8%313130Lancia6390.5%– 83.3%264,6490.6%– 77.4%282031Porsche6220.4%– 13.4%342,9280.4%– 29.6%333032Lexus6120.4%+ 47.5%322,9010.4%+ 40.7%343333Seat6030.4%– 57.0%274,3330.6%– 35.6%292834Land Rover5690.4%– 47.3%313,4840.5%– 24.2%322935DS5600.4%+ 16.7%332,4690.3%– 10.0%363436EVO4180.3%– 22.0%362,8320.4%+ 9.9%353237EMC2950.2%+ 178.3%381,1110.2%+ 99.1%374138Subaru2870.2%+ 82.8%391,0660.1%+ 65.8%384039Sportequipe1950.1%+ 680.0%378790.1%+ 36.9%394340Mahindra1740.1%+ 770.0%505900.1%+ 368.3%425041Maserati1400.1%– 38.6%407780.1%– 36.8%403942Mitsubishi1230.1%– 85.1%417340.1%– 65.7%413543Ferrari770.1%+ 28.3%423750.1%+ 7.1%434544Lamborghini530.0%– 5.4%452480.0%+ 10.7%454645Smart520.0%– 81.3%433520.0%– 75.9%443646Polestar320.0%+ 45.5%461560.0%+ 122.9%484947Lotus290.0%– 12.1%491220.0%– 20.3%494848Lynk & Co250.0%– 82.1%441760.0%– 64.8%474249SsangYong150.0%– 89.7%47880.0%– 71.8%504750Jaguar110.0%– 85.3%481810.0%– 67.2%464451Aston Martin70.0%+ 40.0%51550.0%+ 25.0%5151  –Others7210.5%+ 407.7%  –2,8570.4%+ 297.9%  –  –

Italy May 2025 – models:

PosModelMay-25%/24Apr2025%/24PosFY241Fiat Panda8,1945.9%– 6.9%154,8267.6%+ 2.6%112Jeep Avenger4,7153.4%+ 25.5%224,3903.4%+ 44.0%233Peugeot 2083,7312.7%+ 62.0%519,0342.6%+ 33.2%574Dacia Sandero3,5652.6%+ 15.1%424,0763.3%– 8.0%325Toyota Yaris Cross3,4012.4%+ 2.2%615,9522.2%– 1.6%856Dacia Duster3,3382.4%+ 150.2%817,1582.4%+ 42.9%6127Citroen C33,2332.3%– 23.0%323,3923.2%+ 8.0%448Renault Clio3,2072.3%+ 0.4%913,2131.8%– 7.8%1069Ford Puma3,0552.2%+ 35.7%1212,7771.8%– 5.4%111310Toyota Yaris3,0102.2%+ 7.9%716,4852.3%+ 11.8%7811Fiat 6002,8062.0%+ 397.5%1111,8181.6%+ 1310.3%15n/a12MG ZS2,5941.9%– 9.0%1014,6822.0%+ 13.1%91413Toyota Aygo X2,5071.8%+ 14.0%189,8661.4%+ 3.1%191914VW T-Roc2,4961.8%– 22.7%1511,8991.6%– 16.5%141115Peugeot 20082,3081.7%+ 28.1%1610,7211.5%– 7.2%161716Renault Captur2,2701.6%– 14.0%1911,9971.7%– 10.0%131017VW Tiguan2,2681.6%+ 23.9%1410,6911.5%+ 61.6%172118VW T-Cross2,0381.5%– 15.9%2110,3301.4%– 4.4%181619BMW X12,0001.4%+ 28.5%209,6611.3%+ 18.8%202020Peugeot 30081,8251.3%+ 26.4%257,8621.1%+ 46.6%243921Opel Corsa1,7441.3%– 32.5%1312,2001.7%+ 14.6%121522Audi A31,6531.2%+ 71.1%267,1921.0%+ 17.3%273723BYD Seal U1,6151.2%new315,6790.8%new34n/a24Kia Sportage1,5111.1%– 34.7%238,8031.2%– 13.8%221825Hyundai i101,3501.0%– 30.9%286,2460.9%– 10.9%302626Hyundai Tucson1,2900.9%+ 27.3%326,0640.8%+ 23.4%323627Kia Picanto1,2550.9%+ 8.8%385,7220.8%+ 26.8%333428Toyota C-HR1,2410.9%– 16.7%298,1171.1%+ 22.7%232529VW Golf1,2210.9%+ 25.5%276,9921.0%+ 29.4%283130Alfa Romeo Junior1,2150.9%new227,3181.0%new26n/a31Ford Focus1,1340.8%+ 0.8%246,1900.9%+ 3.0%313832Ford Tourneo Courier1,1320.8%+ 48.9%305,3350.7%+ 72.2%38n/a33Mercedes GLA1,1200.8%+ 1.4%435,6130.8%– 6.0%352934Renault Symbioz1,1150.8%new444,0130.6%new49n/a35BMW Serie 11,0950.8%+ 53.4%504,4720.6%+ 11.6%46n/a36Nissan Qashqai1,0870.8%– 41.0%n/a8,9811.2%– 10.7%212237VW Taigo1,0670.8%+ 55.1%414,8850.7%– 9.7%434738Skoda Fabia1,0560.8%+ 0.0%395,0780.7%+ 22.1%404539Ford Kuga1,0390.7%– 24.2%355,4050.7%– 17.9%373340Cupra Formentor1,0330.7%+ 5.1%n/an/an/an/an/a4441Skoda Kamiq1,0230.7%n/a424,9030.7%n/a414942Suzuki Swift9960.7%n/a454,6960.7%n/a444343DR 5.09500.7%– 11.3%n/a4,3620.6%n/a474844BMW X39450.7%+ 35.8%n/a3,4650.5%– 0.3%n/an/a45Audi Q29050.6%+ 93.8%49n/an/an/an/an/a46Alfa Romeo Tonale8970.6%– 39.4%335,1680.7%– 33.0%392847MG 38710.6%+ 677.7%177,3941.0%+ 5862.9%25n/a48VW Polo8630.6%– 39.2%34n/an/an/an/a3249Audi A58550.6%+ 942.7%n/a2,9650.4%+ 707.9%n/an/a50Opel Mokka8540.6%+ 75.4%n/an/an/an/an/an/an/aAudi A18520.6%– 17.3%474,2960.6%+ 22.5%48n/an/aSuzuki Vitara8360.6%+ 16.4%404,9000.7%– 4.5%4241n/aNissan Juke7690.6%– 19.9%n/a6,4820.9%+ 4.1%2935n/aAudi Q37660.5%– 69.4%375,4890.8%– 29.7%3623n/aLancia Ypsilon6390.5%– 83.3%364,6490.6%– 77.4%459n/aTesla Model Y6350.5%+ 68.0%n/a2,1530.3%– 27.3%n/an/an/aJeep Compass6010.4%– 61.4%n/a3,9130.5%– 49.6%5027n/aTesla Model 32140.2%– 68.6%n/a2,6030.4%+ 26.2%n/an/an/aFiat 5001240.1%– 92.4%n/a9050.1%– 91.3%n/a24

Source: UNRAE