First Taiwanese Top 10 finish for the Toyota Alphard.

New car sales in Taiwan are off a devastating -23.1% year-on-year in May to 31,910 units. This mediocre result is attributed by the local specialised press to a wait-and-see attitude by car buyers amidst the uncertain tariff situation. Meanwhile the year-to-date tally is down -13.8% to 164,647.  Toyota (-14.3%) resists better than the market but its share, at 28.2%, is significantly lower than its YTD level (31.2%). Lexus (+4%) stays in 2nd place with 8.2% share, while CMC soars 34.9% to overtake Mercedes (-31.5%) for third place. No additional Top 10 member is in positive, with Kia (-4.5%), Mazda (-12.1%) and Mitsubishi (-19.4%) below the market decline rate. Honda (-39.5%), Nissan (-38.8%) and Volkswagen (-30.5%) are hit hard but not as much as Tesla (-89.2%).

Over in the models charts, the Toyota Corolla Cross (+28.3%) easily retains its crown at 9.4% share, while the new CMC J Space equals its ranking and share records at #2 and 5.1%. Toyota controls the rest of the Top 5 despite harsh falls, with the Town Ace (-32.7%), RAV4 (-31.2%) and Yaris Cross (-31.7%) in tow. The Toyota Alphard is up seven spots on last month to score its first ever Top 10 finish at #10.

Previous month: Taiwan April 2025: Sales down -11.2%, CMC J Space up to record #2

One year ago: Taiwan May 2024: Toyota monopolises Top 4, Luxgen n7 best-selling BEV again

Full May 2025 Top 13 brands and Top 50 models below.

Taiwan May 2025 – brands:

PosBrandMay-25%/24Apr2025%/24PosFY241Toyota8,99028.2%– 14.3%151,41731.2%+ 3.3%112Lexus2,6028.2%+ 4.0%213,6928.3%+ 9.3%223CMC2,2567.1%+ 34.9%411,0086.7%+ 26.1%474Mercedes1,8275.7%– 31.5%311,1426.8%– 4.2%345Hyundai1,8255.7%– 10.6%67,4974.6%– 28.7%656BMW1,6375.1%– 25.3%57,3394.5%– 3.7%767Honda1,2303.9%– 39.5%77,9214.8%– 30.0%538Mazda1,1593.6%– 12.1%n/a4,9643.0%– 16.9%11129Mitsubishi1,1523.6%– 19.4%95,3753.3%– 17.9%8910Kia1,0013.1%– 4.5%104,5702.8%– 5.8%12n/a11Ford9823.1%n/a85,1703.1%– 15.9%9n/a12Nissan9803.1%– 38.8%115,0483.1%– 41.1%10813Volkswagen9182.9%– 30.5%n/an/an/an/an/a13n/aTesla1970.6%– 89.2%n/a2,9961.8%– 24.9%n/a11

Taiwan May 2025 – models:

PosModelMay-25%/24Apr2025%/24PosFY241Toyota Corolla Cross3,0129.4%+ 28.3%116,74410.2%+ 42.3%112CMC J Space1,6325.1%new27,8564.8%new3503Toyota Town Ace1,2493.9%– 32.7%47,0924.3%– 20.3%424Toyota RAV41,2243.8%– 31.2%38,6905.3%+ 7.5%235Toyota Yaris Cross9412.9%– 31.7%56,4763.9%– 7.2%546Lexus NX9092.8%– 24.2%65,2893.2%– 3.4%667Hyundai Tucson6622.1%– 19.3%132,0421.2%– 49.3%22118Toyota Corolla Altis6572.1%– 33.0%93,7662.3%– 23.5%879Honda CR-V6522.0%– 39.5%113,7482.3%– 39.3%9510Toyota Alphard6472.0%n/a171,8741.1%n/a26n/a11Mitsubishi Delica5791.8%– 16.7%82,8321.7%– 14.4%101312Mercedes GLC Class5151.6%– 49.5%73,7172.3%+ 9.2%71213CMC Zinger5031.6%– 19.6%152,6181.6%– 26.4%121414Nissan Kicks4931.5%– 18.8%211,8841.1%– 27.1%211915Mazda CX-54591.4%+ 6.0%n/a1,5661.0%– 18.3%282216Lexus LM4091.3%n/a321,3370.8%n/a39n/a17Lexus RX4051.3%– 13.8%162,6231.6%+ 6.5%112118Ford Kuga4021.3%– 4.5%102,2211.3%+ 76.0%132319Honda Fit3901.2%+ 4.3%251,9361.2%– 1.1%192020Lexus UX3791.2%+ 8.3%202,0751.3%+ 22.0%153121Ford Focus3741.2%– 40.7%182,0601.3%– 35.5%161622BMW X33551.1%n/a26n/an/an/an/an/a23Hyundai Porter3531.1%– 19.2%191,6151.0%+ 42.0%243324Toyota Camry3191.0%+ 62.8%121,6531.0%+ 55.8%233425VW Golf3041.0%+ 31.0%n/an/an/an/an/a3526Lexus LBX3000.9%+ 56.3%341,2700.8%+ 51.6%364127Toyota Vios2820.9%– 34.7%221,8931.1%– 14.8%172428Mazda32730.9%+ 2.6%481,2490.8%+ 1.0%353729Hyundai Mufasa2610.8%newn/an/an/anewn/a –30Nissan Sentra2540.8%– 15.1%271,3250.8%– 32.7%323031Volvo EX302400.8%newn/an/an/anewn/a –32Luxgen n72370.7%– 78.5%311,6281.0%– 38.7%201533Mercedes GLE Class2300.7%– 24.1%411,0350.6%– 0.1%424634Fuso Canter2230.7%n/an/a1,0030.6%n/a43n/a35Suzuki Jimny2160.7%+ 5.4%29n/an/an/an/an/a36Mercedes E Class2160.7%+ 9.6%231,0470.6%+ 5.5%413937MG HS2120.7%– 83.4%331,3080.8%– 81.9%30938Suzuki Swift2100.7%+ 44.8%351,2200.7%+ 0.3%344039Porsche Cayenne2080.7%n/an/an/an/an/an/an/a40Hyundai Venue2050.6%+ 23.5%241,3050.8%+ 0.1%293241Kia Sportage2040.6%– 44.7%301,2910.8%– 41.6%312642VW Tiguan1950.6%– 13.3%n/an/an/an/an/a3643Hyundai Custin1920.6%– 58.5%281,4290.9%– 45.0%252844Mazda CX-301890.6%– 10.8%441,0570.6%+ 12.8%404245Kia Picanto1850.6%+ 560.7%37n/an/an/an/an/a46Mercedes V Class1760.6%+ 1.1%367190.4%– 9.7%49n/a47Mitsubishi Colt Plus1750.5%– 30.0%n/a9140.6%+ 23.3%444348Toyota Sienna1710.5%– 61.8%n/an/an/an/an/an/a49Porsche Macan1690.5%+ 15.8%471,2000.7%n/a33n/a50Nissan X-Trail1610.5%– 64.2%501,3470.8%– 54.6%2717

Source: u-car.com.tw