Peugeot is #4 in the Belgian brands ranking in May.

34,338 new cars hit Belgian roads in May, a stark -11.7% year-on-year recession. The channel behaviour varies wildly, with private sales up 1.6% to 44.5% share but fleet sales down -20.1% to 55.5% share. The most popular fuel types for the month are petrol (42%), BEV (33%) and PHEV (11.2%). Year-to-date, the market is down -9.7% to 193,089. Here too private sales resist at +7.4% to 45.9% share whereas fleet sales sink -20.4% to 54.1%. Petrol holds a 42.2% share, BEV is at 33.3%, HEV at 12% and PHEV at 8.4%.

This month and despite falling faster than the market, Volkswagen (-14.8%) scores its first win of the year and third in the past 12 months (add June and December 2024). It topples traditional leader BMW (-22.7%) for 44 sales. Of course BMW remains the YTD leader with 11.5% of the market. Audi (-13.2%) rallies back up three spots on last month to #3, distancing Peugeot (+54.8%) and Dacia (+43.3%) both in outstanding shape. Skoda (+5.7%) is the only remaining Top 10 member in positive, with Volvo (-40.9%) in dire straits and Toyota (-16.2%), Renault (-14.4%) and Mercedes (-12.7%) all losing share year-on-year. Below, notice Mini (+151.1%), BYD (+51.3%) and Polestar (+46.3%).

Previous month: Belgium April 2025: Peugeot (+129.9%) stands out again in negative market

One year ago: Belgium May 2024: BMW reclaims lead, Volvo, Audi stand out in negative market

Full May 2025 Top 74 All brands ranking below.

Belgium May 2025 – brands:

PosBrandMay-25%/24Apr2025%/24PosFY241Volkswagen3,53010.3%– 14.8%218,3039.5%– 6.0%222BMW3,48610.2%– 22.7%122,19411.5%– 2.5%113Audi2,7057.9%– 13.2%612,7286.6%– 26.5%434Peugeot2,6257.6%+ 54.8%511,5646.0%+ 30.0%795Dacia2,5337.4%+ 43.3%312,5596.5%+ 4.7%556Mercedes2,4057.0%– 12.7%414,2057.4%– 7.6%347Renault1,7745.2%– 14.4%711,9896.2%+ 17.1%688Toyota1,6014.7%– 16.2%89,8145.1%– 19.7%879Volvo1,3543.9%– 40.9%107,4313.8%– 43.8%11610Skoda1,2993.8%+ 5.7%97,5013.9%– 10.5%91111Kia1,1763.4%– 19.5%117,4963.9%– 10.8%101212Ford 1,0833.2%+ 18.6%126,1433.2%+ 6.9%121513Citroen1,0733.1%– 5.4%145,4692.8%– 9.2%141414Hyundai9022.6%– 37.3%165,7803.0%– 14.0%131315Opel6842.0%– 13.5%134,5142.3%– 4.5%151616Tesla6691.9%– 46.9%194,2582.2%– 56.4%171017Mini6581.9%+ 151.1%173,2021.7%+ 89.4%181918Nissan5601.6%– 35.2%154,3042.2%– 8.6%161719Porsche3831.1%– 12.0%251,6140.8%– 17.7%242320Land Rover3471.0%– 42.5%202,0391.1%– 33.1%192021Cupra3200.9%+ 1.3%181,9811.0%+ 39.5%212622MG3200.9%+ 4.6%231,7680.9%+ 28.6%232423BYD2890.8%+ 51.3%261,3940.7%+ 81.0%272724Fiat2820.8%– 30.5%241,5290.8%– 1.0%252525Suzuki2680.8%– 44.5%211,9831.0%– 28.3%202126Polestar2340.7%+ 46.3%291,2550.6%+ 48.9%282827Seat2300.7%– 59.2%221,9181.0%– 37.9%222228Mazda2260.7%– 61.4%271,4180.7%– 54.9%261829Jeep2250.7%– 11.8%281,0810.6%+ 2.6%292930Lexus1540.4%+ 14.9%317000.4%+ 18.2%323131Honda1300.4%– 14.5%338370.4%– 14.2%303032Alfa Romeo1160.3%+ 54.7%307950.4%+ 55.6%313433Xpeng1130.3%+ 653.3%325170.3%+ 3131.3%334034Jaecoo700.2%new411290.1%new39 –35DS650.2%– 37.5%344170.2%– 27.6%343336Alpine630.2%+ 350.0%381950.1%+ 103.1%384337Leapmotor580.2%new352730.1%new364938KG Mobility410.1%– 66.1%363150.2%– 50.9%353239Smart360.1%– 30.8%402060.1%– 23.7%373540Omoda340.1%new391240.1%new406641Lynk & Co210.1%– 25.0%37890.0%– 45.1%423842Lancia190.1%+ 533.3%47790.0%+ 2533.3%455143Bentley180.1%+ 200.0%46590.0%+ 40.5%475344Ferrari160.0%+ 23.1%42950.0%+ 39.7%414245Forthing130.0%+ 44.4%50540.0%+ 10.2%494646Subaru120.0%– 69.2%43700.0%– 50.4%463947Lotus110.0%– 80.4%49820.0%– 48.4%433748Jaguar90.0%– 81.3%53460.0%– 82.1%523649BAIC90.0%+ 28.6%55430.0%– 14.0%544750DFSK90.0%+ 200.0%54320.0%+ 18.5%555251Aston Martin80.0%– 50.0%51480.0%+ 9.1%505052Tripod70.0%– 36.4%44560.0%– 18.8%484553Lamborghini70.0%– 22.2%45480.0%+ 2.1%514854Allied Vehicles70.0%+ 16.7%52310.0%– 18.4%565455Maserati50.0%– 68.8%48460.0%– 23.3%534456Rolls-Royce50.0%+ 400.0%56140.0%+ 16.7%595857SWM50.0%+ 400.0%60130.0%+ 160.0%616158Dongfeng40.0%new62220.0%new58 –59McLaren40.0%n/a –80.0%+ 60.0%655960Hongqi40.0%new6360.0%new67 –61Livan30.0%new58250.0%new576262Alpina30.0%+ 50.0%6470.0%– 36.4%666063API30.0%+ 200.0%6740.0%+ 33.3%687364Mitsubishi30.0%– 40.0%6640.0%– 84.0%705665B-Style & Flex-I-Trans20.0%n/a –100.0%n/a637266Ineos20.0%+ 0.0% –20.0%– 60.0%756567Caterham10.0%– 50.0%59130.0%+ 333.3%607168AMF10.0%– 66.7% –100.0%+ 233.3%626869Man10.0%+ 0.0% –40.0%+ 33.3%697070Secma10.0%n/a –20.0%n/a73 –71Donkervoort10.0%+ 0.0% –10.0%+ 0.0%777872Moke10.0%new –10.0%new78 –73Rimac10.0%n/a –10.0%n/a798274RUF10.0%n/a –10.0%+ 0.0%8083

Source: Febiac