The Renault Clio is up to #4 in Finland in May.

After edging into positive territory for the first time in 2025 in April, the Finnish new car market falls back in negative in May at -11.3% year-on-year to 6,700 registrations. The year-to-date volume is off -7.7% to 29,283. Toyota (-32.3%) holds onto the brands leadership with 15.2% share and despite a drastic year-on-year fall. Volkswagen (+23.6%) and Skoda (+22.2%) on the other hand are both in excellent shape and conclude the podium. Skoda even overtakes Volvo (-45.9%), in complete freefall this month, to rank #3 year-to-date also. Renault (+247.7%) is without contest the best performer of the month with sales more than tripling year-on-year. The French carmaker climbs to #7 and 4.6% share for the month vs. #13 and 2.2% so far this year. Ford (+58.5%) also impresses at #10. Below, notice Polestar (+213.3%), Porsche (+164.7%), Seat (+65.1%), Mitsubishi (+57.4%) and Cupra (+51.4%) all sporting fantastic results. On the other hand Tesla (-51%) and BYD (-83.6%) implode.

Model-wise, the Toyota Yaris (-31.8%) lodges its first monthly win in Finland since December 2022 but skids down, as do the Toyota Yaris Cross (-23.8%), still #1 year-to-date, and the Toyota Corolla (-41.5%). The Renault Clio surges from out of nowhere directly into 4th place, its best since December 2019 when it ranked #1. The VW ID.7 (+267.3%) continues to soar, becoming the brand’s best-seller in Finland at #5 with 2.9% share vs. #9 and 2% year-to-date. The Volvo XC60 (+20.7%) is solid at #7 while the new Skoda Elroq is down one spot on April to #8 but climbs to #17 year-to-date. The VW Taigo (+812.5%) lodges its first Top 10 finish since last November at #10.

Previous month: Finland April 2025: Toyota Yaris Cross takes control, Skoda Elroq up to #7

One year ago: Finland May 2024: Volvo EX30 best-seller

Full May 2025 Top 30 brands and Top 20 models below.

Finland May 2025 – brands:

PosBrandMay-25%/24Apr2025%/24PosFY241Toyota1,02115.2%– 32.3%14,45615.2%– 30.6%112Volkswagen91513.7%+ 23.6%23,49111.9%+ 38.2%243Skoda6129.1%+ 22.2%42,6639.1%– 6.8%334Volvo5778.6%– 45.9%32,6569.1%– 30.2%425Kia5498.2%– 0.9%52,2717.8%– 5.3%556Audi3194.8%+ 19.0%61,3284.5%+ 14.6%8117Renault3064.6%+ 247.7%126312.2%+ 170.8%13158BMW3054.6%– 6.2%81,4124.8%– 19.3%689Mercedes2854.3%– 39.6%71,3764.7%– 26.6%7610Ford2603.9%+ 58.5%91,1854.0%+ 53.1%101211Hyundai2603.9%– 10.0%101,0883.7%– 22.2%11912Nissan1762.6%– 37.4%111,2284.2%– 17.9%91013Tesla1492.2%– 51.0%166952.4%– 47.6%12714Seat1041.6%+ 65.1%301850.6%+ 71.3%262815Polestar941.4%+ 213.3%156152.1%+ 312.8%141616Peugeot791.2%– 34.2%134581.6%+ 52.2%151317Mitsubishi741.1%+ 57.4%172400.8%– 22.1%201918Suzuki661.0%– 21.4%223111.1%– 12.1%181819Mazda610.9%– 33.7%183421.2%+ 6.2%161720Cupra560.8%+ 51.4%212310.8%+ 65.0%212621Porsche450.7%+ 164.7%291940.7%+ 54.0%242522Lexus440.7%+ 12.8%252050.7%+ 10.2%232323Dacia430.6%– 27.1%243301.1%+ 30.4%172124Citroen400.6%– 48.1%143001.0%+ 29.3%192225Subaru390.6%– 26.4%191930.7%+ 14.9%252426Land Rover350.5%+ 0.0%231720.6%+ 25.5%282727MG320.5%+ 1500.0%202070.7%+ 10250.0%223128Mini310.5%+ 210.0%261020.3%+ 64.5%303229Opel270.4%– 60.9%271790.6%– 29.5%271430BYD110.2%– 83.6%281620.6%– 35.2%2920

Finland May 2025 – models:

PosModelMay-25%/24Apr2025%/24PosFY241Toyota Yaris3094.6%– 31.8%29483.2%– 31.4%242Toyota Yaris Cross2473.7%– 23.8%11,0053.4%– 28.2%123Toyota Corolla2423.6%– 41.5%57612.6%– 62.8%414Renault Clio2193.3%n/an/a3211.1%+ 872.7%24815VW ID.71912.9%+ 267.3%45932.0%+ 139.1%9226VW ID.41832.7%– 5.2%37262.5%+ 30.8%7117Volvo XC601812.7%+ 20.7%67412.5%+ 0.7%688Skoda Elroq1682.5%new74111.4%new17 –9Kia Ceed1562.3%– 14.3%105241.8%– 13.5%101010VW Taigo1462.2%+ 812.5%203531.2%+ 159.6%214611Skoda Enyaq1432.1%+ 15.3%86932.4%+ 36.4%8912Nissan Qashqai1281.9%– 29.3%98012.7%– 17.7%3713Toyota RAV41271.9%– 30.2%127512.6%+ 22.1%51214Tesla Model Y1211.8%– 32.8%n/a4621.6%– 50.3%13315VW Tiguan1121.7%+ 41.8%164911.7%+ 115.4%121816Kia Stonic991.5%+ 47.8%n/a3481.2%+ 16.0%222117VW Golf981.5%– 45.3%114421.5%+ 13.3%152018Kia EV3891.3%new154561.6%new1414619Volvo V60831.2%– 39.9%174201.4%– 35.3%161420Volvo EX40791.2%+ 243.5%133581.2%+ 1456.5%2042n/aSkoda Octavia751.1%– 59.7%184031.4%– 67.7%186n/aAudi Q4 e-Tron630.9%– 42.2%143691.3%– 19.6%1919n/aFord Focus630.9%+ 43.2%n/a3141.1%+ 47.4%2734n/aSkoda Superb620.9%+ 226.3%n/a3151.1%+ 65.8%2631n/aToyota C-HR560.8%– 36.4%n/a5091.7%– 10.5%1113n/aSkoda Kodiaq500.7%+ 100.0%n/a2991.0%+ 141.1%2830n/aVolvo EX30500.7%– 90.5%192901.0%– 71.0%295n/aBMW X1460.7%– 31.3%n/a2690.9%– 30.5%3026n/aPolestar 4430.6%newn/a3181.1%new2567n/aToyota bZ4x190.3%– 5.0%n/a3461.2%+ 203.5%2366

Source: AUT