Toyota Roomy sales are up 4-fold year-on-year in April.

It’s another strong month for new vehicle sales in Japan at +10.5% year-on-year to 342,876 units as year-ago volumes were impacted by production disruptions. The year-to-date tally after four month is up 13% to 1,628,227. Toyota (+12.1%) manages to beat its home market to climb to 32.9% share vs. 31% so far this year. Suzuki (+4.9%) returns to the 2nd spot it holds year-to-date, toppling Honda (-10.1%) in great difficulty. Daihatsu (+147%) recovers on devastated year-ago results, soaring past Nissan (-19%) to rank #4 year-to-date also. Isuzu (+19.3%) and Subaru (+18%) also shine further down the Top 10 but fall down the charts vs. March. Among foreign manufacturers, BMW (+42.2%), Mini (+40.2%) and Porsche (+27%) stand out.

In the regular cars ranking, Toyota spectacularly places 11 models in the Top 12. The Yaris/Cross (+10.8%) remains above the Corolla/Cross (-1.8%) in a reversal of 2024 results. The Sienta (-19.7%) stays at #3 while the Honda Freed (+69.9%) is the odd one out at #4. The Toyota Roomy (+339.5%), Raize (+59.7%), Aqua (+57.3%) and Prius (+49.2%) fare best, with the Noah (+18.4%) and Voxy (+12%) weaker but still above the market growth rate, an the Alphard (-4.8%) the only one in negative. Notice also the Suzuki Jimny Wagon (+128.4%), Mazda Roadster (+123.8%) and Toyota Land Cruiser W (+116.3%).

As for kei cars, the Honda N-BOX (-0.5%) is #1 again ahead of the Suzuki Spacia (+6.4%) and Daihatsu Tanto (+378.2%), reproducing the podium from last month, YTD and FY2024. The Suzuki Hustler (-6.4%) is 4th ahead of the Daihatsu Move (+2870.2%).

Previous month: Japan March 2025: Sales continue recovery at +10.7%

One year ago: Japan April 2024: Honda (+37.1%), Mitsubishi (+37.8%) defy market down -11.2%

Full April 2025 Top 50 All brands, Top 50 regular models and Top 30 All kei cars below.

Japan April 2025 – brands:

PosBrandApr-25%/24Mar2025%/24PosFY241Toyota112,67732.9%+ 12.1%1505,42231.0%+ 18.3%112Suzuki58,57317.1%+ 4.9%3259,61115.9%– 0.5%223Honda45,08213.1%– 10.1%2229,13714.1%– 2.1%334Daihatsu41,25812.0%+ 147.0%5173,84810.7%+ 182.5%455Nissan24,3567.1%– 19.0%4157,6939.7%– 11.4%546Mazda10,6753.1%+ 5.8%659,9593.7%+ 21.0%667Mitsubishi8,1312.4%– 1.0%841,3242.5%– 4.8%778Lexus7,9842.3%+ 7.6%1029,3571.8%– 6.1%999Subaru7,5632.2%+ 18.0%739,5202.4%+ 19.5%8810Isuzu4,8791.4%+ 19.3%925,6581.6%+ 27.1%101011Mercedes3,2020.9%– 0.3%1116,1971.0%– 2.7%111112Hino2,7110.8%– 10.9%1413,5720.8%+ 0.6%121213BMW2,5750.8%+ 42.2%1211,5330.7%+ 21.9%141314Mitsubishi Fuso2,2930.7%– 25.7%159,7950.6%– 13.9%151415Volkswagen1,9860.6%+ 17.6%1311,8610.7%+ 36.5%131516Audi1,7640.5%+ 11.3%167,0280.4%– 10.9%161617Mini1,4270.4%+ 40.2%176,1920.4%+ 20.4%171718Porsche7810.2%+ 27.0%204,0390.2%+ 28.4%192119UD Trucks7570.2%+ 49.0%184,3590.3%+ 41.5%181920Volvo7000.2%– 20.0%193,7540.2%– 14.7%201821Jeep6410.2%– 5.2%222,9270.2%+ 1.8%222022Land Rover5540.2%+ 12.6%213,2300.2%+ 8.2%212223Peugeot4790.1%+ 40.5%232,1310.1%+ 15.1%232324Fiat2280.1%– 17.4%261,1270.1%– 15.6%242525Citroen2040.1%– 4.2%259760.1%– 4.5%262626BYD1660.0%+ 147.8%277710.0%– 7.6%272727Ferrari1170.0%– 0.8%284520.0%– 3.8%282928Renault1070.0%– 62.2%241,1270.1%– 49.8%252429Hyundai820.0%+ 110.3%382140.0%– 27.2%333330Abarth680.0%– 28.4%303910.0%– 22.9%292831Lamborghini500.0%+ 4.2%332600.0%+ 10.6%323232Alfa Romeo490.0%– 31.0%322730.0%– 27.0%303133Maserati460.0%– 39.5%292650.0%– 36.0%313034Scania410.0%+ 0.0%351780.0%+ 24.5%353835Aston Martin410.0%– 18.0%401390.0%+ 3.7%393736Bentley330.0%+ 10.0%361420.0%– 9.6%383637DS320.0%– 8.6%371650.0%– 1.8%373938Alpina310.0%– 11.4%411000.0%– 37.5%434139Rolls-Royce260.0%– 36.6%421260.0%– 3.1%404240Ford240.0%+ 14.3%45670.0%+ 9.8%454541Chevrolet220.0%– 63.9%391200.0%– 47.4%413442McLaren210.0%– 19.2%43990.0%+ 45.6%444443Lotus180.0%– 37.9%441020.0%– 4.7%424344Jaguar160.0%– 27.3%311780.0%– 21.6%343545Cadillac160.0%– 11.1%341650.0%+ 11.5%364046Dodge100.0%+ 11.1%46380.0%– 2.6%464647Lancia20.0%+ 100.0%5560.0%+ 200.0%475048MG10.0%n/a4750.0%n/a485349Morgan10.0%+ 0.0%5130.0%– 40.0%524850Smart10.0%+ 0.0% –10.0%– 50.0%5656 –Others 3750.1%+ 91.3% –2,5690.2%+ 59.0% –  –

Japan April 2025 – regular models:

PosModelApr-25/24Mar2025/24PosFY241Toyota Yaris/Cross15,258+ 10.8%163,243+ 12.9%122Toyota Corolla/Cross12,737– 1.8%257,386– 2.9%213Toyota Sienta8,299– 19.7%341,082+ 8.6%334Honda Freed7,705+ 69.9%435,335+ 32.2%455Toyota Aqua7,284+ 57.3%730,816+ 76.1%8146Toyota Prius6,643+ 49.2%632,426– 3.2%667Toyota Noah6,458+ 18.4%928,268+ 17.0%9118Toyota Voxy6,400+ 12.0%1426,463+ 11.9%13109Toyota Alphard6,381– 4.8%1032,511+ 34.1%5810Toyota Raize5,999+ 59.7%1328,186+ 212.0%102011Toyota Roomy5,850+ 339.5%1227,385+ 338.0%121212Toyota Harrier4,610– 12.7%1523,206– 4.8%151313Nissan Serena4,566– 19.8%827,944– 0.9%11714Nissan Note4,470– 25.7%530,881– 17.1%7415Suzuki Jimny Wagon4,399+ 128.4%2312,774+ 30.5%212816Honda Vezel3,986– 48.6%1123,515– 25.6%14917Honda Fit3,867– 21.8%1618,779– 18.4%181618Suzuki Solio3,854– 7.9%1920,111– 1.2%161819Toyota Crown3,549– 18.3%1819,407– 13.5%171520Toyota Land Cruiser W3,431+ 116.3%2115,997+ 91.6%201921Honda StepWGN2,488– 50.5%1718,764– 24.1%191722Subaru Impreza2,212+ 23.2%2411,347+ 16.9%232523Toyota Vellfire2,140– 31.3%2710,953– 5.6%242324Suzuki Swift2,112– 28.4%319,790– 27.8%252225Honda Civic2,109+ 92.8%288,329+ 45.4%333626Lexus LBX2,068+ 11.4%367,855+ 11.9%343227Toyota RAV42,037– 23.2%349,119– 13.0%292628Mazda MX-5 (Roadster)1,918+ 123.8%41n/an/an/a4329Lexus NX350H1,892+ 76.2%358,614+ 79.8%323530Honda ZR-V1,859– 41.5%329,213– 41.2%282131Honda WR-V1,836– 18.0%2012,757+ 188.4%222732Mitsubishi Delica D51,829+ 75.0%308,983+ 43.0%303333Mazda21,696– 21.2%268,931+ 45.5%313134Subaru Forester1,564– 1.0%229,651+ 49.6%272935Suzuki Fronx1,465new336,990new36n/a36Mazda CX-51,122– 3.4%259,655+ 58.9%263437Subaru Levorg1,097– 26.8%375,681– 45.5%373038Daihatsu Rocky992+ 448.1%455,484+ 317.7%384239Subaru Legacy972+ 142.4%444,772n/a41n/a40Mazda3897+ 4.2%434,880+ 15.3%404141Nissan Fairlady Z792+ 270.1%39n/an/an/an/a42Mazda CX-30732– 14.4%385,319+ 10.8%393843Toyota Hiace W732– 10.9%n/an/an/an/a4944Nissan X-Trail710– 70.3%297,816– 47.8%352445Suzuki Xbee690– 25.6%493,649– 24.5%423946Mazda CX-3670+ 41.4%n/an/an/an/a4747Toyota 86645+ 97.2%n/an/an/an/a4448Lexus LM500H641+ 74.7%n/an/an/an/an/a49Honda Odyssey631– 22.8%483,487– 19.3%434050Mazda CX-60578+ 22.2%40n/an/an/a50

Japan April 2025 – kei cars:

PosModelApr-25/24Mar2025/24PosFY241Honda N-BOX14,868– 0.5%173,712+ 6.4%112Suzuki Spacia13,336+ 6.4%260,399+ 6.4%223Daihatsu Tanto8,923+ 378.2%345,316+ 369.1%334Suzuki Hustler7,029– 6.4%531,721– 10.2%545Daihatsu Move6,683+ 2870.2%432,686+ 593.5%4116Suzuki WagonR6,128– 0.0%725,554– 13.3%757Suzuki Alto4,786– 19.5%1320,797– 18.2%878Daihatsu Mira4,786+ 42.4%820,264+ 89.3%10109Suzuki Jimny4,578+ 47.9%1218,905+ 37.4%111210Mitsubishi Delica Mini/eK4,325– 13.4%1018,333– 24.7%12811Daihatsu Taft4,088+ 585.9%920,389+ 397.5%91312Nissan Roox3,944+ 1.1%625,966– 6.0%6613Nissan Dayz2,548– 8.8%1116,374– 15.3%13914Honda N-WGN2,229+ 6.6%149,622– 14.3%141415Suzuki Every Wagon1,661+ 18.9%157,129+ 30.0%151616Honda N-ONE1,274– 0.2%185,137– 16.0%181717Mazda Flair Wagon931– 12.0%175,522– 5.8%171818Toyota Pixis788+ 69.5%192,858+ 53.8%192119Nissan Sakura721– 20.8%166,778– 25.2%161520Mazda Flair Crossover441– 27.9%202,532– 13.8%201921Nissan Clipper Rio417+ 4.8%212,442+ 14.1%212022Daihatsu Copen337+ 1148.1%231,436+ 857.3%232523Subaru Chiffon307+ 108.8%221,915+ 437.9%222324Mazda Carol245– 19.9%241,202– 13.7%242225Mazda Flair  209+ 2.5%26904– 27.6%262426Subaru Pleo191+ 80.2%25935+ 105.0%252727Mitsubishi eK Cross EV82+ 22.4%27729– 23.0%272628Toyota Copen GR Sport74+ 335.3%29303+ 161.2%292929Mazda Scrum Wagon71– 22.0%28439+ 12.3%282830Mitsubishi Town Box38+ 46.2%30227+ 41.0%3030

Sources: JADA, JMVA, JAIA