The Dacia Duster breaks into the Icelandic Top 10 for its first month of sales.

1,447 new cars hit Icelandic roads in April, a shy 6.2% improvement. Year-to-date it’s 3,704 vehicles that left dealerships, a 34.8% surge on devastated year-ago volumes. Kia (+83.7%) is back to #1 for the second time this year after last January with a gargantuan 22.6% share, cementing its YTD lead at 18.3% of the market, Toyota (+134.4%) comes second ahead of Dacia (-35.2%) and Hyundai (-45.6%) both falling sharply. Skoda (+46.3%) is up one spot on March to #5 while Tesla (+226.1%) drops from #1 last month to #6 but registers a spectacular year-on-year surge. Mercedes (+34.3%) and Land Rover (+30.6%) also beat the market in the remainder of the Top 10.

Over the models charts, the Kia Sportage is a distant leader with 11.5% share but stays at #2 year-to-date. The Dacia Duster repeats at #2 while the Tesla Model Y is down to #3 but holds onto the YTD top spot, it ranked #2 over the Full Year 2024. Excellent scores for the Hyundai Tucson, Skoda Kamiq and Toyota Yaris. The Land Rover Defender is back inside the Top 10 for the first time since February 2024. But the biggest surprise of the month is the 10th spot of the Dacia Bigster for its very first month of sales. This obviously marks the nameplate’s first ever Top 10 finish anywhere in the world.

Previous month: Iceland March 2025: Tesla and Model Y back in charge

One year ago: Iceland April 2024: Dacia Duster ultra dominant, Hyundai #1 brand

Full April 2025 Top 36 All brands and Top 20 models below.

Iceland April 2025 – brands:

PosBrandMar-25%/24Feb2025%/24PosFY241Kia32722.6%+ 83.7%267618.3%+ 133.1%122Toyota21815.1%+ 134.4%347112.7%+ 50.5%213Dacia1389.5%– 35.2%52256.1%– 36.3%544Hyundai1359.3%– 45.6%112506.7%– 27.5%435Skoda1208.3%+ 46.3%62135.8%+ 66.4%666Tesla755.2%+ 226.1%139810.7%+ 261.8%357Land Rover644.4%+ 30.6%81433.9%+ 2.9%888Mercedes473.2%+ 34.3%121293.5%+ 21.7%10119Suzuki453.1%– 47.7%41794.8%+ 98.9%7910Volvo433.0%+ 2.4%91233.3%+ 18.3%11711Nissan372.6%+ 68.2%71293.5%+ 92.5%91212BYD362.5%n/a17661.8%+ 1000.0%132113Xpeng251.7%new10762.1%new123014Volkswagen231.6%– 66.7%19521.4%– 57.4%161315Audi201.4%+ 900.0%13601.6%+ 140.0%141916Peugeot 151.0%+ 7.1%16481.3%+ 118.2%182317Ford130.9%+ 30.0%18421.1%+ 55.6%201518FAW Hongqi110.8%n/a25200.5%+ 900.0%284519Benimar110.8%+ 10.0%29150.4%+ 0.0%293220BMW100.7%+ 100.0%15481.3%+ 26.3%171621Lexus80.6%+ 0.0%21441.2%+ 120.0%192622Honda80.6%– 33.3%22330.9%+ 50.0%221423Renault70.5%+ 16.7%20340.9%– 19.0%211724Mitsubishi70.5%n/a3790.2%+ 80.0%322525KG Mobility/Ssangyong60.4%+ 20.0%24250.7%+ 66.7%261826Mazda50.3%– 90.9%14591.6%– 35.2%151027Porsche40.3%– 20.0%28270.7%+ 80.0%242728MG40.3%– 42.9%32120.3%– 20.0%302829Polestar30.2%– 25.0%23250.7%+ 47.1%252430Subaru30.2%– 40.0%27210.6%– 53.3%272231Jeep20.1%– 50.0%26290.8%– 17.1%232032Mini20.1%+ 100.0%3360.2%+ 50.0%344433Opel10.1%+ 0.0%30100.3%+ 100.0%313334Smart10.1%– 66.7%3170.2%– 53.3%332935Citroen10.1%– 50.0%3430.1%– 66.7%353536Randger10.1%n/a3530.1%n/a3648

Iceland April 2025 – models:

PosModelApr-25%Mar2025%PosFY241Kia Sportage16711.5%42817.6%242Dacia Duster825.7%21684.5%313Tesla Model Y745.1%13359.0%124Hyundai Tucson584.0%n/a872.3%885Skoda Kodiaq493.4%81022.8%6156Skoda Kamiq493.4%23601.6%16n/a7Toyota Yaris  483.3%24812.2%11108Kia Sorento473.2%12892.4%799Land Rover Defender473.2%14762.1%121710Dacia Bigster453.1% –451.2%20 –11Toyota RAV4443.0%71303.5%4512Kia Ceed402.8%5852.3%91213Hyundai i10322.2%n/a481.3%19714Suzuki Vitara312.1%3852.3%101815Kia EV3292.0%61092.9%5n/a16Hyundai i20261.8%n/a421.1%21617Kia Picanto241.7%18381.0%231918Toyota bZ4X231.6%13551.5%18n/a19Nissan Qashqai221.5%n/a762.1%132220Toyota Land Cruiser211.5%n/a561.5%173

Source: Manufacturers