GWM is the third best-selling brand in Ecuador in March, helped by the Poer pickup.

The Ecuadorian new car market collapses -32.9% year-on-year in March to just 9,055 units, keeping in mind March 2024 was artificially boosted by pulled forward sales before the introduction of a new 15% tax. The Q1 volume stands at 25,632, off -19.8% year-on-year and the weakest Q1 result since 2020 (24,830). Kia (-23.5%) brilliantly repeats at #1 with 17.4% share, consolidating its YTD domination at 16.5% of the market. Leader for the past 30 years, Chevrolet (-44.1%) is relegated to 2nd place with 15.6% share and 15.3% so far this year. GWM (+30.4%) defies the crumbling market and advances three spots on last month to land on the podium’s third step. It overtakes Hyundai (-26.2%), Toyota (-46.8%) and Chery (-26%). BYD (+70.5%), Mitsubishi (+45%), Sinotruk (+14.7%) Dongfeng (+10.3%) shine below.

Model-wise, the Kia Soluto threepeats at #1 while the Chevrolet D-Max rallies back up one spot on February to #2. It however lags significantly behind the Soluto year-to-date at 5.5% share vs. 7.2%. The GWM Poer is up to #3 ahead of the Kia Sonet and Chevrolet Groove. Notice also the GWM Wingle at #9.

Previous month: Ecuador February 2025: Kia Soluto and Chevy Groove beat D-Max is slowest market in 7 years

Previous year: Ecuador Full Year 2024: Chevrolet celebrates 30 straight years at #1 

Full March 2025 Top 20 brands and Top 10 models below.

Ecuador March 2025 – brands:

PosBrandMar-25%/24Feb2025%/24PosFY241Kia1,57617.4%– 23.5%14,22216.5%– 10.9%122Chevrolet1,41215.6%– 44.1%23,91615.3%– 36.0%213GWM6016.6%+ 30.4%61,2965.1%+ 39.2%584Hyundai5516.1%– 26.2%31,6016.2%– 3.3%345Toyota5115.6%– 46.8%41,4215.5%– 34.2%436Chery4094.5%– 26.0%51,2384.8%– 15.8%657Renault3503.9%– 23.9%79883.9%– 12.5%878Suzuki3183.5%– 46.2%81,0083.9%– 24.6%769Mazda2302.5%– 15.1%116642.6%– 9.5%111410JAC2252.5%– 31.4%96982.7%– 14.5%9911Dongfeng2152.4%+ 10.3%136092.4%+ 30.1%121612Hino2102.3%– 18.0%106802.7%+ 9.7%101313DFSK2072.3%– 44.1%145272.1%– 24.4%141014Sinotruk1872.1%+ 14.7%125662.2%+ 34.1%131715Volkswagen1872.1%– 54.8%155212.0%– 48.9%151116Mitsubishi1581.7%+ 45.0%n/a3371.3%+ 33.7%19n/a17Shineray1371.5%– 69.8%183831.5%– 55.4%181518Nissan1191.3%– 66.2%193861.5%– 59.8%171219BYD1041.1%+ 70.5%163901.5%+ 122.9%16n/a20Foton991.1%– 37.7%203111.2%– 17.5%20n/a

Ecuador March 2025 – models:

PosModelMar-25%Feb2025%PosFY241Kia Soluto7117.9%11,8517.2%122Chevrolet D-Max5986.6%31,4055.5%213GWM Poer3974.4%57773.0%564Kia Sonet2953.3%48043.1%445Chevrolet Groove2833.1%28633.4%336Kia Sportage2172.4%65522.2%777Hyundai Tucson2062.3%75562.2%6n/a8Kia Seltos1912.1%85152.0%899GWM Wingle1441.6%93501.4%n/an/a10Toyota Hilux1251.4%n/a3221.3%n/an/an/aHyundai Grand i101161.3%103501.4%n/an/an/aChevrolet Joy Black1001.1%n/a2961.2%n/a5n/aJAC HFC 1037941.0%n/a2761.1%n/an/an/aChery Arrizo820.9%n/a2330.9%n/an/an/aSuzuki Swift780.9%n/a2751.1%n/a10

Source: AEADE