Fiat is the most popular carmaker in Uruguay in March.

5,804 new cars hit Uruguayan roads in March, a splendid 25.2% year-on-year improvement. The Q1 tally is up 14.8% to 15,477 units. Fiat (+44.9%) vastly outpaces the market and lodges a third consecutive month in pole position at 14.8% share. Leader over the Full Year 2024, Chevrolet (+8.1%) is stuck in 2nd place this year. Suzuki (+45.6%) advances two spots on February to #3, distancing Renault (+4.8%) and Hyundai (+35.5%). BYD sports another terrific performance at +72.2% year-on-year but drops from a record third place and 10% share last month to #6 and 7.9%. The Chinese carmaker ranks #4 with 8.2% share year-to-date (+150.5%). Chery (+181%) and Volkswagen (+40%) also impress in the remainder of the Top 10. Newcomer Omoda is up 16 ranks on last month to #15 while GWM (+387.5%), Geely (+178.3%) and JAC (+92%) stand out further down.

Previous month: Uruguay February 2025: BYD (+266%) up to 10% share

One year ago: Uruguay March 2024: Chevrolet #1, Renault (+24.5%), BYD (+212.9%) shine

Full March 2025 Top 58 All brands ranking below.

Uruguay March 2025 – brands:

PosBrandMar-25%/24Feb2025%/24PosFY241Fiat85914.8%+ 44.9%12,75517.8%+ 41.8%122Chevrolet68111.7%+ 8.1%21,74111.2%– 23.8%213Suzuki4928.5%+ 45.6%51,1127.2%+ 15.0%7104Renault4858.4%+ 4.8%41,3508.7%+ 31.7%335Hyundai4858.4%+ 35.5%71,1697.6%+ 16.0%666BYD4587.9%+ 72.2%31,2758.2%+ 150.5%457Volkswagen4277.4%+ 40.0%61,2588.1%+ 24.3%548Nissan2554.4%– 2.7%95663.7%– 20.8%879Citroen2003.4%– 26.7%114723.0%– 30.9%9810Chery1773.0%+ 181.0%123762.4%+ 67.9%121311Peugeot1702.9%– 42.8%84142.7%– 43.1%101212Toyota1332.3%– 28.5%103872.5%– 30.9%111113Dongfeng1212.1%n/a142011.3%+ 548.4%141514Jetour841.4%+ 37.7%152241.4%+ 21.1%13915Omoda681.2%new311210.8%new201816Geely641.1%+ 178.3%131951.3%+ 121.6%151417Honda510.9%– 1.9%171691.1%+ 20.7%161618JAC480.8%+ 92.0%211240.8%+ 90.8%173319BMW440.8%– 15.4%241220.8%– 6.9%191720Jeep390.7%– 4.9%191160.7%+ 20.8%212121GWM390.7%+ 387.5%26880.6%+ 69.2%253122DFSK350.6%– 30.0%181230.8%– 12.8%181923Ford350.6%– 23.9%201010.7%– 24.6%232224JMC350.6%+ 600.0%23780.5%+ 680.0%272825Foton310.5%+ 933.3%221040.7%+ 1633.3%222026Karry270.5%+ 3.8%25810.5%– 11.0%262527BAW270.5%new33500.3%new333528Ram240.4%+ 50.0%27680.4%+ 106.1%282729Audi220.4%+ 15.8%34560.4%– 12.5%304530Changan200.3%– 37.5%29540.3%– 50.0%313431Mercedes190.3%– 24.0%28680.4%– 20.9%292932Kia190.3%n/a32530.3%+ 783.3%323033Mazda160.3%+ 77.8%38400.3%+ 37.9%353234MG160.3%+ 300.0%35300.2%– 3.2%364135Bestune110.2%+ 175.0%37400.3%+ 566.7%342336Volvo100.2%+ 0.0%30280.2%+ 33.3%373937GAC80.1%#DIV/0!44230.1%#DIV/0!404238Jaecoo80.1%new43160.1%new455839Deepal60.1%new36280.2%new385140Zeekr60.1%new42180.1%new444841Mini50.1%– 28.6%40210.1%+ 40.0%414042Subaru50.1%+ 0.0%46210.1%– 47.5%423743Geely Riddara50.1%+ 150.0%41200.1%+ 900.0%433644Maxus50.1%– 37.5%47160.1%– 20.0%465045Opel40.1%+ 300.0%5180.1%+ 166.7%505746Lynk & Co30.1%new45130.1%new475347Haval30.1%n/a5370.0%+ 600.0%514448LMI30.1%+ 200.0% –30.0%+ 200.0%575549Mitsubishi20.0%– 66.7%39230.1%+ 15.0%39 –50Land Rover20.0%+ 100.0%5060.0%+ 100.0%524651Iveco20.0%n/a5460.0%+ 200.0%53 –52Leapmotor20.0%– 71.4%5530.0%– 66.7%564953Kaiyi20.0%new –20.0%new616754Maple20.0%new –20.0%new627255Farizon10.0%new4890.1%new482656Voltbike10.0%new4980.1%new495657Tesla10.0%– 90.9%5620.0%– 81.8%594758Today Sunshine10.0%– 66.7%5720.0%– 33.3%6052

Source: Autodata