Chevrolet Silverado sales are up 13.1% over Q1.

According to local consultancy Desrosiers Automotive, the Canadian new car market sports a very decent +11.4% year-on-year lift in March to 185,000 units, the best March result since 2018. The SAAR comes it an 2.02 million vs. 1.74 million in March 2025. Light trucks amounted to 88.1% of the market and passenger cars at 11.9%. Q1 volumes are up 3.7% to 431,000 sales. April will bring more disruption, with US tariffs coming into place and the carbon tax gone. 

In the OEM ranking over Q1, General Motors sails away with over 74,000 units, up a fantastic 17.3% as it is also the case in the neighbouring USA. Ford edges up 1.8% on revised Q1 2024 figures to a little less than 62,000 units, followed by Hyundai-Kia (+4.4%) overtaking Toyota Motor (-11.2%) in trouble. Nissan/Mitsubishi (+0.2%) is stable, while Honda Canada is strong at +8.9%) and Stellantis freefalls at -18.2%.

Brand-wise, Ford (+1.9%) posts a measured gain over revised 2024 sales data, distancing Toyota (-15%), skidding. Chevrolet (+14.8%), Hyundai (+11.4%) and Honda (+9.9%) are all very dynamic and round out the Top 5. Nissan (+3.8%) matches the overall growth rate, with GMC (+8.2%) the only additional carmaker to beat the market. There’s a few further down though, including Chrysler (+68.5%), Cadillac (+63.5%), Tesla (+49.3%, a remarkable score), Mazda (+21.5%) and Lexus (+17.6%). Note Ram down -29.1% and Jeep at -24.1%.

Looking at the models charts, the Ford F-Series (+8.1%) is solid at the top, unlike the Toyota RAV4 (-15.1%) properly imploding but staying at #2. The GMC Sierra (+10.5%) repeats at #3 ahead of a soaring Chevrolet Silverado (+13.1%) gaining two spots on its Full Year 2024 ranking to #4. The Honda CR-V (+9.5%) continues at #5 while the Nissan Rogue (-11%) is in difficulty but ascends to #6, benefiting from the collapse of the Ram Pickup (-38%). The Nissan Kicks/Kicks Play (+169.3%) burst into the Top 10 at #8, with the Hyundai Tucson (+32%) doing the same at #9.

Previous month: Canada February 2025: Hyundai, Mazda, Lexus defy market down -8.2%

One year ago: Canada March/Q1 2024: Toyota overtakes Ford to #1 brand, Subaru, Honda stand out

Full Q1 2025 Top 15 OEM, Top 46 All brands and Top 310 All models below.

Canada Q1 2025 – OEMs:

PosOEMQ1 2025/24Q1 2024FY241General Motors74,005+ 17.3%63,10312Ford Motor Co.61,637+ 1.8%60,54323Hyundai-Kia52,529+ 4.4%50,30544Toyota Motor Co.50,835– 11.2%57,26635Nissan/Mitsubishi38,539+ 0.2%38,46856Honda Canada32,925+ 8.9%30,23567Stellantis26,466– 18.2%32,37278Volkswagen Group25,884+ 4.7%24,72889Subaru18,185+ 2.6%17,7231010Mazda16,538+ 21.5%13,615911Tesla (est)10,075+ 49.3%6,7501112Mercedes-Benz Canada8,607+ 12.8%7,6321313BMW Group7,356+ 9.6%6,7091214JLR2,637+ 5.4%2,5021515Volvo Cars Canada2,631+ 0.2%2,62614

Canada Q1 2025 – brands:

PosBrandQ1 2025/24Q1 2024FY241Ford59,538+ 1.9%58,44812Toyota43,138– 15.0%50,72223Chevrolet36,076+ 14.8%31,41934Hyundai30,678+ 11.4%27,53245Honda30,299+ 9.9%27,57956Nissan29,124+ 3.8%28,04877GMC25,734+ 8.2%23,77468Kia20,281– 4.4%21,22189Subaru18,185+ 2.6%17,7231110Volkswagen18,006+ 3.0%17,482911Mazda16,538+ 21.5%13,6151012Ram11,659– 29.1%16,4451213Tesla (est)10,075+ 49.3%6,7501314Mercedes8,607+ 12.8%7,6321615Jeep8,363– 24.1%11,0161416Mitsubishi8,164– 8.5%8,9211517Lexus7,697+ 17.6%6,5441918Buick7,094+ 44.1%4,9242019BMW6,449+ 13.5%5,6821820Audi5,889+ 8.5%5,4281721Cadillac4,881+ 63.5%2,9862122Dodge2,844– 4.8%2,9882223Volvo2,631+ 0.2%2,6262324Acura2,626– 1.1%2,6562425Chrysler2,565+ 68.5%1,5222526Land Rover2,381+ 11.6%2,1342827Lincoln2,099+ 0.2%2,0952728Porsche1,814+ 9.4%1,6582629Genesis1,570+ 1.2%1,5522930Infiniti1,251– 16.5%1,4993031Polestar1,050+ 90.9%5503232Mini859– 12.1%9773133Fiat757+ 12516.7%63334Vinfast315+ 57.5%2003635Rivian300+ 400.0%604136Jaguar256– 32.3%3783437BrightDrop220new03838Lucid200+ 100.0%1004039Alfa Romeo166– 24.5%2203540Maserati112– 36.0%1753741Lamborghini105+ 5.0%1003942Ferrari87+ 19.2%734243Bentley70+ 16.7%604344Rolls-Royce48– 4.0%504445McLaren40+ 33.3%304546Karma4+ 100.0%246

Canada Q1 2025 – models:

PosModelQ1 2025/24Q1 2024FY241Ford F-Series31,173+ 8.1%28,83912Toyota RAV417,312– 15.1%20,39723GMC Sierra16,100+ 10.5%14,57434Chevrolet Silverado14,752+ 13.1%13,04265Honda CR-V13,804+ 9.5%12,60656Nissan Rogue9,965– 11.0%11,19777Ram Pick-up9,903– 38.0%15,96048Nissan Kicks/Kicks Play9,525+ 169.3%3,537169Hyundai Tucson8,234+ 32.0%6,2391110Honda Civic7,279+ 9.8%6,631811Subaru Crosstrek7,097+ 0.1%7,0911312Ford Escape6,375– 10.2%7,096913Subaru Forester5,765+ 29.8%4,4423014Chevrolet Equinox5,746+ 77.0%3,2471215Hyundai Kona5,683– 28.1%7,9041016Hyundai Elantra5,340+ 21.0%4,4141917Toyota Corolla5,152– 20.1%6,4481418VW Taos5,101+ 7.5%4,7452019Mazda CX-55,088+ 4.8%4,8531520Tesla Model Y (est)4,700+ 95.8%2,4001821Ford Transit 4,552+ 19.4%3,8132122Kia Sportage4,501– 10.5%5,0312623Ford Bronco Sport4,406+ 3.0%4,2762224Mitsubishi Outlander4,295– 22.1%5,5101725Toyota Corolla Cross4,110+ 10.0%3,7352726Chevrolet Trax4,076+ 9.3%3,7292927Tesla Model 3 (est)4,000+ 6.7%3,7502328Kia Seltos3,676– 34.4%5,6002429Honda HR-V3,653+ 2.0%3,5823230Kia Sorento3,625+ 127.8%1,5914631Toyota Tundra3,427+ 8.2%3,1673132Kia K43,285new 16333Mazda CX-503,222+ 67.4%1,9254534Nissan Sentra3,215+ 44.2%2,2293935GMC Terrain3,195– 32.0%4,7012836Hyundai Santa Fe3,107+ 80.3%1,7234137VW Tiguan3,095– 20.3%3,8852538Mazda CX-303,077– 5.3%3,2483339Buick Envision3,038+ 111.9%1,4348040VW Jetta2,858+ 51.9%1,8813841Lexus NX2,840+ 30.0%2,1845942Jeep Wrangler2,821– 23.0%3,6633443Hyundai Venue2,747+ 1.9%2,6964244Toyota Tacoma2,732+ 171.6%1,0064745Ford Explorer2,572+ 7.2%2,4004046VW Atlas2,488+ 23.3%2,0184947Mazda32,442+ 15.3%2,1185248Hyundai Ioniq 52,351+ 45.8%1,6133549Jeep Grand Cherokee2,341– 28.8%3,2903650Ford Bronco  2,338– 5.0%2,4625451Chevrolet Trailblazer2,336– 10.2%2,6005052Jeep Compass2,327+ 5.9%2,1986053Toyota Sienna2,298– 4.2%2,3983754Subaru Outback2,291– 33.3%3,4354355Audi Q52,290+ 69.3%1,3534456Lexus RX2,263+ 9.3%2,0715157Ford Mustang Mach-E2,069– 20.6%2,6074858Dodge Durango2,051+ 40.7%1,4585759Honda Pilot1,974+ 24.6%1,5847160VW ID.41,929– 17.4%2,3346261Hyundai Palisade1,922+ 39.3%1,3806562Chevrolet Colorado1,912+ 94.3%9846363Mercedes GLC1,894+ 15.8%1,6367464Chevrolet Traverse1,868+ 59.7%1,1709065Ford Maverick1,859+ 9.9%1,6926466Mazda CX-901,817+ 42.5%1,2756667Mercedes Sprinter1,794+ 45.9%1,2308368Ram ProMaster Van1,756+ 262.8%4848569Toyota Grand Highlander1,743– 2.6%1,7909170GMC Canyon1,664+ 78.0%9357671Buick Encore GX1,655+ 2.4%1,6176972Mercedes GLE1,621+ 2.0%1,5898173Buick Envista1,545+ 14.4%1,3507774Mitsubishi RVR1,527– 9.8%1,6937075BMW X11,503+ 90.5%78910976Chrysler Grand Caravan1,417+ 132.7%6099577Toyota Highlander1,402– 19.8%1,7485878Toyota Land Cruiser1,373+ 1125.9%11214679Kia Niro1,366– 8.9%1,5007580Chevrolet Blazer1,345– 12.3%1,5335581Kia Carnival1,339+ 41.8%94410082GMC Acadia1,334+ 108.1%64112083Mitsubishi Eclipse Cross1,334+ 6.5%1,2538984Nissan Murano1,286+ 18.3%1,08712285Ford Ranger1,285+ 12.8%1,1398886GMC Yukon1,253+ 5.1%1,1929387Nissan Versa1,246– 1.7%1,26713788Nissan Pathfinder1,239– 31.9%1,8197389VW Atlas Cross Sport1,236+ 46.4%84410590Acura RDX1,227– 6.6%1,3148291Chevrolet Tahoe1,213+ 18.2%1,02610292Chevrolet Express1,175+ 51.6%7758693Toyota Camry1,172– 64.8%3,3255394Audi Q31,167– 22.5%1,5056795Chrysler Pacifica1,126+ 44.0%7828796VW Golf/GTI1,116– 37.1%1,7756897BMW X31,093– 16.8%1,3137298BMW X51,084+ 22.8%8839999Acura MDX1,063+ 3.3%1,029106100Honda Odyssey1,041+ 24.2%83896101Cadillac XT41,015+ 31.5%772101102Mitsubishi Mirage1,008+ 116.8%465129103Genesis GV701,007+ 2.7%981103104Toyota Prius970– 46.9%1,82884105Subaru Solterra927+ 47.4%629145106GMC Savana902+ 38.6%651112107Ford Mustang901– 0.2%903110108Honda Accord864+ 17.1%738126109Buick Enclave856+ 63.7%523156110GMC Yukon XL848– 4.7%890124111Honda Ridgeline848– 13.2%977116112Kia Telluride845+ 34.8%627118113Volvo XC90837+ 60.3%522142114Ford Expedition807+ 14.6%704115115Ford E-Series801+ 33.3%601123116Lexus UX801+ 11.9%716127117Nissan Ariya792+ 68.5%470108118Mazda CX-70785new 125119Lincoln Nautilus784– 4.2%818139120Volvo XC40770– 3.9%801117121Land Rover Defender759– 4.9%798133122Polestar 2750+ 36.4%550140123Tesla Cybertruck est)750new 234124Fiat 500749n/a187125Nissan Frontier728+ 87.1%389141126Cadillac Lyriq720+ 123.6%322113127Volvo XC60711– 19.8%88794128Subaru Ascent710+ 20.3%590134129Infiniti QX60707– 3.9%736119130Chevrolet Suburban704+ 4.1%676147131Cadillac XT5703+ 10.7%635130132Nissan Altima691+ 93.6%357180133Porsche Macan683+ 1.8%671111134Kia EV9671+ 76.1%38198135Chevrolet Corvette658+ 98.8%331132136Mercedes G Class/GLS634+ 6.7%594151137Cadillac Escalade617+ 33.5%462166138Lexus TX617– 11.1%694153139Cadillac Optiq615new0 –140Lincoln Corsair601+ 0.3%599144141Hyundai Santa Cruz595– 14.6%697143142Range Rover Sport592+ 101.4%294164143Kia Soul591+ 6.5%555162144Toyota Crown Signia578new 223145Subaru Impreza575– 23.1%748121146Subaru WRX572– 7.0%615131147Porsche Cayenne565+ 17.0%483128148Dodge Hornet551+ 35.0%408148149Audi A5546+ 67.0%327135150Mercedes GLA528+ 249.7%151172151Hyundai Sonata506+ 185.9%177155152Honda Passport500– 19.6%622136153Lincoln Aviator497+ 11.9%444169154Range Rover   471– 23.0%612167155Audi Q7470+ 127.1%207173156Mini Countryman432+ 11.9%386160157BMW i4428+ 16.6%367150158Mini Cooper427– 27.7%591154159Jeep Wagoneer420– 19.7%523190160Ford Edge400– 77.9%1,81156161BMW X2392+ 224.0%121184162Tesla Model X (est)375– 6.3%400165163Kia EV6358– 74.9%1,42879164Mercedes A Class/CLA357+ 58.0%226158165Genesis GV80356+ 64.8%216177166Lexus GX352+ 4300.0%8220167Honda Prologue336new 231168Mercedes GLB326– 0.3%327175169Mercedes C Class325– 26.3%441159170Toyota bZ4X324– 74.5%1,26978171Audi Q6 e-Tron319new271172Mercedes CLE316new228173Lexus IS311– 8.0%338170174BMW 4-Series306+ 0.3%305161175Cadillac XT6302– 5.9%321181176Polestar 3300new259177Vinfast VF8300+ 50.0%200212178Cadillac Escalade IQ293new –179Cadillac Escalade ESV292+ 28.1%228201180Jeep Gladiator283– 58.9%688149181Porsche 911272– 15.3%321152182Audi Q8266+ 15.7%230186183BMW 3-Series260– 47.9%499157184Chevrolet Malibu257– 78.0%1,16697185Lexus LX257+ 64.7%156221186Infiniti QX80255+ 61.4%158204187Mercedes E Class255– 36.9%404188188GMC Hummer252+ 88.1%134203189Tesla Model S (est)250+ 25.0%200179190Subaru BRZ247+ 76.4%140218191Range Rover Evoque230+ 111.0%109209192Nissan Armada227+ 24.0%183236193Range Rover Velar221+ 59.0%139215194BrightDrop Zevo 400/600220new240195BMW iX219– 15.4%259182196Dodge Charger219– 35.6%340207197Lincoln Navigator217– 7.3%234198198BMW X6212+ 1.9%208192199Cadillac CT5209+ 41.2%148206200Audi A3208– 45.7%383185201Mercedes EQE SUV207+ 155.6%81195202Audi Q4 e-Tron203– 68.5%644104203Jaguar F-Pace201– 34.1%305199204Lucid Air200+ 100.0%100242205Rivian R1S200+ 300.0%50269206Hyundai Ioniq 6193– 72.0%689138207BMW 2 Series187– 29.4%265174208BMW 5-Series187+ 187.7%65237209GMC Hummer Pickup186+ 232.1%56224210VW ID.Buzz183new282211Infiniti QX50171– 35.2%264217212Audi A6169+ 29.0%131226213BMW X7169– 6.6%181205214Nissan Z167+ 187.9%58251215Acura Integra162+ 45.9%111210216Toyota Sequoia161– 3.0%166196217Toyota 86160+ 79.8%89216218Lexus ES157– 24.5%208193219BMW X4145– 39.8%241191220Jeep Grand Wagoneer142– 7.2%153229221Volvo EX30140new200222Audi A4130– 54.7%287168223Acura TLX124– 37.7%199211224Genesis G70120– 52.0%250214225Cadillac CT4115+ 17.3%98241226BMW i5104+ 85.7%56244227Rivian R1T100+ 233.3%30270228Toyota Crown100– 63.2%272219229Mazda MX-5 Miata97– 4.0%101194230Toyota Supra97+ 38.6%70250231Mercedes EQB90– 52.1%188183232Mercedes S Class90– 2.2%92246233Porsche Panamera90+ 76.5%51260234Volvo S60/V6090– 57.1%210202235Mercedes AMG GT86+ 91.1%45252236Maserati Grecale81– 32.5%120239237Porsche Boxster76+ 38.2%55238238Ferrari car75+ 2.7%73261239Alfa Romeo Tonale74– 33.9%112230240Alfa Romeo Stelvio71– 5.3%75258241Porsche Cayman71+ 61.4%44243242Infiniti QX5570– 62.2%185248243Land Rover Discovery Sport68– 31.3%99247244Audi A759+ 34.1%44267245Porsche Taycan57+ 72.7%33245246Lamborghini Urus55+ 10.0%50264247Mercedes EQE52– 18.8%64253248Lamborghini car50+ 0.0%50263249Acura ZDX49new284250Genesis GV6049– 23.4%64257251Infiniti Q5047– 63.3%128208252Volvo EX9043new295253Bentley Car40+ 11.1%36273254BMW 8-Series40+ 17.6%34262255Land Rover Discovery40– 51.8%83249256Mclaren40+ 33.3%30279257Lexus LC37+ 32.1%28277258Lexus RZ37– 65.7%108227259BMW 7-Series36+ 28.6%28276260BMW Z436+ 71.4%21268261Genesis G8031– 13.9%36266262Nissan Leaf31– 94.9%603171263Bentley Bentayga30+ 25.0%24286264Rolls Royce Cullinan28– 6.7%30280265Audi Q8 e-Tron27– 82.1%151197266Volvo C4027– 83.6%165235267Jeep Cherokee26– 94.4%466213268BMW XM25+ 47.1%17288269BMW i723– 23.3%30281270Dodge Challenger23– 97.1%782178271Kia Forte23– 99.2%2,87861272Audi e-Tron GT22– 60.0%55287273Chevrolet Camaro22– 90.9%242232274Chrysler 30022– 83.2%131255275Mercedes EQS SUV22– 65.6%64256276Alfa Romeo Giulia21– 36.4%33285277Rolls Royce Car20+ 0.0%20292278Lexus RC18– 28.0%25278279Jaguar F-Type17– 37.0%27283280Jaguar XF17– 32.0%25294281Toyota Venza15– 99.0%1,555107282Vinfast VF915new283Volvo S90/V9013– 68.3%41265284Chevrolet Bolt12– 98.7%898189285Ferrari Purosangue12new0 –286Jaguar E-Pace12– 20.0%15293287Maserati Levante12– 65.7%35289288Toyota 4Runner11– 99.2%1,339114289Mazda MX-3010– 84.8%66254290Mercedes EQS10– 54.5%22272291Jaguar i-Pace9+ 50.0%6297292Maserati MC209– 10.0%10304293Audi A88– 52.9%17296294Fiat 500X8+ 33.3%6298295Nissan GT-R8+ 0.0%8299296Genesis G907+ 40.0%5309297Lexus LS7– 12.5%8306298Maserati Gran Turismo6n/a302299Audi R85– 93.6%78275300Karma GS-64+ 100.0%2300301Jeep Renegade3– 91.4%35290302Maserati Ghibli 3+ 0.0%3311303Nissan Titan3n/a –304Acura ADX1new0 –305Infiniti Q601– 96.4%28305306Kia Rio1– 99.8%650222307Maserati Quattroporte1– 85.7%7312308Nissan Micra1n/a –309Subaru Legacy1– 97.0%33274310Toyota Mirai1– 87.5%8308

Source: Manufacturers